International Journal of Production Engineering vol 2 issue 1 by JournalsPub

Office No-4, 1 Floor, CSC, Pocket-E, 6 Mayur Vihar, Phase-2, New Delhi-110091, India 1 t E-mail: info@journalspub.com 0 i e l 2 m ic b rt u S A Mechanical Engineering Applied Mechanics r International Journal of Electro Mechanics and International Journal of Thermal Energy and u Mechanical Behaviour Applications International Journal of Machine Design and International Journal of Production Engineering Yo «

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¬ ¬ International Journal of Industrial Engineering

Manufacturing International Journal of Mechanical Dynamics and Analysis International Journal of Fracture and damage Mechanics International Journal of Structural Mechanics and Finite Elements

and Design ¬ International Journal of Manufacturing and

Materials Processing ¬ International Journal of Mechanical Handling and

Automation 5 more...

Electronics and Telecommunication « International Journal of Radio Frequency Design « International Journal of VLSI Design and Technology « International Journal of Embedded Systems and Emerging

Technologies « International Journal of Digital Electronics « International Journal of Digital Communication and Analog

Chemical Engineering « International Journal of Renewable Energy and its

Commercialization « International Journal of Environmental Chemistry « International Journal of Agrochemistry « International Journal of Prevention and Control of Industrial

Pollution

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Signals

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Architecture « International Journal of Housing and Human Settlement

Planning « International Journal of Architecture and Infrastructure

Planning « International Journal of Rural and Regional Planning Development « International Journal of Town Planning and Management 2 more...

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International Journal of Wireless Network Security International Journal of Algorithms Design and Analysis International Journal of Mobile Computing Devices International Journal of Software Computing and Testing International Journal of Data Structures and Algorithms 5 more...

International Journal of Analog Integrated Circuits International Journal of Automatic Control System International Journal of Electrical Machines & Drives International Journal of Electrical Communication Engineering « International Journal of Integrated Electronics Systems and 4 more... Circuits

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International Journal of Immunological Nursing International Journal of Cardiovascular Nursing International Journal of Neurological Nursing International Journal of Orthopedic Nursing International Journal of Oncological Nursing

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International Journal of Energetic Materials International Journal of Bionics and Bio-Materials International Journal of Ceramics and Ceramic Technology International Journal of Bio-Materials and Biomedical Engineering 4 more...

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Nanotechnology « International Journal of Applied Nanotechnology « International Journal of Nanomaterials and Nanostructures « International Journals of Nanobiotechnology

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International Journal of Production Engineering

International Journal of Production Engineering features aspects of production engineering including production planning and control, manufacturing technology and precision manufacturing, journal also covers operation management and supply chain organization. The impetus of the journal rely in providing a platform to researchers and scholars to publish their finding; be it in experimental or theoretical form and to facilitate the process of scientific communication and to spread the idea of production engineering.

Focus and Scope of the Journal !

Manufacturing technology

! Management engineering ! Production planning and control ! Casting tend machining technology ! Tool engineering ! Metrology and manufacturing systems ! Automation and rapid manufacturing ! Transportation ! Operation management and supply chain organization ! Design, implement and refine products, services, processes and systems ! Precision manufacturing, quality engineering

International Journal of Production Engineering is published twice a year (bi-annual) in India by JournalsPub - an imprint of Dhruv Infosystems Pvt. Ltd., India. The outlooks stated in the articles do not essentially reflect of the publisher. The publisher does not endorse the quality or value of the advertised/sponsored products described therein. Please consult full prescribing information before issuing a prescription for any products mentioned in this publication. No part of this publication may be reproduced, stored in retrieval or transmitted in any form without written permission to the publisher. To cite any of the material contained in this journal, in English or translation, please use the full English reference at the beginning of each article. To reuse any of the material, please contact JournalsPub (info@journalspub.com).

PUBLICATION MANAGEMENT TEAM

Chairman Mr. Puneet Mehrotra Managing Director, JournalsPub, New Delhi

INTERNAL MEMBERS

Associate Manager Hidam Renubala

Commissioning Editors Ankita Singh

Priyanka Garg

Akanksha Marwah

Chhavi Goel

Deepika Bhadauria

Shrawani Verma

EDITORIAL BOARD MEMBERS Dr. S. John Alexis Department of Automobile Engineering, Kumaraguru College of Technology, Coimbatore (Tamil Nadu), India

Dr. Arindam Kumar Chanda G. B. Pant Govt. Engineering College, Okhla, New Delhi, India

Dr. Jagdeesh P. Ganjigatti Siddaganga Institute of Technology, Tunkur (Karnataka), India

Dr. R. S. Jadoun College of Technology, G B Pant University of Agriculture & Technology, Pant Nagar, India

Meghanshu Vashista Department of Mechanical Engineering, Indian Institute of Technology (B.H.U.), Varanasi, India

Dr. Nataraj J.R Department of Mechanical Engineering, R.V. College of Engineering, Bangalore (Karnataka), India

Dr. Sarang Pande Faculty of PG and Research, Marwadi Education Foundation, Rajkot, India

Dr. Ajith Ramesh Department of Mechanical Engineering, Amrita School of Engineering, Coimbatore (Tamil Nadu), India

Dr. Siva Prasad Kondapalli Anil Neerukonda Institute of Technology and Sciences,Visakhapatnam, India

Mohd Zaheer Khan Yusufzai Department of Mechanical Engineering, Indian Institute of Technology (B.H.U.), Varanasi, India

Dr. N. Rajesh Jesudoss Hynes MEPCO Schlenk Engineering College, Sivakasi, India

Dr. Kanakuppi Sadashivappa Bapuji Institute of Engineering and Technology, Davanagere, India

Dr. N. Senthilkumar Adhiparasakthi Engineering College, Melmaruvathur (Tamil Nadu), India

Dr. P. M. M. Subrahmanya Sarma VIZAG Institute of Technology, Dakamarri, Bheemunipatnam Mandal Visakhapatnam, India

Dr. Muthuramalingam Thangaraj Department of Mechatronics Engineering, SRM University, Kattankulathur, Kancheepuram (Tamil Nadu), India

Dr. S. J. Vijay School of Mechanical Sciences, Karunya University, Coimbatore, India

Dr. T. R. Vijayaram School of Mechanical and Building Sciences SMBS, VIT University, Chennai, India

From the Editor's Desk Dear Readers, We would like to present, with great pleasure, the inaugural volume of a new scholarly journal, International Journal of Production Engineering. This journal is part of the Engineering Sciences, and is devoted to the scope of present Production Engineering issues, from theoretical aspects to application-dependent studies and the validation of emerging technologies. This new journal was planned and established to represent the growing needs of Production Engineering as an emerging and increasingly vital field, now widely recognized as an integral part of scientific and technical investigations. Its mission is to become a voice of the Production Engineering Science community, addressing researchers and practitioners in this area. The core vision of International journal of Production Engineering in JournalsPub is to propagate novel awareness and know-how for the profit of mankind ranging from the academic and professional research societies to industry practitioners in a range of topics in Production engineering in general. JournalsPub acts as a pathfinder for the scientific community to published their papers at excellently, well-time & successfully. International Journal of Production Engineering focuses on original high-quality research in the realm of Manufacturing technology, Production planning and control, Casting tend machining technology, Tool engineering, Precision manufacturing, Management engineering. The Journal is intended as a forum for practitioners and researchers to share the techniques of Production Engineering and solutions in the area. Many scientists and researchers have contributed to the creation and the success of the Production engineering community. We are very thankful to everybody within that community who supported the idea of creating an innovative platform. We are certain that this issue will be followed by many others, reporting new developments in the field of Production Engineering. This issue would not have been possible without the great support of the Editorial Board members, and we would like to express our sincere thanks to all of them. We would also like to express our gratitude to the editorial staff of JournalsPub, who supported us at every stage of the project. It is our hope that this fine collection of articles will be a valuable resource for Production engineering readers and will stimulate further research into the vibrant area of Production Engineering. Puneet Mehrotra Managing Director

Contents 1. A Study on Effectiveness of Buzz Marketing Campaign and Its Impact on Product Marketing P. Megaladevi, A. Karthikeyan

2. An Analysis of Financial Performance of Tata Steel Limited P. Megaladevi, R. Vasuki, B. keerthana

3. Service Failure Analysis for Commutator of Brushed DC Motor Prateek Rajput, Manish Vishwakarma

4. The Study of Working Capital Management as a Financial Strategy for Hero Motocorp Limited P. Megaladevi, S. Parimala, M. Muthupriya

5. Highlights on the Effect of Lean Concept in Aero Industry Priyanka Garg

International Journal of Production Engineering Vol. 2: Issue 1

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A Study on Effectiveness of Buzz Marketing Campaign and Its Impact on Product Marketing P. Megaladevi*, A. Karthikeyan School of Management Studies, Jay Shriram Group of Institutions, Avinashipalayam, Tirupur, Tamil Nadu, India

Abstract The observation on buzz advertising, a ramification of advertising field in its growth segment is a field of hobby by maximum entrepreneurs round the sector. The item of this communication is to contribute to the comprehension of the effectiveness of a buzz marketing campaign, to determine its contribution to marketing and to research the relationship between the emblem and the consumer. We additionally recommend a summary version to set up an express and a right away connection between buzz advertising and the variables that degree its effectiveness. We have a look at the moderating position of involvement on those variables. The assessment of the literature of this gift studies demonstrates that the effectiveness of buzz advertising will be analyzed through the principle gadgets pursued by means of corporations usually are specified as: photo to the brand, awareness to the emblem and buying selection. Keywords: buzz advertising, buying choice, consciousness, involvement, photograph

INTRODUCTION In latest years, the concept of marketing has modified dramatically because of complexity of the conduct of individual clients. Kapferer et al. (1994) [56] reported that during a postmodern society, in which mass advertising is more and more criticized and in which individuals show much less hobby in conventional advertising, advertising has developed alternatives to higher talk with its communication goal and goal customer. Diversification behavior has certainly forced the advertising and his men to diversify their procedures, and consequently needed to expand techniques to maximum primary behavioral [1â&#x20AC;&#x201C;10] dispositions. Searching for ingenuity in the advertising and proximity to the patron, advertisers

depend increasingly buzz marketing. Hetzel et al. (2002) [57] adds that he had to sell his emblem to find every other manner to talk, it should innovate. Heilbrunn et al. (2005) [58] supported that buzz marketing is a time period considered via a few as indistinct and obscure, however this technique is increasingly more sought after as agencies and counseling organizations are confronted with a major communication hassle, the one of saturation of purchasers against advertising broadcast. We attempt, on this studies, to better understand this time period and the aim of this paintings is to provide clear answers to creative and commercial enterprise are skeptical approximately this concept so one can manual their preference of their communication method. On this context, it is far to recognize the role of conversation

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International Journal of Production Engineering Vol. 2: Issue 1

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An Analysis of Financial Performance of Tata Steel Limited P. Megaladevi*, R. Vasuki, B. Keerthana School of Management Studies, Jay Shriram Group of Institutions, Avinashipalayam, Tirupur, Tamil Nadu, India

Abstract In this paper, a trial has been made to establish the money performance of Tata steel restricted. Tata steel is one of the quality companies in production business. Reference period of study was 10 years. In order to attain the target of the study, the researchers have employed analysis of numerous ratios. This study is conducted purely based mostly on secondary information obtained through web site of the Tata Steel restricted. By using the magnitude relation analysis tool we have a tendency to will analyze the performance of the industry of Republic of India and that we will simply resolve the strength and weakness of the businesses and their position within the market. Different ratios are used in this study and notably those that are associated with the finances. For this purpose balance sheet from 2005–2006 to 2014–2015 of Tata Steel Limited is employed and from them ratios are calculated. Keywords: financial crises, profitability and liquidity ratio analysis, Steel Company

INTRODUCTION Ratio analysis is such an important technique for money analysis. It includes relation of 2 mathematical expressions and the relationship between two or additional things. Financial quantitative relation is a quantitative relation of selected values on enterprise’s financial plan. There are several customary ratios used to judge the status of an organization or different organization. Tata steel restricted was erstwhile identified as Tata iron and company limited. It is Indian international steel creating company and its headquarters area unit in city, Maharashtra. [1] Tata Steel Ltd is the world’s 10th largest company and also the world’s second most geographically heterogeneous steel producer. The company may be a diversified steel producer with major operations in Asian country, Europe and South East Asia. They have manufacturing

units in twenty six countries and at presence in fifty European and Asian markets. Tata Steel's operations are sorted underneath six Strategic Business Units embrace Bearings Division, Ferro Alloys and Minerals Division, Agric Division, Tata Growth Shop (TGS), Tubes Division and Wire Division. They have introduced several branded steel product, including Tata Steelier (the world's 1st branded Cold Rolled Steel), Tata Shaklee (Galvanized Corrugated Sheets), Tata Tucson ( rubbers), Tata Pipes, Tata Bearings, Tata Structural, Tata Agric (hand tools and implements) and Tata Iron (galvanized wire products) Tata Steel Ltd was incorporated in the year 1907 with the name Tata Iron & company Ltd. [2] RATIOS Financial ratios square measure used by managers at intervals a firm and potential

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International Journal of Production Engineering Vol. 2: Issue 1

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Service Failure Analysis for Commutator of Brushed DC Motor Prateek Rajput*, Manish Vishwakarma Department of Mechanical Engineering, M.A.N.I.T, Bhopal, India

Abstract Failure mode and effect analysis (FMEA) is a tool used for assessing probable failure modes and their reasons. It aids in ranking the failure modes and mentions remedial actions for the avoidance of sudden failures in system and enhancement in availability of system. In this work, an attempt has been made to use FMEA for the commutator of series DC motor. This approach is helpful in ensuring effective motor performance. Keywords: commutator, FMEA, RPN

INTRODUCTION Failure Mode and Effect Analysis (FMEA) FMEA is one such quality tool which is used for reliability analysis and is fruitful to improve reliability of a product or system. FMEA scrutinizes the potential failure modes of system and analyse reason and effect of each failure mode. It helps to identify loop holes in system, puts forward development measures and design plans, so as to improve the reliability of product or system.[1–3]

and how to abolish or reduce risk of failure.

FMEA also find its application to describe quality review points, preventive maintenance actions, operational constraints, measures required to lessen the failure risk.[4–8] Ideally, FMEAs are applied in the product design or process development stages, although use of FMEA on existing products and processes can also yield substantial benefits.[9–11]

When a dynamo is run by a prime mover and it supply electrical energy then it is called as generator while when dynamo takes electrical energy as input and gives mechanical energy as output then it is called as motor (Figure 1).[5]

DC Motor To obtain mechanical energy from electrical energy electromechanical energy conversion process is required. Electromechanical conversion device is a linkage in the middle of electrical and mechanical systems. Dynamo is such type of a device. Dynamo convert electrical energy to mechanical energy or mechanical energy to electrical energy.

In this paper D C series motor is taken for study. In series motors, the field coil and armature have series connection. This project is about the commutator failure in DC motor by using FMEA technique which identifies how the process will flop

Fig. 1. Basic Diagram of Energy Conversion in Motor.

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International Journal of Production Engineering Vol. 2: Issue 1

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The Study of Working Capital Management as a Financial Strategy for Hero Motocorp Limited P. Megaladevi*, S. Parimala, M. Muthupriya School of Management Studies, Jay Shriram Group of Institutions, Avinashipalayam, Tirupur, Tamil Nadu, India

Abstract Working capital management as a money strategy has its effects on liquidity additionally as profit of the firm. Hero Motocorp Limited was selected for an amount of 10 years from 2006 to 2015. The effect of completely different variables of assets management as well as current quantitative relation and profit movement co-efficient was used for analysis. The results showed that there is an indirect correlation (0.201) between current ratio and gross profit margin. This means that as current quantitative relation reduces, gross profit of the corporate will increase. The firm should be aggressive in the management of its assets to enhance profit. In order to run the corporate successfully, the fixed and the current assets play a commendable role. Managing the working capital is necessary as a result of, it has a serious significance on profitability and liquidity of the business. The various parts for measurement the assets management embrace the owed days, Inventory turnover days, Payable days, Cash conversion cycle, Current quantitative relation and fast ratio on the web in operation profit of the Hero Motocorp restricted. The controlled variables like; fixed assets on total assets, the debt ratio and the size of the firm (measured in terms of logarithm of sales) have conjointly been used for measurement of the assets management. Keywords: financial strategy, liquidity, profitability, working capital

INTRODUCTION Working capital is that the quantity of funds necessary to hide the price of in operation the enterprise. Every business wants funds for 2 purposes-for its institution and carries out its day to day operations. It is the a part of firm’s capital which is needed for funding short term or current assets like money, marketable securities, debtors, inventories. Working capital management is bothered with the issues that arise in making an attempt to manage the present assets, the current liabilities and also the relationship that exists between them. Assets refer to those assets which is in standard course of business will be, into cash inside one year

while not undergoing administration in price and while not disrupting the operation of the corporations. Examples are money, marketable securities, account receivables and inventory. Current liabilities square measure those liabilities that are supposed, at their inception to be paid in the standard course of business in a very year out of current assets or earnings of the priority. The basic current liabilities are account liabilities, bills payable, bank overdraft and outstanding expenses. Efficient management of operating capital may be an elementary a part of the general

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International Journal of Production Engineering Vol. 2: Issue 1

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Highlights on the Effect of Lean Concept in Aero Industry Priyanka Garg University of Madras, Tamil Nadu, India

INTRODUCTION Of all the domains, aerospace industry carries a wide range of scope for research and development from diversified engineering fields. Every aspect of technology can be equally important to materialize different aerospace projects. Also, the industry expertise holds a great responsibility to coordinate the demands of delivery, cost, quality and the flexibility of every aerospace operation to achieve client’s satisfaction. In all the processes, the resources as well as the services are utilized in plenty without compromising on the quality and efficiency of the technology developed. In the meanwhile, a huge amount of waste is realized in various sectors of the aerospace industry. Due to increasing rate of wastage of manpower, resources and time, experts are putting efforts towards dealing with the problem of waste management. Lean concept is one of the most favored methodologies encouraged for process improvement and waste reduction. Mechanism based on Lean principles carries a systematic approach to eliminate wastage of resources, services and thereby reducing the time consumption in aerospace industry. LEAN CONCEPT Lean principles are the mechanism for process improvement developed by Womack and Jones based on the original work done by Ohno of the Toyota Motor Corporation to optimize production by eliminating waste. Toyota settled on an effective strategy based on: Kanban-based pull production, eliminate waste, faith in the value and importance of quality,

continuous improvement, belief in the value and utilization of human resources, reducing setup time for machines, integration of suppliers and material acquisition and efficient, cellular layouts with balanced material flow. It has four defining characteristics: waste awareness, continuous quality assurance, just in time and level production. LEAN CYCLE The concept of lean production is continuous improvement. It is a long-tern journey and efforts. The lean cycle combine and link the Plan-Do-CheckAction (PDCA) cycle. Plan Aspect 1) Mindset change the company awareness and mindset change are the most important for the lean implement. There are many different functional groups in aerospace manufacturing suppliers, including design engineering, production engineering, production control, parts fabrication and component assembly, etc. Those functional groups should change their mindset and stereotype to remove interface barrier within the organization. All departments align the same goal and target to achieve the overall benefit of enterprise.

The key issues of mindset change describe as follow: Top management commitment is the key successful factor for improvement activities. All improvement ideas need the support from management to become activities and obtain benefits. 

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« « « «

¬ ¬ International Journal of Industrial Engineering

Manufacturing International Journal of Mechanical Dynamics and Analysis International Journal of Fracture and damage Mechanics International Journal of Structural Mechanics and Finite Elements

and Design ¬ International Journal of Manufacturing and

Materials Processing ¬ International Journal of Mechanical Handling and

Automation 5 more...

Electronics and Telecommunication « International Journal of Radio Frequency Design « International Journal of VLSI Design and Technology « International Journal of Embedded Systems and Emerging

Technologies « International Journal of Digital Electronics « International Journal of Digital Communication and Analog

Chemical Engineering « International Journal of Renewable Energy and its

Commercialization « International Journal of Environmental Chemistry « International Journal of Agrochemistry « International Journal of Prevention and Control of Industrial

Pollution

5 more...

Signals

1 more...

Civil Engineering

Architecture « International Journal of Housing and Human Settlement

Planning « International Journal of Architecture and Infrastructure

Planning « International Journal of Rural and Regional Planning Development « International Journal of Town Planning and Management 2 more...

« « « «

2 more...

Electrical Engineering

Computer Science and Engineering « « « « «

« « « «

Nursing « « « « «

International Journal of Production Engineering Jan – JUN 2016

IJPE

Material Sciences and Engineering

« « « «

5 more...

Biotechnology « International Journal of Industrial Biotechnology and « « « «

Nanotechnology « International Journal of Applied Nanotechnology « International Journal of Nanomaterials and Nanostructures « International Journals of Nanobiotechnology

Chemistry

Physics « International Journal of Solid State Materials « International Journal of Optical Sciences