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1 minute read
Future Plans
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Vegan cafe where like-minded people can gather and meet new friends. Gives the copmany oppertunity to expand and create an identity without Stellas fame.
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My store design gives the oppertunity to grow and design stores with the tree as the centre piece to make the shop easy to identify. It’s relevent to the brand as it reflects the sustainable theme and produces clean air within the stores.
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