AV Industry in Latin America Outlook 2017-2018
AV INDUSTRY
REPORT 2018 Economic PERFORMANCE AND OutlOoK Key aspects of the AV Industry in charts The integrators perspectives BY REGION Top 100 integrATORS 2018 Ranking Success Stories of the Integrators in the Top 100
All rights reserved. It is not allowed the total or partial reproduction of this work, nor its incorporation into a computer system, nor its transmission in any form or by any means (electronic, mechanical, photocopy, recording or others) without previous and written authorization of the owners of the copyright. Infringement of these rights may constitute an offense against intellectual property. Original title: TOP 100 Integrators AV Industry - Report 2018 1st edition: June 2018 Research and writing: Ana María Mejía Angel AVI Latinoamérica Editor : Richard Santa Editorial Direction: Duván Chaverra Translation: Yazmín López Design and layout: Fabio David Franco
Table of contents Top 100 Integrators in Latin America: How is it done?..................................................5 Introduction . ................................................................................................................6 Chapter 1: Key aspects of the AV Industry in charts ................................................8 Segments with More Projects Developed ...............................................................9 Most Common Brands ...........................................................................................10 Audio & Video Imports by region and company ...................................................12 Audio & Video Imports by origin country . ............................................................13 Chapter 2: The integrators perspectives .................................................................14 Mexico ...................................................................................................................15 Central America and The Caribbean .....................................................................17 Andean Region ......................................................................................................20 Brazil ......................................................................................................................24 Southern Cone .......................................................................................................27 Chapter 3: Top 100 integrators - 2018......................................................................31 Mexico ...................................................................................................................32 Central America and The Caribbean .....................................................................34 Andean Region ......................................................................................................36 Brazil ......................................................................................................................38 Southern Cone .......................................................................................................40 Chapter 4: Success Stories of the Integrators in the Top 100 - 2018 ....................42 Multimedia: the HQ building of a global consulting firm . ....................................44 Comunicaciones Globales: the Honduras Ministry of Security . ............................45 Riegner Soluciones Tecnolรณgicas: the MSD offices ...............................................46 Seal Telecom: the Digital Museum of Campina Grande .......................................47 ICAP Global: the BBVA Executive Tower . .............................................................48 Videocorp: the Chilean Chamber of Construction building ..................................49 Chapter 5: The first of the Top 100 integrators in the Latin American regions .......50 Multimedia .............................................................................................................51 Comunicaciones Globales .....................................................................................52 Riegner Soluciones Tecnolรณgicas . .........................................................................53 Seal Telecom ..........................................................................................................54 ICAP Global ...........................................................................................................55 Chapter 6: Economic Outlook Worldwide and the Americas . ...............................56 Economic Performance in Latin America ...............................................................58 Financial Outlook in Latin America ........................................................................60 Forecast for Latin America in 2018 ........................................................................61 Chapter 7: Economic Outlook for the Regions in Latin America ...........................62 Infographic: Exports and Trade Balance in Mexico and Central America 2017 ....63 Mexico, Central America and The Caribbean .......................................................64 Andean Region ......................................................................................................71 Infographic: Exports and Trade Balance in South America 2017 ..........................76 Brazil and Southern Cone ......................................................................................77 Index of references......................................................................................................84 TOP IOO INTEGRATORS โ ข REPORT 2018
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AV INDUSTRY
2018
RANKING BY REGION
Top 100 Integrators in Latin America: How is it done? AVI LATIN AMERICA highlights once again in 2018 the work of the region’s integrators in favor of the growth of the industry, which is why we took on the task of carrying out, for the fifth year in a row, the Top 100 of Integrators with highest RECOGNITION in Latin America. The RECOGNITION ranking was born as an initiative that has also been successfully carried out by other international economic media, which, through information gathered about each company and voting, include some of the most important companies in the region or countries to which they belong. Every year we consult several sectors, including manufacturers, distributors, as well as the bulk of our readers (consultants, technicians, end users, operators, among others) throughout Latin America, who finally were the ones in charge to legitimize this work and contribute to the recognition of these companies. It’s important to mention the methodology we used for this report. A complete compilation of information was made in order to consolidate a list of 100 of the most outstanding companies in Latin America, divided into five sub regions (Mexico, Central America and the Caribbean, Andean Region, Brazil and Southern Cone). For this, it was taken into account the nomination made by the manufacturers and distri-
butors of many of the world’s most prestigious brands of Professional AV, as well as a detailed monitoring by the journalists team of AVI LATIN AMERICA, relying on consultants and expert professionals with extensive knowledge of the industry. Subsequently, through a survey conducted online with our readers, the hierarchy and location of the 100 companies in the ranking was determined, divided into 20 companies in Mexico, 15 in Central America and the Caribbean, 25 in the Andean Region, 20 in Brazil and 20 more in the Southern Cone. For this hierarchy and location, differential elements such as years of experience in the industry, certifications, number of employees, headquarters and belonging to industry associations in the region were also taken into account. That is to say, of the total percentage published in the ranking, 60% of the value is given to the number of votes reached and the remaining 40% to the aforementioned differential elements. The list includes information on the segments that each company serves and the percentage of recognition. You can also postulate your company by writing to editorial@avilatinoamerica.com.
TOP IOO INTEGRATORS • REPORT 2018
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Introduction Latin American GDP had a very positive performance, which after two years of contraction went from a negative figure of -1% in 2016 to a recovery of 1.3% in 2017, and an average of 2.2% in 2018 is expected —a behavior resulting from the improvement of domestic demand and the growth of regional exports, with Brazil as the main player in this growth while the rest of Latin American economies have increased their GDP between 2% and 4%. The Top 100 integrators – AV industry in Latin America Outlook 2017-2018 analyzes how this economic prospect would impact the audiovisual industry,
Target audiences
• AV industry integrators. • AV equipment manufacturers and distributors. • Market analysts and researchers. • Government and financial institutions. • Investors. • AV technology end users.
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country by country, from the perspective of the integrators who were part of the Top 100 of Latin American integrators ranking made by AVI Latin America. Included in this report is key information of the industry, such as figures of imports made by companies in each country, the most-used brands of equipment and components in the region, the segments with the highest investment in audiovisual projects, in addition to the 2017 sales figures of AV integration companies along with detailed contact information on the companies that are appeared in the 2018 ranking.
This report will provide readers with a complete overview of this region’s AV industry, with the success stories by some of the Latin American integrators, as well as their comments and recommendations on trends and investment opportunities, such as Collaboration technologies and Internet of Things (IoT) as mentioned by Martín Saul, CEO of ICAP Global in Argentina, or the strengthening of interactive technologies in educational and cultural environments, such as museums, mentioned by Cristiano Felicissimo, Pre-Sales Director of Seal Telecom in Brazil.
MAIN SEGMENTS OF AV PROJECTS ALL LATIN AMERICA
12,2% 29,3% 15,9%
17,1%
25,6%
CORPORATE COMMERCIAL EDUCATION GOVERNMENT RESIDENTIAL
Source: information provided by the integrators interviewed in Latin America.
TOP IOO INTEGRATORS • REPORT 2018
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chapter 1
Key aspects of the AV Industry in charts The Corporate and Commercial segments are clearly the strongest in the entire region, making over half of the projects reported by the integrators in 2017. However, we observe that the Education segment equals the share percentage of Corporate in the Andean region, and surpasses widely the same segment in comparison with Mexico, Brazil, Central America and the Southern Cone. Since 2017 was a presidential pre-election year in some Latin American countries, it’s understandable that the Government segment didn’t have a higher participation, because most government agencies hold off the signing of new contracts for all kinds of installations, maintenance, etc., until the elections are over. Also, the Residential segment is not key for integrators and it usually doesn’t have a high growth rate, therefore occupying the smallest share of developed projects.
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LATIN AMERICA
MExico & CentrAL AMERICA
12.2%
14.3% 29.3%
15.9%
28.6% 17.9%
17.1%
25.6%
14.3%
Corporate
Corporate
Commercial
Commercial
Education
Education
Government
Government
Residential
Residential
Andean Region
BraZil & Southern Cone
9.5% 14.3%
13.8%
25.0%
12.1% 23.8% 33.3%
15.2%
28.6%
15.2% 24.2%
Corporate
Corporate
Commercial
Commercial
Education
Education
Government
Government
Residential
Residential
*Source: Information supplied by interviewed integrators in Latin America. . TOP IOO INTEGRATORS • REPORT 2018
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TOP BRANDS IN LATIN AMERICA
Automation
Screens and Monitors Crestron
2.1% 2.1% 2.1%
Kramer
10.8%
Extron
30.1%
3.2%
AMX Lutron
6.5%
Symetrix Control 4
7.5% 17.2%
18.3%
RTI Polycom
LG
1.7% 2.6%
3.6% 3.6% 4.4%
Samsung
24.6%
4.4%
Barco
7.9%
Christie
24.6%
7.9% 10.5%
7.0%
BenQ
LED ScreenS
Barco Vutec Elite Screens Projetelas Smart Technologies
10.6%
21.1% 12.3%
Hitachi Viewsonic
Samsung
Draper
7.0%
Panasonic Leyard Planar
Da-Lite
26.3%
Sharp Sony
4.4%
Otros: Atlona, Cisco, CUE, Evoko, Fibaro, Kanex Pro, On Controls, Pakedge, Ubiquiti, Wyrestorm
Projection screens 1.7%7.0% 3.5% 3.5%
NEC
Viewsonic SI
Absen
12.9% 25.8%
3.2%
4.8%
LG Barco Planar Leyard
6.5%
Sony
11.3%
8.1% 8.1%
Otros: Dinon, Grandview, Planar, Projecta
8.1%
Panasonic Gloshine QSTech
11.3%
Otros: Aoto, Apexl, Casio, Christie, Createdled, Expimled, Qtek, Séura
Projectors Epson
1% 2.1% 2.1%
4.1%
5.2% 5.2%
NEC
19.6%
Sony Christie Panasonic
5.2%
13.4%
6.2%
Hitachi Barco
7.2% 9.3%
10.3% 9.3%
BenQ Optoma Vivitek Viewsonic Casio Sim2 Eiki
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MicrophoneS
Mounts Shure
Chief
Sennheiser
10.3% 1.3% 2.6%
Middle Atlantic
17.5%
Audio-Technica
2.6%
37.2%
3.9%
Electro Voice AKG Arthur Holm
6.4%
DPA Neumman
11.6%
3.5%
Peerles AV Vogel’s Primier Mounts
3.5%
Crimson AV
5.3%
Sanus
8.8%
Rode
21.8%
28.1%
19.3% 14.0%
Taiden
Otros: CSI, Mustang, Multivisao, Dinon, Loch, Gator, Basor, Seneca
Otros: Beyerdynamic, ClearOne, Evoko, Lyco, Naphon, Soltec, TSI, Waldman, Soltec
Speakers and Amplifiers
Audio and Video Drivers
Bose
Crestron
Harman
17.3%
25.9%
1.2% 1.2%
2.5% 2.5% 2.5% 2.5% 3.7%
6.2% 6.2%
Bosch Electrovoice
Yamaha
7.4%
8.6%
21.6%
QSC Community
12.4%
Extron
19.8%
Nexo Bowers & Wilkins Denon Extron JBL Apart Audio DBTechnologies Otros: Crown, Current Audio, D&B, K-Array, KEF, Kramer, Meyer Sound, Monitor Audio, Polk, Speakercraft, Sonos, Tannoy, TOA, Waldman
Biamp Kramer
1.8% 2.7% 2.7% 2.7% 3.6% 4.5%
Christie
14.4%
Atlona Aten Datapath
12.6%
13.5%
Polycom Cisco Otros: Electro Voice, Lifesize, QSC, Vaddio, Zoom, ClearOne, Epiphan, Gefen, Hall Research, Intelix, Kanex Pro, Logitech, Navori, Pakedge, Scala, Spinetix, TOA, VuWall, Wyrestorm
Source: Survey conducted on an online platform among the integrators of the Top 100 Latin American Integrators between June 18 and July 5, 2018.
TOP IOO INTEGRATORS • REPORT 2018
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IMPORTS BY TOP IOO INTEGRATORS AUDIO VIDEO CENTRAL AMERICA Country
Date range
Company JUAN BANSBACH
Costa Rica
Jan-Dic 2017
Jan-Dic 2017
VALUE US$
Date range
Jan-Dic 2017
34,034 CIF
10,265 CIF
INTERACTIVA DOS MIL
28,223 CIF
CR CONECTIVIDAD
10,143 CIF
AV GURUS
7,965 CIF
INTERACTIVA DOS MIL
1,450 CIF
INTECH ENGINEERING
Company
450 CIF 7,329 FOB
Chile
Jan-Jun 2017
Jan-Dic 2017
Jan-Dic 2017
8,677 CIF
AV GURUS
3,636 CIF
INTECH ENGINEERING
7,329 FOB
Advanced Techno Products
2,851 FOB
VALUE US$
Country
Date range
3,227,632 CIF
Company
VALUE US$
DATECSA
88,692 CIF
CONSTRUCCIONES ACÚSTICAS
64,600 CIF
SCHALLERTECH
304,479 CIF
AV DESIGN
60,870 CIF
VIDEOCORP
118,837 CIF
SCHALLERTECH
57,264 CIF
DATECSA
88,769 CIF
AV DESIGN
71,740 CIF
CONSTRUCCIONES ACÚSTICAS
69,830 CIF
RIEGNER SOLUCIONES TECNOLÓGICAS
11,567 CIF
LIMA SOUND
240,047 CIF
TELVICOM
106,538 CIF
Peru
16,704 CIF
Jan-Dic 2017
YAMAKI
40,833 CIF
VENTTO TECNOLOGÍA INTEGRAL
24,750 CIF
SEEL
22,973 CIF
VIDEOCORP
12,787 CIF
RIEGNER SOLUCIONES TECNOLÓGICAS
4,066 CIF
AMBIENTES INTELIGENTES
1,232 CIF
TELVICOM
597,103 CIF
PLANNING-EST
147,318 CIF
LIMA SOUND ONE TOUCH SOLUTIONS
1,962 CIF
65,735 CIF 7,923 CIF
SOUTHERN CONE VALUE US$
WULLICH AUDIO VIDEO
67,470 FOB
ICAP
27,808 FOB
VIDITEC
16,127 FOB
PROYECCIONES DIGITALES
14,615 FOB
VIDEOCORP
555,765 CIF
SPEVI
250,537 CIF
NOVOTIC
Jan-Dic 2017
361 CIF 538,287 CIF
Company
Colombia
7,058 CIF
PLANNING-EST
DIGITAL CONTROL
48,132 CIF 3,611 CIF
Although direct import of equipment and parts is done by many AV companies, many others choose to purchase these components to local distributors for a variety of reasons. Brazil and Uruguay, for example, have strict regulations and heavy import taxes, which makes it harder for an integrator to purchase a limited number of equipments. Other reasons
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Panama
AXIOMA
ANDEAN REGION
SOUTHERN CONE
Argentina
Jan-Dic 2017
589,734 CIF
AVC INTEGRADORES
Country
Costa Rica
AMBIENTES INTELIGENTES
ONE TOUCH SOLUTIONS
Date range
321,072 CIF
MASCO INGENIERÍA
AXEDE
Peru
MASCO INGENIERÍA
VALUE US$
JUAN BANSBACH
SEEL
Jan-Dic 2017
Company
29,252 CIF
YAMAKI
Colombia
Date range
1,014,252 CIF
ANDEAN REGION Country
Country
CR CONECTIVIDAD
AXIOMA Panama
CENTRAL AMERICA
Country
Argentina
Date range
Jan-Jun 2017
Company
1,229,925 FOB
NEWTECH SOLUTIONS MULTIMEDIA
1,147,489 FOB
PROYECCIONES DIGITALES VIDEOCORP Chile
Jan-Dic 2017
VALUE US$
VIDITEC
NOVOTIC
11,685 FOB 1,003,878 CIF 2,631 CIF
DIGITAL CONTROL
746 CIF
SPEVI
230 CIF
include the exchange rate or a faster availability of the needed components. All of these lead to integrator companies to prefer purchasing to a local distributor. Source: Descartes Datamyne with Official Information
Origin of AV imports 2017 CENTRAL AMERICA United States
3.7% 3.7% 3.7% 3.7% 3.7%
China Panama
29.6%
3.7%
Mexico Republic of Korea Italy
11.1%
Colombia Hong Kong
11.1%
25.9%
Taiwan Indonesia
ANDEAN REGION China United States Mexico Japan Taiwan Germany
3.1% 3.1%
4.7% 4.7%
25.0%
6.3% 7.8%
Israel Italy Thailand France
7.8%
23.4% 14.1%
SOUTHERN CONE United States
3.2% 3.2%
China
6.5% 28.8%
6.5%
Mexico Hong Kong Taiwan
6.5%
Thailand
6.5%
Canada
6.5% 9.7%
25.8%
Uruguay Poland Belgium
Source: Descartes Datamyne with Official Information
TOP IOO INTEGRATORS • REPORT 2018
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chapeter 2
THE INTEGRATORS PERSPECTIVES We spoke with many of the integrators that featured in the Top 100 Integrators Ranking and asked them about their sales results, their highlighted projects and thoughts about market expectations and trends for this year 2018.
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Mexico
AV Prestige Alfonso Vélez Director
• Completed projects in 2017: 5 commercial projects • Sales value for developed projects in 2017: Approximately US$ 675,000 in commercial projects and US$ $349,000 in residential projects. • Cities where most projects were developed: Puebla. • Most highlighted projects of 2017: The SmartMobility data center for the Ministry of Infrastructure, Mobility and Transportation of the State of Puebla. It included the reconditioning of physical spaces, lighting, desks, video walls, networks, and servers. • Sales growth, project expectations and trends for 2018: We expect to triple the sales results this year, developing new comprehensive projects for the education and government segments, offering integrated solutions with the tools and technology for energy saving and environmental protection. • Most used brands: Shure, Biamp, Barco, Christie, Samsung, LG, Polycom, Hitachi, Cisco, Crestron.
Escuadra (previously Licoma) Diana Martínez National Director Marco Martínez Marketing Coordinator
• Completed projects in 2017: 1,800 projects in all Mexico. • Sales value for developed projects in 2017: Approximately US$ 1.6 million. • Cities where most projects were developed: Mexico City, Puebla and Querétaro. • Most highlighted projects of 2017: The International Children’s and Youth Book Fair, which was designed and organized entirely by Licoma in its technological and logistic aspects, for over 8 months of development. • Sales growth, project expectations and trends for 2018: We are expecting a 33% sales growth to surpass US$ 2 million. We are also working to open new businesses with the United States and in several countries in South America. This year we’ll continue with the Children’s Book Fair and seeking new projects in cultural and Education segments. • Most used brands: Christie, Barco, Sony, Sennheiser, Nexo, Vivotek, Hitachi, Bose, Vivitek.
TOP IOO INTEGRATORS • REPORT 2018
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THE INTEGRATORS PERSPECTIVES
Grupo ACT
Inteliksa
• Completed projects in 2017: Around 200.
• Completed projects in 2017: Nearly 30 projects.
• Sales value for developed projects in 2017: Somewhere around US$ 5 million.
• Sales value for developed projects in 2017: Approximately US$ 2 million.
• Cities where most projects were developed: Monterrey, Mexico City and Culiacán, but we follow on opportunities all over the country.
• Cities where most projects were developed: Mostly Mexico City, but we have projects from Baja California to Quintana Roo.
• Most highlighted projects of 2017: This year we furnished 35 rooms for the Judicial Offices of the State of Nuevo León, which was a public bid with 8 companies participating in public tender. This was the largest and most expensive project, around US$ 1,5 million. We also had an auditorium at the Colegio de México public university, highly equipped according to the customer’s needs. This was also public bidding with certifications where 5 companies participated.
• Most highlighted projects of 2017: Casa Polsa, which was a finalist in the Cedia Awards and took 3 years to complete, it has integrated control for audio, video, HVAC and lighting, and a home cinema for 12 people; the San Angel library, a residential project for integration of automation systems with video surveillance and telephony; and the Deutsche Bank offices at Torre Virreyes in Mexico City that required LEED certification for a 3,000 mts2 floor, movement sensors to activate the lights at specific hours and other environmentally friendly technologies.
César Centeno AV Consultant
• Sales growth, project expectations and trends for 2018: The AV industry is on a roll; we expect a minimum growth of 10%. We will continue to work with the education segment, which is still working with too much analogical technology and must migrate quickly to digital technology. • Most used brands: Extron, Crestron, Kramer, QSC, Biamp, Sennheiser, Shure, Bosé, Sharp, LG, Epiphan Video, Polycom.
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Enrique Granados Commercial Director
• Sales growth, project expectations and trends for 2018: We estimate a growth of 20% to 30%, mainly in the Commercial segment, and we expect a 100% growth specifically in supermarkets with a technology we want to make a trend in the national market. • Most used brands: Crestron, Lutron, RTI, Vantage, Origin Acoustics, B&W, Bang & Olufsen, Sonos, Integra Home Theater.
Central America and the Caribbean
Viewhaus
Advanced Techno Products
• Completed projects in 2017: About 65 projects.
• Completed projects in 2017: 25 projects.
• Sales value for developed projects in 2017: Approximately US$ 2 million.
• Sales value for developed projects in 2017: Approximately US$ 950,000.
• Cities where most projects were developed: We have offices in Guadalajara, San Luis Potosí and Mexico City, but we have reach over several states, like Jalisco, Guanajuato, Querétaro, Colima, Zacatecas, Aguascalientes, Sinaloa, Tamaulipas, Coahuila, Morelos and Veracruz.
• Cities where most projects were developed: Mostly Panama City, David, Santiago de Veraguas.
Juan Carlos Medina Director
• Most highlighted projects of 2017: The congress and conference room of the Mexico City Campus of the Tecnológico de Monterrey (ITESM); the fitting of different spaces in HP offices and the Faculty of Psychology at the Autonomous University of San Luis Potosí. • Sales growth, project expectations and trends for 2018: We have positive expectations, we will continue working to increase our sales around 10% and to land strong new projects in the corporate segment and several universities in different regions in Mexico.
Edgardo Cossu, Director Panama
• Most highlighted projects of 2017: We made 2 board rooms for a major bank in Panama with AV equipment, with HD and draper screens, HD projectors, audio and connectivity systems and microphones. This project was finished in early 2018. • Sales growth, project expectations and trends for 2018: This is a pre-election year which means that many companies withhold their investments, so we expect this year to be very similar to 2017 with a moderate growth of 2-3 %. However, we anticipate great opportunities in the government segment. • Most used brands: Hitachi, Barco, Casio, Extron, Atlona, Kramer, AMX, MuxLab, Draper, Audio-Technica.
• Most used brands: Sony, Extron, Shure, Canon, Nexo, Biamp, QSC, DaLite, Barco, AJA.
TOP IOO INTEGRATORS • REPORT 2018
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THE INTEGRATORS PERSPECTIVES
Comunicaciones Globales
Interactiva Dos Mil
• Completed projects in 2017: About 36 projects, 3 a month.
• Completed projects in 2017: Over 25 projects.
• Sales value for developed projects in 2017: Counting only the completed projects, US$ 2.2 million.
• Sales value for developed projects in 2017: We had a sales range in between US$ 350,000 and US$ 700,000.
Alejandro Carbajal General Manager Honduras
• Cities where most projects were developed: Tegucigalpa and San Pedro Sula in Honduras; San Salvador in El Salvador; Managua in Nicaragua; and Guatemala City. • Most highlighted projects of 2017: One of the largest projects we have now is the installation of a CCTV system over a 24-mile highway with 180 cameras installed. This is a very large project and we’re about halfway through it. We also equipped 35 class rooms and 5 video conference rooms at the Honduras National University of Agriculture and Agro-nomy with interactive boards, projectors and telephone systems. • Sales growth, project expectations and trends for 2018: We estimate a 10% growth in a market we see to be stable and we expect to do business with some Caribbean countries like Jamaica. On the other hand, I think we have quite a few challenges because some customers still resist new technology, or some customers believe they can handle their own installations, ending up with lower quality results. However, I see that universities and companies want to invest in technology but are price-sensitive. • Most used brands: Endless OS, Extron, Crestron, Panasonic, QSC, Sennheiser, Audio-Technica, Da-Lite, Milestone, Aten.
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Emel Hernández General Manager Costa Rica
• Cities where most projects were developed: San José, Heredia and Cartago. • Most highlighted projects of 2017: We installed video walls at the control centers at the University of Costa Rica and at a corporation at San José, touch screens and video walls at banks, and audio and video systems in auditoriums for public and private sectors. • Sales growth, project expectations and trends for 2018: We expect a 100% growth this year and we plan to reach further into the Costa Rican market with high quality projects and fast response time. • Most used brands: Hitachi, Planar, Qomo, Kramer, Extron, Chief, Da-Lite.
Musitempo
Signo
• Completed projects in 2017: About 40 to 50 projects.
• Completed projects in 2017: About 25 projects.
• Cities where most projects were developed: Punta Cana, La Romana, Puerto Plata, Santiago de los Caballeros and Gran Santo Domingo.
• Sales value for developed projects in 2017: Nearly US$ 1 million, about US$ 75,000 monthly.
Fernando Hernández Project Manager Dominican Republic
• Most highlighted projects of 2017: We furnished a new classroom in Altos de Chavón for a recognized film school in the country with video solutions and screens. • Sales growth, project expectations and trends for 2018: We’re working with digital amplification for hotels following efficient energy consumption standards and we have a few prospects interested in this technology. • Most used brands: Atlona, Elite Screens, Vaddio, RTI, JBL, Extron.
Carlos Hernández Special Projects Regional Manager El Salvador
• Cities where most projects were developed: We cover all of El Salvador’s major cities and we have business in Guatemala as well. • Sales growth, project expectations and trends for 2018: We estimate an increase of 50% in sales, and we perceive that the automation technologies are becoming very important in El Salvador and Guatemala, mainly in the Residential and Corporate segments. I also believe that the AV market is growing and I dare to say it could increase around 30 to 40 % from now to 2020. • Most used brands: Crestron, Pelco, Hikvision, Leviton, Sonos, Lutron.
TOP IOO INTEGRATORS • REPORT 2018
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THE INTEGRATORS PERSPECTIVES
Andean Region
Ambientes Inteligentes
AV Design
• Completed projects in 2017: About 50 projects.
• Completed projects in 2017: Around 30 projects.
• Sales value for developed projects in 2017: Approximately over US$ 1 million.
• Sales value for developed projects in 2017: Over US$ 1 million, one of the best results in the history of our company.
Juan Fernando Montoya Commercial Manager Colombia
• Cities where most projects were developed: Mostly Medellin. We’ve worked in Bogotá and other Colombian cities too, and we’ve had temporary unions for projects throughout the country and abroad. • Most highlighted projects of 2017: We worked in the Luis Guillermo Vélez auditorium, the largest at the Colombian Senate, where we installed many audio and video technologies, broadcast capabilities, automation and lighting. The amount of technology used and the extent of the project had us working on it for a year. • Sales growth, project expectations and trends for 2018: We estimate that this year will be a lot better than 2017, and we aim to grow by at least 20%. Our main focus is in the commercial segment with new malls and renovations on existing ones, but I believe the corporate segment will have big movements with video conference technology and huddle rooms that tend to be smaller but in growing numbers. • Most used brands: Clearon, Sony, Hall Research, Chauvet, K&M, RBL, Bosch, Wharfedale.
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Andrés Plata Operations Manager Colombia
• Cities where most projects were developed: Bogotá, and Medellin, Cali, Barranquilla and other cities in the Atlantic coast are growing a lot. We’re opening markets in cities in the eastern plains, like Villavicencio and Mitú. • Most highlighted projects of 2017: We made a Crisis Room for Ecopetrol with audio and video systems, two giant screens, video conference systems, and microphones. We also worked at the Santo Tomás University, where we furnished 5 auditoriums with audio, video, automation, lighting and wireless content broadcast. • Sales growth, project expectations and trends for 2018: We have positive expectations for our market with the peace process and presidential elections, and we’ve started very well this year, surpassing our commercial goals. We can estimate a growth of 30% in sales. • Most used brands: Crestron, Bose, Beyerdynamic, Christie, Biamp, LG, Chief, Da-Lite.
Construcciones Acústicas
Datecsa
• Completed projects in 2017: 14 projects.
• Completed projects in 2017: Over 20 projects.
• Sales value for developed projects in 2017: US$ 4.5 million.
• Sales value for developed projects in 2017: We billed approximately US$ 4.5 million.
• Cities where most projects were developed: Bogotá, Medellin, Cali, Bucaramanga, Cartagena, Barranquilla, Panama.
• Cities where most projects were developed: Bogotá, Medellin, Cali and Barranquilla.
Diego Campos CTO Colombia
• Most highlighted projects of 2017: We worked in auditoriums in Ágora Bogotá, located in Corferias, the largest trade show venue in the city, and the Externado University of Colombia, where we equipped 140 classrooms, 7 auditoriums, 4 hearing rooms and 30 VIP lounges. • Sales growth, project expectations and trends for 2018: We aim to grow by 20%, and we expect to continue working with the private sector. • Most used brands: Sony, Christie, Biamp, Draper, Shure, D&B, ElectroVoice, Bosch, Epson, Extron.
Carmen Arango Operations Coordinator Colombia
• Most highlighted projects of 2017: We’ve had projects with the Chamber of Commerce in Tuluá, Buga, Barranquilla, several universities, financial and commercial corporations. • Sales growth, project expectations and trends for 2018: This year we expect a 20% growth in sales and we aim to consolidate our company for projects in AV and automation. • Most used brands: Hitachi, Barco, Crestron, LG, Bose, Zoom, Life Sizes, Viewsonic.
TOP IOO INTEGRATORS • REPORT 2018
21
THE INTEGRATORS PERSPECTIVES
LimaSound
Franz Sanabria Manager Peru • Completed projects in 2017: Over 60 projects in residential, and 20 in commercial and corporate segments. • Sales value for developed projects in 2017: Nearly US$ 2 million. • Cities where most projects were developed: Mostly Lima, but we have worked all over Peru. • Most highlighted projects of 2017: Our most important projects were at a large multinational corporation’s new offices and at a residential complex with 20 areas, including a 24-seat cinema. • Sales growth, project expectations and trends for 2018: We’ve been increasing our sales over recent years and this year we estimate a growth of 18-20%. We believe in a very positive result for the Pro AV industry in the hospitality segment, and we continue to develop projects in several hotel chains in the country, like Sonesta and Aloft. • Most used brands: Marantz, Paradigm, B&W, Meridian, Procella, Elan, Tannoy, Biamp.
22
Riegner Soluciones Tecnológicas Alejandro Laserna Marketing Manager Colombia
• Completed projects in 2017: 5 projects. • Sales value for developed projects in 2017: Over US$ 1 million. • Cities where most projects were developed: Bogotá. • Most highlighted projects of 2017: Our most important projects this year were with Merck Laboratories, HBO and AIG Seguros. • Sales growth, project expectations and trends for 2018: We expect a sales growth of 18% and our goal is to have a larger share in the market and work on new projects with industrial companies in Colombia. • Most used brands: Samsung, LG, Panasonic, Nec, Sony, Extron, Crestron, JBL, Bose, Epson.
Schallertech
Seel
• Completed projects in 2017: Over 50 projects.
• •
Freddy Sampayo General Manager Colombia
• Sales value for developed projects in 2017: Over US$ 2 million. • Cities where most projects were developed: Barranquilla, Bogotá, Neiva, Santa Marta and Cartagena. • Most highlighted projects of 2017: We worked at the Sierra Nevada de Santa Marta Stadium where we installed the best fixed audio system in the country. We wanted to make it as close as possible to the stadiums in the United States and we want this project to be standard for other stadiums in Colombia. We also worked in the theater of the Atlántico University and Museo del Atlántico. Both projects were renovations on 6-7-year-old buildings, with automation, lighting and interactive technology. • Sales growth, project expectations and trends for 2018: This year we expect to bill over US$ 3.6 million and contribute to the development of the Colombian Atlantic region and Bogotá with high impact projects, especially in sports complexes and university auditoriums.
Carlos Fernández Manager Colombia Completed projects in 2017: 25 projects. Sales value for developed projects in 2017: Approximately US$ 3 million.
• Cities where most projects were developed: Mostly Bogotá and Medellin. We have also worked in Cali, Bucaramanga, Cartagena, Tunja and Pereira. • Most highlighted projects of 2017: We did the AV integration at the Suarez Theater in Tunja, a building from the 1950’s that restored their entire technological equipment. We also took part in installing the AV systems in the Peruvian Assembly chamber. • Sales growth, project expectations and trends for 2018: The AV market is experiencing a lot of movement, thanks to the stability of the dollar exchange rate. Many companies are realizing that they need to update their technology to be competitive and, in consequence, are beginning to invest more. • Most used brands: Crestron, ETC, Epson, Belden, Electrovoice, Bose.
• Most used brands: Crestron, KEF, Community, Renkus-Heinz, AVPro, Elunevision, Paradigm.
TOP IOO INTEGRATORS • REPORT 2018
23
THE INTEGRATORS PERSPECTIVES
Brazil
SondeSystems Héctor Quijada CEO Venezuela
Although I prefer not to comment on our sales results and projects, I do want to share that the Venezuelan industry is facing many difficulties. In our case, we still have sales because we are distributors of brands like InFocus, but in general, we’re selling less than 10% of what we used to. An example is a known chain store that used to buy 100 projectors from us, but now we only sell them 5.
We still manage to get some work, but many employees in our industry and others, have decided to leave the country. Nowadays only 30% of the companies that existed 10 years ago in Venezuela are left, and those who are left are working at 30% of what they used to.
24
Audiocom Ebel Valois Partner
• Completed projects in 2017: 10 to 15 projects. • Cities where most projects were developed: Recife, in the state of Pernambuco. • Most highlighted projects of 2017: Mostly in restaurants. • Sales growth, project expectations and trends for 2018: We have moderate expectations in sales this year, while we have very high expectations of new projects involving the latest technologies. • Most used brands: AMCP xtend, Amphenol, AKG, ASK, Avolites, Attack Audio System, Behringer, Crown, Chauvet, DBX, among others.
Digitalnet
Proxxima
• Completed projects in 2017: 9 projects.
• Completed projects in 2017: At this time, I don’t have a precise number, but we have worked on projects for different industries, like paper manufacturing, automobile, Tetra Pack packaging manufacturing plants, among others.
Gilmar Marques Engineering and Services Manager
• Sales value for developed projects in 2017: About US$ 300,000. • Cities where most projects were developed: We do business all over Brazil, mainly in São Paulo, Ribeirão Preto and Rio de Janeiro. • Most highlighted projects of 2017: We worked on a project for Raízen, an electrical energy provider, with automated rooms, TV screens, immersion halls, video walls, and other technology, a project that was executed on four stages on 6 different floors. • Sales growth, project expectations and trends for 2018: We estimate a 25% growth in the AV area. Our main expectation is an exponential growth in cloud services and development of partnerships in new channels. • Most used brands: Polycom, Kramer.
Elaine Carreira Executive Director
• Sales value for developed projects in 2017: About US$ 870,000. • Cities where most projects were developed: Mainly Curitiba, also Rio de Janeiro, São Paulo, Porto Alegre, Santa Catarina. • Most highlighted projects of 2017: Our most important project was with at Tetra Pak plant in Brazil, where we fitted their IT department with equipment, which needed an important investment to update their technology. • Sales growth, project expectations and trends for 2018: Our main goal is to grow and strengthen our presence in the Brazilian southern region. • Most used brands: Barco, Polycom, Crestron, Kramer, Absolute, Casio.
TOP IOO INTEGRATORS • REPORT 2018
25
THE INTEGRATORS PERSPECTIVES
Seal Telecom
About AV
• Completed projects in 2017: Over 500 projects.
• Completed projects in 2017: After the merger, we estimate 80-100 projects.
• Cities where most projects were developed: We participate in projects all over Brazil, and we are also venturing into other Latin American countries and the United States with projects in Florida and California; in total we have about 11 active clients.
• Sales value for developed projects in 2017: About US$ 14 million adding up between both companies.
Cristiano Felicissimo Presales Director
• Most highlighted projects of 2017: One of our major projects was the installation and assembly of the Digital Museum of Campina Grande, where over seven interactive environments were created with state of the art technology. • Sales growth, project expectations and trends for 2018: We expect a reactivation of the Brazilian economy, and therefore a better ROI, resulting in a 25% revenue growth for our company this year. Our objective will be to expand all our LATAM and Brazil offices and continue our internationalization process, reaching more countries. • Most used brands: Agent, Airen, AMX, Arecont Vision, Arthur Holm, Attack Audio System, Audio-Technica, Beyerdynamic, Christie, Chief, among others.
Odair Tremante Commercial Director
• Cities where most projects were developed: We have projects in all the main capitals, about 15 cities. Rio de Janeiro and São Paulo add up to almost 85% of our entire business. • Most highlighted projects of 2017: Before the merger, Solutione worked on a project for Accenture Center, which received awards as Best AV Project, and it was the largest project the company has had, with the use of the entire product portfolio. It included VR headsets, projection mapping, video walls and other state of the art technology. • Sales growth, project expectations and trends for 2018: This year will be very interesting after the economic crisis Brazil went through over the last years. Many projects that didn’t begin in 2017 are starting in 2018. We expect at least a 20% growth in sales, maybe more, since we now have customers from the both companies that merged this year, Solutione and Electroequip. • Most used brands: Arco, Samsung, LG, Crestron, AMX.
26
Southern Cone
Análisis de Sistemas
ICAP Global
• Completed projects in 2017: 6 projects.
• Completed projects in 2017: 200 approximately.
• Sales value for developed projects in 2017: US$ 250,000.
• Sales value for developed projects in 2017: US$ 9 million.
• Cities where most projects were developed: Uruguay is a country with one large city: Montevideo. We also have customers in other smaller cities, but the bulk of our business is in our capital.
• Cities where most projects were developed: Buenos Aires, Neuquén, Santa Fé, Córdoba and Mendoza.
Ariel Fabius Owner Uruguay
• Most highlighted projects of 2017: We updated the 8-year-old systems in meeting rooms for the Spanish Agency for International Development Cooperation (AECID) located in a historical building, which required us to be very careful to avoid any damage when installing. • Sales growth, project expectations and trends for 2018: We’re moderately optimistic that the market will improve after the recession we had in 2017, and we believe that some projects of industrial control centers and historical buildings can be very important for us this year. • Most used brands: InFocus, Extron, Kramer, Beyerdynamic, Leyard, Tannoy, Vutec.
Martín Saul CEO Argentina
• Most highlighted projects of 2017: We worked on the installation of equipment for the making of audiovisual recording for the Superior Court of Justice of Neuquén, we also furnished the meeting rooms and video walls for the lobby at Bayer offices and we remodeled video conference rooms at Facebook offices with video collaborative technology. • Sales growth, project expectations and trends for 2018: We estimate a growth in sales of 10 - 15% and we’ve observed that the demand for technological solutions is increasing, especially in the workspace collaboration segment. • Most used brands: APC, Audio-Technica, Barco, Biamp, Cambridge Sound, Chief, Christie, Cisco, Crestron, Da-Lite, among others.
TOP IOO INTEGRATORS • REPORT 2018
27
THE INTEGRATORS PERSPECTIVES
Integración Digital Felipe Juárez Commercial Manager Chile
• Completed projects in 2017: 75 projects. • Sales value for developed projects in 2017: US$ 850,000 only in projects, not counting box sales or minor installations. • Cities where most projects were developed: Mainly Santiago, Valparaíso and Concepción, but we have projects all over Chile. • Most highlighted projects of 2017: We built the control and monitoring room for EnorChile, an electrical provider company with 8 slim monitors, video wall controllers and VuWall2 software. We also remodeled the Network Operations Center for Claro, a cellphone provider, and the Police Investigation of Chile with video walls, monitors and digital intelligence systems for control centers.
Newtech Solutions Multimedia Diego Pérez Country Manager Argentina
• Completed projects in 2017: Over 20 projects. • Sales value for developed projects in 2017: Over US$ 3 million. • Cities where most projects were developed: Buenos Aires, but we have offices in Miami, and we have projects all over Argentina and other Latin American cities. • Most highlighted projects of 2017: We’ve done projects at companies and institutions like YPF, Siglo 21 University, Banco de la Rioja, Mercedes Benz, ranging from installations of video collaboration solutions to fully equipped meeting rooms integrating different technologies.
• Sales growth, project expectations and trends for 2018: We expect to bill US$ 1.5 million, and a similar number in box sales, software and minor installations. I believe the major opportunities for us are in structured cabling and access control, and we will continue to lead the control room market in the country.
• Sales growth, project expectations and trends for 2018: We estimate our sales will increase 30%. To support this, we’ve incorporated our company with SmartQube, a Microsoft Certified channel and exclusive licenses for Asignet Robotic Process Automation (RPA), adding to our new segment of cloud-based solutions and services.
• Most used brands: LG, Viewsonic, Samsung, Vuwall, Polywall, Dise, Q-Better, Polycom, HikVision, Zkteco.
• Most used brands: Polycom, Samsung, Crestron, Legamaster, AMX, LG, Kramer, Logitech.
28
Promúsica
Proyecciones Digitales
• Completed projects in 2017: Approximately 18.
• Completed projects in 2017: 40 to 50 projects.
• Cities with most projects developed: The cities with the highest demand are Montevideo and Punta del Este. We’re also working in Rio Branco at the border with Brazil.
• Sales value for developed projects in 2017: Approximately US$ 7 million.
Roberto Fuentes Director Uruguay
• Cities where most projects were developed: Our largest projects were in the hospitality segment, mainly audio and conference systems using Dante protocols, and security systems. We’ve also done projects with audio systems at Shopping Centers at Paysandú city and Ciudad de la Costa. • Sales growth, project expectations and trends for 2018: We’re optimistic our company will have good results this year, according to Uruguayan economy growth, and we will be working on the largest AV project ever in the country at the Antel Arena, and other sports venues. • Most used brands: Bosch, Electro Voice, Yamaha, Biamp, Creston, AudioTechnica, Tascam, Neutrik, Karray.
Gabriela Molina Commercial Manager Argentina
• Cities where most projects were developed: Buenos Aires, Santa Fé, Rosario. We’ve also had projects in Chile, Ecuador, Peru and Colombia. • Most highlighted projects of 2017: The automation of the offices of Prisma, a payment method management company, with 40 meeting rooms, a Kinect wall at the lobby and regular digital signage. • Sales growth, project expectations and trends for 2018: We don’t have a goal percentage for sales growth, we prefer to focus on landing smaller projects that we can begin working on quickly. I believe the universities really need to update their AV technology, and we would like to introduce video conference and interactive solutions, also update their networks for a better performance. • Most used brands: Crestron, Epson, Christie, Next, Vitron, Navori, LG, Hartman, Bose, Shure.
TOP IOO INTEGRATORS • REPORT 2018
29
THE INTEGRATORS PERSPECTIVES
Video Audio Ingeniería
Videocorp
• Completed projects in 2017: Alrededor de 16 proyectos.
• Completed projects in 2017: Counting all our operations in Chile, Peru, Colombia, Panama and the United States, we’ve had over 550 projects, plus 130,000 events organized by our subsidiary, RLA SAV.
Omar Martinella Director Argentina
• Sales value for developed projects in 2017: It was above our estimates. • Cities where most projects were developed: Buenos Aires, but we have business all over Argentina and Mercosur. • Most highlighted projects of 2017: We automated the signal for ConstruirTV channel, built interactive showrooms and the press room at Mendoza International Airport. • Sales growth, project expectations and trends for 2018: We’re currently studying the possibility of a partnership to boost our growth and we expect to tender for many more projects than in 2017, so we have very high hopes for this year. • Most used brands: PlayBox, Sennheiser, APEXLS, Quicklink, MOG, Bosch, ElectroVoice, Blackmagic.
The information published in this chapter was provided by each integrator.
30
Alfonso Vergara General Manager Chile / Peru / Colombia
• Sales value for developed projects in 2017: Globally, we billed over US$ 42 million. • Cities where most projects were developed: Our main office is in Santiago de Chile, followed by Lima, Antofagasta and Bogotá. • Most highlighted projects of 2017: Among our most important projects this year, we highlight the implementation of AV systems and automation in meeting and board rooms, training rooms, resting lounges, auditoriums and offices, in four companies established inside the Chilean Chamber of Construction building in Santiago. • Sales growth, project expectations and trends for 2018: We expect a big growth in Chile and Colombia, although it’s a presidential elections year in Colombia which tends to slow down business, while we estimate a smaller growth in Peru. This year, our main focus is mining projects in Chile and Peru. • Most used brands: Sony, Ruige, Shure, NEC, Blackmagic, Teradek, Draper, Polycom, Kramer, Da-Lite.
chapter 3 AV INDUSTRY
2018
RANKING BY REGION
Mexico No.
1
2
3
4
5
6
7
8
9
32
COMPANY
Grupo Niza
Grupo Multimedia
Aplitec Ingeniería
Kolo
Grupo Act
Viewhaus
Artcoustix
SEGMENT
Corporate, education, residential, digital signage
Corporate, education, home theater, digital signage
Audio, automation, control, lighting, theater and video engineering
Digital signage, content creation, training
Video conference, audio conference, CCTV, VoIP
Corporate, educational, government, specialized, broadcast and television
Audio, video, control and special engineering
AV Prestige
Audio, video, multimedia, cinema, automation
Audity
Acoustics, home automation, audio and video, Networks / WiFi / IT, ecotechnologies
REPRESENTATIVE
COUNTRY
Brenda Karina Serrano
brenda.serrano@gruponiza.com
(52) 55 5207 0888
www.gruponiza.com
Héctor Oxte
hoxte@multimedia.com.mx
(52) 81 2090 1828
www.multimedia.com.mx
José Luis Olvera
jlolvera@aplitec.com.mx
(52) 99 8892 7712
www.aplitec.com.mx
Germán Robles
g.robles@kolo.digital
(52) 55 1107 8686
www.kolo.digital
César Centeno
ccenteno@grupoact.com
(52) 81 8333 9821
www.grupoact.com
Juan Carlos Medina
juancarlos@viewhaus.com.mx
(52) 33 3123 9355
www.viewhaus.com
Alfonso Medrano
amedrano@artcoustix.com
(52) 55 5598 1319
www.artcoustix.com
Alfonso Vélez
alfonso.velez@avprestige.com.mx
(52) 22 2298 2119
www.avprestige.com.mx
Ernesto Guerrero
eguerrero@audity.mx
(52) 33 1591 0742
www.audity.mx
% Votes
18.13%
17.82%
12.33%
5.72%
4.47%
4.24%
3.83%
3.29%
3.09%
No.
COMPANY
SEGMENT
10
Inteliksa
Audio, automation, lighting, residential and corporate
11
Escuadra (antes Licoma)
Audio, video and lighting
Grupo Covix
Audio, video, automation, conference rooms, video walls
13
Cine en casa
Corporate, automation, videoconferencing, commercial audio, home theater
14
G4 Audio y Video
Video conference, telepresence, auditoriums, home theater
15
NTX
Corporate, education, entertainment, digital signage
16
Tedd - Grupo Teletec
Audio, video and lighting for theaters and museums
17
Lumbra
Residential, corporate, educational, developers, hospitals
18
Vari International
Audio, video and lighting for corporate and commercial solutions
19
Gonher Pro Audio
Integration of audio, video, lighting for theaters and meeting rooms
20
Seesa
Videoconferencing, telemedicine, visualization centers, digital signage, streaming and unified communications
12
REPRESENTATIVE
COUNTRY
Enrique Granados
egranados@inteliksa.com
(52) 55 5026 6969
www.inteliksa.com
Diana Martínez
diana@licoma.com.mx
(52) 55 8488 2424
www.escuadramx.com
Francisco Hernández
francisco@grupocovix.com
(52) 55 5568 6364
www.grupocovix.com
Gustavo García
ggarcia@cavc.com.mx
(52) 55 5373 4456
www.cineencasa.com.mx
César López
ventas@g4audio.mx
(52) 55 5564 5742
www.g4audio-video.com.mx
Fernando Zurbarán
fernandoz@ntx.com.mx
(52) 55 2629 5959
www.ntxdistribution.com
José Luis Cortés
joseluis@tedd.com.mx
(52) 55 3000 1870
www.tedd.com.mx
Mario Alcalá
mario.alcala@lumbra.com.mx
(52) 33 3629 2921
www.lumbra.com.mx
José Octavio Chávez
ochavez@varinter.com.mx
(52) 55 9183 2700
www.varinter.mx
María Eugenia Ángeles
mangeles@gonher.com
(52) 55 9152 4600
www.gonher.com
Cristian Bautista
cristian@videoconferencias.com.mx
(52) 55 8589 8600
www.videoconferencias.com.mx
% Votes 3.06%
2.73%
2.55%
2.53%
2.48%
2.40%
2.40%
2.25%
2.25%
2.22%
2.20% 100.00%
TOP IOO INTEGRATORS • REPORT 2018
33
Central America No.
1
2
3
4
5
6
7
8
34
COMPANY
Vosmedia
Comunicaciones Globales
Home & Office Technologies
Interactiva Dos Mil
Axioma
SEGMENT
Multimedia and building automation, smart classrooms
Projection, education, videoconferences
Videoconferencing, audio, video, digital signage, residential
Presentation rooms, meeting rooms, training rooms, videoconference
Building automation, structured cable, power quality
Advanced Techno Products
Audio, video, lighting, home automation, education
Audio Conceptos
Audio, video and residential and commercial lighting
Intech Engineering
Audiovisual and control systems for corporate and commercial markets
REPRESENTATIVE
COUNTRY
Julio Rivera
jerivera@vosmedia.com
(502) 2387 0700
www.vosmedia.com
Alejandro Carbajal
alejandro.carbajal@comunicacionesglobales.com
(504) 2263 4444
www.comunicacionesglobales.com
Javier Villalobos
javier@hot.cr
(506) 2272 8095
www.hot.cr
Esteban Hernández
esteban.hernandez@interactiva.co.cr
(506) 2223 2303
www.interactiva.co.cr
Gerardo Ramírez
gerardo.ramirez@axioma.co.cr
(506) 2290 9243
www.axioma.co.cr
Edgardo Cossu
ecossu@ciabtesh.com
(507) 264 4975
www.advancedtechno.net
María José Rodriguez
majorodriguez@audio-conceptos.com
(502) 2460 7044
www.audio-conceptos.com
Juan Carlos Avendaño
juanc@intech-engineering.com
(507) 390 8083
www.intech-engineering.com
PAIS
% Votes
Guatemala
14.13%
Honduras
8.83%
Costa Rica
8.73%
Costa Rica
8.67%
Costa Rica
6.96%
Panamá
6.37%
Guatemala
5.57%
Panamá
5.51%
No.
9
10
11
12
13
14
15
COMPANY
Abastos y Servicio
SEGMENT
Audio, video, automation, CCTV, unified communications
ISG
Residential, corporate, commercial
AV Gurús
Audio, video, security, voice, data, videoconferences, lighting and control
Musitempo
Audio, automation, commercial, residential
Signo
Automation, visual systems, communication
CR Conectividad
Audio, video, unified communications for education, corporate and commercial
Masco Ingeniería
Audio, video and automation for commercial
REPRESENTATIVE
COUNTRY
PAIS
Roberto Ruiz
r.ruiz@abasto-servicios.com
(809) 732 6655
www.abasto-servicios.com
Alberto McQueen
amcqueen@isg.com.pa
(507) 398 2394
www.isg.com.pa
Adrián Kikut
info@avguruscr.com
(506) 2290 2191
www.avguruscr.com
Fernando Hernández
ventas@musitempo.com
(809) 548 6664
www.musitempo.com
Carlos Hernández
chernandez@signo.com.sv
(503) 2209 0808
www.signo.com.sv
Edwin Muñoz
emunoz@conectividad.com
(506) 2283 5250
www.conectividad.com
Gilberto Chaves
gilberto@masco.la
(506) 2223 2201
www.masco.la
% Votes
República Dominicana
5.14%
Panamá
5.09%
Costa Rica
5.09%
República Dominicana
5..03
El Salvador
4.98
Costa Rica
4.98
Costa Rica
4.93
100.00%
TOP IOO INTEGRATORS • REPORT 2018
35
Brazil No.
COMPANY
SEGMENT
1
SEAL TELECOM
Audio and video for the corporate sector, digital signage, unified communications
ABSOLUT
Audio and video for corporate sector, virtual reality, cloud, control centers
3
about av
Audio and video for telepresence, videoconference, telemedicine, IP, automation and digital signage
4
PROXXIMA
Audio and video for the corporate sector
QUADCOMM
Audio, video, automation, control centers, home theater, sound
6
AUDIOCOM
Audio, video and lighting for commercial, residential and corporate sectors
7
SOUND VISION
Audio, video, multimedia, sound for stadiums, digital signage
ATHIE / CISCO
Audio and video for corporate sector and auditoriums
2
5
8 9 10
36
JPG
Corporate, residential, auditoriums
MUNDO VISUAL
Audio and video for corporate and educational sectors
REPRESENTATIVE
COUNTRY
Carlos Mauricio Guizelli
cguizelli@sealtelecom.com.br
(55) 11 3877 4017
www.sealtelecom.com.br
Ricardo Faria
rfaria@abs-tech.com
(55) 11 2691 5113
www.abs-tech.com
Jonas Robson Gomes
jonas@solutione.com.br
(55) 11 5508 3330
www.aboutav.com
Alexandre Julio Rosset
alexandre.rosset@proxximanet.com.br
(55) 41 33228686
www.proxximanet.com.br
Carlos Bittencourt
carlos.bittencourt@quadcomm.com.br
(55) 21 3005 4051
www.quadcomm.com.br
Ebel Valois
ebel@audiocom.com.br
(55) 81 3447 3233
www.audiocom.com.br
Leandro Freire
leandro@soundvision.com.br
(55) 11 5181 0730
www.soundvision.com.br
Guilherme Moura
guilherme.s.moura@outlook.com
(55) 11 5501 6766
www.athiewohnrath.com.br
Joseanio Galdino
joseanio@jpghh.com.br
(55) 11 3877 0088
www.jpghh.com.br
Tiago de Castro Cruz
tiago.cruz@mundovisual.net
(55) 21 2516 0597
www.mundovisual.net
% Votes 24.87%
20.07%
5.48%
3.55%
3.31%
3.03%
3.00%
2.96%
2.93%
2.93%
No.
11
COMPANY
SEGMENT
DIGITALNET
Audio, video, automation, videoconferencing, telepresence, unified communications
PERFORMANCE
Audio, video for corporate sectors, residence, control centers
13
BSSCOM
Automation, sound, digital signage, unified communications
14
INFOVIEW
Video, audio and IT
15
HIGH RESOLUTION
Audio, video, automation, videoconferencing
16
BETTONI
Audio, telepresence, acoustics, digital signage, automation
17
CENARIO PROJETOS AUDIOVISUAIS
Audio, video and lighting for the commercial sector
18
ARCATTO
Corporate, education, temples, government, residential
19
LOUDNESS PROJETOS ESPECIAIS
Audio, video, automation, audio for sports arenas
20
OS ESPECIALISTAS
Audio, video, automation for corporate, educational and telemedicine sectors
12
REPRESENTATIVE
COUNTRY
Gilmar Marques
gilmar.marques@digitalnetbr.com.br
(55) 16 3323 4905
www.digitalnetbr.com.br
Marcos Coradin
projetos2@performancenet.com.br
(55) 41 2103 1217
www.performancenet.com.br
Marcos Diez
contato@bsscom.com.br
(55) 11 3467 7272
www.bsscom.com.br
Roberto Braga
roberto@iview.com.br
(55) 21 3971 0001
www.iview.com.br
Luis Carlos Cavalcante
lcarlos@highresolution.com.br
(55) 21 3974 3034
www.highresolution.com.br
Danillo Bettoni
danillo@bettoni.com.br
(55) 11 4433 6400
www.bettoni.com.br
Marcelo Gotlib
marcelo.gotlib@cenario.com.br
(55) 21 3005 7013
www.cenario.com.br
Valeria Machado
valeria.machado@arcatto.com.br
(55) 11 3205 2750
www.arcatto.com.br
Leonardo Queiroz
comercial.projetos@loudness.com.br
(55) 19 3272 5199
www.loudness.com.br
Guilherme Ketzer
guilherme@osespecialistas.com.br
(55) 11 5533 9593
www.osespecialistas.com.br
% Votes 2.88%
2.88%
2.84%
2.84%
2.81%
2.79%
2.72%
2.72%
2.70%
2.70% 100.00%
TOP IOO INTEGRATORS • REPORT 2018
37
Andean Region No.
COMPANY
SEGMENT
REPRESENTATIVE
WEB
1
RIEGNER SOLUCIONES TECNOLÓGICAS
Corporate, meeting rooms, video conferencing, digital signage
Alejandro Laserna
alejandro.laserna@riegner.com.co
(57) 1 488 4396
www.riegner.com.co
2
Audio, video, automation, digital signage
Carlos Anciburo
canciburo@telvicom.com
TELVICOM
(51) 1 618 9090
www.telvicom.com
Armando Perilla
armando.perilla@axede.com.co
AXEDE
Unified communications, visual collaboration, IP
(57) 1 593 5500
www.axede.com.co
Iván Rodríguez
ivan.rodriguez@avd.la
4
AV DESIGN
Unified communications, videoconferencing, telepresence, automation
(57) 1 756 3322
www.avd.la
5
Audio, video, videoconferencing, corporate
Rafael Navarro
rnavarro@videocorp.com
VIDEOCORP
(56) 2 2431 6100
www.videocorp.com
Audio, video, automation, corporate, commercial, residential
Juan Fernando Montoya
juanf.montoya@a-int.co
6
AMBIENTES INTELIGENTES
(57) 4 444 4755
www.a-int.co
7
Omar Parada
oparada@seel.com.co
SEEL
Audio, video, lighting, automation, education
(57) 1 223 5812
www.seel.com.co
8
Audio, automation, home theater, residential, commercial
Franz Sanabria
fsanabria@limasound.com
LIMA SOUND
(51) 1 241 1689
www.limasound.com
9
Audio, video, lighting, automation
Julián Olaya
ejecutivo3@yamaki.com.co
YAMAKI
(57) 1 438 5285
www.yamaki.com.co
Maria Claudia Bozzi
bozzi@centrosdecontrol.com
GRUPO CSI
Video, control centers, automation
(57) 1 655 9288
www.centrosdecontrol.com
11
Martha Helena Giraldo
mhgiraldo@integracionav.com
INTEGRACIÓN AV
Corporate, residential, control rooms
(57) 1 520 5604
www.integracionav.com
12
PROYECTOS MULTIMEDIA
Iván Canales
ventas@proyectos-multimedia.com
Audiovisual
(51) 1 348 7484
www.proyectos-multimedia.com
13
Audio, video, automation, digital signage
Diego Fernando Caballero
diegocaballero@datecsa.com
DATECSA
(57) 2 695 7070
www.datecsa.com
3
10
38
COUNTRY
% Votes
Colombia
20.42%
Perú
15.26%
Colombia
7.80%
Colombia
3.97%
Perú
3.86%
Colombia
3.18%
Colombia
3.07%
Perú
3.00%
Colombia
2.60%
Colombia
2.58%
Colombia
2.53%
Perú
2.44%
Colombia
2.42%
No.
COMPANY
SEGMENT
REPRESENTATIVE
WEB
Diego Campos
ingenieria.dir@acustical.com
(57) 1 317 7077
www.acustical.com
Eduardo Psijas
epsijas@planningest.com.pe
(51) 1 447 6525
www.planningest.pe
Víctor Gómez
victor.gomez@avintegradores.com.pe
(51) 1 225 9195
www.avcintegradores.com.pe
Jorge Altamar
jaltamar@sonygraf.com.co
(57) 1 704 6254
www.sonygraf.com.co
COUNTRY
% Votes
Colombia
2.37%
Perú
2.32%
Perú
2.30%
Colombia
2.30%
Colombia
2.28%
Bolivia
2.23%
Perú
2.21%
Colombia
2.21%
Venezuela
2.18%
14
CONSTRUCCIONES Audio, acoustic design ACÚSTICAS
15
PLANNING-EST
Audio, videoconferencing, digital signage
16
AVC INTEGRADORES
Video, automation, home theater, control rooms
17
SONYGRAF
Audio, lighting, home automation, automation Audio, video, lighting, residential, commercial and corporate automation
Marisol Trillos
18
VENTTO TECNOLOGÍA INTEGRAL
gerencia.comercial@venttotecnologiaintegral. com
(57) 1 805 2782
www.venttotecnologiaintegral.com gustavob@hifidelitysystems.com
19
Commercial, corporate, educational and residential audio and video
Gustavo Ballon
HI FIDELITY SYSTEMS
(591) 3 341 8290
www.hifidelitysystems.com
20
Guillermo Gutiérrez
guillermo.gutierrez@difusion.com.pe
DIFUSIÓN
Corporate, hotels, education, government, digital signage
(51) 1 616 0800
www.difusion.com.pe
21
ING. ELECTROACÚSTICA
Francisco Ortiz
fortiz@ingeacustica.com
Audio, home theater
(57) 1 750 5799
www.ingeacustica.com
Héctor Quijada
hquijada@sondesistem.com
22
SONDESISTEM
Audio, video, education, corporate, videoconference, home theater
(58) 212 761 6020
www.sondesistem.com
23
* At the request of their spokesperson, we removed the name of this company from the list of Top 100 Latin American Integrators 2018.
24
VIRTUALIKA
Commercial and residential audio and video automation
25
ONE TOUCH SOLUTIONS
Corporate and education audio and video
Milton Villon
milton.villon@virtualika.com
(593) 230 0160
www.virtualika.com
Javier Alvarado
javier.alvarado@ots.com.pe
(51) 1 440 2441
www.ots.com.pe
2.16%
Ecuador
2.16%
Perú
2.16% 100.00%
TOP IOO INTEGRATORS • REPORT 2018
39
Southern Cone No.
COMPANY
SEGMENT
REPRESENTATIVE
WEB
Daniel Husni
dhusni@icap.com.ar
ICAP
Audio, video, corporate, education, videoconferencing, digital signage
(54) 11 4865 3755
www.icapglobal.com
Rafael Navarro
rnavarro@videocorp.com
2
VIDEOCORP
Audio, video, videoconferencing, corporate
(56) 2 2431 6100
www.videocorp.com
Audio, video, corporate, education, videoconferencing
Diego Pérez
diego.perez@newtech.com.ar
3
NEWTECH SOLUTIONS MULTIMEDIA
(54) 11 4898 5400
www.newtech.com.ar g.molina@proyecciones.net
4
Audio, video, digital signage, corporate, videoconference
Gabriela Molina
PROYECCIONES DIGITALES
(54) 11 5353 1110
www.proyecciones.net
Andrés Reyes
andres.a.reyes.g@gmail.com
LATIN TELECOM
Videoconferencing, audioconferencing and telepresence
(56) 2 2756 0000
www.latintele.com
Mariana Fernández
mfernandez@viditec.com.ar
VIDITEC
Audio, video, videoconference, corporate, education
(54) 11 4122 1200
www.viditec.com.ar
Hernán Pavez
hernan.pavez@dcontrol.cl
7
DIGITAL CONTROL
Audio, video, lighting, control, corporate and residential
(56) 22 2946 4367
www.dcontrol.cl afabius@anasist.com.uy
8
Audio and video commercial, corporate, education
Ariel Fabius
ANALISIS DE SISTEMAS
(598) 2707 3070
www.anasist.com.uy
Ariel Denoy
adenoy@convergenciads.com
9
CONVERGENCIA DS
Video, digital signage
(54) 11 4795 3855
www.convergenciads.com
Fabricio Guariglia
fabricioguariglia@promusica-uy.com
PROMÚSICA
Audio, automation, home automation, lighting
(598) 2480 8000
www.promusica-uy.com
1
5 6
10
40
COUNTRY
% Votes
Argentina
21.71%
Chile
10.90%
Argentina
5.48%
Argentina
5.22%
Chile
4.34%
Argentina
4.08%
Chile
4.03%
Uruguay
3.77%
Argentina
3.72%
Uruguay
3.57%
No.
COMPANY
SEGMENT
11
OPEN CHANNELS
Audio, video
12
VIDEO AUDIO INGENIERÍA
Audio, video and corporate and residential automation
13
INTEGRACIÓN DIGITAL
Video, digital signage
NOVOTIC
Audio, video, lighting, control, commercial, corporate, education and residential
14 15
NIC
Corporate video
16
WULLICH AUDIO VIDEO
Audio, video, acoustics and residential and corporate automation
SIA INTERACTIVE
Digital signage, video wall
VISION DIRECT
Educational, corporate and commercial audio and video
SPEVI
Audio, video, acoustics for commercial and corporate sector
MACOM
Audio, video, lighting, automation, home theater
17 18 19 20
REPRESENTATIVE
WEB
Rodrigo Prieto
rprieto@openchannels.cl
(56) 2 2580 1110
www.openchannels.cl
Omar Martinella
omartinella@vaiargentina.com.ar
(54) 11 4703 0747
www.vaiargentina.com.ar
Felipe Juárez
felipe.juarez@integraciondigital.cl
(56) 2 2844 8317
www.integraciondigital.cl
Francisco Ramírez
framirez@novotic.cl
(56) 2 2211 3310
www.novotic.cl
Leandro Badoglio
lbadoglio@nic-sa.com.ar
(54) 34 1426 0587
www.nic-sa.com.ar
Sebastián Burneo
info@wullich.com.ar
(54) 11 4815 6006
www.wullich.com.ar
Gustavo Wicnudel
info@siainteractive.com
(54) 11 4115 8000
www.siainteractive.com
Jorge Biatturi
jorgeb@visiondirect.com.uy
(598) 2408 2336
www.visiondirect.com.uy
Cristian Pino
cpino@spevi.cl
(56) 2 2222 5281
www.spevi.cl
Orlando Invernizzi
orlando.invernizzi@macom.com.py
(595) 0 2122 8211
www.macom.com.py
COUNTRY
% Votes
Chile
3.51%
Argentina
3.46%
Chile
3.41%
Chile
3.41%
Argentina
3.36%
Argentina
3.31%
Argentina
3.20%
Uruguay
3.20%
Chile
3.15%
Paraguay
3.15%
100.00%
TOP IOO INTEGRATORS • REPORT 2018
41
chapter 4
Success stories of the Top 100 integrators We invited the integrators that occupied the first places of the Top 100 of AVI Latin America magazine to share their success stories for this report, giving them the opportunity to talk about new trends and interests of potential clients, as well as possible business opportunities in each of the Latin American regions.
42
TOP IOO INTEGRATORS • REPORT 2018
43
Mexico
Grupo Multimedia Mexico THE PROJECT’S CHALLENGE The project took place on 2 floors in the corporate building of a global consulting and auditing firm in tax and accounting, which required spaces for continued learning, boardrooms and meeting rooms. The main challenge was to integrate AV technologies for 42 of these spaces, including 12 technical learning rooms, 12 meeting rooms for ten people, five executive rooms, three meeting halls, three resting areas, two greenhouse-type areas, two cafeterias, one council room, one control room and the lobby. All of this set up had to solve the needs of each space, without complicating the operation for users and optimizing management and resource administration. THE INSTALLED SOLUTION AND ITS RESULTS The central component of the design is Crestron’s technology, which allows the integration of the entire project, while different audio, video, lighting control, automation and videoconference systems were installed in each of the rooms. As each space required a specific system for its operation, the integrator defined which technologies should be installed: whether it was necessary to perform multiple or simple projection with a projector or LED screen, identifying the rooms that needed videoconferencing, adding lighting control with attenuators, movement and acoustic presence sensors, among others.
As a result, the company’s local and international executives have expressed their satisfaction and trust to the integrator, renewing 24/7 service and maintenance policy contracts, not only for this project, but also for other spaces in five cities in Mexico.
Project information: Installation of AV systems in over 40 rooms in the HQ building of a global firm in Mexico City.
Installed brands: Crestron Electronics Nec Corporation Draper Inc Biamp Systems
Sennheiser Logitech Middle Atlantic Sharp Brightsign
Duration of the project: 7 months - May to December 2016.
A particularly important element was the installation of 7-inch Crestron control screens for managing the room’s devices and adjusting the opacity of glass doors and windows for greater privacy. Reference image, does not correspond specifically to this project.
44
Central America
Comunicaciones Globales Honduras THE PROJECT’S CHALLENGE When presenting reports and holding meetings, commissioners and directors of the National Police had to travel to their headquarters, incurring financial expenses and time losses, so a videoconference solution was needed to optimize resources while complying with high security requirements.
This solution allows the transmitting of presentations and data, in addition to video and audio in real time, thus optimizing the time of its users and as a result, increasing productivity and reducing logistics costs.
Project information:
Therefore, the installation of 45 videoconference rooms was planned at the National Police HQ in Honduras and regional offices, specifically the Director’s boardroom and the Metropolitan Prevention Units (UMEP in Spanish) and the departmental units (UDEP in Spanish) over the 18 departments of the country.
Installation of 45 videoconference rooms in the Ministry of Security of Honduras.
The main challenge of this installation was integrating the videoconference systems to the internal network of the institution, avoiding leaks over the internet but allowing VPN connection to external users.
Avaya Panasonic FSR Steelcase
THE INSTALLED SOLUTION AND ITS RESULTS Taking into account the security and control requirements, which included 100 % integrated systems in the institution infrastructure, the integrator chose an on-premise solution. For this, an Avaya MCU connected to each office was installed through a fiber optic data link.
Installed brands: Chief Sennheiser Middle Atlantic
Crestron Extron Furman
Duration of the project: 6 months - November 2017 to May 2018.
The installed Avaya video conferencing system has an HD camera and decoder connected to a 55-inch Panasonic screen, and a round table for 4 people with a circular FSR accessory that includes HDMI, power, USB and network connections. As for the boardroom, an Avaya MCU was installed to connect 50 different sites with HD, along with a Sennheiser DNA microphone system, 55-inch Panasonic screens and a full Middle Atlantic credenza with backup battery and an Extron video switch.
TOP IOO INTEGRATORS • REPORT 2018
45
Andean Region
Riegner Soluciones Tecnológicas Colombia THE PROJECT’S CHALLENGE The company sought to have more effective meetings between its collaborators, optimizing the use of resources, time and money, and also that the new technological solution would result in a high quality visual and audio communication in order to have remote meetings, whilst maintaining a high level of productivity. The main challenge was to achieve the integration of diverse electronic sources so that they could easily interact with each other, making it easy for users to present information in all sorts of meetings. THE INSTALLED SOLUTION AND ITS RESULTS The objective of the project was to install a robust videoconference and teleconference solution, with the high quality standards requested by Merck. To this end, audio, automation, and large-format highresolution video projection systems were installed for meeting rooms, as well as programming the control system to facilitate the management of boardrooms. The project also included the installation of largescale projection systems with industrial screens in an auditorium, and information systems such as digital signage. Finally, the entire project covered the needs of collaboration and information management in different workspaces, using diverse high-end technological equipment to achieve a high quality solution.
46
Project information: Integration of all audio, video and control equipment for meeting rooms and the auditorium at MSD (Merck Laboratories) offices in Bogotá.
Installed brands: Samsung LG Sony Panasonic NEC
Extron Crestron JBL Shure Daga
DaLite Yamaha Epson Crown
Duration of the project: 3 months - June to September 2017.
Brazil
Seal Telecom Brazil THE PROJECT’S CHALLENGE For the sesquicentennial of the city of Campina Grande, the Federation of Industries of Paraíba began the construction of the Digital Museum of Campina Grande – SESI, presenting the town’s history from the arrival of cotton to the creation of large industries. Due to the nature of this project, it was necessary to create an environment with interactive experiences to present the content in different spaces, not only educational but also fun and entertaining for visitors. THE INSTALLED SOLUTION AND ITS RESULTS A variety of equipment was installed all over the seven interactive environments that are part of the museum, including video walls, panoramic projection systems, an interactive digital map, interactive totems, a virtual reality system, among others, in order to create entertainment spaces such as a karaoke, a 360° panoramic display, interactive games and a space for selfies.
Project information: Assembly of the Digital Museum of Campina Grande - SESI with seven different technological environments.
Installed brands: Christie AMX
QSC Bose
Brown Innovation
Project completion: November 2017.
All these systems are managed by an automation center that allows independent control over each environment, as well as a system of sectorized sound that is operated on a fixed 22-inch touchscreen located in the technical booth or through a mobile device. The most highlighted device of this project is the panoramic projection system, which was implemented using laser projectors with a 20,000 hours lifetime, 5,000 lumens, a projection ratio with a lens of 0.7 and a contrast ratio of 2,000,000:1, allowing for the best possible image quality along with a surround sound system. For the client, the museum project is of great importance to highlight the history of the city and they mentioned that they are very satisfied with all the solutions implemented, “with a surprising result”.
TOP IOO INTEGRATORS • REPORT 2018
47
Southern Cone
ICAP Global Argentina THE PROJECT’S CHALLENGE In need of a technological upgrade, the client requested the set-up of the necessary infrastructure to furnish a room with audiovisual and multimedia equipment for the creation of a space suited not only for conferences and projections, but also for videoconferences, forums, among other activities. The project also included the installation of a simultaneous translation booth and a speaker’s lounge. For this, they required a multimedia system had to be of easy use and management for the company’s helpdesk. THE INSTALLED SOLUTION AND ITS RESULTS Thus, a project was designed to integrate audiovisual systems and automation, a wireless presentation system, interconnectivity, lighting and AV equipment on/off control, including upgradeability for new technology or expansions in the future. Among the new equipment installed was a digital mixer with 64-channel Dante system, sound radiators and their digital controllers, suspension racks, equalizers, level controls, as well as a Full HD projector of 2,000 ANSI Lumens, video processors for videowall, fixed projection screens and a video matrix with 4K capability. Ten scenic reflectors were also included in the project, in addition to audiovisual technology. For the client, the final result of the project allowed them to carry out group activities, presentations and videoconferences in a more dynamic way, justifying the investment in updating an obsolete technology, with an immediate positive impact for the organization.
48
Project information: Installation of a multimedia room at the BBVA Executive Tower in Buenos Aires.
Installed brands: Yamaha SB Technologies Christie
Vidium AMX Fresnel Lights
Southern Cone
Videocorp Chile THE PROJECT’S CHALLENGE The project was planned to cover the entire building of the Chilean Chamber of Construction, where diverse companies are established, such as banks, insurance companies, investment managers, among others, designed with a modern and avant-garde atmosphere. The challenge for this project was to install stateof-the-art AV equipment to facilitate collaboration among officials, easy to operate and that allowed integration with the building’s BMS, which permanently monitors all systems status in the estate. THE INSTALLED SOLUTION AND ITS RESULTS Due to the complexity of the installation and the need to use technologies that were not exclusive to a single manufacturer, it was decided to use HDBaseT for video and Dante for audio, which are standard in the industry, added to the durability and stability of laser technology, extensively used in the project. Thus, the project implemented AV solutions and domotics in meeting rooms and boardrooms, training rooms, common areas, auditoriums and offices around the four companies that share the building, also improving some systems to include 4K capability, without saturating the existing wiring.
In the meeting rooms, a NEC laser projection system of 8,000 ANSI Lumens was implemented, along with videowalls, videoconferencing systems, while 98inch 4K screens were installed in the board rooms, controlled by Crestron’s DMPS3-300 systems. All rooms have a scheduling system, and user interfaces were configured to facilitate the management of the rooms without need for an operator.
Project information: Implementation of AV systems and automation for several companies in the Chilean Chamber of Construction building at Santiago.
Installed brands: Crestron Shure
QSC NEC
Samsung Sony
DaLite Draper
Duration of the project: 4 months - December 2017 to April 2018.
Among the most prominent spaces intervened by the project is the assembly of all communication switched with Crestron Digital Media in the auditorium, a large-format NEC laser projection system of 10,000 ANSI lumens, a 6-meter wide screen, a robotic professional camera system by Sony, among other features. The entire auditorium is controlled by a Crestron CP3 control system and several touch screens, integrated with a DALI lighting system.
TOP IOO INTEGRATORS • REPORT 2018
49
cAPĂ?TULO 5
The first of the Top 100 integrators in the Latin American regions Being among the first places of the Top 100 of Latin American integrators is not without its merit, because it is the recognition that colleagues and customers of the AV industry give to each of the companies that participated in this ranking. We spoke with the representatives of the companies that obtained the first places in each of the Latin American regions and asked them to tell us about their companies, and to share their experiences and forecasts for the audiovisual market.
50
Mexico
the industry has a very specific mission that “goes beyond implementing solutions or automating tasks” but instead is a continued process to “generate
Multimedia Mexico
emotions and transform the moods” of their clients
Ricardo Jáuregui
With 30 years of experience, Multimedia is a renowned company in the audio and video integration industry in Mexico. They provide high-standard consulting services, project implementation and maintenance programs in solutions such as automation and control systems, AV distribution, collaboration technologies, digital signage, telepresence, room management and entertainment spaces design, among other corporate and residential solutions. Ricardo Jáuregui has been Multimedia’s General Director for the last year. He’s a computer systems engineer who began working in the AV industry in 1990. For him, the industry has a very specific mission that “goes beyond implementing solutions or automating tasks”, but is instead a continued process to “generate emotions and transform the moods” of their clients, which is one of the aspects that he is passionate about in being part of the industry.
Jáuregui explains that Multimedia’s success is based on creating spaces “that integrate all that’s necessary to transform the daily routine into an extraordinary experience”. Regarding the latest technological trends and opportunities that cannot be missed, the engineer mentions that he notices the integration of environments and daily tasks with digital artificial intelligence assistance platforms such as Alexa, Google Assistant, Cortana and Siri, as an opportunity that integrators and potential clients must have in their scope for the upcoming years.
TOP IOO INTEGRATORS • REPORT 2018
51
Central America and the Caribbean
“The AV industry is so comprehensive that you can apply it over many other industries and professions, including medical, financial, shows, hospitality, or
Comunicaciones Globales Honduras Alejandro Carbajal
government”
projector, which after a few weeks was insufficient and ended up buying more projectors for hire.
Founded in the year 2000, Comunicaciones Globales is a Honduran integration company based in the city of Tegucigalpa, with operations in five cities in Central America and a team of 95 collaborators. Since its beginnings, the company has focused on providing quality audiovisual solutions in the hiring, sale and maintenance of AV equipment. It has been recognized by Avixa as a company that focuses on employee training and coaching.
For Carbajal, what makes him feel passionate about the AV industry is that it’s ever-changing and “with constant innovation, where we can find very kind people”, always willing to lend a hand. “The AV industry is so comprehensive that you can apply it over many other industries and professions, including medical, financial, shows, hospitality, or government”, he explains.
Comunicaciones Globales’ General Manager is Alejandro Carbajal, marketing specialist with a Master’s Degree in Finances. He remembers that the company began 18 years ago after noticing the need for an AV services provider that existed in the corporate audiovisual market. They started hiring a
This AV professional mentions that among the opportunities for integrators and customers there’s currently a strong decrease in equipment prices, so “today is an excellent moment to implement audiovisual technologies in any commercial activity, whatever it may be.”
52
Andean Region
Riegner Soluciones Tecnológicas Colombia Alejandro Laserna Germán Oliveros
Founded in 2012, Riegner Soluciones Tecnológicas is an AV integration company based in Bogotá, specializing in consultation on technological implementation over diverse fields, including AV communication solutions, automation, and information distribution, structured around proprietary designs. Riegner’s General Manager, Alejandro Laserna, is a marketing and advertising professional with 6-year experience in the AV industry, along with Germán Oliveros, Engineer Project Director, who began working in AV in 2006. They both feel that the best aspects of the industry are the dynamics created by the new AV technologies, which include innovations in the transmission of digital video and audio.
this technology “instead of alienating people, it has created a more human and coherent way of work, aiming at a better quality of life”.
Laserna mentions that this technology, “instead of alienating people, has created a more human and coherent way of work, aiming at a better quality of life in corporate, academic life” or wherever it’s needed. He also comments that the AV market evolves very quickly, which is why the customer must by properly advised through suppliers and specialized media, “so they can understand and focus their needs”. He believes that this is the moment to be looking at streaming, collaboration, and storage solutions, while Oliveros mentions laser and LED projection technologies as the leading trends in the AV market.
TOP IOO INTEGRATORS • REPORT 2018
53
Brazil
one of his day-today challenges is to “understand the customer’s needs, design solutions, identify and negotiate with manufacturers”
Seal Telecom Brazil
to present proposals to the customer.
Cristiano Felicissimo
Seal Telecom is a Brazilian multinational of project engineering that uses cutting edge technologies for the development of AV projects. Among the company’s offerings are audio and video, unified communications and security solutions. Created in 1999, the company has its quality processes certified by ISO 9001:2015. Through its 11 affiliates, Seal Telecom serves all of Brazil, Argentina, Colombia, Mexico and the USA. Cristiano Felicissimo is Seal Telecom’s Pre-sales Director since 2014. He graduated as Technologist in Data Processing and specialized in Marketing Administration, along with over 20 years of experience working in the IT market, and since 2010 in the AV industry. The professional states that he enjoys the dynamic of the industry “which makes my job very eclectic and in no way boring”, adding that one of his dayto-day challenges is to “understand the customer’s needs, design solutions, identify and negotiate with
54
manufacturers” to present proposals to the customer. “This allows us to always be up to date” in new technologies, he explains.
Felicissimo claims that the strongest technological trend currently is the one that “provides great experiences and interaction for the end user in diverse environments” and the technology is updated every month with new launches. These innovations can be implemented in diverse scenarios, like museums with virtual reality, 3D projection and interactive solutions, or retail companies with touchscreen displays and interactive digital signage.
Southern Cone
AV industry is integrating with IT more and more each day, and this is reflected in trends like “collaboration, control and monitoring, Internet of Things (IoT), workspaces
ICAP Global Argentina
evolving and the AV technology as a source of data analysis”
Martin Saul
One of the longer lasting AV integration companies in Latin America, with over 60 years of experience, ICAP Global is specialized in collaborative workspaces, IT infrastructure, and Hi-end entertainment. Their mission is to provide a unique experience both at work and at home. Currently, the company holds 3,000 jobs and 20 represented brands, providing services in Argentina, Chile, Colombia and Spain, with ISO 9000 Certification for design, engineering, integration and other processes.
Saul observes that the AV industry is integrating with IT more and more each day, and this is reflected in trends like “collaboration, control and monitoring, the Internet of Things (IoT), evolving workspaces and AV technology as a source of data analysis”, and he believes that customers “should take advantage of these trends to implement ‘AV-everywhere’ solutions related to boosting productivity and improving their core business”.
Martín Saul has been ICAP Global’s CEO since 2006, a business administration professional with about 30 years of experience in the AV industry and also a board member of Avixa. He mentions that he feels fascinated about “the vertiginous changes that we are experiencing in this 4th Industrial Revolution”, as well as the technological evolution that challenges everyone to adapt quickly while using “the power of networking and collaboration”. TOP IOO INTEGRATORS • REPORT 2018
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chapter 6 56
ECONOMIC OUTLOOK WORLDWIDE AND THE AMERICAS
The world economy is going through a period of sustained growth, estimated to be at 3.7% for 2017, according to the International Monetary Fund (IMF). This trend is forecast to continue for 2018 and 2019, also projecting upwards by 0.2%, to reach 3.9%. The organization highlights that this upswing, which began in mid-2016 and is the broadest synchronized global growth since 2010, is driven by some 120 economies that account for three quarters of the world’s GDP, including developed countries such as Germany, South Korea, the United States and Japan, and emerging countries, such as Brazil, China and South Africa. While the UN Economic Commission for Latin America and the Caribbean (ECLAC) does not hold such an optimistic view (it forecast the global economy to grow at a rate of 2.9% in 2017), it does agree
3.7% world economy growth, estimated for 2017, according to the IMF.
that the estimates for 2018 will be above 3%, with greater dynamism expected on the part of emerging economies, which are forecast to show a growth rate that would reach 4.8%, according to the “Preliminary Overview of the Economies of Latin America and the Caribbean, 2017”. Regarding the commercial aspect in the world, the World Trade Organization (WTO) published the updated trade forecasts for 2017 and 2018, which states that if these estimates are realized, “the trade volume growth of developing economies will outpace developed economies on both the export and import sides”. This organization also pointed out that it would be the first time since 2013 “in which imports of developing economies will have grown faster than those of developed countries”.
“the trade volume growth of developing economies will outpace developed economies on both the export and import sides” World Trade Organization
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Economic performance in Latin America Despite having made a not very optimistic analysis regarding the world economic growth, ECLAC holds a more auspicious view about Latin America, which after two years of contraction of the regional GDP went from a negative figure of -1 % in 2016 to a recovery of 1.3% in 2017, and an average of 2.2% in 2018 is expected —a performance resulting from the improvement of domestic demand and the growth of regional exports. Additionally, at the subregional level, this agency expects a greater dynamism in the economies of South America for 2018, estimating the growth at 2%, compared to 0.9% posted in 2017, while the economies of Central American and the Caribbean are forecast to attain a growth rate of 3.6%, above their rate of 3.3% in 2017.
In order to understand the above projections, it is important to take into account the context of the world trade behavior. In its January 2018 update of the report World Economic Outlook, the IFM highlighted that world trade had grown strongly in recent months, supported by a pickup in investment, particularly among developed economies. However, the expert Rodrigo Valdés, former Minister of Finance of Chile and professor at the School of Government of the Catholic University of Chile, says that the growth pace has been very slow, only 1.9% during the last five years (2012-2016) compared to the same period nine years ago (20022007). This is mainly due to “trade tariffs put in place by some relevant countries, fragmentation of trade agreements, poor infrastructure” as well
Volume of commodities commerce 2015-2018* Annual % variation 2015
2016
2017*
2018*
2.6
1.3
3.6
3.2
Developed Economies
2.7
1.4
3
2.8
Developing Economies
1.9
1.3
4.7
4.1
Central and South America
2.5
2
0.5
1.3
Developed Economies
4.7
2
3
2.9
Developing Economies
0.5
0.2
5.1
3.7
-5.8
-8.7
1.1
2.4
World Trade Volume
Exports
Imports
Central and South America *Projection Source: WTO
as to other aspects that “hinder a more vigorous exchange”, which entails that “we would be (in Latin America) missing an opportunity”, he says. Regarding the commercial aspect in the region, the former minister’s opinion is supported by the report “Trade Trend Estimates for Latin America and the Caribbean, 2018”, prepared by the InterAmerican Development Bank (IADB). In this report, the organization highlights that while the value of exports in the region grew at a rate of 13% in 2017, above the world average, “the recovery is still fragile, as starting in the second quarter of the year export growth started to slow down”. As for ECLAC, it estimates that over the first three quarters of 2017 domestic demand grew by an average of 1.5%, mainly due to the increase in investment, private consumption, and to a lesser extent, public spending. Regarding exports, a similar behavior was observed, with a growth close to 8% over the 2016 level. This can be construed as resulting from higher economic growth and the recovery of GDP observed by the organization in the region. However, despite its optimistic estimates of the growth of trade in the world, the WTO stated that this dynamic would not be sustained in 2018. Firstly, because trade growth will no longer be measured against a weak base year as was the case for 2017. Secondly, the tightening of monetary policies in the United States, with the increase of interest rates and the fact that Europe is phasing out quantitative easing in the euro area, will lead to a moderate global economic growth, which in turn will impact the performance of trade indicators in several Latin American countries.
2.2% gdp growth in latin america for 2018, according to ECLAC
ECLAC holds a more auspicious view: the regional GDP went from a negative figure of -1 % in 2016 to a recovery of 1.3% in 2017, and an average of 2.2% in 2018 is expected
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Inflation in Latin America 2016
Financial outlook in Latin America
2017
world
2,8 3,1
latin america
8,5 4,2
40,5 Argentina 24,8 Bolivia
3,6 2,7
Brazil
8,7 3,0
Chile
3,8 2,3
Colombia
7,5 4,9
Costa Rica
0,0 2,6
1,7 Ecuador -0,2 El Salvador
0,6 2,0
Guatemala
4,4 5,7
Honduras
2,7 4,7
Mexico
2,8 6,8
Panama
0,7 0,9
Paraguay
4,1 4,5
Peru
3,6 1,4
Dominican rep.
1,6 2,9
Uruguay
9,6 6,6
Note 1: Latin American average does not include Venezuela due to its exceptional circumstances. Note 2: The inflationary increase in Venezuela has been measured above 3 digits since 2016, so it was not taken into account for this graphic. In 2016, the Central Bank of Venezuela (BCV) reported to the IMF an increase of 302.7%, while the Venezuelan National Assembly indicated that inflation reached 857.6%.In 2017, the BCV didn’t present new figures, however the National Assembly reported an increase of 2,616%.
Source: ECLAC and IMF
The financial realm is particularly favorable for Latin America and the Caribbean, which can benefit from low international interest rates, lower financial volatility and declining risk perceptions, according to the ECLAC analysis. The organization also highlights that current inflation levels in the region are the lowest they have been since the end of 2013, stressing the rapid drop of this indicator since mid-2016, with the exception of Venezuela. This analysis is consistent with the information published by the Federation of Latin American Banks (FELABAN), which delves into this regard, noting that the region showed a gradual recovery in 2017, driven mainly by positive figures from Brazil and Argentina. Still, despite the optimistic assessments of these organizations, some situations in the world create uncertainty, for example, changes in the internal policies of developed countries such as the trend towards greater financial deregulation; the tax reform proposed in the United States; geopolitical risks resulting from greater protectionism and nationalism that has been observed in some countries, such as the United Kingdom with Brexit in 2017. Regarding the behavior of exchange rates of Latin American countries against the US dollar, it should be noted that as of September 2017, FELABAN reported a low volatility in the depreciation of currencies against the US currency. Later in this chapter, this behavior will be discussed for each country.
Forecast for Latin America in 2018 All the organizations mentioned above agree that the world economy will continue to show very positive growth and dynamism both in 2018 and 2019, growing at a rate similar to that of 2017, highlighting the performance of emerging economies, including Latin American economies. The IMF estimates that Latin America’s economic recovery will strengthen and its regional GDP will grow by 1.9% in 2018, and by 2.6% in 2019. This organization points out that this change is attributable to an improved trade outlook for Mexico, which will benefit from a strengthening of US demand, the consolidation of the recovery in Brazil and the favorable effects of higher commodity prices and easier financial conditions on some countries that export these commodities. These upward revisions more than offset further downward revisions for the Venezuelan economy, which is why they maintain their estimates in positive figures.
ECLAC is even more optimistic and put the GDP growth rate for Latin American at 2.2% for 2018. The organization points out the observed dynamism of the Brazilian economy, which will reach 2%, as the factor behind this upturn, although its large size compared to the rest of the countries in the region is also a major factor driving this growth. In general, other countries in the region that have been growing at a moderate rate up until now will show an acceleration of their economic activity, including Chile (2.8%), Colombia (2.6%) and Peru (3.5%). Panama would be the Latin American country with the highest growth rate (5.5%), followed by the Dominican Republic (5.1%) and Nicaragua (5.0%). The only exceptions to this economic dynamism would be Ecuador (1.3%) and Venezuela, which would present a decrease of -4%. All the other economies of Latin America will grow between 2 % and 4 %.
average gdp in latin america projection 2018 3.9%
3.0%
3.0% 2.2%
1.2%
world
latin america
mexico & central america
andean region
Brazil & southern cone
Source: ECLAC
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chapter 2
ECONOMIC OUTLOOK FOR THE REGIONS IN LATIN AMERICA From a very broad perspective, Latin America will grow 2 percent in 2018 according to the World Bank forecasts, a significant increase compared to the 0.9% estimated for 2017. According to the forecasts of the organism, growth will gain momentum as the investment and private consumption consolidate, particularly in the economies that export basic products. Despite the above, and considering that Latin America is made up of 20 countries and spreads over three continents, with over 625 million inhabitants according to the ECLAC Demographic Observatory, it would be neither appropriate nor accurate to carry out a general analysis of the region without regard for each country’s unique circumstances. Consequently, this chapter will be analyzing every sub-region, addressing the economic outlook for each individual country.
62
Exports and Trade Balance in Mexico and Central America 2017 % EXPORT GROWTH 2017
Source: IADB and ECLAC
Trade Balance 2017* Mexico
Costa Rica
El Salvador
Guatemala
Honduras
Panama
Dominican Republic
-19,435,000
564,000
-4,107
-6,110
-3,434
1,404
-2,454
In US Dollars. *Estimate by ECLAC
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Mexico, Central America and the Caribbean Mexico In 2017, the National Institute of Statistics and Geography of Mexico (INEGI) reported an annual economic GDP growth of 2.3%, although this is a decrease, compared to the 2.9% registered in 2016. During the fourth quarter of 2017, the Mexican economy expanded as a result of the growth in the manufacturing and services activities, as well as the reconstruction work in areas affected by Hurricane Irma and the earthquakes of Chiapas and Puebla. ECLAC estimates that by 2018, Mexico’s economy will again grow 2.4%, marked by a more optimistic expectation of world trade, oil export revenues and reconstruction activities. In turn, the IMF projects a GDP growth of 3% in 2019.
meXICO: GDP and inflation, 2015-2017
The AV integrators interviewed for this report, based in different cities of Mexico such as Mexico City, Monterrey and Puebla, agreed that the industry is going through a highly dynamic moment and expect growth in sales and developments between 10 and 33 percent, mainly in projects for the education and public sectors, which they consider to be “technologically lagging and in need of investment to upgrade to newer, faster, more efficient, and more userfriendly technology”. Regarding trade dynamics, imports AV equipment in Mexico reached US$ 1.970 million FOB (Free on Board) in 2017, according to INEGI’s data.
Mexico imports of AV equipment
4
3
2
1
0
T1
T2
T3
2015
T4
T1
T2
T3
T4
T1
2016
T2 2017
T3
39% CHINA
3.3% MALAYSIA
36.6% USA
3.2% THAILAND
3.7% VIETNAM
14.1% OTHERS
GDP, variation rate over 4 quarters Inflation, variation rate over 12 months Source: ECLAC, based on official data
BY NOVEMBER 2017 Source: Descartes Datamyne - Inegi
Costa Rica After the hurricane season of 2017, especially the Irma passing, Costa Rica saw its economic growth significantly affected, reaching only 3.9% in 2017, compared to 4.5% in 2016. The decrease in private consumption was also an important factor for the low growth of Costa Rican GDP. ECLAC expects 2018 to be a favorable year for the Central American country with an acceleration of the economy that will lead to a 4% growth in reconstruction efforts after the adverse weather phenomena that hit the country in 2017. However, the “Analysis of the performance of the economy and forecast for the 2nd quarter of 2018”, a study revealed in May 2018 by the Research Institute of Economic Sciences of the University of Costa Rica, estimates a lower rate of economic growth in
costa rica: GDP and inflation, 2015-2017
this country over the year, due to a slow growth of private consumption, the fall in gross capital formation and increases in the interest rate. On the trade policy front, in 2017 negotiations and a legal review of the free trade agreement between Central America and the Republic of Korea, which was finally signed in February 2018, were concluded. Regarding foreign trade, imports showed less dynamism in 2017, although exports grew 8%, driven by all the main partners, mainly the United States and the European Union, and audiovisual equipment imports reached US$ 47.4 million CIF (Cost, Insurance and Freight), according to information from the National Customs Service, with the United States (23.8%), China (17%) and Hong Kong (7.1%) as the main exporters.
COSTA RICA imports of AV equipment
5 4 3 2 1 0
T1
T2
T3
2015
T4
T1
T2
T3
T4
T1
2016
T2 2017
GDP, variation rate over 4 quarters Inflation, variation rate over 12 months Source: ECLAC, based on official data
T3
43% UNIDENTIFIED*
7.1% HONG KONG
23.8% USA
1.7% COLOMBIA
17% CHINA
7.3% OTHERS
BY DECEMBER 2017 Source: Descartes Datamyne – Servicio Nacional de Aduanas *Origin country was not informed to the Customs Authority in Costa Rica. TOP IOO INTEGRATORS • REPORT 2018
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El Salvador The expansion of exports and the positive performance of Salvadoran domestic demand allowed the economy to maintain the growth rate of 2016, and reached 2.4% in 2017. The main drivers were private consumption, due to a lower level of inflation, and the growing access to commercial bank financing. However, inflation increased by 1.8% in 2017, a figure significantly higher than -0.9% in 2016, according to ECLAC data. The agency concludes that the economy will maintain the rate of growth in 2018 and 2019 by 2.4%, due to the dynamics of private investment, remittances and exports, although the Salvadoran Foundation for Economic and Social Development (FUSADES) in its Economic Situation Report of May 2018, indicating that the Salvadoran economy has had a weak start
el salvador: GDP and inflation, 2015-2017
to the year, “so it is expected that in 2018 it will not exceed the growth figures recorded last year.” Between January and September 2017, the international trade performance was highly dynamic. Audiovisual equipment imports in 2016 exceeded US$ 15.7 million, with the United States (44%), China (15%) and Mexico (14%) being the main exporters, according to records of the Central Reserve Bank of El Salvador. Regarding the audiovisual industry in the region, the Salvadoran integrators interviewed said they see a trend of sustained growth, estimated to be between 30% and 40% and to be extended until 2020, for the audiovisual market in El Salvador and throughout Central America. A significant number of entrepreneurs deploying AV solutions in their companies have decided to deploy them also in their homes, which further fuels growth.
el salvador imports of AV equipment
3
2
1
0 T1
T2
T3
2015
T4
T1
T2
T3
T4
T1
2016
T2 2017
T3
37.4% USA
7.7% MEXICO
11% GUATEMALA
4.8% HONDURAS
8.1% CHINA
31% OTHERS
GDP, variation rate over 4 quarters Inflation, variation rate over 12 months Source: ECLAC, based on official data
BY JANUARY 2017 Source: ITC – Banco Central de Reserva
Guatemala The IMF estimated Guatemala’s GDP growth in 2017 at 2.8%, driven mainly by private consumption and more dynamic remittances. Among the most dynamic sectors are commerce, restaurants and hotels that recorded growth of 4.3% and transport (3.4%). For 2018, ECLAC projects an economic growth of 3.5%, as a result of the continuous impulse of the internal demand, mainly of the private consumption and of increments of the public cost in infrastructure. The IMF in turn estimates that growth in 2019 will be of 3.6%. On their part, the Monetary Board of Guatemala in the review of the first quarter of the year is optimistic and maintains the range of growth of the economy between 3 and 3.8 percent, and calculates an increase between 3.1 and 4.1 percent for 2019.
guatemala: GDP and inflation, 2015-2017
In 2017 measures were taken to put into effect a customs union between Guatemala and Honduras, although the wrap-up of negotiations on a free trade treaty with South Korea was postponed until 2018, as the Central American country has placed special emphasis on the protection of its agricultural and industrial sectors, according to EFE news agency in February 2018. Import of goods increased by 7.3% in 2017, specifically purchases of AV equipment industry in 2016 exceeded US$ 29.1 million. The main commercial partners of the country were the United States (44%), Mexico (14%) and China (12%), according to the records of the International Trade Centre (ITC).
GUATEMALA imports of AV equipment
6 5 4 3 2 1 0
T1
T2
T3
2015
T4
T1
T2
T3
T4
T1
2016
T2 2017
T3
44% USA
8% HONG KONG
14% MEXICO
4%
12% CHINA
18% OTHERS
PANAMA
GDP, variation rate over 4 quarters Inflation, variation rate over 12 months Source: ECLAC, based on official data
BY DECEMBER 2016 Source: ITC TOP IOO INTEGRATORS • REPORT 2018
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Honduras The expansion of private consumption and favorable external economic conditions were forecast to allow Honduras GDP growth to be at 3.9% in 2017 according to IMF. Also, inflation for this year grew 4.7%, placing it within the target range established in the revision of the Monetary Program 2017-2018 (4% and plus or minus one percentage point), as reported by the Central Bank of Honduras. For 2018, the IMF projects that the GDP will grow 3.5%, thanks to the growth of the United States, Honduras’ main trading partner, as well as there being an increase in international coffee prices and rising coffee production. Regarding the dynamics of international trade in 2017, the total value of exports and imports increased at a year-on-year rate of 12.3% and 8.6%, respectively, in part due to the enforcing of the customs agreement between Guatemala and Honduras.
HONDURAS: GDP and inflation, 2015-2017
It should be noted that the imports of AV equipment between January and August 2017 exceeded US$ 11 million USD CIF, China (56%), the United States (19%) and Mexico (11%) being the main origins, according to data from the Directorate General for Control of Duty-Free Imports. The Honduran integrators interviewed agreed that while the AV market in their country is “stable”, there are still significant challenges to overcome, because “many customers are still reluctant to deploy technological innovations and, in many cases, they even decide to carry out their own deployments themselves, which results in projects of a poorer quality”, as opposed to deployments carried out by professional hands. However, both the corporate and educational sector have the greatest interest in investing in technology, although they are also more price-sensitive.
HONDURAS imports of AV equipment
5 4 3 2 1 0
T1
T2
T3
2015
T4
T1
T2
T3
T4
T1
2016
T2 2017
T3
56.2% CHINA
2.8% JAPAN
19.2% USA
2.5% MALAYSIA
10.6% MEXICO
8.6% OTHERS
GDP, variation rate over 4 quarters Inflation, variation rate over 12 months Source: ECLAC, based on official data
BY AUGUST 2017 Source: Descartes Datamyne - Dirección General de Control de Franquicias Aduaneras
Panama The Panamanian economy grew by 5.4% in 2017, maintaining one of the highest rates in the region, a dynamism due to the positive evolution of the transport, storage and communications sectors, which increased by 12.6%, as well as the construction of residential developments and public infrastructure, which increased by 8.1%. For 2018, ECLAC expects the Panamanian GDP to continue its growth by 5.5%, while IMF calculates a growth of 5.6%. The construction sector will continue to be one of the most dynamic. Panama recorded a significant increase in its imports, attributable to an increase in the international price of fuels. Additionally, the agreements recently signed with China will have a strong impact on both the economy and the trade of the Central American country.
PANAMa: GDP and inflation, 2015-2017
Regarding imports of audiovisual products, they reached US$ 41.4 million FOB, which came mainly from the United States (39.9%), China (14.9%), and 26.8% was reported from the Colon Free Zone and unidentified countries, according to the National Customs Authority. The integrators interviewed for this report pointed out that after the election season in Panama, plenty of opportunities will open up in the government sector, since the new government is expected to invest heavily in training related projects, which represents a “great opportunity” in comparison with the forecast for the private sector, which “has not yet made significant investments” in AV technologies.
pANAMa imports of AV equipment
6 5 4 3 2 1 0
T1
T2
T3
2015
T4
T1
T2
T3
T4
T1
2016
T2 2017
GDP, variation rate over 4 quarters Inflation, variation rate over 12 months Source: ECLAC, based on official data
T3
39.9% USA
4.9% N.A.*
21.9% COLON FREE TRADE ZONE
4.5% REP. OF KOREA
14.9% CHINA
13.9% OTHERS
BY DECEMBER 2017 Source: Descartes Datamyne – Autoridad Nacional de Aduanas *Origin country was not informed to the Customs Authority in Panama. TOP IOO INTEGRATORS • REPORT 2018
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Dominican Republic The Dominican Republic was the only country in the region to present a significant slowdown in its economy, going from 6.6% in 2016 to 4.6% in 2017, due to the stagnation of domestic demand. However, both ECLAC and IMF forecast that the Dominican GDP will begin to recover in 2018 and reach a growth rate of 5.1% and 5.5% respectively, driven by the growth in the world economy. It should be noted that the Dominican peso has been showing a depreciation trend against the dollar over the last three years, according to records of the Fe-
dOMINICAN republic: GDP and inflation, 2015-2017
deration of Latin American Banks (FELABAN), going from 44 pesos in January 2015 to 48 in the same month of 2018. As for the international trade, the Caribbean country maintained its dynamism with an increase of 6% in export value and 3.7% in import value during the first half of 2017. The import of audiovisual equipment in 2016 (most recent official data) peaked at USD 29.8 million and the main trading partners were the United States (39%), China (34%) and Mexico (6%), according to the International Trade Centre (ITC) records.
DOMINICAN rep. imports of AV equipment
9 8 7 6 5 4 3 2 1 0
T1
T2
T3
2015
T4
T1
T2
T3
T4
T1
2016
T2 2017
T3
39% USA
4% SPAIN
34% CHINA
2% ITALY
6% MEXICO
15% OTHERS
GDP, variation rate over 4 quarters Inflation, variation rate over 12 months Source: ECLAC, based on official data
BY DECEMBER 2017 Source: ITC
Andean Region Bolivia Although Bolivia’s GDP slowed down in 2017 and grew by only 3.9% compared to a growth rate of 4.3% in 2016, its economy remains one of the most dynamic in the Andean region, thanks to a more favourable international environment, a trend that ECLAC expects to be carried forward into 2018 to achieve a growth rate of no less than 4%. Also, the monetary authority has maintained a stable control of the exchange rate of the boliviano against the dollar, thus consolidating the local currency and as a result, inflation has been kept on the downside, and in 2018 it is estimated not to exceed a 3% increase.
bolIVIA: GDP and inflation, 2015-2017
However, it should be noted that some sectors have shown a greater slowdown, such as financial services, manufacturing and construction. Still, international trade of Bolivia has experienced a significant recovery, with an increase in the value of exports of 8.8% and 9.5% in imports over the first nine months of 2017. As for audiovisual equipment imports in 2016, according to information from the Latin American Integration Association (ALADI), they peaked at US$ 13.3 million, coming mainly from China (45%), Brazil (17%) and the United States (6%).
bolIVIA imports of AV equipment
6 5 4 3 2 1 0
T1
T2
T3
2015
T4
T1
T2
T3
T4
T1
2016
T2 2017
T3
45% CHINA
3% MEXICO
17% BRAZIL
3% SPAIN
6% USA
26% OTHERS
GDP, variation rate over 4 quarters Inflation, variation rate over 12 months Source: ECLAC, based on official data
DURING 2016 Source: ITC – Aladi TOP IOO INTEGRATORS • REPORT 2018
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Colombia Although the Colombian economy has just begun to emerge from stagnation with small quarterly GDP growths, since 2015 the country has registered a weakened domestic demand, coupled with a sharp increase in interest rates and indirect taxes, discouraging private consumption. The result of this stagnation was a moderate GDP growth of 1.8% in 2017, according to the National Administrative Department of Statistics (DANE).
While this has impacted imports, recently this downturn trend was reversed and until September 2017 there was an increase of 4.4%, while exports grew 19% peaking at US$ 44,000 million FOB. Regarding imports of AV equipment, they reached US$ 187.2 million FOB, coming mainly from China (54.9%), Brazil (9.9%) and Mexico (9.4%), according to the records of the National Directorate of Taxes and Customs (DIAN).
However, ECLAC states in its reports that there are some indications that the “slowdown bottomed out” and that GDP is expected to experience a gradual growth in 2018. This assertion is supported by the IMF, which estimates a growth of 2.7% in 2018 and 3.3% in 2019.
It is worth noting that, despite the not so optimistic estimates from international organizations, the interviewed integrators consider the Colombian AV market is going through good times and they estimate that the trend is for it to continue growing.
On the monetary policy front, the Colombian peso has been one of the most devalued Latin American currencies against the dollar, losing more than 500 pesos between January 2015 and December 2017, according to FELABAN’s records.
Circumstances such as the completion of the peace process and the presidential elections are considered by these entrepreneurs as opportunities that will boost the market, and most of them agree in estimating growth in their businesses of between 20% and 30%
colOMBIA: GDP and inflation, 2015-2017
COLOMBIA imports of AV equipment
4
3
2
1
0
T1
T2
T3
2015
T4
T1
T2
T3
T4
T1
2016
T2 2017
T3
54.9% CHINA
7.2% USA
9.9% BRAZIL
3.9% MALAYSIA
9.4% MEXICO
14.7% OTHERS
GDP, variation rate over 4 quarters Inflation, variation rate over 12 months Source: ECLAC, based on official data
BY DECEMBER 2017 Source: Descartes Datamyne – Dirección de Impuestos y Aduanas Nacionales
Ecuador Ecuador is going through a process of economic recovery, following the drop of GDP that began in 2015, posted a variation of 1.5% in 2016 and recovered 3% in 2017 according to the Ecuatorian Central Bank,thanks to the increase in spending on final consumption by households and the government. Inflation remained very low with a variation of -0.2% due to a weak domestic demand, although during the first six months of 2017 consumption increased by 3.8%, thereby boosting trade and financial services, as well as generating a 9.4% increase in the volume of imports, according to ECLAC.
ecuADOR: GDP and inflation, 2015-2017
ECLAC projects Ecuador to continue its economic recovery and forecasts a growth of around 1.3% in 2018, while the IMF is more optimistic and estimates a 2.5% increase in 2018 and 2.2% in 2019. In terms of imports, in 2017 income from consumer goods imports grew by 28%. As for AV equipment, imports peaked at US$ 82 million CIF, the main origins being China (47%), the United States (11.4%) and Brazil (8%).
ecuADOR imports of AV equipment
6 4 2 -1 -3 -5
T1
T2
T3
2015
T4
T1
T2
T3
T4
T1
2016
T2 2017
GDP, variation rate over 4 quarters Inflation, variation rate over 12 months Source: ECLAC, based on official data
T3
47.8% CHINA
8%
13% NOT DECLARED*
6.1% PANAMA
11.4% USA
13.6% OTHERS
BRAZIL
BY DECEMBER 2017 Source: ITC – Servicio Nacional de Aduana *Origin country was not informed to the Customs Authority in Ecuador. TOP IOO INTEGRATORS • REPORT 2018
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Peru The Peruvian economy is experiencing a difficult time compounded by the corruption scandals involving Brazilian construction companies, uncertainties in the Ministry of Economy and Finance that changed ownership again in less than two years and the phenomenon of El Niño Costero, leaving as result a GDP that only grew 2.5% compared to 4% in 2016. It should be noted that the Peru National Society of Industries is concerned about this recession in the Peruvian industry, explaining that “there has been a reduction in its contribution in GDP, from 16.5% in 2007, accounting for only 12.7% in 2016”; thus causing an increase in unemployment in the country. Still, ECLAC expects GDP to recover in 2018 with a 3.5% growth rate with a balance between the external sector and domestic demand, as the latter is forecast to be boosted by a 15% increase in public investment, especially by construction works for the
peru: GDP and inflation, 2015-2017
2019 Pan American Games. The IMF agrees, estimating a growth of 3.7% for 2018 and 4% for 2019. In spite of the Peruvian economic difficulties, imports of AV equipment have performed positively, peaking at US$ 132 million FOB in 2017. The main sources of imports were China (57%), Malaysia (7%) and Mexico (6%), according to data from the National Superintendency of Customs and Tax Administration (SUNAT). The Peruvian integrators interviewed for this report stated that the AV sector is showing a positive growth and it is expected to have an increase of 18-20 percent by 2018, mainly in developments for the hospitality industry, which goes hand in hand with the organization of the Pan American Games; an event that will result in a significant increase in tourism by 2019.
PERu imports of AV equipment
5 4 3 2 1 0
T1
T2
T3
2015
T4
T1
T2
T3
T4
T1
2016
T2 2017
T3
56.9% CHINA
5.5% USA
6.9% MALAYSIA
3.9% ITALY
5.9% MEXICO
20.9% OTHERS
GDP, variation rate over 4 quarters Inflation, variation rate over 12 months Source: ECLAC, based on official data
BY DECEMBER 2017 Source: Descartes Datamyne – Sunat
Venezuela Analyzing Venezuela’s economic outlook is complex as no official figures have been made public since 2013. Therefore, analysts from organizations such as ECLAC are forced to make calculations based on other sources1. The Venezuelan GDP was estimated to have reduced again for the fourth year in a row, showing a contraction of -15 % in 2017, reaching an accumulated variation well above the -32% compared to 2013, along with a growing inflation that reached 2,616% according to calculations of a specialized commission of the Venezuelan Parliament. Deputy José Guerra, chairman of the Parliament’s Finance Committee, said that in order to stop hyperinflation, the exchange control system must be dismantled, in force for the last 15 years, with which the government monopolizes foreign exchange. In the absence of dollars, employers are forced find
veneZUELA imports of AV equipment
58.7% USA
2.9% MEXICO
15.2% SPAIN
2.9% PANAMA
13% CHINA
7.2% OTHERS
BY JANUARY 2017
them the black market (where it’s quoted 40 times more expensive than the official) to operate their businesses, shooting up the prices of goods and services, according to the AFP news agency. The IMF estimates another -15% contraction of GDP for 2018, but expects a recovery of -6% by 20192. On the other hand, according to information from the Organization of the Petroleum Exporting Countries (OPEC) and to data from Venezuela’s trading partners, Venezuelan exports contracted by 28% and imports decreased by 42% in 20163. Imports of AV products peaked at US$ 19 million FOB in 2017, originating from the United States (57.7%), Spain (15.2%) and China (13%). An integrator interviewed for this report said that its sales have decreased by 90%, and although “there is still some work”, the employees of the companies are deciding to leave, especially to other countries, looking for ways out of economic stagnation. The businessman gave as an example the sales it used to make to a major chain store: “formerly, at the beginning of the year, we used to sell 100 projectors to this chain store, now we sell only 5”. He also notes that only “30% of the companies that existed before still remain, and these companies only feature 30% of their capacity”. Finally, he concludes, they can only “wait and see how circumstances evolve”.
1 The Ministry of Popular Power for Economy and Finance of the Bolivarian Republic of Venezuela has not published the figures corresponding to fiscal management since 2013. Nor has the Ministry published information on public debt since March 2017. 2 The IMF points out that its estimates are not precise as there are no conversations with the authorities, the information that is received arrives at long intervals, with data deficiencies and is incomplete, making difficult to interpret the few published indicators. 3 Currently, there is no official information available on the balance of payments or Venezuelan national accounts since 2015.
Source: Descartes Datamyne and official information from origin countries. TOP IOO INTEGRATORS • REPORT 2018
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Exports and Trade Balance in the Andean Region, Brazil and Southern Cone 2017 % EXPORT GROWTH 2017
Trade Balance 2017* Bolivia -2,324 Colombia -11,862 Ecuador -454 Peru 4,867 Venezuela N/A
Brazil 31,663
Argentina -14,235 Chile 3.524 Paraguay -181 Uruguay 4,410
In US dollars *Estimate by ECLAC
Source: IADB and ECLAC
Brazil and Southern Cone Brazil After a deep recession between 2015 and 2016, the Brazilian GDP registered a 1% increase in 2017. However, consumption and investment levels are still low. This weak economic growth, added to high agricultural production, managed to bring inflation to 2.5% in September 2017, compared to 6.3% in 2016. Despite the positive final result of 2017, at the time of publishing of this report, ECLAC has not yet ventured to estimate the GDP for 2018 as it did for other Latin American countries. Nonetheless, the IMF forecast a 2.3% increase by 2018. Because of this recession, imports strongly slowed down during the crises of 2015 and 2016, while traditional exports were boosted, resulting in a growth rate of 24.6% in the commercial balance.
brazIL: GDP and inflation, 2015-2017
Thus, in 2017 imports picked up, with AV equipment having peaked at US$ 365 million FOB, China being the main seller by a wide margin (70.2%), followed by the United States and Vietnam (4.6% and 3%, respectively). In this regard, the integrators interviewed for this report stated that the vast majority of the products they use in their projects are purchased from importers that are exclusively dedicated to this business; therefore, their purchases of AV equipment are made locally. Regarding the industry outlook for 2018, the integrators interviewed expressed the view that they are cautious about the market, as it is still in recovery after the economic crisis. However, they highlight the increasing number of new projects and estimate a growth between 20 and 25 percent.
brazIL imports of AV equipment
3 2 1 0 -1 -2 -3 -4 -5 T1
T2
T3
2015
T4
T1
T2
T3
T4
T1
2016
T2 2017
T3
70.2% CHINA
2.8% REPUBLIC OF KOREA
4.6% USA
2.4% HONG KONG
3%
17% OTHERS
VIETNAM
GDP, variation rate over 4 quarters Inflation, variation rate over 12 months Source: ECLAC, based on official data
BY DECEMBER 2017 Source: Descartes Datamyne – Aladi TOP IOO INTEGRATORS • REPORT 2018
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Argentina The Argentine economy continues to rebound and grew 2.9% during 2017, after the recession of 2016, maintaining a curious dynamic of rapid growth in odd years in which there are elections, and deceleration in even years. It also highlights a sharp decline in inflation, falling from 40.5% in 2016 to 24.8% in 2017, with a tendency to continue to decline.
in international financial conditions, while the IMF doesn’t expect a growth higher than 2%.
It should be noted that the greater economic activity buoyed those sectors in which relaxation of import controls had an effect. However, exports and imports had a negative contribution, according to ECLAC, of -0.2% and -1.8%, respectively.
Argentinean integrators are optimistic about the country’s recovery from recession and expect a growth rate between 10 and 30 percent, particularly in sectors such as education “that suffered greatly as a result of recession and are currently faced with great technological lag”. They believe, then, this recovery represents an opportunity for new projects.
In 2018, the agency expects the growth to continue, at around 3%, provided there are no changes
argENTINA: GDP and inflation, 2015-2017
Regarding imports of AV equipment, up to June 2017 purchases for US$ 65.6 million FOB had been posted, mainly from China (60.6%), followed with a wide margin by Brazil (8.5%) and Vietnam (7%), according to data from the General Directorate of Customs.
argENTINA imports of AV equipment
6 5 4 3 2 1 0 -1 -2 -3 -4 -5 T1
T2
T3
2015
T4
T1
T2
T3
T4
T1
2016
T2 2017
T3
60.6% CHINA
6.6% MEXICO
8.5% BRAZIL
4.1% USA
6.9% VIETNAM
13.2% OTHERS
GDP, variation rate over 4 quarters Inflation, variation rate over 12 months Source: ECLAC, based on official data
BY JUNE 2017 Source: ITC – Dirección General de Aduanas.
Chile In 2017, the Chilean economy maintained a stable but quite moderate rate of growth of 1.5% compared to 1.6% in 2016, mainly due to weak domestic demand and low inflationary pressure. In the first six months of the year, economic activity was driven by non-mining sectors, mainly commerce, communications and services. If external conditions continue to be favorable in 2018, ECLAC estimates that the Chilean economy could achieve a GDP growth rate of 2.8%. IMF is even more optimistic, forecasting an increase of 3.4% this year.
Imports of equipment for the AV industry reached almost 170 million USD FOB in 2017, mainly from China (32.1%), the United States (26.6%) and Hong Kong (8%), according to data from the National Customs Service. The integrators interviewed said they are confident in the growth of the market and expect greater investment by the business and corporate sector, particularly for meeting rooms and control rooms.
Imports of goods and services had strong growth in 2017, 5.8%, compared to -1.6% in 2016, while exports stalled and only increased by 0.1%.
chiLE: GDP and inflation, 2015-2017
ChiLE imports of AV equipment
3
2
1
0
T1
T2
T3
2015
T4
T1
T2
T3
T4
T1
2016
T2 2017
T3
32.1% CHINA
7.1% IQUIQUE FREE TRADE ZONE
26.6% USA
5.2% REPUBLIC OF KOREA
7.9% HONG KONG
21.1% OTHERS
GDP, variation rate over 4 quarters Inflation, variation rate over 12 months Source: ECLAC, based on official data
BY DECEMBER 2017 Source: Descartes Datamyne – Servicio Nacional de Aduanas TOP IOO INTEGRATORS • REPORT 2018
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Paraguay Paraguay’s GDP growth was established at 4.3% in 2017, as reported by the Central Bank of Paraguay (BCP), a figure similar to that registered in 2016, and higher than the regional average, taking into account the recessions that took place in other Latin American countries in the last two years.
in consumer, intermediate and capital goods (19.9% over the October 2016 level). Regarding imports of AV equipment, according to figures from the National Customs Directorate, they reached US$ 19 million, originating from the United States (37.6%), China (34.5%) and Brazil (7.2%).
This behavior would continue in 2018, according to ECLAC and IMF estimates, although ECLAC estimates that product growth will be slightly lower than in 2017, reaching a rate of around 4%, while the IMF is more optimistic and It projects a growth of 4.5%. Both exports and imports increased in 2017, although the latter have seen considerable growth
paraGUAY: GDP and inflation, 2015-2017
paraGUAY imports of AV equipment
6 4 2 -1 -3 -5
T1
T2
T3
2015
T4
T1
T2
T3
T4
T1
2016
T2 2017
T3
37.7% USA
2.7% REPUBLIC OF KOREA
34.5% CHINA
1.9% HONG KONG
7.3% BRAZIL
15.9% OTHERS
GDP, variation rate over 4 quarters Inflation, variation rate over 12 months Source: ECLAC, based on official data
DURING 2017 Source: ITC – Dirección General de Aduanas
Uruguay After a period of recession and economic recovery between 2015 and 2016, Uruguay’s GDP stabilized in 2017 with a growth of 2.7% as announced by the Central Bank of Uruguay (BCU), although the performance of the activity was 0.3% below what was expected by ECLAC.
Regarding imports of AV equipment, as of December 2017 they reached 21.5 million USD CIF, mainly from China (59.7%), the United States (15%) and Spain (4.4%), according to the information of the General Directorate of Customs.
By 2018, this agency estimates that GDP will again grow by 3% thanks to the favorable conditions of 2017, as well as the recovery of public investment. In turn, the IMF projects growth of 3.4% for this year.
In this regard, the integrators interviewed explained that the logistics for imports of equipment is easier and cheaper when they come from US ports, such as Miami, as “importing to Uruguay involves very high direct and financial costs”.
The main drivers of activity in 2017 were private consumption that grew at a rate of 4.4%, after two years of stagnation, and exports of goods and services, mainly driven by tourism revenues.
As for the market outlook, these integrators are “moderately optimistic” because they still expect an economic recovery from the different sectors that were affected by the recent recession.
uruGUAY: GDP and inflation, 2015-2017
uruGUAY imports of AV equipment
5
3
1
-1
-3 T1
T2
T3
2015
T4
T1
T2
T3
T4
T1
2016
T2 2017
T3
59.7% CHINA
4.2% BRAZIL
14.9% USA
2.7% FRANCE
4.4% SPAIN
14% OTHERS
GDP, variation rate over 4 quarters Inflation, variation rate over 12 months Source: ECLAC, based on official data
BY DECEMBER 2017 Source: Descartes Datamyne – Dirección General de Aduanas TOP IOO INTEGRATORS • REPORT 2018
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ANNUAL GDP GROWTH %
2018* 2017 2016
Mexico & Central America world
3.0 2.9 2.4
latin america
2.2 1.3 -1.0
Mexico
2.4 2.2 2.3
Costa Rica
4.1 3.9 4.3
El Salvador
2.5 2.4 2.4
Guatemala
3.5 3.2 3.1
Honduras
3.9 3.9 3.6
DOMINICAN REP.
5.1 4.9 6.6
PANAMA
5.5 5.3 4.9 -1
0
1
2
3
*Projection - Source: ECLAC
82
4
5
6
7
andean region world
3.0 2.9 2.4
latin america
2.2 1.3 -1.0
-5.5 venezuela -9.5 -9.7
-4
-3
-2
peru
3.5 2.5 3.9
ecuador
1.3 1.0 -1.5
colombia
2.6 1.8 2.0
bolivia
4.0 3.9 4.3
-1
0
1
2
3
4
2
3
4
brazil & southern cone
-4
-3
world
3.0 2.9 2.4
latin america
2.2 1.3 -1.0
brazil
2.0 0.9 -3.6
argentina
3.0 2.9 -2.2
chile
2.8 1.5 1.6
paraguay
4.0 4.0 4.1
uruguay
3.2 3.0 1.5
-2
-1
0
1
TOP IOO INTEGRATORS • REPORT 2018
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Index of references Cited sources:: Agence France-Presse (AFP), “The IMF estimated that Venezuela’s GDP will fall 15% and its inflation will be 13,000% by 2018.” Taken from Portafolio.co, Press release, January 13, 2018. Agencia EFE, “South Korea and Central America sign an important free trade agreement”, Press release, February 21, 2018. Economic Commission for Latin America and the Caribbean (ECLAC), Preliminary Overview of the Economies of Latin America and the Caribbean, 2017 (LC/PUB.2017/28-P), Santiago, 2018. Institute of Research in Economic Sciences of the University of Costa Rica, “Analysis of the performance of the economy and forecast for the II quarter of 2018”, Press release, May 2018. Inter-American Development Bank (IADB), Estimates of trade trends in Latin America and the Caribbean, 2018 edition. International Monetary Fund (IMF), World Economic Outlook, January 2018 update, Washington, DC, January 22, 2018. Salvadoran Foundation for Economic and Social Development (FUSADES), “Economic Situation Report. May 2018 “, Press release, May 24, 2018. World Trade Organization (WTO), Statistics and trade perspectives: “The WTO improves forecasts for 2017 when trade rebounds strongly”, Press release, September 21, 2017. Databases: International Trade Centre (ITC). With information from UN Comtrade (Database of Trade Statistics of the United Nations) and official sources: • Bolivia: Latin American Integration Association (ALADI). • El Salvador: Central Reserve Bank. • Paraguay: National Customs Directorate. Descartes Datamyne. With information from official sources: • Argentina: General Directorate of Customs. • Brazil: Latin American Integration Association (ALADI). • Chile: National Customs Service. • Colombia: National Directorate of Taxes and Customs (DIAN). • Costa Rica: National Customs Service. • Ecuador: National Customs Service. • Honduras: Directorate General for Control of Duty-Free Imports. • Mexico: National Institute of Statistics and Geography of Mexico (INEGI). • Panama: National Customs Authority. • Peru: National Superintendency of Customs and Tax Administration (SUNAT). • Uruguay: General Directorate of Customs. • Venezuela: Central Bank of Venezuela; Venezuelan National Assembly; Ministry of Popular Power for the Economy and Finance of the Bolivarian Republic of Venezuela. Latin American Federation of Banks (FELABAN), Indicators Exchange rate (as compared to the US dollar), official website (http://indicadores.felaban.net), data as of September 2017.
84
Analyzed Harmonized System Codes (HS-codes)*: HS-Code
Description
85**
Electrical machinery and equipment and parts thereof; sound recorders and reproducers; television image and sound recorders and reproducers, parts and accessories of such articles.
851769
Communication apparatus (excluding telephone sets or base stations); machines for the transmission or reception of voice, images or other data (including wired/wireless networks), n.e.c. in item no. 8517.6.
851810
Microphones and stands therefor.
851821
Loudspeakers; single, mounted in their enclosures.
851822
Loudspeakers; multiple, mounted in the same enclosure.
851829
Loudspeakers; not mounted in their enclosures.
851840
Amplifiers; audio-frequency electric.
851850
Amplifier sets; electric sound.
851890
Microphones, headphones, earphones, amplifier equipment; parts of the equipment of heading no. 8518.
851981
Sound recording or reproducing apparatus; using magnetic, optical or semiconductor media, n.e.c. in item no 8519.20, 8519.30 or 8519.50.
851989
Sound recording or reproducing apparatus; n.e.c. in heading no 8519.
852190
Video recording or reproducing apparatus; other than magnetic tape-type.
852580
Television cameras, digital cameras and video camera recorders.
852852
Monitors; other than cathode-ray tube; capable of directly connecting to and designed for use with an automatic data processing machine of heading 84.71.
852859
Monitors other than cathode-ray tube; n.e.c. in subheading 8528.52, whether or not color.
852862
Projectors; capable of directly connecting to and designed for use with an automatic data processing machine of heading 84.71.
852871
Reception apparatus for television, whether or not incorporating radio-broadcast receivers or sound or video recording or reproducing apparatus; not designed to incorporate a video display or screen.
852872
Reception apparatus for television, whether or not incorporating radio-broadcast receivers or sound or video recording or reproducing apparatus; incorporating a color video display or screen.
* For the import graphs published in chapter 2 and the charts of chapter 3, the Harmonized System Codes of products related to Audio and Video systems used, ranging between the year 2016 for Guatemala, the Dominican Republic and Bolivia, and the year 2017 for the rest of the countries mentioned in this report. ** It should be noted that the products mentioned in these tariff classifications include equipment, components and spare parts for professional Audio and Video along with consumer products, since the customs agencies of each country do not differentiate between both types of equipment and components when carrying out the import process. Technical Sheet survey “TOP BRANDS IN LATIN AMERICA”: Dates of data collection: June 18 to July 5, 2018. Data collection technique: Online survey on Encuestadatos.com platform. Methodology: nine multiple-choice questions. Topics to which it refers: Selection of one or more of the most used brands for automation, projection screens, screens and monitors, LED screens, projectors, microphones, speakers and amplifiers, mounts, A/V drivers. Target group: Exclusively the companies of the Top 100 Latin American Integrators. Survey developed by Latin Press, Inc.
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© Latin Press, Inc., 2018
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