Local Herald, Issue 3

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issue3_Layout 1 2/9/2012 12:50 PM Page 1

T H E

Local Herald West

End’s

D O Y O U k no w your LO C AL F l o r i s t ?

Vo l u m e 3 , I s s u e 3 , Story and photos: Bram D. Eisenthal

Community

Paper

February 10, 2012 A rose is a rose, but on Valentine’s Day Montreal West florist is more reasonable than many others In honour of Valentine’s Day, a local chocolate business initially seemed to be the most logical profile. Then it became apparent that this was not a fair assumption: Chocolate’s health benefits may be highly touted in recent years, but it’s not good for everyone, certainly not diabetics. Flowers, however, don’t need to be sold with any health warnings that I know of. So, this is where Montreal West entrepreneur Alex Yoo comes in. The New Jersey-born and raised man of South Korean descent was hardly destined to become a florist. “I graduated in Political Science from Gettysburg College in Pennsylvania,” Yoo told me, as I gazed at all the lovely floral arrangements in Yoo’s Westminster Florist (33 Westminster North, 514-369-6888, Montrealwestflowers.ca). And I seemed destined to spend my life in golf at first. I love golf, so I worked as a caddy at a 2,000-member private club in Richmond, Virginia, the sort of club with many very impressive and extremely wealthy patrons. I worked my way up to the professional PGAlevel of employees and spent five years there.”

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