TRADESHOW PREVIEW
THE TRADESHOW COMEBACK It might sound overly dramatic to say it here, but as an industry we have been missing each other. Fashion’s most important B2B platforms were, almost without warning, sent into a forced hiatus – at least compared to pre-COVID times. 2020 and 2021 have put tradeshow organisers, both nationally and internationally, to their toughest test yet. But instead of stunned lethargy, a genuine spirit of innovation soon began to spread with alternative digital concepts springing up overnight and improving with time. Some events even moved locations, although only virtually for now, while others were able to reopen their doors again for the first time, albeit pared back and with restrictions.
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In short, we are seeing a rethink of the tradeshow concept and there is a newfound appreciation for these in-person gatherings, which were previously seen as routine and taken for granted. So let’s all celebrate the comeback of tradeshows together.
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