XIV XIV. Made in Italy What has kept Italy is high quality in luxury both in prêt-à-porter and in shoes and leather goods; companies are o�en no longer Italianowned. Luxury is almost exclusively French property, except for Prada, Cucinelli and Ferragamo. In Italy companies are born from families, where the founder is a genius, this does not mean that children are too. Companies o�en feel immortal, but they do not think that increasing turnover requires managers with modern skills. Frenches understood this before Italians.
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