Feathr boards

Jordan Harison Reader

Brief 06 - Feathr Wallpaper

Brief

BACKGROUND

BRIEF

Feathr are a new wallpaper based company looking to break away from the conventions of their rival producers by printing innovative and original works of art onto their rolls of wallpaper.

Create an innovative, original piece of repeating artwork that can be applied to a roll of wallpaper.

The company want to appeal to stylish home owners, who value wallpaper as something more than just a way to fill a feature wall. They want wallpaper designs that are conversation starters, interesting twist on the familiar presented in a visually engaging way.

DELIVERABLES

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• A single tile for a repeat pattern. • Appropriate documentation on the blog.

01/06

Jordan Harison Reader

Brief 06 - Feathr Wallpaper

TARGET AUDIENCE

PATTERNS IN NATURE

Stylish young home owners who want something unique on their walls that they can talk about.

The brief gives creative freedom to us completely, allowing us to focus our response on any subject we want too.

Reference Imagery

Inspired by the inviting intricacies I had seen, I decided to persue the idea of a natura focus for my response.

Using this opportunity, I decided to collect a body of visual research into a subject area I have great personal interest, nature and the natural environment. While looking through content I began to notice the variety of naturally occurring patterns, found within the contours of leaves, the gills of much rooms and an infinite number of other natural elements.

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02/06

Jordan Harison Reader

Brief 06 - Feathr Wallpaper

Research

MUSHROOMS Focused research into the gills found underneath the caps of muchrooms lead me to an article discussing the historical usage of psychedelic mushrooms by humanbeings.

information, I decided to focus me response to the feathr competition on the varying forms of the sacred mushroom.

Unbeknown to me, psychedelic mushrooms have been used across cultures for thousands of years in both medical and religious ceremonies, and have a history closely intelinked with many aspects of human history.

Inspired by this intriguing wealth of new

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03/06

Jordan Harison Reader

Visual Research

Brief 06 - Feathr Wallpaper

WATERCOLOUR STUDIES Whilst collecting my initial research into patterns found within nature I was inspired by the subtle colour schemes that seemed inherent to so many aspects of nature, from seamless sunsets to autumn leaves.

As my response to the brief has a predominant focus on nature, I want to recreate the subtle colour schemes I initially identified.

To help me achieve the desired effect, I decided to illustrate the mushroom studies using watercolour paints, as they mix effortlessly on the page and allow colours to bleed and mix together.

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04/06

Jordan Harison Reader

Digital Development

Brief 06 - Feathr Wallpaper

PASTEL COLOURS Once the watercolour mushroom studies had been completed, the individual illustrations were scanned in and arranged in Photoshop to form a single repeating tile ready for submission.

With the tile completed I started to experiment with different colour applications, all of which were very muted and took on a range of pastel tones. For a wallpaper, pastel colours are an effective choice as they are not garish, demanding attention only when nessicary.

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05/06

Jordan Harison Reader

Final Resolution

Brief 06 - Feathr Wallpaper

The final submitted design violet colour application, deliberation I decided was colour application for the

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utilised the pastel which, after much the most effective design.

06/06