FACES OF LUŠICA BAY
MEET TAFILJ MARKOVIĆ, MANAGING DIRECTOR AT SCOTCH WHISKY INVESTMENTS; HE OWNS A HOME, BOAT, AND A FLOURISHING BUSINESS IN LUŠTICA BAY. 1. You have a boat, a home and a job in Luštica Bay; what makes the destination a favourable place to live and work? When I was thinking about the integration of Scotch Whisky Investments (SWI) in relation to Montenegro and how both could work in synergy, a clear vision came to light; we offer an exclusive product that should naturally be available in an exclusive destination. By developing Luštica Bay town, Orascom Group has changed the perception of the region in the eyes of investors on a global level, bringing them to Montenegro and promoting our country as an exclusive tourist and investment destination. Their working philosophy clearly coincides with
3. You work with investment opportunities;
as a viable investment opportunity, not just
our vision. Offering the quality of service and
simply put, what makes investing in single malt
as a product to consume or collect. Investors’
exclusive business exposure, further paired with
whisky a promising endeavour? Who are the
reaction was excellent and that is why today,
the hedonistic culture and comprehension of life,
clients for this type of investment?
we have such positive growth indicators of the
makes Luštica Bay an ideal spot for work and life.
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There are two key factors here: 1. limited
2. How would you define freedom and life as it
production, rendering it exclusive and, 2.
should be?
ultimate quality, which is set as a goal in the
Those people who have lost their freedom at
production of Scotch Single Malt whisky. Putting
some point can best describe what freedom
both factors together gives you a product that is
means. We live in a time of globalization where
also a status symbol. Whiskey is a product that
most conversations revolve around democracy
can be easily stored for a long time, preserving
and human rights. We forget that the human
its quality when kept sealed, making it a
race is born free and the irony is that we deny
timeless, secure, and stable investment.
ourselves that freedom. We fear the environment,
When you compare investing in whisky with, for
we fear being who we truly are, we fear making
example, watches or wine, whisky is a product
mistakes and failing, and we are preoccupied
that was not very present and acknowledged
with other people’s opinions. My motto is: listen
by the investment scene ten years ago. Wine
to your heart because it knows which way to go.
as an investment has been around for over 35
Someone once said: he lives every day as if it
years. We developed the business in 2007 and
were his last.
pointed Scotch Single Malt whisky to the market
Me et the ho m e ow n e r s
value of whisky as a commodity. The peculiarity of whisky is that the market is based on all meridians and the production capacities are quite scarce, resulting in a huge demand and a limited production. We focus on whisky older than 25 years, accounting for only 0.7% of the total whisky production. Also, when you drink one bottle of Single Malt over the age of 25, the other automatically increases in value. That is why in the last 10 years, the value of whisky increased by over 580%, compared to the other products we mentioned, which have a recorded growth between 100 and 200%.
