CREDIT: THE INSPIRED HOME
5 Ways to Generate Engagement with Issuu Content EST LIVING COVERS FIVE WAYS TO CREATE MORE ENGAGEMENT WITH YOUR ISSUU CONTENT.
LEVERAGE AND PROMOTE ALL YOUR CONTENT PLATFORMS – PUSH OUT AND PULL IN Feature and promote content from your varied brand platforms as we say push and pull your readers through your key and most successful content. Drive consumers back to your site or social media channels to engage the consumer deeper and for longer with your brand. We recently introduced ‘the latest’ aligned to our editor’s letter. This used to be an edit of favourite products, now this is more than that showcasing top content from all platforms. The name plays off our weekly email name ‘the latest’ these pages feature new products, best in show content, social success stories and event information.
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CREATE NEW SECTIONS TO DRIVE ENGAGEMENT
Create new sections in your magazine to drive engagement. Working within the interior and homes category we field 100’s of questions about product recommendations and the details of each product featured throughout our editorial. With this constant consumer research, it made sense to create a dedicated section to feature and help answer these questions, so we developed ‘ in the detail’ enabling us to provide engaging information for our consumers to store, share, shop and save their favourite products. Every quarter we share detail about the best-designed products based around the theme for the issue. Eg. Kitchen products such as travertine.
