By: Joselinne Sagastume
Pictionary 1……………………………………………………………………………………………………………………………………………3-6 Advertising………………………………………………………………………………………………………………………………………………7 Pictionary 2 …………………………………………………………………………………………………………………………………………8-13 Banking…………………………………………………………………………………………………………………………………………………..14 Pictionary 3………………………………………………………………………………………………………………………………………15-17 Venture Capital……………………………………………………………………………………………………………………………………18
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Word
Definition
Sentence
Advertising Agencies
Companies that design advertising for clients
Advertising Agencies are used by all companies
Ad Campaigns
The advertising of a particular product or service during a particular period of time
Pantene develops a new ad campaign
Brief
The statement of objectives that a client works out with an advertising agency
Founders gave the agency a brief
Picture
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Target Costumer
A defined set of costumers whose needs a company plans to satisfy
Our target costumer will be boys and girls
Ad Budget
The amount of money a company plans to spend in developing its advertising and buying media time or space
The community manager manage the ad budget
Media Plan
The choice Luciano is of where to developing a advertise in media plan order to reach the right people
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Comparative Choosing to spend the same amount on advertising as one’s competitors
Comparative method is not recommended for big companies.
Free Sample
A small amount of a product given to costumers to encourage them to try it
In walmart they were giving free samples of a fragrance
Word-ofmouth
Free advertising, when satisfied customers recommend products to their friends
Word-ofmouth is considered the most effective way to advertising
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Viral
Trying to get consumers to forward an online marketing message to other people
Viral marketing is the one that is created online
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Advertising spending and sales
• Companies use the Comparative - Parity Method this means that they spends as much as their competitors • Must of the companies just spend a fixed percentage of their current revenues
How Companies Advertise
• Advertising means to inform the consumers about a new product in order to persuade them to buy it • They give the agency a statement of objectives • The agency stablishes target customers and a budget • Agency creates advertisements and develops a media plan
Word - of Mouth advertising and viral marketing
• Word of mouth is best known as a recommendation a customer gives to people, this is considered the best way of advertising • Viral marketing means everybody spreading commercial messages about service, products, etc.
Potential Drawbacks of Advertising
• Advertising not always reach the target customer or isn't welcome this might cause problems for some companies
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Word
Definition
Sentence
Deposit
Money placed in bank
The best thing to save money it is to deposit it
Loan
A sum of money borrowed from a bank
Maria suffered a crisis so she ask for a loan
Capital
The money invested in business
The most capital you invest on a company the most revenues you will earn
Picture
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Stocks or Shares
Certificate Buying stocks is s not always the representi best option ng partownership of a company
Bonds
Certificate s of debt issued by governme nts or companie s to raise money
Employees receive bonds that help them to finance their expenses
Merger
When one company combines with another one
The merger between Victoria secret and pink generates a lot of earnings
Takeover Bid
When one company offers to buy or acquire another one
Walmart takeover bid Hiper Paiz in Guatemala
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Stock broking
Buying and selling stocks or shares for clients
Stock broking is a complicated job
Portfolio
All the investmen ts owned by an individual or organizati ons
My portfolio function in the company as a memory
Returns
The profits made on investmen ts
Thanks to my returns I bought a new house
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Bankrupt
Unable to pay debts or continue to do business
Blockbuster when to the bankrupt in 2006
Deregulation
The ending or relaxing of legal restrictions
Deregulation exists all around the world
Conglomerate A group of companie s, operating in different fields, which have joined together
In united States most of the restaurants conglomerate
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Interest
The price paid for borrowing money, paid to the lenders
Banks collect a big part of interest from people that borrow them money
Credit Rating
Estimates of people’s ability to fulfill their financial commitm ents
My credit rating its exemplary
Default
Failure to repay a loan
Natalya make a default when she was living in Australia
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Collateralized
With property or another asset used as a guarantee of payment
My house is collateralized by the bank
Cash Flow
The money generated by an investmen t
Companies cash flow always benefit the co-workers
Write Off
Cancel a Alicia write off a bad debt debt or a worthless asset from an account
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• Receive deposits and make loans to individuals an small companies
• They do not pay interest to depositors or charge to borrowers. They invest in companies sharing profits
• Work with big companies, giving financial advice raising their capital by buying stocks or shares
Commercial Banks
Investment Banks
Islamic Banks
Private Banks
• They work with wealthy Individuals , they manage private investment funds
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Word
Definition
Sentence
Competitiv What an e organization Advantage can do better than its competitors
Must profitable companies have competitive advantages.
Sustainabl e
I think Pollo Campero is a sustainable company
Able to continue over a period of time
Picture
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Sales Forecast
The sales business expect to achieve in a particular period of time
The most important sales forecast for us is to increase revenues
Breakeven Point
Where total cost equal total income from sales and the company makes neither a profit nor a loss
Our personal accountant establishes the breakeven point
Revenue
The total income received by a business before any expenses are paid
Revenues are the best part of being a co-worker at a company
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Exit Strategy
An investor’s plan for getting their investment back and potentially realizing a profit
Marco exit strategy is a secret for us
Founders
The people who establish a company or other organization
The founders decide the company’s polices
Staff/ Personnel
The people who are employed in a organization
The new staff is working with excellence
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Appendix or Appendices Curricula vitae or resumes of the managers
Competition Specifies the existing competitors to your product or services and describes how the company plans to overcome them
Competitive Advantage Describes the new business has over its competition
Customer Profile Details about the costumers (market segments, sex, lifestyle, etc.) Executive Summary Summary of what the business plan is about, what it will contain.
Financial Analysis Details of the business performance, projections for the future revenue, it will outline an exit strategy
Implementation Plan Describes sales, marketing and operational strategies
Management Team Gives information about the founders, investors, advisors, etc.
Market Opportunity Describes what the company plans to do
Product or Service Describes its features and the benefits for the costumer
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