DIGITAL INNOVATION, A REALITY WITH COLOMBIAN SEAL The growth trend of fintech companies at a global level is a reality, so much so Silicon Valley, Tel Aviv and other parts of Europe and Asia have marked part of a relevant path to follow to guarantee growth based on these trends. In Latin America the reality is no different, since these initiatives are being promoted thanks to the needs of users. According to the report presented by Finavista in May 2020, Colombia remains in third place in Latin America of 200 fintech companies, after Brazil and Mexico. Within this growth, non-financial actors participate who begin to propose really interesting solutions for the end user, unlike traditional financial institutions that did not have the objective of working towards the expectations of the end user and the generation of solutions that include a good experience for the same.
These financial startups brought a new perspective to the sector, making them become a great complement to banking, and thus could generate value for the end user; showing them to the entities that digital transformation is a challenge that today must take on. Some of these companies have already started taking big steps thanks to the global vision of ADL Digital Lab, a technology company inspired by fintech efficiency that was born to develop innovative products and digitize processes. ADL seeks a comprehensive transformation of the transactional ecosystem to position itself as a conducive scenario for co-creation with other companies, involving entrepreneurs, startups, fintech, government and universities. A great dream that began with an idea by Ana Margarita Albir: to create a digital laboratory where
Transforming was just the beginning, digitally empowering is the goal. Tomado de Revista Caras
ADL |
133
