III III.
1960: The evolu�on of Fashion in Italy
A great historian of Italian fashion, Maria Luisa Frisa, talks about Italy and I will write down her ar�cle: her interview is an excellent premise to the following part, which will deal with the evolu�on of fashion in Italy over the last 60 years seen by the perspec�ve of prof. Alfredo Ma�roli, extremely seasoned Fashion Manager.
Maria Luisa Frisa
Maria Luisa Frisa
Maria Luisa Frisa has always loved fashion and its complexity: she was thirteen when she asked her mother to buy her first Ken Sco� dress. Eclec�c art cri�c, fashion curator, and professor at Venice IUAV University, she argues that fashion is uncomfortable, and needs to be permanently prac�ced. Fashion creates shapes and silhoue�es, it distorts volumes. Fashion finds its defini�on within its �me, and it is way more complex than people think. Born in Venice, she graduated in History of Art in Florence. She started university late, becoming an art cri�c. Then, she met Stefano Tonchi, with whom she founded Westuff Magazine, and there she got into fashion. From that experience, she became consultant for Giorgio Armani, and then it all started. 7
