Brand Positioning

From my research it is clear that in terms of sustainability, Stella McCartney is way ahead of competitors, and the price isn’t as high as some other brands within the same sustainability agenda. A very similar brand is Victoria Beckhams clothing company, however when looking into this brand they are not environmentally conscious at all, and the price of the garments are similar to those at Stella McCartney, therefore people are more likely to purchase from Stella’s brand as it allows the to be sustainable.

Formal clothing map shows that Stella in-between formal and casual branching out to many different people, and leaving room to involve new designs in the loungewear category or more sophisticated wear.