Store Analysis

46 Freestanding Stores

Located in New York City, London, Paris, Milan, Tokyo, Shanghai and Beijing.

Old bond street London store : ‘swathes of rare stone or glossy metals to clad walls’, built in speakers into the ceiling playing calm, Mello music. The first floor has a rock display, and after researching I found out they are ‘black limestone from a quarry in Durham and rocks straight from the McCartney farm in Campbeltown’ (wayward, 2017). The store is one of the most sustainable fashion stores and everything is made with recycled materials, and it is also able to purify the air.