Store Aesthetic

Reinvigorating and Adapting

I want my store design to reflect the quote ‘We are all here on planet earth together’ from Stella McCartney. I want my store to be a place for like minded people can come to form a community and shop the brand. The featured range will be all about wellbeing and comfort as this is a forecast theme for the season.

Neutrals, grey and pink

– grounding natural colours will continue to be a trend in A/W 23/24. “Promoting balance and slowing down, as a timeless shade with trans seasonal and long-term appeal” (WGSN, 2023). Pink is scientifically proven to make people feel calm, it relates to wellbeing, also the breast cancer awareness colour which is something important to stella as its what her mother died from.

Copper

– I will use copper rails to give a minimal and sleek look to the store, according to wgsn, it is forecast Apricot Crush as a key colour for A/W 23/24. Clare Smith, Colour Strategist for WGSN “This balancing bright is an activating vitamin tone that embodies a full spectrum approach to health and wellbeing.”

Wooden textures

– brining nature inside, calm, wellbeing, natural

Fully sustainable store

– recycled materials for everything, natural light, tree for clean air, vegan café, the theme of community throughout, likeminded people. A step to overtake in the sustainable industry. All products will be stella McCartney designs, no adidas.

Centre piece

– cherry blossom tree “Cherry blossoms symbolize both birth and death, beauty and violence.”. In Japan cherry blossom trees are a place where communities gather together. Also, from my research I saw cherry blossom trees in places such as Blue Sakura restaurants, people can be seen taking photos in front of the tree and this promotes the brand.