MARKETING: DRIVING POSITIVE RETURNS As your marketing
mail, radio and print. We are currently
Those details are considered in all
team, we strive to
assessing our marketing mix and spend
strategic planning discussions. We love
make data-driven
allocations for each supported practice in
to hear your feedback too! Please don’t
decisions to spend
order to make change recommendations
hesitate to contact DCA Marketing with
our available
for improved performance and better
your input, suggestions or ideas for
marketing dollars
returns in 2019.
marketing opportunities in your area.
We do understand that all practices are
Cheers to an exciting & successful
unique, and each market is different.
New Year!
as efficiently and effectively
Shawn Wherry VP of Marketing
as possible. I am
pleased to report that, from JanuaryOctober 2018, we have collected $6 for every $1 spent through our digital marketing campaigns. More than $27,000,000 in revenue has been collected from 2018 new patients who
Digital Marketing New Patient Revenue
Digital Marketing Ratio Per $1 Invested
Digital Marketing Rate of Return
$27,780,032
$6
521%
Traditional Marketing New Patient Revenue
Traditional Marketing Ratio Per $1 Invested
Traditional Marketing Rate of Return
$4,818,990
$3
169.1%
found our practices by way of our digital marketing. That same rate of return is not being realized consistently through other marketing channels such as direct
Sharing Successes
DENTAL IMPLANT PATIENT EDUCATION SEMINAR
30
Special thanks to Dr. Riberio, Dr. Sosa, and the entire team at Dental Specialty Center at Baptist, FL, for making this event such a success!
$6K MARKETING INVESTMENT Six weeks of promotions prior to the event, targeting dental implant patient demographics through tactics including mailing postcards, print ads, newspaper inserts, Facebook promotions, and existing patient emails.
$57K REVENUE GENERATED
88 leads generated 61 phone calls 27 conversion page form submissions 30 RSVPs - 100% attended. 16 patients completed consultations at the event and 4 of those patients accepted treatment worth $57K. Additional patients booked future appointments.
