mission driven, donor supported Annual Report 2012
“
Growth can only be gradual. The seed that is sown today does not sprout into a tree the next day. It does so only in the course of time, at its own pace, and by its own order.” — Swami K ripalu
The accomplishments highlighted in this 2012 Annual Report represent the direct expression of our mission: to empower people and communities to realize their full potential through the transformative wisdom and practice of yoga. We do this through our immersive inhouse and blended-learning programs, the comprehensive trainings we offer through the Kripalu Schools of Yoga and Ayurveda, our outreach initiatives bringing yoga to underserved populations, and our research studying the effects of yoga in schools. With your support, we will continue to sow seeds that will sprout, nourishing this and future generations’ quest for transformation and fulfillment.
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In his recent book, The Great Work of Your Life, Kripalu author and teacher Stephen Cope writes, “Each of us feels some aspect of the world’s
a message from the ceo
suffering acutely. And we must pay attention. We must act. This little corner of the world is ours to transform.” Stephen’s call to action is especially important at this moment; 2012 was marked by tremendous For more than 45 years, Kripalu
challenges for our global community.
Center for Yoga & Health has been helping individuals to transform their
In the face of large-scale challenges,
lives and uplift others. We’ve lived our
as well as rising stress levels, we are
mission and feel grateful to be play-
even more committed to our mission.
ing a leadership role in bringing yoga
It is an unwavering belief in yoga and
and Eastern contemplative traditions
the resilience of the human spirit
into the mainstream of our society.
that propels us forward. We must
Kripalu is founded in a profound belief in the goodness of people and the amazing possibilities with which life presents us. This report highlights the many ways in which Kripalu is serving individuals and forging new paths in a world in need of positive change. I invite you to join the Kripalu community and become one of the many supporters helping us to transform the lives of hundreds of thousands of individuals. Yours in yoga,
keep Kripalu as a sanctuary and place of respite where people from all backgrounds can come to heal, grow, and awaken to deeper levels of awareness and well-being.
Richard Faulds (Shobhan) Interim CEO, Kripalu Center for Yoga & Health
a message from the board chair
Kripalu’s retreat center atmosphere provides many of our most essential human needs: nourishment, community, beautiful natural surroundings, and a space for introspection and Since its founding in 1966, Kripalu Center for Yoga & Health has provided space for experiential education and personal transformation for people from all walks of life. Swami Kripalu (the center’s namesake) once said, “The whole world is one family. To see this requires a broad mind, which is the spiritual mind.” Today, Kripalu is committed to this broad mind view; our family extends from coast to coast and across oceans. As the largest yoga-based retreat center in the West, Kripalu hosts approximately 35,000 people annually and impacts many thousands more outside its walls.
reflection. Our scholarships and outreach programs make Kripalu accessible to those seeking to enhance their life and realize their potential, regardless of financial situation. We invite you to read about our 2012 accomplishments and the many ways in which we are fostering our world family. We also invite you to deepen your relationship by joining our donor family. As a nonprofit organization, Kripalu depends on
the generosity of our supporters to further our mission-driven programming and make the Kripalu experience available to all. Sincerely, Marcy Balter Chair, Kripalu Board of Trustees
snapshot
“ ▲ 34,400 guests visited Kripalu in 2012. ▲ 97% of guests rated their experience as “excellent” (75%) or “good” (22%).
Every visit to Kripalu brings me closer to my essential nature, deeply healing parts of me that I’ve forgotten.” — Sandi N., New Paltz, New York
The Retreat Center Approximately 35,000 people come to Kripalu annually to experience programs led by the world’s most accomplished teachers in yoga, self-discovery, and holistic health—internationally renowned presenters such as Deepak Chopra, Jack Kornfield, Joan Borysenko, and Dharma Mittra.
▲ 91% of guests reported that their lives had changed as a direct result of their time at Kripalu.
Our own world-class faculty design and teach our ongoing Healthy Living
▲ 630 invited presenters taught at Kripalu in 2012.
preventing heart disease, living with Parkinson’s, stress management, life
▲ 12,500 guests came to Kripalu for an R&R Retreat.
To ensure that our retreat center evolves along with our programming, we
▲ 1,300 guests attended one or more of our Healthy Living programs.
of the Kripalu Shop, the creation of additional office space in Hill House, and
and R&R Retreat programs, which provide tools for health, connection, and well-being. R&R Retreat participants choose from a wide variety of experiential and educational workshops, outdoor activities, and yoga and meditation classes. Healthy Living programs focus on issues such as reversing and after cancer, weight loss, and more.
laid the groundwork in 2012 for extensive facility renovations, including construction of an additional dining area to accommodate 60 guests, expansion improvements to our Meditation Room, Sun Room, and Children’s Playroom. | 6 |
snapshot
“
Yoga changed my life. It helped me get past physical limitations that had previously defined me and do things I never dreamed I could do.”
— Joyce B., Kripalu Yoga teacher, Montclair, New Jersey
The Kripalu Schools of Yoga and Ayurveda ▲ 753 students attended the Kripalu Schools of Yoga and
The Kripalu Schools of Yoga and Ayurveda offer some of the most comprehensive, inspired, and transformational yoga and Ayurveda trainings in the country. To date, our Schools have trained more than 9,000 yoga
Ayurveda in 2012.
teachers and Ayurvedic consultants, who bring their knowledge and skills
▲ Our alumni association, the Kripalu Professional Association, has more than
back to their communities.
2,300 members.
fosters an attitude of flexibility and positivity, and creates community. The
▲ Our network of Kripalu Affiliate Studios includes 25 yoga centers across the country and abroad, directed by Kripalu School of Yoga graduates.
Kripalu School of Ayurveda provides general education for those who wish
The Kripalu School of Yoga offers an integrated curriculum taught by expert faculty, in an environment that provides tools to cultivate health,
to improve their health through Ayurveda, and professional trainings for those seeking to start new careers or enhance their current vocations by helping others achieve optimal health and vitality.
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snapshot
“
LEAPS students are immersed in a learning-lab environment, and then they go back to their home schools and really make a difference.” — Mary Guerrera, MD, LEAPS cofounder, Director of Integrative Medicine at the University of Connecticut School of Medicine
Healing the Healers Our Frontline Providers program, a research initiative of Kripalu’s Institute for Extraordinary Living (IEL), aims to inform the way health-care workers care for their own well-being and the well-being of those they serve. In ▲ Our Frontline Providers program studied the effects of yoga on 65 health-care workers in local hospital and community mental-health settings. ▲ Thirty medical students attended LEAPS: Leadership and Education Program for Students in Integrative Medicine.
conjunction with leading scientists and two major health-care organizations in Massachusetts, the IEL is evaluating yoga’s benefits for mentalhealth workers, physicians, surgeons, and other health-care personnel. For the third year, Kripalu collaborated with the American Medical Student Association and the Consortium of Academic Health Centers for Integrative Medicine to offer the Leadership and Education Program for Students in Integrative Medicine (LEAPS). This five-day intensive, partially funded by the Weil Foundation, provides education in a wide range of evidencebased modalities, fostering the next generation of leaders in integrative medicine.
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snapshot
“
Yoga brings a different element into the school. It gives students a chance to be themselves, to relax, to breathe, and to digest different feelings or emotions.” — Lisa Hoag, physical education teacher, Pittsfield High School, Pittsfield, Massachusetts
Kripalu Yoga in the Schools Yoga can be a profound vehicle for cultivating self-knowledge, selfacceptance, and self-expression in adolescents. Kripalu Yoga in the Schools (KYIS), a research initiative of our Institute for Extraordinary Living, is designed to improve the mental, social, and emotional well-being and stability of this population. ▲ Research shows that the KYIS curriculum reliably improves resilience and prevents increases in negative emotional states in high school students, providing mental, physical, social, and emotional benefits.
Since its launch in 2008, KYIS has conducted rigorous research on the efficacy of integrating yoga practice into the school day, and developed a curriculum and yoga teacher training based on that research. Outcomes from KYIS show that high school students who practice yoga regularly experience more resilience, better anger control, and less fatigue than those who don’t practice. Students also report more attentiveness and greater focus in school, less stress, improved sleep, and better relationships with family and peers. KYIS empowers adolescents to shape their own lives with skillful decision-making.
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snapshot
“
Many of the students in my class at the VA are Vietnam vets; a few have recently returned from Iraq or Afghanistan. These are people who would never go to a yoga studio or to a yoga class at a gym, but they want what we all want: to connect to themselves and each other, to be present, to find a sense of peace.” — Felice B., Kripalu Yoga teacher and Teaching for Diversity grant recipient, Jamaica Plain, Massachusetts
Kripalu’s Impact ▲ In 2012, the Kripalu Scholarship Program awarded $543,263, enabling nearly 1,000 people to attend programs and trainings.
Kripalu’s Teaching for Diversity (TFD) program supports teachers who
▲ 65 yoga teachers were awarded a total of $64,000 in Teaching for Diversity (TFD) grants to bring yoga to underserved and vulner-
established in memory of yoga teacher Rachel Greene by her mother, Zina
able populations. ▲ 1,500 people were served through TFD, including at-risk youth, military veterans, disabled teens and adults, abused women and children, and many more.
bring yoga to underserved populations, including at-risk youth, seniors with physical disabilities, military veterans, trauma survivors, children with special needs, and many more. The Rachel Greene Memorial Fund, part of the TFD program, was Greene. The fund awards scholarships to yoga teachers and elementaryschool classroom teachers for training to bring yoga into disadvantaged public schools. Our outreach is also embodied in our scholarship program, which ensures that our programs and professional trainings remain accessible to all.
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“
snapshot
“ ▲ 175 people enrolled in the Certificate in Positive Psychology, our first blendedlearning program. ▲ 1.65 million Kripalu catalogs were mailed to homes in the United States and Canada.
A life that flourishes requires a fierce belief in oneself and a lighthearted approach to life.” —Maria Sirois, PsyD, faculty member for Kripalu Healthy Living programs and the Certificate in Positive Psychology
Community and Connectivity In 2012, we launched our first blended-learning program, a 10-month Certificate in Positive Psychology (CiPP) with Dr. Tal Ben-Shahar and Dr. Maria Sirois. Exclusive to Kripalu, this program combines on-site immersions with an in-depth curriculum of online lectures, discussion forums, conference calls, and reading assignments. Participants learn the evidence-based process behind Positive Psychology, and graduate
▲ Kripalu was referenced in more than 1,000 stories in print, broadcast, and online media.
with tools to help clients cultivate happiness,
▲ The Kripalu blog, Thrive, was launched in February and now receives as many as 2,500 hits daily, with between 800 and 1,500 visitors per day.
the Kripalu blog, and exposure in print, online, and broadcast media across
▲ Kripalu Compass, our monthly e-newsletter, reached 65,000 people each month.
strengths, self-esteem,
and optimism. We also reached millions of people via Kripalu-produced publications, Thrive, the country. In 2012, Kripalu was featured in publications including the New York Times, the Boston Globe, the Wall Street Journal, and the Huffington Post, and on CNN.com, The Today Show, and other broadcast and online media—with the potential to reach some 840 million people.
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Marcy
Balter,
Chair,
Kripalu
Board of Trustees, a former speech
board of trustees | 2012
pathologist
for
children,
helped
Student
Nutrition
special-needs create
the
Lisette Cooper is
CEO
of
Awareness
Athena Capital Advisors, an
Council in her community of Weston,
investment advisory firm serving
Massachusetts. While managing a
private clients, foundations, and
health-product business and raising
endowments. Prior to founding
two sons, Marcy helped open and
Athena, Lisette ran the Consult-
served as co-chair of The Wellness
ing Services group at BARRA
Community of Greater Boston, a
Inc. (now MSCI BARRA) and
cancer day facility that provided
was a vice president and senior
psycho-social
strategist for Merrill Lynch.
support
services
to patients with cancer and their family members, free of charge. Marcy began coming to Kripalu in the late 1980s and is a 500-hourcertified Kripalu Yoga teacher, as well as a graduate of the Institute for Integrative Nutrition in Manhattan.
Dorothy certified
Cochrane Kripalu
Yoga
is
a and
YogaDance速 teacher, as well as a Mindfulness Yoga and meditation teacher. In addition to her nonprofit board work, Dorothy teaches yoga classes and hosts workhops in her studio in Guilford, Connecticut.
Steve Dinkelaker is owner and president of American Lease Insurance, an innovative insurance enterprise providing coverage for small-ticket equipment
Marcia Feuer is the former director of public policy at the Mental Health Association in Nassau County, New York. In that role, she worked to pro-
leasing, financing companies, and their
mote recovery, fight discrimination,
customers nationwide. Credited with
and foster a better understanding
“inventing”
Steve
of mental illness. She is a member
founded the first agency to offer lease
of the board of the Mental Health
insurance in the early 1980s.
Association of New York State and
lease
insurance,
Long Island Families Together.
David Ellner has 25 years’ experience in the music, television, and new technologies industries, with a focus on digital, marketing, business development, strategy, operations, and finance. He is the founder of the Panna cooking app, named by Apple as one of the top apps of 2012. David was the president of digital and business development for 19 Entertainment, home to the hit television shows American Idol and So You Think You Can Dance.
Christine Fuchs holds an MBA in finance from the University of Pennsylvania’s Wharton School, and held a senior position in investment management with Wellington Management before leaving that career to run her Boston-based interior design and homerenovation firm, Tassels Home Design.
board of trustees | 2012
Steve Glick is the founder and
Timothy Henry has 25-plus
former CEO of Applied Energy
years of national and international
Management Inc., a nationally
experience as a strategy execu-
recognized engineering firm that
tion and leadership consultant,
specializes in the design and
working closely with executives to
execution
energy-saving
define and address business chal-
projects in commercial, industrial,
lenges. He is a founding member
and institutional facilities. Steve
of Conscious Capitalism, a move-
earned his MEd and PhD in
ment of business leaders at the
psychology at Temple University,
forefront of defining business
using the Kripalu community as
models for how companies can
the subject of his doctoral thesis.
“do well and do good.�
of
Joan Kopperl is a founding director of the Berkshire South Sarah Hancock, formerly
a
Community Center, a longtime
IBM,
board member of the Stockbridge
Compuware,
Bowl Association, and a trustee
Inc., now serves on the board of
of the Robbins de Beaumont
several nonprofit organizations in
Foundation. In the 1970s, Joan
Boston
Berkshires,
chaired the Shadowbrook Committee,
including Shakespeare & Company
which successfully fought a state
and American Repertory Theater.
plan to turn Shadowbrook, the
software
engineer
Programart,
and
and
the
for
building Kripalu now occupies, into a state prison.
Carol O’Neil joined the Kripalu board
John Taylor is president and CEO of
with 30 years of experience serving
the National Community Reinvestment
nonprofit organizations. A graduate of
Coalition. He has been the recipient of the
Boston College, Carol began her career
Martin Luther King, Jr. Peace Award, two
in accounting at a software firm and a
United States Congress Citations, the State
construction company. She has served as
of Massachusetts Award for Excellence in
an active volunteer, educator, and leader
Community Economic Development, and a
in her local and church communities.
presidential appointment to the Community Development Financial Institutions Fund. John was also appointed to the Board of
Michael Pulitzer, Jr., runs New View
Directors of the Rainbow/PUSH Coalition.
Tours, which leads custom tours for small groups to South America. With his family business, Pulitzer Publishing Company, he was a station manager of an NBC affiliate in Winston-Salem, North Carolina. He was also president of the North Carolina Association of Broadcasters, president of the University of North Carolina School of Journalism, and chairman of the board for the University of North Carolina’s School of the Arts.
Erin Tunnicliffe is the executive director of development at the Tuck School of Business at Dartmouth, where she earned her MBA. She has been a yoga practitioner since the mid1990s and a yoga teacher since 2002.
financials | 2012
Kripalu Center for Yoga & Health practices good stewardship with all funds entrusted to its mission of empowering people and communities to realize their full potential through the transformative wisdom and practice of yoga.
Revenue
Expenses
Kripalu is a tax-exempt 501(c)(3) nonprofit
Kripalu classifies expense in four primary
corporation, with 97% of our revenue com-
categories: program expense, fundraising
ing directly from educational programs,
expense, management/general expense,
retreats, seminars, Healing Arts services,
and cost of goods sold. Total expense
Kripalu Shop sales, and contributions.
amounted to $32.1 million.
Total revenue in 2012 was $34.5 million, of which $22.5 million was from seminars and retreats, and $3.1 million was from the Kripalu Schools of Yoga and Ayurveda,
schools
licensed
by
the
Program expense In 2012, Kripalu spent $27.4 million delivering educational programs, representing 85 percent of total expense. Fundraising expense
Massachusetts Department of Education.
In 2012, fundraising expense totaled
Healing Arts services added $2.9 million to
$380,000, representing 1 percent of total
total revenue. Contributions from individuals
expense.
and foundations totaled $1.4 million. The
Management and general expense
Kripalu Shop serves in-house guests by providing an inventory of books and products that supports the educational experience offered in Kripalu’s programs, workshops, and retreats. The Shop’s revenue was $3.6 million. Also included in revenue were $289,000 of membership dues, $416,000 of interest and dividends, and $247,000 in other income.
For
2012,
management
and
general
expense totaled $2.3 million, representing 7 percent of total expense. This includes costs of staffing (other than programming and fund-raising staff), utilities, building maintenance, and other costs from day-today operations of the center. Cost of goods sold In 2012, cost of goods sold in the Kripalu Shop were $2.1 million.
Statements of Financial Position Year ended December 31
Assets
Cash and cash equivalents
2012 Total
2011 Total
$
2,421,998 12,333,962 93,289 32,332,754 47,182,003
2,079,026 10,297,305 199,320 31,485,963 44,061,614
$
25,367,700
25,015,436
$
20,346,905 1,462,912 4,486 21,814,303 47,182,003
17,704,658 1,337,036 4,484 19,046,178 44,061,614
$
Investments Receivables Other assets
liabilities and net assets
Total liabilities Net assets: Unrestricted Temporarily restricted Permanently restricted Total net assets
These financial statements have been excerpted from an independent auditor’s report, conducted by the accounting firm of Alexander, Aronson, Finning & Co., P.C. They represent the financial position of Kripalu as of December 31, 2012, in terms of activities and changes in net assets and cash flows for the year then ended. In their letter accompanying the audit, the auditors stated that “the financial statements present fairly, in all material respects, the financial position of Kripalu Center for Yoga & Health as of December 31, 2012 and 2011, and the changes in its net assets and its cash flows for the year ended in accordance with accounting principles generally accepted in the United States of America.”
Complete financial statements are available upon request and should
be read in conjunction with this Annual Report for a full understanding of the organization’s financial position.
Statements of Activities and Changes in Net Assets
Year ended December 31
REVENUES And gains
Retreats, education, and seminars $ Retail sales Holistic therapies Donations Memberships Interest and dividends Miscellaneous income Total support and revenues
$
2012 Total
2011 Total
25,588,955 3,619,034 2,940,629 1,407,685 288,559 416,039 246,790 34,507,691
24,231,546 3,487,210 2,862,451 1,224,963 280,792 331,584 224,358 32,642,904
27,396,153 2,252,737 379,852 2,053,860 32,082,602
25,195,673 2,142,521 513,008 1,977,488 29,828,690
2,425,089
2,814,214
expenses
Programs Management and general Fundraising Cost of goods sold Total expenses Change in net assets from operations
$
$
Other revenues, gains, and changes in net assets Gain on investments 343,036 Other revenues and gains 343,036 Change in net assets 2,768,125 Net assets, beginning of year 19,046,178 Net assets, end of year $ 21,814,303
(320,777) (320,777) 2,493,437 16,552,741 19,046,178
Donations and Scholarships 23% Unrestricted Donations
financials | 2012
31% Unrestricted Donations
17% Miscellaneous Restricted Donations
3% General Scholarships
34% Institute for Extraordinary Living
4% Teaching for Diversity 11% ALFOND FUND
FY2012 donations by restriction Institute for Extraordinary Living $477,639 Teaching for Diversity $60,704 Alfond Fund $202,812 General scholarships $38,241 Miscellaneous restricted donations $192,774 Unrestricted donations $435,515
26% scholarships funded by donations
74% scholarships funded by Kripalu
3% Miscellaneous Restricted Donations
50% Institute for Extraordinary Living
2% General Scholarships 16% ALFOND FUND
6% Teaching for Diversity
FY2011 donations by restriction
Institute for Extraordinary Living $614,641 Teaching for Diversity $73,174 Alfond Fund $200,021 General scholarships $28,807 Miscellaneous restricted donations $34,336 Unrestricted donations $273,984
24% scholarships funded by donations
76% scholarships funded by Kripalu
FY2012 scholarships
FY2011 scholarships
Scholarships funded by donations $156,922 Scholarships funded by Kripalu $386,341
Scholarships funded by donations $137,409 Scholarships funded by Kripalu $391,433
Audited Financial Statements 6% RETAIL shop cost of sales
2% fundraising
7% General administration 7% promotional expenses
FY2012 use of funds
78% program services
2% other
FY2012 sources of funds
7% promotional expenses
FY2011 use of funds
76% program services
Program services $23,127,244 Promotional expenses $2,068,429 General administration $2,142,521 Retail shop cost of sales $1,977,488 Fundraising $513,008 4% donations
2% other
9% healing arts
9% healing arts 11% RETAIL Sales
2% fundraising
8% General administration
Program services $25,234,238 Promotional expenses $2,161,915 General administration $2,252,737 Retail shop cost of sales $2,053,860 Fundraising $379,852
4% donations
7% RETAIL SHOP cost of sales
74% retreats, education, etc.
Retreats, education, etc. $25,588,955 Retail sales $3,619,034 Healing Arts $2,940,629 Donations $1,407,685 Other $951,388
11% RETAIL sales
74% retreats, education, etc.
FY2011 sources of funds Retreats, education, etc. $24,231,546 Retail sales $3,487,210 Healing Arts $2,862,451 Donations $1,224,963 Other $836,734
Mission
To empower people and communities to realize their full potential through the transformative wisdom and practice of yoga
mission driven, donor supported
stockbridge, massachusetts  800.741.7353  kripalu.org