LCN Media Kit 2013

Minnesota’s Latino Market Total Media Coverage

ng i t l u s n Spanish o c + nts ekly + 100% e v e e +

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The most effective way to reach the Latinos en Minnesota >

MediaKit

Print

Vida Sabor

Latino News & Entertainment

&

Weekly in Minnesota

Effective 2013

Profile Founded: August 2000 Website: vidaysabor.com Frequency: Weekly Publishing day: Friday Format: Tabloid Size: 10.75”x12”

• Audience Demographic: -The growing Latino population between the ages of 18-54, 75% of whom are Mexican.

-90% prefer Spanish, 50% are bicultural • Readership 40,000 (estimated 3.5 readers per hard copy + digital) • Highest circulation rate -VyS has the highest pick up rate of any Latino publication in Minnesota.

• Featuring La Prensa de Minnesota’s News

Deadlines Space Reservation: Mondays 6 pm Materials Submission: Tuesdays 6 pm Classifieds: Tuesdays 6 pm Fax Ad Hard Copy To: 612-729-5999 Email Ads To: ads@lcnmedia.com Files Preferred: JPG, PSD, AIs, PDFs & EPSs

Circulation: 15,000 copies Rack distribution: 10,000 Digital Copies: 5,000+ Coverage: Twin Cities Metro Page Count: 40 Pages

Modular Advertising The following table shows the most common ad prices and sizes: Modular Ad Prices BW/Color Open 6-12x 13-25x 26-51x 52+ Full $912 $864 $816 $768 $960 $960 $1,200 $1,140 $1,080 $1,020 1/2 $479 $454 $429 $403 $504 $630 $598 $567 $535 $504 1/3 $319 $302 $286 $269 $336 $420 $399 $378 $357 $336 1/4 $251 $238 $225 $211 $264 $330 $314 $297 $281 $264 1/6 $167 $158 $150 $141 $176 $220 $209 $198 $187 $176 1/8 $131 $124 $118 $110 $138 $173 $164 $155 $146 $138 1/12 $96 $91 $86 $82 $77

$120 $114 $108 $102 $96 Please note: above rates are NET “per insertion”, don’t include prepay discounts

Modular Ad Sizes A1 Full Page: B1 1/2 Vertical: B2 1/2 Horizontal: C1 1/3 Vertical C2 1/3 Horizontal: D1 1/4 Vertical: D2 1/4 Horizontal: D3 1/4 Columnal: E1 1/6 Vertical: E2 1/6 Horizontal: F1 1/8 Vertical: F2 1/8 Horizontal: G1 1/12 Horizontal:

9.62”x10.25” 4.75”x10.25” 9.62”x 5.06” 3.08”x10.25” 9.62”x 3.36” 4.75”x 5.07” 9.62”x 2.55” 2.18”x10.25” 4.75”x 3.36” 9.62”x 1.23” 1.92”x 5.07” 4.75”x 2.55” 4.75”x 1.23”

Rates • Rates for Text Classifieds: $40 up to 30 words • Open Rates for FSIs (Inserts): Per 1000s: $100 (Min 10K) • Premium Placement: Add 10% • Agencies add 15%

A1

B1 B2

D1

F1

D2

F2

D3

C1

E1

C2

E2

G1

Digital • The interactive digital editions of our newspapers perfectly complement an advertising campaign.

• Reach a greater audience without geographic limitations.

• All printed ads are included for FREE in the digital edition.

• Add a link to your site from your digital ad for just: $75/week.

Yellow Pages The guide in Minnesota for the Latino family

Effective 2013

Profile Founded: May 2000 Website: www.directoriodeminnesota.com Frequency: Yearly Publishing day: Sept Format: Booklet Size: 6”x9.5”

Rates

Full Page (6”x9.4”) Double Page Back Cover Front Inside Cover Back Inside Cover

Color $3,900 $7,800 $9,450 $6,000 $5,200

• Rates Yellow Section

Double Truck Full Page, 5.25”x8.50” 1/2 Page, 5.25”x4.25” 1/4 Page, 2.60”x4.25”

• Special Services Ad-vertorial, 1 Page Ad-vertorial, 2 Pages Enhance Listing:

15,000 copies 100,000+

Coverage:

Twin Cities Metro

Page Count: 128

Deadlines

• Rates Glossy Pages

Circulation: Digital readers:

B/W Color $3,366 $3,816 $1,870 $2,120 $1,075 $1,220 $ 610 $ 690 $ 700 $1,200 $ 100

• Premium Placement: Add 10%

Space Reservation: August 10th Materials submission: August 15th Email ads to: ads@lcnmedia.com Files Preferred: JPG, PSD, AIs, PDFs & EPSs

• Target reader: -The Latino family residing in the Twin Cities area.

• Reach -120,000+ readers a year.

List your business for a few dollars a month!

For more info: sales@lcnmedia.com • Maps and Directions -Find who you need and then learn how to get there with step by step directions.

• Power to the consumer -Rate the services or goods received, leave a comment or simply a “thank you” note.

• Available on most portable devices -Use it on your computer, your tablet or your smart phone!

• Browse around or flip-thru the digital edition -Different options to look for information would please any site visitor.

• Free Advertising -All advertisers of the hard copy get free placement on-line of the same ad. Others may be included with one-time a year fee.

www.directoriodeminnesota.com

On-line + social media Reach more audience Advertise on-line Website advertising • The internet plays a very important role in our world, and for Latinos it has become a vital way of communicating and keeping in touch with friends and families, without borders or limits.

www.vidaysabor.com

• Our online properties attract a combined audience of over 30,000 unique visitors a month and over 300,000 pageviews Latinos are definitely a growing presence on the Internet.

www.laprensademn.com

To see online Advertising Monthly Rates, please review each website information sheet.

Social media • Hispanics use social media more than the average US in consumer and are logging in more frequently to a wider variety of social media sites, as well. (“American Pulse Survey” February 2012 from BIGinsight of US adult internet usage).

• Take advantage of our access to different social media sites • Get your message through us, combined we reach over 10,000 + Local Friends & Followers.

E-newsletter Advertising Reach people directly in their mailboxes with our weekly email blasts. Each week 5000+ emails are sent twice with the latest digital copy of our publications along with useful information about upcoming activities, events and other promotions.

Rates: Weekly Monthly • Any size ad plus link, once/week $75 $250 • Any size ad plus link, twice/week $125 $400 • Special E-newsletter $150 $550

Twiter

Facebook

On-line: vidaysabor.com From print to on-line On-line, Movil & Social Media • Audience Demographic: -The growing Latino population between the ages of 18-54, 75% of whom are Mexican.

-90% prefer Spanish, 50% are bicultural

Ad Spaces Website advertising spaces Front Page: Ad Description Ad Size (pixels) Price/Month Top Header (appears on all pages)* 678x145 $850 Slider (2 of 4)** 960x400 $600 Horizontal Banner 960x90 $200 Small Vertical Banner (right Side) 215x140 $90 MediumVertical Banner (right Side) 215x350 $160 Buttons across bottom of page 215x200 $60 Add audio to ad (includes production) $75 * $850 for Top Header and ad in weekly e-newsletter | ** Includes link to internal page

Website advertising spaces Internal Pages Left Side Buttons 345x200 (appear on all internal pages)

• 100% Mobile friendly Website • Loyal and engaged audience.

Hook the attention of your target audience

•Internal Page

$200

On-line: laprensademn.com Now 100% On-Line Ad Spaces

Hight Impact Web Advertising

Website advertising spaces Front Page: Ad Description Primary Mid 1 Primary Mid 2 Primary Left 1 Primary Left 2 Secondary Left 1 Secondary Mid 1 Home Side Bar 1 Home Side Bar 2 Sub News 1-6

Ad Size (pixels) Price/Month 462x120 $450 462x250 $400 162x150 $350 162x150 $300 302x250 $350 302x250 $300 302x300 $280 302x300 $250 312x150 $300

• Local, National & International News: La Prensa de Minnesota proudly has served the Latino Community with its publication since 1991 and now it’s goes from print to 100% online news – lauching it’s new website.

Primary Mid 2 Primary Left 1 Primary Mid 1

Home Side Bar 1 Sub News 1-6 Secondary Left 1

Primary Mid 2

Secondary Mid 1

Ph: 612.729.5900 • Fax: 612.729.5999 1516 E. Lake St. Suite 200 Minneapolis, MN 55407 sales@ lcnmedia.com • www.lcnmedia.com The Largest Latino Publishing Company in Minnesota

The most effective way to reach the Latinos en Minnesota