Jordan Harison Reader
Brief 08 - Design Publication
Brief
BRIEF Create a personal research methodology and apply it to an area of graphic design that has relevance to your practice. Subsequent explorations and recorded data should be communicated in a form relevant to your practice and mythology.
DELIVERABLES • An individual researcg methodology. • Design publication.
Extended Practice
01/08
Jordan Harison Reader
Brief 08 - Design Publication
Reference
RESEARCH METHODOLOGY Throughout my time on the course, the majority of my research has all been collected from secondary sources, often while sat behind a computer or while flicking through the pages of a book. My research methodology is based around breaking this routine and pushing myself to collect information and data from primary sources. The research methodology I created is based on gonzo journalism, a style of research and writing in which the journalist immerses himself within the culture he is reviewing. Essentially freeing himself of the
Extended Practice
constraints of objectivity common to researchers and journalists studying a subject from an outside perspective. Furthermore, as an additional aspect of my methodology I want to explore the collected information visually, working in a sketchbook to create hands on explorations of content to create innovative visual outcomes that can be adapted into design outcomes.
02/08
Jordan Harison Reader
Brief 08 - Design Publication
Reference
SUSTAINABILITY A definitive part of my design practice has always been sustainability, therefore when creating the sketchbook in which I will record and explore my primary observations I decided to do so as sustainably as possible. The pages of the book are an amalgamation of collected papers salvaged from bins around university, whereas the grey cover is an offprint saved from a previous project.
Extended Practice
02/08
Jordan Harison Reader
Brief 08 - Design Publication
Subject
ABIGAYLE LIBBERTON The focus of the research methodology is Abigayle Libberton, a photography student who recently approached me asking if I could design and create her personal branding. All research and visual explorations will explore aspects of her identity and practice, ultimately combing to inform the direction of her personal branding project.
Extended Practice
03/08
Jordan Harison Reader
Primary Research
Brief 08 - Design Publication
PRIMARY RESEARCH Primary research was collected using a combination of methods such as unstructured interviews, observational notes and analysis of Abigayles work, evidence of which can be seen in the images of my research sketchbook above.
Extended Practice
04/08
Jordan Harison Reader
Visual Explorations
Brief 08 - Design Publication
VISUAL EXPLORATIONS A definitive part of the project are the product images, as they will form the primary visual element the viewer will interact with when reviewing the look book and promotional material. Not only do the images form the visual representation of the product, they also link directly to the 70’s inspired colour scheme defined in the design decisions blog post.
Extended Practice
05/08
Jordan Harison Reader
Branding Outcome
Brief 08 - Design Publication
BRANDING OUTCOME Information and visuals derived from the design publication where refined and resulted in the professional print based brand identity shown above.
Extended Practice
06/08
Jordan Harison Reader
Publication Packaging
Brief 08 - Design Publication
PUBLICATION PACKAGING To form a visual representation of the minimal direction Abigayle’s brand identity took I decided to create a clean white box to present the tattered, experimental design publication in, forming a direct representation of the design journey boh projects took.
Extended Practice
07/08
Jordan Harison Reader
Final Resolution
Brief 08 - Design Publication
FINAL RESOLUTION Images above showcase the process of opening the final outcome, including the concept intriduction slip, external publicaton packaging and the envelope showing the outcome the publication influences.
Extended Practice
08/08