Marketing Strategies

Owned

– Stella McCartney has amny social media platforms such as Instagram, Facebook, Twiter and TikTok. They also have a easy to naviagate website. I found that they reach the most people through Instagram where they have a following of 7.2 million. This can build longer term relationships with existing and potential customers

• Paid

– Stella McCartney spent $100 million on advertising in digital in the last year (mediaradar). Stella McCartney recently placed a direct ad on www. ebay.com/

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Earned

- Celebrities such as Taylor Swift, Kate Hudson, Rihanna, Beyoncé and Cameron Diaz have all been seen wearing Stella McCartney to red carpet events as well as in everyday life. This can generate recommendations betweeen different people.

• Social

– Creating a good relationship between consumer and brand is key to their succsess. This develops brand awareness, and conversations. This involves brand mentions in the full range of social media within & outside of the brands influence. A recent campaign from Stella is their REWILDING project, inspiring people to show what makes them feel child-like again. This creates user-generated content they can reshare.