Marketing portfolio

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Marketing Portfolio Joselinne Sagastume 11th ACT

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Index Products Pictionary………………………………………………………………………………….……………………………………………..3 Products Concept……………………………………………………………………………….……..………………………………………..….5 Quality Pictionary……………………………………………………………………………………………………………………………………6 Quality Concept...……………………………………………………………………………………………………………………………………8 Marketing Pictionary……..………………………………………………………………………………………………………………………9 Marketing Concept……..………………………………………………………………………………………………………………………11 Proofread Assignment ………………………………………………………………………………………………………………………12

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Words to Know Word Outlets

Definition Places for selling goods

Sentence In the outlets you can find beautiful things

Product Mix

All different products and brands a company sells.

P&G use the product mix strategie.

Retailers

Businesses that sells goods to individual consumers

Retailers offer you variety of products.

Logo

A graphic image that identify a company or product.

Mcdonald’s logo is the letter Ml.

Piccture

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Package

Containers used to protect products.

My package will be shipped by UPS.

Brand Recognition

The extent to wich consumers know the brand exist.

Brand recognition is an important part in marketing.

Shelves

Surfaces where goods are displayed in a store.

I can se that beautiful dress in the shelve.

Market Share

The sales of a company expressed in percentages.

Market share is part of statistics of each sale.

Brand Switchers

Consumers that bought products of different brands instead of being loyal to one.

I’m a brand switcher because I have different brands of shoes.

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Products Products

Branding

Anything that can be ofered to a market that might satisfy a want or need.

A brand is a name, or symbol, or a logo that disguinshes products and services from competing offerings, and make the consumer remember the company, product or service.

Product Lines Groups of closely related products, sold to the same consumers groups, and marketed in the same outlet.

The key of branding is to create a relationship of trust.

Branding Strategies

Brand Value

Include the company name in all the products. Some companies give each product its own brand name so company is less-known.

Annual list of the Best Global Brands, which shows that the worth of a brand can be much greater tan a company’s physical assets.

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Words to Know Word Reworking

Definition Changing or improving a product service.

Sentence When you rework things you make them better.

Warranties

Written promises to repair or replace products that develop fault.

Consumers are expecting warranties.

Bountiful

Providing a large amount of good things

Mcdonald’s is always trying to be bountiful with their costumers

Image

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Headaches

Things that If you don’t cause choose a difficulties strategies you will have a lot of headaches.

Regulation

Official rules or the act of controlling something

Marketing also need regulations.

Service

To examine a machine and repair faulty parts

All cars need services to make them function

Scrapping

Getting rid of things which are no longer useful

Many people in companies are scrapping.

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Quality It consists in trying to offer the best products and services to each costumer.

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Words to Know Word Distribution Channel

Definition All the companies or individuals involved in moving goods or services from consumers

Sentence All companies must use distribution channels

Wholesaler

An intermediary that stock manufacturers goods and merchandise and sells it to retailers and buyers Dividing a market into distinct groups of buyers

Marco is the wholesaler of Coca-Cola.

Market Segmentation

Image

Only some companies apply market segmentation.

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Product differentiation

Making a product different from similar products offered by other sellers

Product differentiation is an effective technique in marketing.

Market Opportunities

Possibilities of filling unsatisfied needs in sectors in which a company can profitably produce goods or services. Setting a high price to a new product, to make maximum revenue.

If you company doesn’t have market opportunities you will lose a lot of money

Someone who contacts existing and potential costumers

I’m working at Agexport as sales representative.

Market Skimming

Sales Representative

Sometimes market skimming isn’t a good idea.

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Product Features

Characteristics of a product

Product features are important for consumers.

Price Elasticity

The quantity produce or bought of a product responses the changes of price

Price elasticity makes producs cost change constantly.

Market Penetration

To set a low price to try to sell a large volume

Market penetration has pros and cons.

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Marketing

Decline Stage The product withdrawn from the market.

Introduction Stage Sales are low

Maturity Stage Good position at market

Grownth Stage Rise quickly of the product 12


To: Harold Hannigan From: Isis Díaz Subject: Final Decision

Dear Mr. Hannigan:

As you know the hotel chain hasn’t been as profitable as it was three years ago. We think that reducing the quality of service or increasing prices would be disastrous. After evaluating the situation and having a meeting with our senior managers, we think the most viable solution is to re-brand the hotels and focusing in the mid-range hotel market. We will achieve this through different strategies as it is stalling bunk beds and having four people per room. Also, we will reduce our luxurious level by not having a free-internet service and charging for room service. We hope you support our opinion and expect this will increase our future income.

Truly yours,

Isis Díaz CEO

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