TOWERTECH, A FINTECH FOCUSED ON PAYMENTS. STORY OF A VENTURE
When people ask me, what do we do of how we label ourselves, I would first say that in TowerTech Americas –before anything else- we are technology enablers and disruptors. TowerTech is a fintech that develops solutions for the integration and interconnectivity of payments in different segments (financial entities, transactional service networks, neobanks, retailers, couriers, deliveries, service stations, transport and fintech, among others), that simplify the way how these companies, users and payment methods or disruptive players in this industry relate and work with each other. The best way to innovate or improve products and services is to involve clients themselves in the construction of these elements: this is why our corporate strategy is aligned with generating
digital transformation co-creating with our clients, seeking to articulate solutions from the implementation of transactional ecosystems through payment technology. Thus, we have found the way of generating giant leaps in the performance and capabilities of companies, allowing the business to think and do things it could not do before and accomplishing results in a more economic and intelligent manner. Nowadays, it is clear that we are a fintech. It sounds odd to say that it is clear to us now, but this term was coined in Latin America and especially in Colombia, many years after than in Europe -where the movement was a trend long before in this part of the world-. While this was happening, many times we saw a door closed in front of us: it was not that easy for people to
Ximena Gonzalez - Lukkap Colombia, Juan Esteban Saldarriaga Ex President of the Directors Board Colombia FinTech, Mónica Ramírez Cofounder of TowerTech Americas.
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