Fintech Companies in Colombia. Challenges and achievements

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SIIGO:

A CONSTANT REINVENTION HISTORY TO TRANSFORM ACCOUNTANTS AND ENTREPRENEURS’ LIVES.

Transform accountants and entrepreneurs’ lives is the Siigo purpose, a purpose which is evidenced since its beginnings, its transformation to The Cloud and nowadays, as a technological ally with its entire digital ecosystem. Siigo is a dream that began with five clients in 1988. Its founders Ricardo Ortiz and Fernando Rebellon were pioneers at selling technology in a world where computers were not even common. At the very beginning, this enterprise was thought “simply” as a system to elaborate and print documents and although that nowadays it may seem something basic, it was the first step of an enterprise that now has an internationally recognized accounting and administrative software.

Even though to reach this point, the path has been long, Ricardo Ortiz was a visionary for his time and that experience served so that with the arrival of the color computer, he saw a unique opportunity for the business to evolve and in that way with his business partner they began to create a software capable of displaying information in an easy way, function that made entrepreneurs fall in love and remarked a growth milestone that let Siigo to receive its firs foreign capital investment for a technology enterprise through a Belgian multinational company. By 2010, Ricardo Ortiz decides to buy back the 100% of the company to his business partners and in the same year, David Ortiz enters as Innovation Manager. With these changes,

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