Minnesota’s Latino Market Total Media Coverage
ng i t l u s n Spanish o c + nts ekly + 100% e v e e +
et k: 100,000 w n r e t in s Networ + t n i r unication p : s t e l ino Comm t u o a t meldaui dience of La Tota
The most effective way to reach the Latinos en Minnesota >
MediaKit
Vida Sabor
Latino News & Entertainment
&
Weekly in Minnesota
Effective 2013
Profile Founded: August 2000 Website: vidaysabor.com Frequency: Weekly Publishing day: Friday Format: Tabloid Size: 10.75”x12”
• Audience Demographic: -The growing Latino population between the ages of 18-54, 75% of whom are Mexican. -90% prefer Spanish, 50% are bicultural • Readership 40,000 (estimated 3.5 readers per hard copy + digital) • Highest circulation rate -VyS has the highest pick up rate of any Latino publication in Minnesota. • Featuring La Prensa de Minnesota’s News
Deadlines Space Reservation: Mondays 6 pm Materials Submission: Tuesdays 6 pm Classifieds: Tuesdays 6 pm Fax Ad Hard Copy To: 612-729-5999 Email Ads To: ads@lcnmedia.com Files Preferred: JPG, PSD, AIs, PDFs & EPSs
Circulation: 15,000 copies Rack distribution: 10,000 Digital Copies: 5,000+ Coverage: Twin Cities Metro Page Count: 40 Pages
Modular Advertising The following table shows the most common ad prices and sizes: Modular Ad Prices BW/Color Open 6-12x 13-25x 26-51x 52+ Full $912 $864 $816 $768 $960 $960 $1,200 $1,140 $1,080 $1,020 1/2 $479 $454 $429 $403 $504 $630 $598 $567 $535 $504 1/3 $319 $302 $286 $269 $336 $420 $399 $378 $357 $336 1/4 $251 $238 $225 $211 $264 $330 $314 $297 $281 $264 1/6 $167 $158 $150 $141 $176 $220 $209 $198 $187 $176 1/8 $131 $124 $118 $110 $138 $173 $164 $155 $146 $138 1/12 $96 $91 $86 $82 $77 $120 $114 $108 $102 $96 Please note: above rates are NET “per insertion”, don’t include prepay discounts
Modular Ad Sizes A1 Full Page: B1 1/2 Vertical: B2 1/2 Horizontal: C1 1/3 Vertical C2 1/3 Horizontal: D1 1/4 Vertical: D2 1/4 Horizontal: D3 1/4 Columnal: E1 1/6 Vertical: E2 1/6 Horizontal: F1 1/8 Vertical: F2 1/8 Horizontal: G1 1/12 Horizontal:
9.62”x10.25” 4.75”x10.25” 9.62”x 5.06” 3.08”x10.25” 9.62”x 3.36” 4.75”x 5.07” 9.62”x 2.55” 2.18”x10.25” 4.75”x 3.36” 9.62”x 1.23” 1.92”x 5.07” 4.75”x 2.55” 4.75”x 1.23”
Rates • Rates for Text Classifieds: $40 up to 30 words • Open Rates for FSIs (Inserts): Per 1000s: $100 (Min 10K) • Premium Placement: Add 10% • Agencies add 15%
A1
B1 B2
D1
F1
D2
F2
D3
C1
E1
C2
E2
G1
Digital • The interactive digital editions of our newspapers perfectly complement an advertising campaign. • Reach a greater audience without geographic limitations. • All printed ads are included for FREE in the digital edition. • Add a link to your site from your digital ad for just: $75/week.
Yellow Pages The guide in Minnesota for the Latino family
Effective 2013
Profile Founded: May 2000 Website: www.directoriodeminnesota.com Frequency: Yearly Publishing day: Sept Format: Booklet Size: 6”x9.5”
Rates Full Page (6”x9.4”) Double Page Back Cover Front Inside Cover Back Inside Cover
Color $3,900 $7,800 $9,450 $6,000 $5,200
• Rates Yellow Section
Double Truck Full Page, 5.25”x8.50” 1/2 Page, 5.25”x4.25” 1/4 Page, 2.60”x4.25”
• Special Services Ad-vertorial, 1 Page Ad-vertorial, 2 Pages Enhance Listing:
15,000 copies 100,000+
Coverage:
Twin Cities Metro
Page Count: 128
Deadlines
• Rates Glossy Pages
Circulation: Digital readers:
B/W Color $3,366 $3,816 $1,870 $2,120 $1,075 $1,220 $ 610 $ 690 $ 700 $1,200 $ 100
• Premium Placement: Add 10%
Space Reservation: August 10th Materials submission: August 15th Email ads to: ads@lcnmedia.com Files Preferred: JPG, PSD, AIs, PDFs & EPSs
• Target reader: -The Latino family residing in the Twin Cities area. • Reach -120,000+ readers a year.
List your business for a few dollars a month! For more info: sales@lcnmedia.com • Maps and Directions -Find who you need and then learn how to get there with step by step directions. • Power to the consumer -Rate the services or goods received, leave a comment or simply a “thank you” note. • Available on most portable devices -Use it on your computer, your tablet or your smart phone! • Browse around or flip-thru the digital edition -Different options to look for information would please any site visitor. • Free Advertising -All advertisers of the hard copy get free placement on-line of the same ad. Others may be included with one-time a year fee.
www.directoriodeminnesota.com
On-line + social media Reach more audience Advertise on-line Website advertising • The internet plays a very important role in our world, and for Latinos it has become a vital way of communicating and keeping in touch with friends and families, without borders or limits.
www.vidaysabor.com
• Our online properties attract a combined audience of over 30,000 unique visitors a month and over 300,000 pageviews Latinos are definitely a growing presence on the Internet.
www.laprensademn.com
To see online Advertising Monthly Rates, please review each website information sheet.
Social media • Hispanics use social media more than the average US in consumer and are logging in more frequently to a wider variety of social media sites, as well. (“American Pulse Survey” February 2012 from BIGinsight of US adult internet usage). • Take advantage of our access to different social media sites • Get your message through us, combined we reach over 10,000 + Local Friends & Followers.
E-newsletter Advertising Reach people directly in their mailboxes with our weekly email blasts. Each week 5000+ emails are sent twice with the latest digital copy of our publications along with useful information about upcoming activities, events and other promotions. Rates: Weekly Monthly • Any size ad plus link, once/week $75 $250 • Any size ad plus link, twice/week $125 $400 • Special E-newsletter $150 $550
Twiter
On-line: vidaysabor.com From print to on-line On-line, Movil & Social Media • Audience Demographic: -The growing Latino population between the ages of 18-54, 75% of whom are Mexican. -90% prefer Spanish, 50% are bicultural
Ad Spaces Website advertising spaces Front Page: Ad Description Ad Size (pixels) Price/Month Top Header (appears on all pages)* 678x145 $850 Slider (2 of 4)** 960x400 $600 Horizontal Banner 960x90 $200 Small Vertical Banner (right Side) 215x140 $90 MediumVertical Banner (right Side) 215x350 $160 Buttons across bottom of page 215x200 $60 Add audio to ad (includes production) $75 * $850 for Top Header and ad in weekly e-newsletter | ** Includes link to internal page
Website advertising spaces Internal Pages Left Side Buttons 345x200 (appear on all internal pages)
• 100% Mobile friendly Website • Loyal and engaged audience. Hook the attention of your target audience
•Internal Page
$200
On-line: laprensademn.com Now 100% On-Line Ad Spaces
Hight Impact Web Advertising
Website advertising spaces Front Page: Ad Description Primary Mid 1 Primary Mid 2 Primary Left 1 Primary Left 2 Secondary Left 1 Secondary Mid 1 Home Side Bar 1 Home Side Bar 2 Sub News 1-6
Ad Size (pixels) Price/Month 462x120 $450 462x250 $400 162x150 $350 162x150 $300 302x250 $350 302x250 $300 302x300 $280 302x300 $250 312x150 $300
• Local, National & International News: La Prensa de Minnesota proudly has served the Latino Community with its publication since 1991 and now it’s goes from print to 100% online news – lauching it’s new website.
Primary Mid 2 Primary Left 1 Primary Mid 1
Home Side Bar 1 Sub News 1-6 Secondary Left 1
Primary Mid 2
Secondary Mid 1
Ph: 612.729.5900 • Fax: 612.729.5999 1516 E. Lake St. Suite 200 Minneapolis, MN 55407 sales@ lcnmedia.com • www.lcnmedia.com The Largest Latino Publishing Company in Minnesota
The most effective way to reach the Latinos en Minnesota