Daisy’s for East Lancashire Hospice On a beautiful Bank Holiday Saturday at the end of May, Daisy’s, for East Lancashire Hospice opened its doors to the people of Wilpshire and the surrounding areas for the first time.
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his new, flagship, luxury boutique style shop is the latest to join the East Lancashire Hospice Retail Portfolio and aims to lead the way in ethical charity retail. Located at 781, New Whalley Road, Blackburn, BB1 9BE, the shop sells a vast array of pre-loved and new clothing, shoes, bags, boho style jewellery and accessories as well as a carefully selected number of gifts. The concept for the new shop came about in response to the ever changing landscape on the high street which has dictated that customers are no longer just looking to simply make a purchase, instead they want an experience. In support of this and in contrast to the existing hospice shops, the new shop has been named Daisy’s which was chosen as it is the flower that is integral to the hospice logo.
It isn’t however just the concept for the new shop that’s special, in fact the owners of the premises, Adrian Swindlehurst and his wife Lisa have a particularly special link to the hospice 34
having previously run an newsagent and post office from the location for over 20 years. Recently, when the time came for them to retire, they could think of no better way to support their local hospice than to offer them the premises for lease. For Adrian, the hospice has a ‘special place in his heart’ after his mother, Maddalena was cared for there, initially as a day patient going in every Thursday, which she thoroughly looked forward to as it was the highlight of her week, and later as an Inpatient. Adrian went on to explain that he initially had to talk his mum into being admitted, however once she was there, she realised it wasn’t what she had at first thought it would be.
for ethical retail – a boutique charity shop for fashion lovers; one that cares about its curation of fashionable product, wants to make a difference to its community and offer an exciting customer experience. “Our company have been proud to have been involved in the full implementation of this project from creating the original concepts, new ‘Daisy’s’ logo design, handmade display furniture, through to manufacturing a complete new shop front & signage”. Liza goes on to say, “we always like to offer our clients a stress-free turnkey service whereby everything is taken care of on their behalf. We are so delighted to be given the opportunity to work with such a wonderful charity which
He added, “I really wanted the hospice to have the shop and I feel that mum is up there now watching down over us and is proud of how we are supporting the hospice and that gives us great comfort. We wish the hospice the best of luck with their new venture and are confident that they will make a success of it supported by the wonderful community of Wilpshire and the surrounding areas”. Instrumental in the re-development process were Darwen based company, Blue Insignia. Liza Ricioppo, Director at the company describes how they were involved in creating this bold new concept
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