Analysis

Westwood liked to be influenced by historical eras and often uses heavy materials like wool fabrics, tweed and tartan. high quality, shapes, colours and have attitude in their style with a chic/punk edge

18 - 24 year old females

‘I describe the brand as ‘livable luxury’. Beautiful pieces made with luxurious fabrics that can be worn everyday, they are designed to be lived in...’

(PIERI, 2028)

Optimistic, playful, feminine, empowering and freeing.

H&M is a multi-functional fast fashion clothing store that keeps up with new emerging trends. They offer fashion and quality at the best price in a sustainable way.

28-45 aged female

women between 20 and 34

Clothing, bags, shoes, jewellery, accessories and sunglasses

Vivienne Westwood has a loyal customer base. The brand supports charities and share their contributions on their social media.

Shirts & Blouses, Tops, Dresses, Blazers, Coats, Pants, Knitwear, Sleepwear Skirts women, men, teenagers, children and babies clothes. As well as sportswear, underwear, cosmetics, accessories and shoes.

Maggie Marilyn have a really creative and aesthetic online presence, which is really refresing to see. They post user-generated content to engage with consumors.

H&M connect wth consumers through their social media, website and in-stores. The brand has a members club where people can get exclusve access to certain products to feel connected with the brand.