GENERAL INFORMATION: 1. Weekly newspaper, PRINTED EVERY THURSDAY, except the first and last week of the year. 2. Published in Spanish since 1978. Most classified advertising in English. 3. Free Distribution: 12,000 COPIES. 4. Format: TABLOID. Size: 10 1/4” X 15 1/2”. 5. Editor: PEDRO NICOLAS CUENCA. 6. Publisher: CUENCA ENTERPRISES OF AMERICA 903 ALBANY ST. BOSTON MA 02119 TELEPHONE: (617) 541-2222 FAX: (617) 427-6227 7. Rates: NATIONAL RETAIL DISPLAY: $24.00 / COL INCH LOCAL RETAIL DISPLAY: $10.00 / COL INCH CLASSIFIED: $28.00 / COL INCH 8. CLOSING DAY: MONDAY 9PM. 9. Subscription: $100.00 / YR. 10. Printer: MASS WEB PRINTING 11. Inserts: $55.00/1000 (2 TO 4 PAGES) MAXIMUM SIZE 8 1/2” X 11” $60.00/1000 (4 TO 8 PAGES) MAXIMUM SIZE 8 1/2” X 11” 12. Profesional Membership: NATIONAL ASSOCIATION OF HISPANIC PUBLICATIONS, INC. 13. LA SEMANA HAS A SPECIAL EDITION EVERY MONTH. 14. REGARDING ADVERTISING: The Management of La Semana is not responsible for errors or omissions. Proof of advertising should be requested before publication.
15. Email: WCEA2000@AOL.COM 16. WEBSITE: WWW.LASEMANAWCEATV.COM
CIRCULATION IN MASSACHUSETTS LA SEMANA IS DISTRIBUTED THROUGHOUT MASSACHUSETTS. IT HAS AN AVERAGE DISTRIBUTION OF 10,000 PAPERS EVERY WEEK. IT IS PUBLISHED ON THURSDAY LA SEMANA HAS THE LARGEST SPANISH NEWSPAPER CIRCULATION IN THE CITY OF BOSTON. IT IS DISTRIBUTED IN THE FOLLOWING CITIES:
BOSTON
4.500
LYNN
1.000
REVERE LAWRENCE
300 2.300
SOMERVILLE
600
LOWELL
300
CHELSEA
1.500
EVERETT
300
CAMBRIDGE FRAMINGHAM &
200
MILFORD
1.000
TOTAL..........12.000
LOCAL RATES AND MECHANICAL REQUIREMENTS COST: $10.00 PER COLUMN INCH 1
1. 10 1/4” X 15 1/2”
2
2. 10 1/4” X 7”
3
3. 5” X 7”
4
4. 5” X 4”
(full page) 4 Columns $600.00
(1/4 page) 2 Columns $140.00
(1/2 page) 4 Columns $280.00
(1/8 of a page) 2 Columns $80.00
MECHANICAL REQUIREMENTS REFERENCE
COLUMNS
INCHES
1. 2. 3. 4.
4 4 2 2 1
101/4 101/4 5 5 21/4
CLASSIFIED ADVERTISING
$28 / COLUMN INCH
$2 / AGATE LINE
NATIONAL RATES AND MECHANICAL REQUIREMENTS COST: $24.00 PER COLUMN INCH 1
1. 10 1/4” X 15 1/2”
2
2. 10 1/4” X 7”
3
3. 5” X 7”
4
4. 5” X 4”
(full page) 4 Columns $1,488.00
(1/4 page) 2 Columns $336.00
(1/2 page) 4 Columns $672.00
(1/8 of a page) 2 Columns $192.00
MECHANICAL REQUIREMENTS REFERENCE
COLUMNS
INCHES
1. 2. 3. 4.
4 4 2 2 1
101/4 101/4 5 5 21/4
CLASSIFIED ADVERTISING
$28 / COLUMN INCH
$2 / AGATE LINE
LA SEMANA HAS A WEBSITE WWW.LASEMANAWCEATV.COM
THE WEBSITE IS AN ADDED FEATURE TO OUR CLIENTS. ANYONE WITH ACCESS TO THE INTERNET WILL BE ABLE TO SEE YOUR ADVERTISEMENT IN LA SEMANA.
MECHANICAL REQUIREMENTS SPOT
TOP TOP 2 SIDEBAR RIGHT 1 SIDEBAR RIGHT 2 SIDEBAR LEFT 1 SIDEBAR LEFT 2 BOTTOM GUÍA CULINARIA
MONTHLY RATE ($)
WIDTH (PIXELS)
HEIGHT (PIXELS)
700 400 550 550 300 300 400 50
1090 241 116 116 237 237 241 0
87 172 436 436 113 113 172 0
SPECIAL EDITIONS LA SEMANA HAS SPECIAL EDITIONS. THAT IS WHY YOU WILL ALWAYS FIND A SPECIAL DAY TO REACH THE HISPANIC MARKET. JANUARY NEW YEAR 6 Three Kings Day 27 Dominican Republic Independence
APRIL ACHIEVEMENT OF LATINO IMMIGRANTS 7 World Health Day 12 Attorney Day 22 Earth Day Holy Week
JULY INDEPENDENCE MONTH 4 5 17 20 27
EEUU Independence Venezuela Independence Colombian Festival Colombia Independence Perú Independence
OCTOBER HISPANIC HERITAGE MONTH
FEBRUARY VALENTINE’S 14 Valentine’s Day
MAY MOTHER’S MONTH 1 Immigrant Labor Day World Mother’s Day LAST SUNDAY Mother’s Day - Dominican Republic
SECOND SUNDAY
AUGUST FESTIVALS/PARADES 6 Bolivia Independence Festival Parade Puerto Rico 10 Ecuador Independence 16 Dominican Republic Restoration
NOVEMBER THANKSGIVING Thanksgiving Day
MARCH WOMAN MONTH 8 International Women’s Day
JUNE FATHER’S MONTH SECOND SUNDAY
Father’s Day
SEPTEMBER LATINAMERICA’S INDEPENDENCES 15 15 15 15 15 16 18
El Salvador Independence Nicaragua Independence Costa Rica Independece Honduras Independence Guatemala Independence México Independence Chile Independence
DECEMBER CHRITSMAS Chritsmas and New Year
12 Columbus Day Proud to be Hispanic
CONTACT US FOR MORE INFORMATION ABOUT OUR CALENDAR AND NEXT SPECIAL DATE’S PROMOTIONS IN OUR PUBLICATIONS.