REFERENCIA FINANCING SPECIALISTS AT POINT OF SALE
BACKGROUND
REFINANCIA – the company where REFERENCIA was incubated – was founded in 2005. We knew right from the start that we had to be a “worldclass” institution, and understood that we could transcend and be comparable to sophisticated institutions that are respected and recognized for their impact in their industry. During this first phase we frequently included the word “dream” to capture the expected big goals that we established for our company. The use of concepts like “world-class” and “dream” turned out to be useful because they helped us set aspirations that, at first, seemed impossible and even, some believed, irrational. But they ultimately reflected a business philosophy with high expectations and impactful results. We were not looking to build something small and temporary, but a relevant and influential business.
Since the beginning of our business journey, we wanted to be seen as a “case study” associated with “high impact” entrepreneurs in our community, inspiring others to act and prove that doing things right can help go a long way. In communicating this message, the relationship we built with Endeavor1 was critical, as Endeavor supported our positioning in this ecosystem and also created space for our teams to connect with global talent, which was a source of inspiration for the company’s evolution expectations. We initially developed a business platform within REFINANCIA around purchasing and managing non-performing loan portfolios (NPLs). When 1 Endeavor is a non-profit network that supports high-impact entrepreneurs. Endeavor inspires, supports and connects entrepreneurs so that they can become regional and global impact business owners. REFINANCIA is an Endeavor company since 2008, while Kenneth Mendiwelson became an Endeavor board member in Colombia in 2013. REFERENCIA is an Endeavor company since 2019.
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