Interview Product Guru Simon Coyle, founder and CEO of Product Guru tells Tableware International why his company – who specialise in connecting brands with buyers – is targeting the homewares market
“The mission to get innovative
products on shelves”
Simon, explain the Product Guru concept to us? Product Guru is an award-winning platform that connects challenger brands with leading retailers, helping them to find their route to market. We provide a central hub for a thriving community of over 10,000 brands, and over 1,600 buyers from independent stores through to some of the largest retailers, with the mission to get innovative products on shelves. Our events and digital tools offer opportunities for challenger brands and buyers to find each
other and initiate conversations. All our products and events are anchored around our powerful digital platform. Whether a buyer searches for you on our platform, discovers you through a digital campaign, samples your products at a Pop event, or meets you at a Huddle – they have instant access to your product’s data and the opportunity to connect with your brand and take next-step actions. We’re known for pioneering valuable and innovative experiences for both brands and buyers to find each other, and we’re very excited
Did you know?
Product Guru will host a variety of events set to launch next year catered specifically to homeware brands, including their Kitchen, Cooking & Dining Huddle happening Q2 2023. 42 TABLEWARE INTERNATIONAL
to take our expertise to the global stage with events taking place across Europe, the Gulf and beyond next year. In terms of connecting retailers and buyers, are you focused on the UK or is there international reach too? We’ve always had an international reach, and whilst most of our community is UK-based, more than a third is from overseas. Our Huddles events have attracted brands from all over the world including Italy, USA, and Brazil. These events have been an invaluable resource for international brands trying to break into the UK retail market, providing them with guaranteed interactions with major UK retailers. Huddles hold an international appeal for both brands and retailers. Our events offer a hybrid approach to bring local and global
brands close to retailers, through a variety of packages including inperson interactions, video pitching and product sampling. Integrating Product Guru’s technology in our events means that buyers can not only test out products live, but also combine the experience with instant access to product details on the platform, to shortlist products, connect with brands, provide feedback and more.
