RAPICREDIT THE NEW GENERATION OF FINANCIAL SECTOR
According to figures from the World Bank, around 2.5 billion people do not use formal financial services and 75% of the poor do not have a bank account. Inclusion is key for reducing poverty and promoting prosperity. In Colombia we have the challenge of financially including more than 6 million people, for this there are companies such as RapiCredit that contribute to reduce the gap between those who can obtain a loan and those who do not, through quick and shortterm personal loans. It is one of the 03 young companies of fintech located in 15 of the 18 1 countries of Latin America . This company is in a constant process of research and development, to structure and launch financial credit products aimed at the Colombian 1 Source: Fintech- Innovaciones que no sabĂas que eran de AmĂŠrica
Latina y Caribe. (Finovista - BID. 2018)
citizens making easier and better their customer experience; in this way, it meets the needs for a good part of the population who did not have a direct loan service before. Therefore, the company finds more value in the information that it gets from its customers that in the amount of money that it moves in loans, since it allows it to be more efficient and effective when proposing new products and ways of interacting with them. It has managed to put into circulation in the formal economy more than 200 billion pesos in loans; loans that have paid taxes and that have allowed many people from strata two and three overcome emergency situations through a legal system. It currently grants more than 30 thousand online quick loans per month and in almost 6 years of operation it has managed to reach more than 580 thousand credits that have made life easier for thousands of Colombians.
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