1 minute read
Range Plan
After reading Mintel’s Global Consumer Trends 2030, I saw that health and wellbeing is becoming a trend itself and people are looking after themselves more. In addition,’ People are becoming more familiar with, and questioning, products and ingredients that promise previously-niche or unheard of solutions’. Activewear is one of the biggest selling designs, ‘the global activewear market is worth $380 billion in 2022’ (Seetharaman, 2022), and Stella have an opportunity to grow with this as they are well known for their Adidas x Stella collection. Loungewear and gym clothes are not only seen in fitness setting but people are styling it day to day for a more urban style.
A report on WGSN forecasts trends for 2024 and a concept called ‘Transformative’, this is where businesses explore the creative possibilities that AI tools allow. This involves a sensory experience, where the ‘dual aspects of these new designs drive a new take on modularity by offering multiple looks in one. Use these characteristics to elevate key items into interactive, eye-catching and playful pieces. The trend focuses on the movement of fabrics with soft layered sheers and stretch jerseys that moves as the body moves. Transformative prints allow garments to have multiple appearances, meaning multiple uses –therefore producing fewer options, and in the long term, less over production.
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I felt inspired by Influencer @chantelle_paris, Chantelle continues to stay one step ahead with a modern aesthetic and a sustainable mindset. She designs romantic/grungey lingerie sets, which are forecast to become popular within the new season.
The new range will attract a new younger audience, expanding the brand consumer ages. The wellbeing theme will be reflected in the lingerie sets, in which people wear to feel sexy and good in themselves. In addition the lounge and sports sets can be worn to excersie or styled as urban fashion. The statement piece will be a baby blue trackset that can be styled alone or with the other items from the collection. I included a few nightwear garments to relate to the stay-at-home theme running through the collection.
Dungerees
Lingerie sets
Tracksuit
Gym tops
Night gown
