FOR A FREE SUBSCRIPTION visit www.hollywoodgazette.com • Vol. X No. 11 • JULY 2011
Future of city hinges on new leadership By Jennifer Sandomir Publisher & Managing Editor jennifer@hollywoodgazette.com
Communities need leaders. For better or for worse, leaders hold the vision for the municipalities they serve. It’s so easy to point fingers and criticize those who put their butt on the line to serve their constituents. Every day on the news it’s typical to see people scrutinizing the very leadership they elected, offering no solutions. In the Middle East, activists revolted to overthrow President Hosni Mubarak. But for what? Their was no leadership ready and willing to step in with a vision aligned with the people of Egypt. No one was prepared and organized to lead. No one person was willing to be responsible for creating, managing and executing the will of the people. So now the country is being managed by the government, awaiting elections in September and fearful that the very ideals they revolted to dismiss will once again gain power. Leadership is not only needed in our governments. Our families needs for us to lead by example. Our neighborhoods are waiting for us to
organize a crime watch. Our PSTA is eager for ideas and participation. Our local nonprofits are waiting for us to serve on committees. The point is, that without leadership there is no structure for success. Recently, Hollywood has witnessed drastic changes. Hollywood Gazette asked the newly appointed Interim City Manager and Community Redevelopment Agency (CRA) Executive Director to share their vision for the future of our city and you can read what they said beginning on this page. And in 2012, you will have an opportunity to vote for new leadership -- the mayor and all commission seats are up for re-election. If you’re so inclined there’s still time to run for office yourself. On page 18 learn who is already running for office and how you can too. If you find you disagree with the direction our city is going in, I challenge you to be someone who shapes a new vision. And if we are aligned with the promises the current leaders are making, our job is to support them and hold them accountable for delivering on those promises. If they don’t keep their promises, complaining really makes no difference. Either step up and lead or get out and vote.
Interim City Manager addresses budget shortfall, explores solutions On June 15, with the departure of City Manager Cameron Benson, the Hollywood City Commission appointed the Assistant City Manager, Cathy Swanson-Rivenbark, to serve as Interim City Manager. The City is facing a projected budget shortfall for the current fiscal year of $10.3 million and is working on closing a projected budget gap of approximately $25 million for fiscal year 2012, which begins in October. The Hollywood Gazette asked the Interim City Manager about her plans, her top priorities and what residents can expect. Securing the City’s financial future is, without a doubt, the top priority for the City administration. While headlines about layoffs and salary cuts are difficult to read Swanson-Rivenbark and especially hard on our employees, we are working with a solid team of individuals, including outside experts, who are focused and committed to the tough task at hand.
We are looking at everything and developing real solutions that will preserve public safety and allow us to continue to meet the needs of our residents. There are no easy choices, and we will not be able to propose a budget to the City Commission that continues to fund every program and service we have provided in the past. Additionally, we are in substantive discussions with the three labor unions that represent most of our employees in an effort to reduce costs, and we are looking at all viable options for generating new revenue. In the coming days, residents will be able to find out more about the City’s budget and financial picture by attending the City Commission budget workshop at 3:30 p.m. on July 7 or the Commission meeting on July 13. These meetings will also be broadcast live on the City’s government access cable channel 78 for Comcast subscribers and on Hollywood Community Television for AT&T U-verse customers. City Commission meetings can also be viewed on the web at www. hollywoodfl.org.
Cont. on page 13
New CRA Executive Director addresses residents’ concerns Last March, The Hollywood Community Redevelopment Agency (CRA) hired a new executive director. Jorge Camejo joined Hollywood after working for the City of Boca Raton for more than 28 years as the executive director of the CRA from 1989 to 1998. In 1998, he took on the development role as CRA executive director and director of the Development Services Department until 2009 and subsequently served as director of Community Development. After having a few months to get a grip on the issues facing the Beach and Downtown, Hollywood Gazette gave Camejo the opportunity to respond to the questions our readers expressed they are most concerned with.
Camejo
Hollywood Gazette: First, how would you explain the purpose and mission of a CRA? Camejo: The purpose and mission of the Hollywood Community Redevelopment Agency (CRA) is guided by the Community Redevelopment Plan adopted by the City Commission, serving as the local governing body, pursuant to State Statute, Chapter 163, Part III. Below I have included excerpts from the CRA Annual Report, which identifies some of the objectives of the Downtown and the Beach CRA Districts. The most
Cont. on page 12
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Community Dedication Ceremony & Celebration! Saturday, July 16, 2011
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Parade Begins at 8:30am Parade starts at North 35 Avenue and Taft Street, traveling south to Joe DiMaggio Children’s Hospital • Marching Bands • Motorcycle Clubs • Baton Twirlers • Representatives from • Color Guards Broward County Cities • Floats and Civic Organizations
Dedication Ceremony at 10am Main stage at the new Joe DiMaggio Children’s Hospital entrance
Open House and Block Party Until 3pm On the Joe DiMaggio Children’s Hospital campus • Football and Basketball Toss • Sports, Arts, Games • Martial Arts Demonstrations and Dreams Villages • Teddy Bear Clinic • Dancers • Tours of the New Hospital • Singers • Arts and Crafts
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for goodness sake
Memorial hospital nurse begins charity to help families affected by cancer BY BRETT DALY | ASSOCIATE EDITOR brett@hollywoodgazette.com
Having a young child diagnosed with cancer could feel like the end of the world, but one Hollywood resident helps recently diagnosed patients and their families prepare for what’s to come to diminish any feelings of hopelessness. Helen Convis-Hopkins, a nurse at Joe DiMaggio Children’s Hospital, started Hanlen’s Happy Hearts, a nonprofit organization that distributes medical tote bags to cancer patients and their parents with the goal of providing tools that explain medical terms, treatment options, how to handle side effects of treatment and how to stay organized at an extremely chaotic time. “These parents are blindsided because they never dream their child could have cancer,” Convis-Hopkins said, adding she got the idea from watching nurses provide new mothers with a diaper bag of information on how to care for their newborns. “Why can’t these kids get a bag on the worse day of their lives when (mothers) get one on their happiest day?” Since its official inception in February 2009, Hanlen’s Happy Hearts has donated 61 bags to patients and
their families affected by cancer at Joe DiMaggio Children’s Hospital. Each bag costs $75 to produce and contains more than 20 items, including a medical dictionary; a reference book written by two oncology registered nurses from Berkeley; an insulated medication bag featuring a Velcro closure and carrying strap; a binder containing a medication log, calendar and reference websites; and many daily care items used by immunesuppressed patients like thermometers. In addition, Convis-Hopkins includes tips she wrote herself from her experiences as both a nurse and as a caregiver for someone she personally knew with cancer. “Pediatric cancer is highly curable,” she said. “If your child is diagnosed with cancer, don’t assume they are not going to do well. They will. There are resources out there. Children can fight it.” To raise money for the nonprofit organization, Convis-Hopkins hosts bake sales, garage sales, wine tasting events and dinner events and said she receives a lot of support from the community. Her co-workers, for example, made baked goods for a bake sale and they raised $950 in six hours. In addition, local businesses have shown their support.
Hanlen’s Happy Hearts distributes medical tote bags to cancer patients and their parents with the goal of providing tools that explain medical terms, treatment options, how to handle side effects of treatment and how to stay organized at an extremely chaotic time.
Gino’s Italian Market, for example, hosted a wine tasting event for Hanlen’s Happy Hearts to help raise money. “The community has been amazing,” she said. “If people know about it, they have been great.” Convis-Hopkins originally performed all her charity work anonymously, preferring to keep the focus on helping cancer patients rather than herself, but has now decided to come forward in an attempt to bring the nonprofit more attention. She wants to help as many people as she can. And the
future of the relatively new nonprofit looks bright. Convis-Hopkins is in the process of expanding her services to the Miami Children’s Hospital, which will even contain bags translated into Spanish for non-English speaking families, and she is putting together bags geared toward adults affected by cancer as well. “Our mission is to ease the stress of all people affected by this dreadful disease.” For more information about Hanlen’s Happy Hearts, visit www. hanlenshappyhearts.org.
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One-year-old Pamela Cordovi, who always has a smile on her face, loves to not only play in the pool but to also play with computers and cell phones. Her proud parents are Kariveliz Mercado and Osvaldo Cordovi.
want your BABY to be “baby the Month”? E-mail a hi-res photo plus the name of the parents and your baby’s special traits to brett@hollywoodgazette.com.
monthly feature
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Business news
Joe DiMaggio Children’s Hospital to open new, freestanding hospital July 21
Celebration ceremony to take place July 16 Joe DiMaggio Children’s Hospital will open the doors to a new, freestanding facility on July 21 and to celebrate, the hospital will host a Community Dedication Ceremony & Celebration on July 16 that will feature a parade, bounce house, health fair and free food. The parade begins at 8:30 a.m. at North 35th Avenue and Taft Street and travels south to the hospital where the dedication ceremony will take place. The $140 million facility, which has been under construction for the past two years across from its parent hospital, is a four-story, 160,000-squarefoot building that showcases an overall “Power of Play” theme with each floor displaying themes of sports, arts, games or dreams. It is connected to Memorial Regional Hospital via an elevated walkway with a total of 204 licensed beds, six pediatric operating rooms, radiology services and an entire floor dedicated to pediatric oncology care. “One of the keys to our success
My name is SadieKola, and I was rescued last July from a shelter in North Florida. I’m a 3-year-old, female Cairn Terrier. My new parents, Mark and Mindy Harari, nursed me back to health, and I am so grateful.
Do you want your pet to be “Pet of the Month”? E-mail a hi-res photo with the following information: • Name (owners/parents); • Pet (breed and name); • Age & Gender; and • Special traits & talents to brett@hollywoodgazette.com.
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1992, the children’s hospital now handles more than 8,000 admissions and observation cases annually. Its service area has stretched from South Broward County to the Southeast U.S. region. Annually, the hospital’s Pediatric Transport Team provides transport to about 2,000 children in need of pediatric specialty care from other hospitals as close as Naples, Fla. to as far away as the Caribbean. For more information about Joe DiMaggio Children’s Hospital, visit jdch.com.
Hollywood mother and business traveler writes book on staying fit while on the go BY BRETT DALY | ASSOCIATE EDITOR brett@hollywoodgazette.com
SadieKola
has been truly listening to our patients and their families and incorporating their feedback into our plans,” said Nina Beauchesne, administrator, Joe DiMaggio Children’s Hospital. “For example, our staff and members of the Family Advisory Council traveled throughout the country to visit other children’s hospitals so that we could make this new hospital the best possible facility in South Florida.” Since its inception, Joe DiMaggio Children’s Hospital has evolved into a specialized tertiary care facility for children. From 2,000 admissions in
As a wife, mother of three and business traveler who logs more than 150,000 miles per year, Hollywood resident Veronica Tomor found her fastpaced life catching up with her waist line. In an attempt to live a healthier lifestyle while on the go, Tomor began researching ways to keep the weight off while traveling, all of which can be found in her new book. In “The L.E.A.N. (Living Educated About Nutrition) Guide for the Business Traveler,” Tomor guides readers through smarter food choices at airports, hotels and restaurants and ways to keep them motivated to exercise while traveling. She incorporates the most realistic practices she learned, including those that come from her friends and people she interviewed in airports, hotels and other locations during her travels. “We all live life on the go,” Tomor said. “So, my concepts are about understanding proper food choices. If you know how to eat smart, you can eat well anywhere you go.” As a health care professional,
Tomor has worked in hospitals, health plans and the pharmaceutical industry. She spoke to Congressmen and Senators at Capitol Hill regarding the diabetes and obesity epidemic in the U.S. for three years in a row (2007-2009) and has also contributed to Michelle Obama’s Let’s Move open forum to the public by providing input into the areas of deficit regarding physical fitness and Tomor nutrition and youth. She used this background to help promote healthy food choices in her book as well. And while her book focuses on business travelers, Tomor said it applies to any traveler. With vacation season upon the families of Hollywood, Tomor suggests packing healthy snacks like nuts, almonds and protein bars instead of opting for overpriced, unhealthy
airport terminal food; avoiding buffets and consuming too much alcohol, which contains empty calories and carbohydrates; exercising; and never skipping any meals. To keep her work in the health industry going, Tomor also would like to focus on preventing childhood obesity and offering ways for parents to communicate about healthy living habits in the future. “What we do as parents teaches our children,” she said. “If you don’t teach them the right concepts at an early age, they will have a harder time picking them up later on. I think there needs to be more communication among parents to help keep their families healthy.” Tomor said she would love for Hollywood residents to spend more time outdoors and exercising because exercise is great for not only your body but also your mind. “Hollywood is so conducive to being outdoors, so we need to take advantage of that.” For more information about Tomor’s book, visit www.leantraveler. com.
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July 9
HOLLYWOOD BEACH CLEAN-UP Hollywood Beach Clean-up Volunteers will help collect litter throughout the beach. The project will be hosted by Keep Volunteer Beautiful. 3601 N. Ocean Dr., Hollywood, (Sheridan Street & AIA) 954-921-3020, 9am.
July 4
HOMETOWN JULY 4TH CELEBRATION Celebrate the Independence Day weekend on Hollywood Beach. Enjoy night time musical performances at the Hollywood Beach Theatre. The party starts on Friday and goes bang! on Monday with a twenty minute dazzling, patriotic star-spangled spectacular fireworks display over the Atlantic Ocean at 9pm. Park for less at a downtown parking garage and ride the FREE Fourth of July Express bus to Hollywood Beach. 954.921.3404
July 5
MOTLEY CRUE, POIsON and Special Guest New York Dolls Hard Rock Live 1 Seminole Way, Hollywood 954-797-5531
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THE 19TH ANNUAL INTERNATIONAL MANgO FEsTIvAL Celebrate the Mango! Shop for mango trees and fresh fruits, enjoy mango lectures and smoothies, view the world’s largest display of mangos, take part in the world’s only mango auction. There will also be mango culinary demonstrations, our one of a kind mango brunch, a fantastic International Fruit Market and fun activities for kids. It’s all about mangos! July 6 10901 Old Cutler Road, sALsA LEssONs Coral Gables Celebrate the beauty of Salsa through connection with music 305-667-1651, 9:30am and body movement. $10 July 12 Casa Salsa Dance Studio JOAN JETT & THE 1317 East Commercial Blvd BLACkHEARTs Oakland Park Hard Rock Live 954-588-8085, 7 pm 1 Seminole Way, Hollywood 954-797-5531
orchestra, a symphony orchestra and folk dancing while promoting Colombian cultural identity across the globe. Start $30. Broward Center for the Performing Arts 201 SW 5th Ave, Fort Lauderdale 954-462-0222, 8 pm. sADE LIvE WITH sPECIAL gUEsT JOHN LEgEND The legendary “Smooth Operator” Sade will perform live with very special guest John Legend. AmericanAirlines Arena 601 Biscayne Blvd, Miami 786-777-1250, 8pm sOUTH FLORIDA BIkE ExPO Thousands of the most popular bikes and accessories. Meet local bike club members and industry experts. Saturday and Sunday. Free. War Memorial Auditorium 800 NE 8th St, Fort Lauderdale 786-543-1177
July 14
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July 16
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Cont. from page 1 fundamental role of a CRA is to eliminate slum and blight conditions as defined under Florida law.
Downtown District Redevelopment Objectives:
• Stimulate quality development and redevelopment; • Protect and enhance neighborhoods bordering Downtown and provide suitable buffers between the Downtown Core and the neighborhoods; • Provide public funds to stimulate private development; and • Protect and reinforce a traditional commercial district in the Downtown Core.
Beach District Redevelopment Objectives:
• Promote redevelopment and eliminate the causes of physical and economic blight; • Ensure safe and sanitary conditions through infrastructure improvements; • Increase public parking; • Enrich the visual and functional quality of the streetscape for all users; • Provide a viable business environment and a high quality of life for Hollywood Beach residents and visitors; • Re-establish tourism as a vital industry in Hollywood Beach; • Enhance Hollywood Beach as a tropical destination; • Upgrade existing public recreation facilities; and • Expand recreation opportunities.
Hollywood Gazette: What new strategy will you implement to stabilize the business turnover Downtown? Camejo: In order to stabilize business turnover in the downtown I believe we need to re-build confidence and momentum. Music, the arts and entertainment are clearly elements that differentiate Downtown Hollywood from other areas. The newly opened ArtsPark presents an opportunity from which to build. The CRA staff is currently working in concert with a reinvigorated Downtown Hollywood Business Association (DHBA), the City of Hollywood Parks Recreation and Cultural Arts Department and the CRA Office of Tourism to develop a marketing strategy and event programming that will create synergy and stimulate the maximum level of activity for the Downtown area. There are a number of other tenant proposals that the CRA is working on that will further the momentum within the aforementioned music, arts and entertainment genres. Further, I believe we need to address some fundamental aesthetic and property maintenance issues in the Downtown, as well as the Beach. These issues include: • Removal of all temporary construction fencing surrounding vacant parcels • Upkeep and general property maintenance standards • Structural building maintenance issues • Updating regulations in the City Code to provide flexibility in certain areas and greater clarity regarding certain limitations It is important to note that the merge of
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the Code Compliance unit into the Police Department has resulted in some very positive outcomes in terms of bringing properties into compliance. In addition, the City Commission is in the process of restructuring the Special Magistrate process for greater efficiency and increased case volume.
Downtown Total Enhanced Services Budget: $603,952
Artspark Maintenance: $41,265
General Fund
Reimbursement:
Contract SerMaintainance Employee Public Works: $187,865
Contract Hollywood Gazette: $214,000 Ser-Code What is the plan for Enforcement: parking and traffic $10,500 during construction of the Margaritaville project? Code Officer: How does the CRA intend $75,322 to make up for both the loss of these parking spaces Community Policing: $75,000 during the construction of the project and the loss of revenue? Camejo: The CRA Beach Total Enhanced normally and customarily provided by a Board has directed staff to Services Budget: $4,905,446 municipality as part of the normal public identify provisional parking sites that may be service responsibilities of local government. utilized during the interim period while the The contribution the CRA currently provides Margaritaville project is under construction. Enhanced for enhanced services is identified in the pie There are some issues that must be addressed Beach Beach Maint Equipment charts on this page. Maintenance in order to accomplish this directive, Services: $150,000 the Beach and Downtown Staff: In addition, including an amendment to Chapter 157 Contract SER-Code $363,455 district budgets can be found at www. of the city code. Currently, the city code Enforcement Costs: $20,000 hollywoodcra.org requires all parking areas to be finished with asphalt in order to create a permanent ECSHollywood Gazette: Code Officer: $75,706 Is there anything parking condition. The provisional lots would Capital Project Total Enhanced Downtown else you would like for the residents of Management be stabilized but not finishedArtspark with an asphalt Services Budget: Hollywood to $603,952 know? surface. The intent of utilizing provisional For Capital Maintenance: Camejo: I believe it is important Projects: $41,265 parking is to provide relief for the beach area Community to understand that the Community $2,000,000 parking demand at minimal cost. The CRA Policing: Redevelopment Agency $1,289,000 is not the City of is also actively pursuing opportunities for Hollywood and is a separately constituted Contract Sercreating additional permanent public parking General entity that is regulated pursuant to Chapter Maintainance at active locations in the beach area. Fund Employee 163, Part IIIPublic of the Florida Statutes. The The CRA staff is currentlyGeneral workingFund Reimbursement: Works: $187,865 CRA provides an opportunity for the CRA with the City Parking Department in order Reimbursement: $857,285 Contract PRCA Special districts in Hollywood to benefit from $214,000 to quantify the loss of revenue resulting Ser-Code Events: $150,000 having access to additional tax revenue from the reduction of parking in the beach Enforcement: from outside taxing sources that are made area. This analysis can serve as the basis for $10,500 available only because of the creation of the the CRA Board to consider payment of an CRA. However, as required under state law, annual impact fee to the City of Hollywood Code Officer: these revenues can only be used within the to compensate for the loss of revenue in $75,322 boundaries of the CRA districts. Without the future years. CRA, these additional revenues would not Community Policing: $75,000 be available for investing in these specific Hollywood Gazette: How much does geographic areas of Hollywood. the CRA pay the City for “Enhanced
Services” annually? What specific services does the Downtown and the Beach respectively receive from the City for these services? Camejo: Enhanced Services are defined as those additional services paid for by the CRA and provided by the City of Hollywood that are above and beyond the level of service
Beach Total Enhanced Services Budget: $4,905,446 Enhanced Beach Maintenance Staff: $363,455
Beach Maint Equipment Services: $150,000 Contract SER-Code Enforcement Costs: $20,000
ECS
Code Officer: $75,706
Capital Project Management
For Capital Projects: $2,000,000
Community Policing: $1,289,000
General Fund
Reimbursement:
PRCA Special Events: $150,000
$857,285
For more information contact the CRA at 954-924-2980 or e-mail Jorge Camejo at jcamejo@ hollywoodfl.org
MUNICIPAL NEWS
City of Hollywood appoints Interim City Manager Cont. from page 1 In accepting the interim appointment, I expressed to the Commission that I would not be seeking the position in a permanent capacity. The Commission will hold a workshop on July 6 at 10 a.m. in Room 215 of Hollywood City Hall to discuss the City Manager search. City Staff will present the Commission with options for the search process which could include the City’s Human Resources staff heading up the search or the City
employing an outside search firm or some combination of both. I think it is very important that the public have opportunities to provide input into the process and the selection criteria. It’s too soon to put a time frame on all of this because it’s important to remember the goal is not simply to “get it done;” it’s to “get it done right.” While budget issues are a key focus, we cannot afford to ignore other important initiatives. In the past couple weeks, I joined emergency operations staff in the City’s annual
Emergency Operations exercise led by the Hollywood Police Department to ensure the City is prepared for the hurricane season or any other full-scale disaster. I’ve also met with the Police Chief and Fire Chief on public safety issues and Planning & Development Services Director Jaye Epstein on the issue of redevelopment along the key corridors of SR 7/441, Dixie Highway and Federal Highway. I continue to meet weekly with CRA Executive Director Jorge Camejo to coordinate City and CRA efforts. Additionally, I’m happy to report the
Margaritaville project on the beach continues to move forward, having recently received its Regional Center approval from the U.S. Citizenship and Immigration Services allowing it to begin marketing the project to foreign investors under the EB-5 (Fifth Preference) program.
The Interim City Manager can be reached by e-mail at csr@hollywoodfl.org or by calling the office at 954921-3201.
Hollywood Stars
Hollywood resident celebrates 105th birthday
Hollywood resident Bessie Shaine celebrated her 105th birthday last month surrounded by family and friends at the Classic Residence of Hollywood. Originally from Philadelphia, Shaine moved to South Florida in 1952. She has one daughter, three grandsons, five great grandsons and three great granddaughters, and she comes from a family of five. When asked her secret to longevity, Shaine answered, “My connection to family, spiritualism to being Jewish and a lot of dancing.” “What a wonderful day and celebration as we celebrated her 105th birthday party,” said Laura Hoffman, community relations manager of Classic Residence. “You could feel the love in the room for her. We are all looking forward to celebrating with her again next year.” hollywood gazette | 954-962-8180 | www.hollywoodgazette.com
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Hollywood girls host parties, donate goodies to foster kids through Bella’s Group BY BRETT DALY | ASSOCIATE EDITOR brett@hollywoodgazette.com
When 11-year-old Isabella Glazer wanted to find other children also being raised by their grandparents, her Internet search turned up empty. No networking group for kids in her situation existed. Isabella changed that. Four years ago, Isabella and her little sister, Gabriella, 10, started Bella’s Group, a nonprofit organization with the purpose of providing parties and a fun environment for children being raised by relatives other than their parents. With an estimated 35,000 children in Broward County living in similar circumstances, these free parties also bring guardians together to share and receive support while the children play. In addition, Bella’s Group now coordinates with other nonprofit groups like ChildNet and Kids in Distress, so they can join in the fun as well. “I thought I was the only one being raised by my grandparents, but I found out so many were,” Isabella said. “We decided to start a group where we could all have fun.” Bella’s Group is part of Forever Family, a nonprofit organization devoted to finding children in foster care permanent homes, and because Isabella and Gabriella
Isabella Glazer, 11, and her little sister, Gabriella, 10, started Bella’s Group, a nonprofit organization with the purpose of providing parties and a fun environment for children being raised by relatives other than their parents. They also donate bags with toys and essentials to foster children.
know how lucky they are to have had their grandparents adopt them, they wanted to do even more. Now, the girls also make Bella’s Bags to give out to foster children. The bags contain essentials like toothbrushes and toothpaste and goodies like teddy bears, coloring books and crayons. “It feels good to help because other people get to experience all these good things we get to experience,” Gabriella said. “People at ChildNet said the kids were really happy,” Isabella added.
To date, Bella’s Group has donated 100 bags to children in foster care. They receive donations from people in the community, and the girls said a club at Nativity Catholic School in Hollywood – the school the girls have attended since pre-school – help decorate the bags for the children. Gabriella and Isabella also recently donated back-to-school backpacks to children at Kids in Distress, and they encourage children and adults to donate canned goods to the Pantry of Broward, a
program devoted to feeding seniors. “I’m so proud of them,” said Marietta Glazer, who along with her husband, Ira, adopted Isabella and Gabriella after a lengthy process two years ago. “They get an awful lot out of what they’re doing.” The nonprofit organization hosts four free parties a year, ranging in location from animal shelters where the kids can play with puppies to bowling alleys and swimming pools, and while the children interact and play, Marietta said they offer information for the guardians regarding legal aid, nutritional classes and preventing abuse. The last party Bella’s Group hosted attracted more than 100 people, and the group recently partnered with the Boys & Girls Club for an event in August. “These children have been through so much,” Marietta said. “It is wonderful to have someone to guide our families to local resources and help them develop strategies to support the children through life pressures and changes. We think if we give grandparents the same resources we give foster parents, the kids could stay in their families. We just need to give them a little support.” For more information about Bella’s Group and its parties, visit http:// foreverfamily.org/BellasGroup.html.
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Chaminade-Madonna students graduate at the top of their class Georgio Legerme of ChaminadeMadonna College Preparatory earned the honor of 2011 class valedictorian. Legerme had a 4.876 GPA and participated in the National Honors Society, French Honors Society, Mu Alpha Theta, Science Honors Society, Brain Bowl Team, Marianist L.I.F.E. campus ministry program, Art Club, Chess Club, Improv Club, Tennis Team, Soccer Team and Cross Country Team. He will attend the University of Pennsylvania and major in Biology.
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Kevin Biederman (center) running for city commission seat district 5 flanked by supporters Sabrina and Larry Elswick at a kick-off campaign at the Big Easy Bar & Grille Downtown Hollywood. BY BRETT DALY | ASSOCIATE EDITOR brett@hollywoodgazette.com
Come November 2012, Hollywood residents will vote for six new city commissioners and a new mayor. All seven positions are up for re-election after this term, and in addition, new campaign policies and new city commission terms will be implemented as well. Residents interested in running for Hollywood’s City Government must register with the City Clerk’s office by August 2011 and must reside in the district for which they will run for at least six months prior to running in order to qualify. People running for mayor need to live in Hollywood but do not need to live in a particular district. The qualifying process requires candidates to fill out a significant amount of paperwork with the Office of the City Clerk, including disclosing financial records that will be open to the public. Candidates running for city commissioner positions will pay a $1,120 nonrefundable campaign fee, while mayoral candidates pay a $1,520 nonrefundable campaign fee. Candidates must fulfill these requirements prior to accepting any in-kind donations (such as free bumper stickers from an individual supporting a particular candidate) or they will be disqualified from running. In addition, a Campaign Finance Reform approved by Hollywood residents in the Referendum Municipal Election on Nov. 2, 2010 now prohibits corporations and other business associations from making campaign contributions; requires organizations engaged in conduct susceptible of no reasonable interpretation other than as support for or opposition
to a candidate or ballot question to file campaign reports; changes the deadline for filing the final campaign report from four days to seven days preceding the election; and prohibits contributions after the seventh day preceding the election. Hollywood residents also voted for several amendments to city commission terms and limits. First, residents approved the staggering of city commission terms. The mayor and the commissioners from even-numbered districts will be elected for four-year terms on the presidential election cycle beginning in 2012. The commissioners from odd-numbered districts will be elected for six-year terms at the presidential election in 2012 and then for four-year terms on the gubernatorial election cycle beginning in 2018. And second, residents approved the adoption of term limits. Now, a person cannot run for mayor if, by the end of the current term, the person will have served 12 consecutive years as mayor, and a person cannot run for commissioner from a particular district if, by the end of the current term, the person will have served 12 consecutive years as commissioner from that district. As of June 21, only Mayor Peter Bober, City Commissioner Linda Sherwood and resident Kevin Biederman have registered with the City Clerk to run for office in 2012. Bober will once again run for mayor, Sherwood will run for her current District 6 position, and Biederman will run for District 5. For more information about the 2012 Election, visit the Office of the City Clerk website at http://www.hollywoodfl.org/ city_clerks/hlwd_clk.htm.
Y ON E GET ON E Hollywood BU resident begins recycling initiative to benefit local nonprofit (adult size)
it was perfect timing,” he said. “We’ve been thinking about recycling the things on the golf course for years. We try to do Thousands of Hollywood residents whatever we can for the community, so it benefit the environment by recycling and was perfect. If we have the opportunity to preventing their newspapers, aluminum help people in our own backyard, we’re and plastic from ending up in a landfill happy to do it.” each month, but one resident wants to Valid at participating Ben & Jerry’s Despite being the slow season on the take recycling one stepscoop further, a n golf shops.helping Limit one coupo per course, Rissman said Hillcrest filled customer per visit. local nonprofit up two 95-gallon recycling bins in only Offer expires Dec. 31, 2011 organization in four days at the start of the initiative, the process. and Jacobsen said they average around While $80 to $100 a week. The proceeds from volunteering at the recycled cans will go into the CEC’s Hillcrest Golf hurricane/emergency fund account, and (scoop shop info) & Country as more is raised, the proceeds will foster Club during the development of more programs and the Golf for resources like toy drives, Thanksgiving Art tournament feeding, education programs, food banks, benefiting the crime watch and computer training. It will Art and Culture also help cover administrative costs. Center in April, Jacobsen “Marty is one unique individual who resident Marty stepped up to the plate with new ideas,” Jacobsen of South said Nadine McCrea, executive director Florida VoIP saw a large number of of the CEC. “He looks for ways for small soda and beer cans winding up in the nonprofit organizations like us to be trash. He then had an idea. If he could served so that we are able to serve others. gather those cans and sell them, the As a nonprofit organization, we welcome money generated could be used to benefit different ideas and various ways to raise Hollywood’s Community Enhancement funds. Money is our bloodline, just as Collaboration, a nonprofit organization volunteers are the muscle and brain. We that aims to enhance the quality of life must have some sort of cash flow to for the community by advancing and survive, and I am thankful for Marty and strengthening the economic, health, civic anyone else’s ideas to help the CEC.” and social interests while improving Jacobsen said they will expand the community pride and promoting active recycling initiative to the Hollywood participation by all citizens. Beach Golf Resort and Country Club “This program is about recycling soon and will search for places that pay money for organizations that help people higher prices for aluminum cans, so the recycle their lives,” Jacobsen said. “The CEC can make even more money to cover CEC helps people in the Washington costs. Park neighborhood learn computer skills, “I try to do a number of good things collects food for its food bank and has toy for charities because it’s important for drives. It’s a great organization.” business owners in the community to give Jacobsen approached Hillcrest back to their community,” Jacobsen said. General Manager Lewis Rissman about “It’s the right thing to do.” collecting cans from the golf course, and For more information about the Rissman said the decision to get involved Community Enhancement Collaboration, was a “no brainer.” visit http://www.cechollywood.org/. “Marty called out of the blue, but © Ben & J er r y ’s Homema de, I n c . 2 011 1 8 2 8 9 u3 Cows : © W o o dy J a ck s on 19 9 7
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Feature
Hollywood World War II veteran finds success as a poet BY CARON CONWAY | LEAD CORRESPONDENT
Riley T. Evans has been a World War II serviceman, restaurateur, farmer and water management agency chief, but it’s his most recent career as an accomplished poet that allows the Hollywood octogenarian to express his lifelong fascination with Earth’s natural phenomena and relationship to humanity and the universe. A serious writer for about 40 years, Evans, 82, published his first book of poetry, “Something from the Eaves,” in 1994. Four more poetry books followed: “The Caretaker,” “Echoes from the Universe,” “Echoes from the Universe Again” and “Celestial Engineering,” which was published last year by Jones Harvest Publishing. Evans also is a lyricist with a 10-track CD, “All My Favorites,” released by Nashville-based Emerald Records late last year, featuring easylistening tunes such as “The Color of the Universe” and “Wind Flowers.” Several of Evans’ songs have also been recorded by HillTop Records, and one of them, “A Cloud of Evil,” is part of a CD titled “In Remembrance” that will commemorate the 10th anniversary
of the Sept. 11, 2001, terrorist attacks. Evans said his lyrics, which speak of “this burning hell of falling towers,” are dedicated to the memory of the 9/11 victims and those who continue to mourn their loss. Half of the proceeds from record sales will be donated to victims’ families. Evans’ way with words has not gone unrecognized. He has been elected into the International Poetry Hall of Fame, selected as the winner of the E.I.A. Star Search in Nashville and voted “Most Prolific Songwriter” for Emerald Records in 2009. But it was a long and winding road that led Evans to a successful career as a wordsmith in his golden years. Born in Miami in 1928, he later relocated to his father’s hometown of Cleveland, Ga., after the family patriarch, a former farmer, served time in jail. “The revenuer blew our house up because my father was making moonshine,” Evans said. “It was the Depression. There was no money anywhere.” Evans’ mother gave birth to 10 children, two of whom did not survive childbirth. Young Riley was a math
Evans in February 1944 right after completing boot camp.
Evans present day.
whiz who loved music. He constructed a homemade guitar from a cigar box and strings at age 6 and would swipe his dad’s harmonica and secretly play it in the family’s chicken coop. Evans also enjoyed taking in the beauty of his natural surroundings along the 10-mile roundtrip walk to and from the Friendship School in Georgia. “It was quiet and I was by myself,” he recalled. Evans’ musings on “the universe and how it was put together” would become the central theme of his written works. His inspiration to become a poet was a book of poems by Edna St. Vincent Millay that he read while serving in the U.S. Navy during WWII. Evans was stationed on the USS Sperry (AS-12), part of the 7th Submarine Fleet, in the South Pacific, where the terrors of marine combat were compounded by tropical storms and typhoons. After his military service ended in 1946, Evans owned two restaurants – one at the Seascape Motel on Miami
Beach and Ginny’s Restaurant, which sat across the street from the former Hollywood Sun-Tattler newspaper – and owned Evans Nursery in Davie for 40 years. He also served as manager of the South Florida Water Management District for 21 years until his retirement in 1992. These days, Evans runs a weekly bingo club and pinochle group for “something to do,” and he has exhibited his realistic oil paintings in several South Florida art shows. He continues to do all of his writing freehand and donates all proceeds from his work to his favorite charity, Feed The Children. Now working on his sixth book, “Survival of the Planet Earth,” the active octogenarian plans to “just keep going,” reflecting through poetry and song on the natural wonders of the world around him. Evans wishes more people would take time to stop and smell the roses. “It took 20 billion years to build us a home. Why are they in such a hurry?” he wondered. “And every time they blow their horn, I tell them that.”
hollywood gazette | 954-962-8180 | www.hollywoodgazette.com
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CHAMBER news
Have dinner on the chamber! Participating MGP Businesses:
The Greater Hollywood Chamber of Commerce (GHCC) has kicked off its new Membership Growth Program (MGP). The program was created to not only grow membership but to also help generate member-to-member business and offer businesses a marketing strategy. The idea is simple: Any GHCC member who brings in a new member will receive a $50 gift certificate to their preferred MGP participating business.
• Fulvio’s 1900 • Billy Stone Crabs • Sage Oyster Bar & French Bistro • Shenaningans Pub • Sports Zone 84 Bar & Grill • French Quarter Restaurant at Mardi Gras • South Beach Grafix • Escapade for You • Another U Concierge Service • Nerds Express • Rumblesmith • The Box Advertising • Green Tiger PLUS . . . Participating MGP businesses and current members who bring in members will also be featured on the Chamber’s website, which receives more than 3,000 visitors a month. If you would like to participate, contact the Membership Department at 954-923-4000.
Advertise on the GHCC website for ONLY $100 Maximize your business exposure and increase visitors to your website by advertising on ours. Place your ad on our website and reach our whole professional community. The Greater Hollywood Chamber of Commerce re-launched its site on Jan. 31 of this year and was able to strategically increase the website’s visitors to more than 3,000 visitors a month.
Like Us & We’ll Like You! To generate a larger pool of networking opportunities, the Hollywood Chamber will be giving away a prize to one of our “fans” for every 50 “likes” the GHCC Facebook fan page receives. Congratulations to Tina
Stiles of Travelhost of Ft. Lauderdale for being selected as our first winner. The goal to reach is 700 “likes” . . . so please keep them coming. Scan this code to become a fan today.
CHAMBER Member Profile:
Frontstream payments FrontStream Payments was founded in 2007 by Emmet Seibels. With a versatile skill set and a proven template for success, he set out to create a payment services company that combined the most innovative and reliable payment solutions with an unmatched level of service. Headquartered in Brentwood, Tenn., the company has offices in Reston, Va., Ft. Lauderdale, Fla. and Lacey, Wash. and is recognized in the top 2 percent of its industry. Business strengths include many years of legacy experience, a personalized front-facing approach and leading edge technologies, joined together with fail safe, back-end redundancy for Underwriting, Risk, PCI Support, Technical Support and Customer Service. With many combined
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years in the payment processing industry, FrontStream’s tenured staff and flexible processing solutions are what sets the company apart from its competition. With FrontStream, merchants have the benefits of everything from auto-batched receipts to detailed online transaction reports to patent-pending tokenization technologies used for bypassing the burden of keeping cardholder data on file. FrontStream’s other core products and services include: • Attractively priced, expedient and secure merchant accounts
• Competitive credit/debit, electronic check, loyalty card and eCommerce solutions • Virtual terminal software for turning any computer into a credit card terminal • Point of Sale (POS) and shopping cart software integration • And much more. For more information or to inquire about how Frontstream Payments can save your business money on your credit card processing rates, contact Robert Antinore at 954-243-6831 or e-mail robert.antinore@frontstreampayments. com.
From year-to-date, that is more than a 55 percent increase of traffic to the site. Be part of the online action and take an ad today. With affordable rates, it makes total business sense. For more information and ad rates, e-mail Sue Ann Scharon at sueann@ hollywoodchamber. org or visit www. hollywoodchamber.org.
GHCC Welcomes New Membership Account Executive to Chamber Team The Greater Hollywood Chamber of Commerce would like to welcome Mike Oestreich as its new Membership Account Executive. Oestreich attended college at Kent State University in Ohio, graduating with a bachelor’s in Business Administration-Marketing. After college, Oestreich spent five years as a marketing manager in the food service industry working at more than 20 colleges and universities across the Midwest and South Florida. He was most recently the District Marketing Manager for ARAMARK, Inc. in the South Florida market. He relocated to South Florida three years ago with his fiancee, Sara, who he married last year on Hollywood Beach. Oestreich currently lives in the South Lakes neighborhood of Hollywood. To reach Oestreich, e-mail michael@hollywoodchamber.org or call 954-923-4000 ext. 16.
CHAMBER news
The Hollywood Chamber of Commerce Gives Back to the Community On June 17, the Greater Hollywood Chamber of Commerce honored members of Leadership Hollywood Class 35 during a graduation ceremony held at Memorial Hospital South, 3600 Washington St., in Hollywood. This year’s graduating class was part of the Chamber’s Leadership Hollywood program, an interactive program where members viewed the Hollywood community up close, worked together and gained an in-depth knowledge of resources and services available in Hollywood, Broward County and Florida. Class members also received the chance to give back through group assigned community projects. Here are examples of their impact on our community: Team Benchmark, participated in National Rebuilding Day on April 30. Members of Team Benchmark include House Captain, Shannon Stough, Cindy Abraham, Heather Greene, Erin Hamilton, Brant Murphy and Jeff Sheffel. Sandra Einhorn, a representative from Rebuilding Together, coordinated the day. It was a fun-filled day of painting, landscaping, debris removal and clean up.
chamber of commerce
JuLY events
Friday, July 8 Good Morning Hollywood Breakfast & Summer Tabletop Biz Expo 7 a.m. to 8 a.m. – Expo 8 a.m. to 9 a.m. – Program 9 a.m. to 10 a.m. – Expo Continued One Seminole Way Hollywood $12 members / $20 future members $75 Tabletop Expo (members) / $100 Tabletop Expo (future members)
Tuesday, July 12 Team Benchmark
Continued improvements are ongoing since April 30, thanks to Benchmark Contracting who continues to donate manpower. “The education department, on behalf of the Art and Culture Center of Hollywood, is so excited by the improvements made by Leadership Hollywood Class 35 (Team #1) to our Arts School,” said Art & Culture Center of Hollywood Assistant Director Susan Rakes. “The team pulled out all the stops and took on multiple projects to fulfill our many requests. We appreciated all of their hard work and dedication. Everyone loves the new look for the building and yard.”
Are you Leadership Hollywood Material? Now is your chance to be part of one of the longest-standing and prestigious Leadership programs in Florida! The Chamber is currently looking for future community service leaders to participate in the Leadership Hollywood XXXVI program. More than 700 individuals have graduated from the program to date. The relationships and knowledge gained from Leadership Hollywood is well worth the financial investment. The next class will begin in October and will culminate in June 2012. Sessions will be once a month, and each day of this program is geared to share with participants insights that could never be experienced outside of a leadership program. Example? Have you ever been in the Harbor Master Tower at Port Everglades? Have you ever been at the Wheelabrator where all our trash in Broward County is turned into energy? Truly a one of a kind opportunity! Don’t miss out and sign up today! For more information call Marie at 954-923-4000 ext. 17 or visit www.hollywoodchamber/ LeadershipHollywood.
FREE Education Seminar: Google AdWords Business Training 11:45 a.m. to 1 p.m. Greater Hollywood Chamber of Commerce 330 N Federal Highway Hollywood Facilitated by: Joe Laratro of
FREE for members / $25 future members. Limited to the first 40 people. Bring your laptops.
Tuesday, July 26 FREE Education Seminar: Bulk Mailing Savings for Small Businesses 7:45 a.m. to 9 a.m. Greater Hollywood Chamber of Commerce 330 N Federal Highway Hollywood Facilitated by: Scott Bower of FREE for members / $25 future members. Limited space. RSVP today.
Wed., July 27th Business After Hours 5 p.m. to 7 p.m. 4799 Hollywood Blvd. Hollywood
$7 members / $12 future members Limited Space. RSVP is required.
Team Art and Culture Center of Hollywood
REGISTRATION REQUIRED FOR ALL EVENTS! Call the Chamber at 954-923-4000 to register for all your Chamber events or visit www.hollywoodchamber.org.
hollywood gazette | 954-962-8180 | www.hollywoodgazette.com
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PINK REALTOR REPORT
QRMs, MIDs & the housing market
BY ROCHELLE LE CAVALIER | Rochelle@PinkRealtor.com Have a question about the real estate market? Ask the Pink Realtor: E-mail Rochelle@PinkRealtor.com.
Scan with your smart phone to find out what’s happening today throughout South Florida.
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Most residents of Hollywood are very aware of the housing market correction (or crash, depending upon whom you ask) and are watching housing prices closely. We have received many questions about “the bottom” and when our mega buyer’s market will again allow a seller to collect gains on a sale around here. Oddly, what we are not hearing much about is the current debate in congress about QRM and MID, both of which will certainly affect recovery of the housing market. Ah! More acronyms? The Mortgage Interest Deduction (MID) has been a part of our national tax code in varying forms since 1913, facilitating home ownership by reducing the carrying costs of owning a home. Simply stated, a homeowner can deduct mortgage interest paid. This tax incentive is one of the deductions that a deficit-focused Congress is considering scaling back or eliminating completely for certain tax brackets. The Obama administration wants to reduce the MID for households making more than $250,000, estimating a $318 billion gain from such a change over the next 10 years. But Congress is not so sure, and it’s now a hotly debated topic in Washington. The more hotly debated, and perhaps higher-stakes issue, is a proposed change related to QRMs, Qualified Residential Mortgages. A banking reform rule proposed by the FDIC and Federal Reserve in April of this year would require a 20 percent minimum down payment on residential mortgage loans in addition to other criteria. Regulators maintain that higher down payment loans perform better than lower ones. It stands to reason. But some mortgage industry studies also show a minimal difference in exchange for a potentially big loss of sales. The main issue for dissenters is the timing and end-costs of such a change. Raising a 20 percent down payment is a challenge for even many highly qualified buyers in today’s economy. Since much lower down payments are available to qualified buyers and the housing market remains sluggish, the concern is that higher down payments would prompt more homesales slowdown in an economy whose own recovery hinges significantly on housing’s recovery. Other QRM rules, from credit worthiness to income requirements, have widespread support as common-sense lending practices that align with the original intent of the Dodd-Frank Act for bank reform. But when the FDIC and Federal Reserve came out with this add-on, conflict arose. According to the proposed definition, QRM borrowers would have to: • Put at least 20 percent down to buy a
home, have at least 25 percent in equity to refinance, have at least 30 percent in equity for a cash-out refinance. • Have house payments that don’t exceed 28 percent of before-tax income, and total monthly debt payments (house, credit cards, auto, student loans) couldn’t exceed 36 percent of before-tax income. • Not have been 60 days delinquent on any debt payments in the last two years. John Campbell R-Calif., along with U.S. Rep. Brad Sherman, D-Calif., drafted a heavily supported letter that says the current version of the QRM would price creditworthy first-time and minority buyers out of the market. According to the National Association of Realtors (NAR), 60 percent of recent home buyers made less than a 20 percent down payment. CoreLogic (the contractor that performed statistical analysis for Congress on the issue) says 39 percent of home buyers in 2010 made a down payment of less than 20 percent. Other studies put the number somewhere in between. In any event, many of those loans would not have passed muster under QRM rules. The Center for Responsible Lending says, based on average home prices, it would take 14 years for the typical American family to save enough money for a 20 percent down payment, longer for high-cost areas like California. But even if the QRM down payment was lowered to 10 percent, as some suggest, one in four homebuyers could still be priced out of the market based on the nearly 25 percent of home buyers in 2010 who paid less than 10 percent down, according to CoreLogic. It may be all moot. Credit rating agency DBRS said underwriting standards today already simulate QRMs. According to DBRS, today’s prime borrowers often must have an 80 percent loan-to-value ratio, a credit score of 680 to 720, two years’ worth of W-2 forms and re-verification of employment within 10 days of closing the loan. No matter which side of the debate you find yourself on, we can definitely all agree that the days of no credit check, no money down, interest-only mortgage loans are long gone. Good riddance. Qualified buyers will take good care of their homes and make better neighbors for all of us. LeCavalier serves as Fund Manager for SISCO Limited Partners, a private equity fund that rehabilitates foreclosed properties and rents them via affordable housing programs in Broward County, is a licensed Real Estate Agent, an Accredited Residential Manager (IREM, ARM) and a Certified Investor Agent Specialist (CIAS).
Our Veterans – NOT to be dishonored There are several different types of loans. The most common are conventional, FHA and VA. The simplest definition of a conventional loan is “a loan that is not underwritten BY CINDY ABRAHAM by a government agency.” Keller Williams Realty Professionals An FHA loan is “a federal assistance mortgage loan in the United States insured by the Federal Housing Administration.” A VA loan is “a mortgage loan in the United States guaranteed by the U.S. Department of Veterans Affairs (VA).” Another difference between conventional and an FHA or VA loans is a much lower down payment requirement for the latter. Although almost anyone can apply to qualify for a conventional or FHA loan, the only way one can qualify for a VA loan is if the applicant is a veteran of our U.S. military forces; someone who served our country. Recently I discovered a sad fact. It seems that because the VA loans are structured so that some fees and costs are not paid to the realtors and title companies handling the property purchase, buyers with VA loans can be – and have been - passed over in favor of buyers with loans that do cover all the fees and costs. And this is absolutely disgraceful. I personally worked with a Veteran who was looking to buy a house here in Hollywood. We must have put offers in on at least seven homes and never could get the offer accepted even if we offered full price or even more than full price. Finally, we found
yet another foreclosure and placed a full price offer on the property. The bank required that my buyer be pre-qualified by their lender; which is a fairly common practice in order to ensure that the buyer’s claim of the prequalification amount is valid. When the bank rep called my buyer and found out he was a veteran, she told him that she and her husband were also having problems buying a home for the above reasons and, with her help, my buyer was successful in purchasing the home. I was outraged and went to my broker to find out if this was indeed a common practice. He called in some of his associates in the mortgage industry and sadly they confirmed my suspicions. In fact, one of them told me (off the record of course) that he was so disgusted by a similar occurrence that he told the buyer to knock on the homeowner’s door and ask if it was the homeowner or the listing agent who was responsible for the blatant discrimination! I can see mortgage and real estate brokers wincing as they read this. Confronting a seller in that manner is probably not something they would recommend, but I totally understood why someone would suggest such a radical move. I am here to tell you that this practice, if it is truly as widespread as I think it is – MUST STOP!!! What does it take to get a VA loan? SERVICE TO OUR COUNTRY! May we all have a Happy Independence Day and be thankful to those who are responsible for why we are able to celebrate. For more information, Call Cindy Abraham at (954) 895-1617.
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LEGAL NOTICES Notice is hereby given that the undersigned, Uno Visual Destination INC desiring to engage in business under the fictitious name of Thank God It’s Fries Day. intends to register said name with the Florida Department of State, Division of Corporations, Tallahassee, FL. 5559500
Request Type: New Build Notification is given that JPMorgan Chase Bank, N.A., 1111 Polaris Parkway, Columbus, Ohio 43271 has filed an application with the Comptroller of the Currency on or about 7/1/2011, as specified in 12 CFR 5 for permission to establish a domestic branch at the intersections of N. University Drive and Johnson Street, Broward County, Pembroke Pines, FL, 33024. Any person wishing to comment on this application may file comments in writing with the Licensing Manager, Large Banks Licensing Operations, Office of the Comptroller of the Currency, 250 E Street, SW, Mail Stop 7-13, Washington, D.C. 20219 within 30 days of the date of this publication.
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REAL ESTATE
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SMALL BUSINESS MARKETING
How to Become an Inbound Marketing Expert (Part 2 of 3) BY Wendy Crocquet Lieber wendy@athena-marketing.com
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Last month, I wrote about inbound and outbound marketing and how what once worked in the offline world is no longer effective today. The key points were: • Shopping Has Changed…Has Your Marketing? • Your customers use the Internet to shop and gather information. • Your customers are searching for you every day. Do you show up? Thanks to the Internet and web-based tools and technologies such as blogs, YouTube videos, Podcasts, Facebook, Twitter and other online platforms, companies have an unprecedented and enormous opportunity to engage with customers and prospects. By producing great content, you attract customers to you instead of chasing after them. By producing really great stuff, they will share and disseminate your message for you. So how do you produce really great stuff? 1. Focus on generating amazing content first. Too many companies get caught up in trying to generate more traffic (more fans, more followers) instead of converting the traffic they have by providing them relevant, remarkable content. 2. Provide content that solves your customer’s problems or pain points. If you don’t know what those are, spend some time asking them. Or, talk to your sales and customer service team. They know. “Remarkable content shares a resource, solves a problem, helps your customers do their jobs better, improves their lives, or makes them smarter, wittier, better-looking, taller, better-networked, cooler, more
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enlightened, and with better backhands, tighter asses, and cuter kids. In short, it’s of high value to your customers, in whatever way resonates best with them.” (Ann Handley, Content Rules) 3. Don’t just think of content as the written word. Think variety. Here are some examples of types of content you can create: • Blog articles – short, informal written thoughts on topics related to your industry. • White Papers – education oriented papers on a trend or challenge. • Videos – keep them short, less than 3 minutes. • Webinars – live or recorded presentations on a hot topic. • Podcasts – audio interviews with industry experts. • Webcasts – video shows viewed online. The great thing about these different types of content is they can be re-purposed multiple ways. A blog post can be a video which then turns into a webcast. A webcast can be turned into three to five short articles combined in an ebook. I bet you have plenty of content in your office or on your computer just dying to get out into the world and be seen by others. We are living in such an exciting time to be in business. Big budgets and glitzy TV ads no longer win. We pay more attention to companies that tell a compelling story that resonates with their target audience. And the best part, it is a fun and more rewarding way to market and win!
Wendy Lieber is the president of Athena Marketing, a trusted marketing adviser and resource to companies interested in the growth and success of their business. To contact her, e-mail wendy@athena-marketing.com or call 954294-6467 or follow her blog at www.wendylieber. wordpress.com.
LOCAL Business Profile
Dade Medical College’s Hollywood campus offers education in a booming industry BY CARON CONWAY | LEAD CORRESPONDENT
Broward students who are interested in a health care career need look no farther than Hollywood, home to Dade Medical College’s newest campus, to take that important first step toward job security in one of the country’s fastest-growing fields. The state-of-the-art educational facility opened in January 2010 in a strip shopping center at 6837 Taft St., in a 26,000-square-foot space formerly occupied by a Bealls Outlet store. Some 500 students currently are enrolled at the Hollywood campus, and additional space is under construction to accommodate a growing student body. As millions of aging baby boomers continue to place increasing demands on health care providers, medical workers are a hot commodity. “Health care is one of the few fields that tend to be recession-proof,” said Ernesto Perez Jr., Dade Medical College’s president and CEO. “With one of the largest generations on record at or nearing retirement age and thus requiring more health services, plus the fact that many health care professionals among that group will be retiring soon, the demand for jobs is very high.” According to the U.S. Department
of Labor’s 2008-2018 projections, the health care and social assistance sector is expected to experience the second-largest employment growth of all industries in the U.S., just behind professional and business services. Among the 30 occupations with the greatest projected employment growth over the 10-year period are home health aides (50 percent increase), medical assistants (33 percent increase), registered nurses (22 percent increase), licensed practical and licensed vocational nurses (21 percent increase), and nursing aides, orderlies and attendants (19 percent increase). Dade Medical College’s Hollywood campus offers diplomas and/or Associate of Science degrees in Diagnostic Cardiac Sonography, Diagnostic Medical Ultrasound, General Radiologic Technology, Health Care Management, Medical Assistant, Medical Billing and Coding, Nursing and Practical Nursing. “Governmental labor statistics point to double-digit growth through 2018 in nearly all of the fields for which we offer training, and the South Florida area is no exception, with more than 30,000 jobs in nursing being currently available,” Perez said. “In the state of Florida, private career colleges such as Dade Medical College train more than 55 percent of the workforce.”
Thirteen of the 50 occupations on the U.S. News & World Report’s list of “50 Best Careers of 2011” are in the health care field, including radiologic technologist and Ernesto Perez Jr., registered nurse. Dade Medical College’s Rankings were president and CEO based not only on job-growth projections but also on salary data and other factors such as job satisfaction. Since it was founded in 1999, Dade Medical College has enabled students who wouldn’t have the means or the time required to attend a more traditional educational institution to achieve their professional goals. The college also is dedicated to helping graduates find employment in their field of study through its Career Services department and a Career Development class offered as part of each program. Dade Medical College – which is accredited by the Accrediting Bureau of Health Education Schools, licensed by the Florida Commission for Independent Education and is a member of the Florida Association of Postsecondary Schools and
Colleges – operates three other campuses in Miami, Hialeah and Homestead. Perez said the college’s decision to expand into Broward County made good sense. “With Broward being one of the three most populous counties in the state, it seemed like a very natural progression to expand northward from our home base of Miami-Dade,” he said. “We researched the area during the time we were exploring the possibility of expanding and are proud to say that, because our Hollywood campus has become the second-most populous campus in terms of student count, our decision seems to have been validated.” As part of its commitment to the community, Dade Medical College offers low-cost 4-D Ultrasound Scan services for pregnant patients for $25, including a keepsake DVD that captures the moving images and preserves the experience. The college also awards scholarships to needy local students, participates in charity events and helps improve conditions in the community, including restoration of a school fountain at McArthur High in Hollywood, through its Adopt-a-School program. For more information on Dade Medical College, call 305-644-1171 or visit www.dademedical.edu
Dave & Buster’s and Hollywood Gazette invite you to
EAT. DRINK. PLAY. NETWORK. DATE: Tuesday, July 19th TIME: 5:30 – 7:00pm HOST: Dave & Buster’s Oakwood Plaza I-95 & Stirling Rd.
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Jennifer A. Sandomir PUBLISHER / MANAGING EDITOR jennifer@hollywoodgazette.com
Richard J. Wilbur, M.D.
Matthew Sandomir advertising consultant
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Established in 2001, Hollywood Gazette is Hollywood’s only free, independent, community newsmagazine available by subscription and at high-traffic locations throughout Hollywood, Florida. For more information, call 954-962-8180 or visit www. hollywoodgazette.com.
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David Vaccaro GRAPHIC DESIGN Denise Nieves coNtroller Marty Foyer dining column
Hollywood Gazette Š Copyright 2011. All rights reserved. The entire contents of the publication shall be the property of Hollywood Gazette. No parts hereof may be reproduced without prior written consent of the publisher. Hollywood Gazette is not liable for errors appearing in advertisements beyond the cost of the space occupied by the error. The views and opinions expressed by our advertisers and columnists do not necessarily reflect those of the Hollywood Gazette.
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Over 100 years of Bringing Buyers and Sellers Together FantaStIC Pool Home In maPle rIdge most beautiful home in the complex, shows like a model. 4 bedroom, 2 and half bathrooms, gorgeous granite counter tops in kitchen, stainless steel appliances, this is the mahogany model,18 inch tile floors throughout Ju sT downstairs, vaulted ceilings, LIs Bosch washer and dryer, Te master bath tub with jacuzzi d jets, accordion hurricane shutters, custom blinds ,fantastic pool with 6 foot high wood privacy fence, located on quite street on south side of the development. at a great price. Call us today. Listed at $329,000.
Call the Multimillion Dollar Producers
robert henry
Joan henry
emerald HIllS VIlla
Luxury Beachfront Condos: renaissance on the ocean, ocean Palms, diplomat residences and others. inventory is down, but prices are still the best! open floor plan in the beautifully furnished and updated 2/2 plus office in heart of emerald hills near country club. Lots of built-ins including fabulous bar and family room. over 2000 square feet, great for entertaining. 1 car carport with great location and extra parking. accordion hurricane shutters. Close to pool area. Small pets o.k. Offered at Carol suss $339,000. 954-989-4655
carol@ussteam.com www.carolsuss.com
954-260-7531 954-849-4936 henryteam@bellsouth.net
SHerIdan by tHe beaCH
weStlaKe VIllage Pool Home
Largest 2/2 corner unit on 2nd floor w/wrap-around screened patio. neutral colors, washer/dryer. Clean and ready to move in! Location can’t be beat, with Publix, shops and restaurants across the street, West Lake Park and beautiful beaches within minutes. Complex has 2 heated pools, tennis, clubhouse, pets allowed too. Super place to enjoy South florida lifestyle.
1 mile from the beach. Gated comm. Large eatin kitchen. upstairs loft area. family room. 2 car garage. This is a fannie mae homePath property. Purchase this property for as little as 3% down! This property is approved for homePath financing & homePath renovation mortgage financing. ”first look” property. Close by october 31, 2011 and receive up to 3.5% of the final sales price to be used for closing cost assistance! eligibility restrictions apply. Offered at $319,900.
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ray & Lucy miccio The preferred Team!
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emerald oaKS Short Sale opportunity Beautiful 3/2 coach home with magnificent lake and golf course views in a gated community across from Ty park. This spacious unit features laminate and tile flooring, Ing d vaulted ceilings, upgraded n kitchen and appliances, pe enclosed air-conditioned patio and 1 car garage. Convienetly located near restaurants, shopping, airport and the beach. This is a short-sale and requires 3rd party approval. offered at $195,000.
oren hilel
954-554-0124 oren.hilel@floridamoves.com www.floridamoves.com/oren.hilel
renaISSanCe on tHe oCean
Brian hausfeld
Realtor/ Property Manager p:954-632-8038 brihaus11@aol.com
laKeS oF emerald HIllS FamIly townHouSeS Lovely large 3 bedroom 2 1/2 bath townhouse. updated kitchen and baths. formal dining room, family room, 2 patios, plus hurricane shutters. Community pools and playground. Children and pets welcome.excellent location and move-in condition. $225,000.
neil spanier
754-244-3155
Carol spanier 954-963-1367
carolspanierreal@bellsouth.net
Hollywood
www.floridamoves.com/hollywood
Whether Selling or Buying, please call us today for expert assistance with all area condos or single family homes.
Linda rose/ elaine hedleston Team
Linda cell: 954-559-1680 Elaine cell: 954-629-9105 www.Floridamoves.com/linda.rose, www.Floridamoves.com/elaine.hedleston
beautIFul “oaKrIdge” Pool Home enjoy this 3 bedroom 2 bath pool home with 2 car garage and fully fenced yard. freshly painted. Kitchen has granite counter tops, stainless steel appliances, breakfast bar. family room. open floor plan with vaulted ceilings and dining area. Pavered large pool deck. Gated private community. Offered at 319,000.
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Bernard shapiro
954-830-3275 www.bernardshapiro.com
oCeanFront beauty Breathtaking ocean and intracoastal views from this high floor 2 bedroom convertible with desirable Se exposure. marble floors, crown molding, accordian shutters. Great location. full luxury amenities with 2 pools, new gym equipment, sauna, concierge and valet. Close to hollywood broadwalk, diplomat hotel, shops and dining. ideal for vacation home. Can rent immediately. priced to sell at $229,900
ellen wrubel
954-966-7734 ellen.wrubel@floridamoves.com
3319 Sheridan Street Hollywood, FL 33021