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Introducing to you ... this week in
Your Weekly CORNWALL EVENTS & COMMUNITY Newspaper
Vol. 3, Issue 7 February 24, 2012
about CORNWALL PEOPLE for CORNWALL PEOPLE by CORNWALL PEOPLE
launches Marketing Booster Program for small business owners in Cornwall The Business Development Bank of Canada (BDC) will launch the Marketing Booster Program to help Cornwall companies develop solid marketing strategies. The first session of this affordable results-oriented program starts Wednesday, March 21 and is designed to support local growing businesses with limited marketing resources. “Increasing top line sales ranks high on the small business agenda, so we developed the Marketing Booster Program to specifically address this need," says Angela Besner, Account Manager, at BDC. (pictured left) "Small businesses will initially grow using an ad-hoc marketing approach, but they eventually need a structured strategy to ensure long term profitability and access new markets." The Marketing Booster Program is a 12-week project that combines small group sessions and extensive one-on-one coaching. The group format is cost-effective and allows participants to effectively share their experiences and brainstorm with like-minded entrepreneurs. "Group dynamics is one of the most effective aspects of the Marketing Booster Program and we already have clients who rave about their increase in sales after having completed our program," adds Besner.
Angela Invites you ...
The Marketing Booster Program starts on March 21 at the Ramada Inn and Conference Centre three half-day group sessions held at weekly intervals. A BDC marketing consultant will lead training on nine key areas and will provide one-on-one coaching to help participating company develop and implement a specific marketing strategy. Marketing Booster Program areas: Customer Relationship Management - Competition - Positioning Creating a Marketing Action Plan - Managing Products and Services - Managing Communications E-Business - Managing Distribution - Managing Your Sales Team. Enrolment in the Marketing Booster Program is limited. Participants are expected to be either the business owner and/or the individual responsible for marketing, for a maximum of two persons per company. For more information or to register, please contact:
Angela Besner, Account Manager, at (613) 894-4904 or angela.besner@bdc.ca
About BDC Canada's business development bank, BDC puts entrepreneurs first. With almost 1,900 employees and more than 100 business centres across the country, BDC offers financing, venture capital and consulting services to 29,000 small and medium sized companies. Their success is vital to Canada's economic prosperity.
ANGELA will be at THE I AM WOMAN SHOW on MARCH 4th at the CORNWALL CIVIC COMPLEX.
... AND WHO SAYS NOTHING HAPPENS IN CORNWALL !!! check out our Weekly Community Event Seeker Section