The YouGov 2020 Connect - Wellbeing Benchmarks -- From The WoWW! Business

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Our approach ... to Wellbeing research is very much built upon having ‘The Big Listen-In’ and allowing the ‘Words’ to speak for themselves. Where hard facts provide a way of benchmarking, words and language patterns allow you to tap into ‘Feelings’ and, if the objective is to promote organisations full of Well-Beings, then you must be led by feelings.


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