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Vo l u m e 2 , I s s u e 1 0 , M a y 1 3 , 2 0 1 1
No mystery why magical Abra succeeds in electronics
When I was a young guy barely out of diapers – okay, I exaggerate, I was 22 – I was hired by a major electronic components distributor here in Montreal. I spent a year and a half there, moved to Ottawa and spent another six and a half years in the business after that. It was quite exhilarating, knowing you were selling products used in every single, solitary electronic device manufactured worldwide.
In this field, you have several players based in Montreal that have international subsidiaries and then a more modestlysized company that has two branches, one in Town of Mount Royal and another in Champlain, New York. Abra Electronics has been in business just over 20 years and has become “the little engine that could,” huffing and puffing to compete in what is in reality a highly competitive market, winning or losing bids by mere pennies on occasion.
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