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Introducing to you ... this week in
Your Weekly CORNWALL EVENTS & COMMUNITY Newspaper
Vol. 3, Issue 32 August 31, 2012
about CORNWALL PEOPLE for CORNWALL PEOPLE by CORNWALL PEOPLE
Helping local business owners develop solid marketing strategies
By Angela Besner Account Manager Cornwall Business Centre Business Development Bank of Canada (BDC)
Earlier this year, the Business Development Bank of Canada (BDC) held a Marketing Booster Program that helped 12 growing local companies improve their marketing strategies. The program was organized with financial support from the Eastern Ontario Development Program— managed by S.D. & G. Community Futures Development Program. On behalf of BDC, I would like to thank S.D. & G. Community Futures Development Corporation for their generous support, covering 50% of the program’s costs. Our two organizations share the same mission—supporting entrepreneurs and helping businesses grow. That’s why we were so proud to offer this affordable, results-oriented program to Cornwall businesses. I would also like to take this opportunity to congratulate all 21 marketing representatives and business owners who participated in the program’s three half-day interactive workshops. The workshops allowed participants to develop valuable skills and learn to use a variety of tools to improve their marketing and sales performance. The success of these businesses is vital to Cornwall’s prosperity. Small business owners are busy running their companies and often lack the marketing resources to find new opportunities and gain market share. That’s why BDC has designed the Marketing Booster Program with their needs in mind. BDC is Canada's business development bank and our motto is Entrepreneurs First. With 1,900 employees and more than 100 business centres across the country, BDC offers financing, venture capital and consulting services to 29,000 small and mediumsized companies. Their success is vital to Canada's prosperity. For more information, please visit www.bdc.ca or contact Angela Besner, Account Manager, BDC, at angela.besner@bdc.ca or at (613) 894–4904.