GET Y IT B
INTERVIEWS — AMENDI
E SUST H LL O
GT N I T LL R A
NABIL AI G IN
N° 82
INTERVIEW CYNTHIA BLASBERG
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Julia and Andreas Åhrman founded denim brand Amendi together with Corey Spencer in 2020. Prior to that, Andreas and Corey had worked at Nudie Jeans for several years and therefore bring a high level of expertise to the table, both in denim and sustainability. We met up with Andreas Åhrman to find out why they don’t explicitly refer to Amendi as a sustainable brand, yet still want to be the most transparent clothing brand in the world.
You launched your label Amendi last year with the aim of being “the most transparent clothing brand in the world”. Is that what you are? We always strive for full transparency in everything we do. At the moment we’re doing this by ensuring the full traceability of each garment we produce. Via our website you can follow each garment from the raw materials to the finished garment by simply scanning the QR code on the product. As well as that, we have developed our own Fabrication Facts tag, which was inspired by groceries and an American nutrition facts label. On the tag, which is attached to each piece, you can read facts about the garment including its origin, energy consumption, certifications, water usage and even a cost breakdown. If you flip the tag over, you can read up on supplier facts, listing each supplier in the chain and information such as social certifications, average salaries, work hours, type of energy used at the factory etc. What inspired you to start a fashion brand with a focus on denim? My wife and I lived in New York for a couple of years and although we were based in Brooklyn, we visited Manhattan almost daily. During our time in NYC, we became good friends with our partner
