FINTECH AND DIGITAL IDENTITY IN COLOMBIA: THE FUTURE BECOMES PRESENT
There is no denying that the world is undergoing a paradigm shift in the way people interact regarding communication, modes of production, forms of work, participation, information records and, certainly, in terms of identification. The rise of technology presents challenges that imply the convergence of everyday processes on technological platforms, resulting in a greater amount of user data being stored in the cloud every day. This means that any kind of interaction on digital platforms leaves a mark on who we are, what we
think and what we want, which in turn brings a digital1 identity to life. Not only this landscape offers opportunities but, as it offers benefits such as virtuality in service creation and process traceability, it also raises challenges when it comes to ensuring that whoever is on the other side of the screen is actually who they claim to be. For this reason, the case of Fintech, understood as technological solutions around financial services, is a perfect example of digital identity’s transcendence in the XXI Century. 1 Torres Gastelú, Carlos Arturo & Lagunés Domínguez, Agustín. (2018).
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