Demographics
Spending in Billions $1,200
➚
$1,000
OUR CONTENT
$800 $600
B i ll i o n s
$400 $200 $0
La Isla® has been connecting local, regional and corporate advertisers with Latino consumers of Lowcountry and Coastal Empire for 12 years. With award winning content and photography, La Isla®® has been awarded multiple National Association of Hispanic Publications - José Martí Awards including: 2009 Gold Award for Outstanding International Picture - “Pyramids of Belize” by Jennifer Lee, 2009 Silver Award for Outstanding Business Article - “What is the Bailout: How the government’s decisions will affect the every day citizen”, 2009 Bronze Award for Outstanding Cultural Article - “The Qualities of Being Latino” by Amanda Taylor, 2008 Bronze award for Outstanding Design - Magazine, Glossy Format - October 2008 Issue of La Isla® Magazine’s Hispanic Heritage Month Edition
1960 1985 1990 1995 2000 2005 2010
With increased population comes increased spending, and the buying power of Latinos, 1 trillion dollars in 2010, is projected to rise 1.5 trillion dollars by 2015, accounting for nearly 11 percent of the nation’s total spending. Hispanic purchasing power has increased 457 percent since 1990. South Carolina is among the top five states as ranked by the rate of growth of Hispanic buying power over the last decade. Georgia is one of the top ten states with the largest Hispanic markets (17 billion).—Selig Center Multicultural Economy Study 2010.
Language
Spanish is likely to remain the language of preference among U.S. Latinos. In fact, Univision is now the #5 network in the United States following only ABC, NBC, CBS and Fox. Yet in new destination states like South Carolina and Georgia, Latino immigrants are less likely to be limited in English proficiency than those in traditional destination states. —Heinrich Marketing , Inc 2010. When asked about advertising effectiveness, 38% of Hispanics surveyed found English language ads less effective than Spanish ads in terms of recall and 70% less effective than Spanish ads in terms of persuasion. Many younger and acculturated Latinos mix languages into a form of “Spanglish,” in which they speak English peppered with Spanish words. But when it comes to selling, 56% of Latino adults respond best to advertising when it is presented in Spanish.
4.5%
Hispanics actively seek out Spanish-language media. 95% of Hispanics consume some form of Spanish-language print, television or radio. Timeless material that helps the Latino community better their lives has always been the heart of La Isla® magazine. Today, we have increased our coverage to include more diverse, time-sensitive material including but not limited to immigration, travel, sports, education, entertainment reviews and event calendars.
Finance
11%
25%
Family Health
Community
18% Life Style
18%
Entertainment
10%
Think Hispanic!
When you’re ready to think of cultural marketing as an essential component of a complete strategy as opposed to an advertising option, La Isla® can help. If you’re already there, congratulations and lets get to work!
e Tim
Rig
Results
We’ve helped thousands of business acquire and gh grow their Hispanic market share by helping them t Au d i e nc e identify opportunities and walking them through the process of crafting the right message to the right audience at the right time!
Ri
South Carolina experienced a 148 percent increase according to the 2010 Census and has one of the fastest growing Hispanic populations in the country. Georgia nearly doubled it’s Hispanic population at a growth rate of 96 percent. —U.S. Census Bureau
The Hispanic advertising industry is outpacing all other sectors of advertising growing 4 times faster and is now more than $5 billion industry. The share of media dollars allocated to the Hispanic market increased in 2009 despite the recession and near double-digit cuts in overall advertising spending among top 500 advertisers.
How WE HELP YOUR business GROW Message ht
Latinos are the largest minority group and the fastest growing segment of the population in the United States. Presently 1 in every 6 Americans is now Hispanic. As an advertiser, part of your business strategy is to develop “customers for life”. Every 30 seconds, a Latino turns 18 years old. —U.S. Census Bureau
Why you need to advertise with la isla® Magazine
Righ t
Why you need to connect with the Latino Market
Proven Results!
We have the experience, track record and expertise to ensure our clients’ success in creating new sources of revenue and building and growing a loyal customer base. La Isla® offers you cultural positioning that delivers results. When you market with La Isla® you are extending a personal invitation to our audience to do business with you.
“I’ve gotten a great response from the Latino community through La Isla. About a third of my enrollment is from my ad with them. Now I have a Spanish-speaking teacher in every one of my class rooms.” --LESLY CRICK, Owner - Toddler University
education
13.5% sports
La Isla® READER Profile
Average Age ............................................................................................................... 27 Readers Per Copy .................................................................................................... 3.5 Average Shelf Life........................................................................................4.5 months Male/Female (%) .................................................................................................55/45 Median Household Income (In S.C.)** ..................................................... $40,507 ** The Economic and Social Implications of the Growing Latino Population in South Carolina, The Consortium for Latino Immigration Studies, USC, Aug 2007
Order in which our audience typically reads la Isla®
“Since 1999, we have been relying on La Isla to bring our company message to the local Latino population. By doing so, we were able to grow our overall market share by leaps and bounds.” -- TREY HUNTER, Community Relations Manager - Hargray
“La Isla staff was eager to help us welcome Latino families and their students to the University of South Carolina Beaufort.” --LYNN MCGEE, Vice Chancellor for University Advancement University of South Carolina Beaufort
5 ways our magazine works for our clients
1 Advertisements 2 Classifieds
3 Content
(What our audience typically does in each section listed above) Reads & keeps for Looks for Jobs, Flips Back & Forth informational purposes Sales, Services
for over 3 months!
1. We are considered a buying guide and resource by our readership 2. Our readers hold us accountable for the credibility of our advertisers 3. Our readers depend on us for a positive buying experience 4. La Isla is selective about who our advertisers are 5. We value community involvement and our readers and advertisers expect that our readers consider us as a trusted friend and advocate
Monthly Distribution
8 Counties and over 500 Distribution Points La Isla® is a free publication distributed on the first of every month to over 500 indoor and outdoor distribution points in 8 counties throughout South Carolina and Georgia.
la isla
®
21 Dillon Rd., Suite F. Hilton Head Island, South Carolina 29928
843.681.2393 • fax 843.681.6454
Public Schools
We are also the only magazine distributed directly to Beaufort County schools. La Isla® delivers over 3000 copies each month directly to schools wishing to promote parental involvement as well as utilize the magazine as a teaching tool. Magazines are distributed to all ESOL students.
Readership and Shelf Life
We average over 40 thousand readers and our surveys tell us that readers retain 3 to 4 back issues in their possession. Average readers per copy 3.5.
Advertising Products
Value Added Services
• Display Ads
• Translation
• Advertorial
• Live Interpretation
• Classifieds
• Language Training
• Event Announcements
• Business Printing
• Market Place Ads
• Professional Design
• Business Directory
• Marketing Consulting
• Social Announcements
• Copy writing
Contact Us Colleton
Charleston
Hampton
Jasper Effingham
Bryan
Liberty
Dorchester
Chatham
Beaufort
•LaCharleston Isla® Magazine Charleston
South Carolina •La Isla ® Magazine of the Lowcountry & Coastal Empire
• LaGeorgia Isla® Magazine of the Lowcountry & Coastal Empire
Call today to reserve your ad space & for multi-edition discounts!
(843) 681-2393
la isla
®
La Isla® Magazine of the Lowcountry & Coastal Empire
• Marketing Add-ons
Berkeley
2012 Media & Advertising Guide
Eric Esquivel
novembe noviembr r e
2011
FR EE | GR
AT IS ®
charlest
on editi on
"Green " latina It’s a gre at day to challen ge
and SB 20
South Ca rolina
Es un gr an día pa desafia r a Carol ra ina del y SB20 Sur
bilingual
multicul
tural mag azin
e | www. laisl
amagazin
e.com
Kimberly Piston
President & Publisher
Charleston Regional Publisher
843.384.3742 eric@laislamagazine.com
843.298.0172 kim@laislamagazine.com
Jonathan Rivera
Account Representative
843.298.0172 jonathan@laislamagazine.com Julia Bello
Michelle Cain
843-681-2393 jbello@laislamagazine.com
843-681-2393 art@laislamagazine.com
Administrator
La Isla® Magazine of Charleston
Art Director
Classified advertisements & Events
www.laislamagazine.com
The Latino Resource Since 1999!
Who we are . . . La Isla® Magazine is a national
award winning full color glossy digest size magazine serving the fastest growing segment of the population. Established in 1999, we were the first Hispanic publication in the Lowcountry of South Carolina and the Coastal Empire of Georgia. La Isla® now serves multiple markets with two separate print editions and a bilingual website. We are the largest bilingual multicultural publication in the region and are considered a trusted resource and survival guide by the Latino community. .
What we do . . .
La Isla® is dedicated to serving the diverse Latino community from Northeast Georgia and the lowcountry of South Carolina to Charleston with 2 separate publications. Our content seeks to educate, inform and integrate the audience we serve by providing pertinent and current information about the topics our readers care about. Relevant, engaging content and precise distribution are at the heart of our business. A vibrant, loyal and highly responsive audience is key to the results we deliver and what truly sets us apart. AUDIT PENDING