google T
A
I
P
E
I
fut ur e clot h in g
PORTFOLIO
architectural project by CHUNG,YUNG-JU
TKUA 2020
NAME STUDY CONTECT
CHUNG,YUNG-JU TAMKANG UNIVERSITY DEPARTMENT OF ARCHITECTURE EA3 STUDIO +886 928 719 810 SMILEHAPPYLULU@GMAIL.COM (ALL LETTERS ARE LOWER-CASE)
SPECIAL THANKS TO PROFESSOR JENNY LING
001
TABLE OF CONTENTS
002
GOOGLE TAIPEI & FUTURE CLOTHING
004 - 007
REPROGRAM & ANALYSIS
008 - 011
DIAGRAM
012 - 013
FINAL DRAWING
014 - 021
003
GOOGLE TAIPEI & FUTURE CLOTHING
googl e T
ITEM
I
P
E
I
fut ure cl ot hi ng
1 INTRO. INTRODUCE THE ORIGIN OF DESIGN AND SITE.
2 GLOBAL ISSUE - MCFASHION EXPLAIN THE ENVIRONMENTAL IMPACT OF FAST FASHION ISSUE, GOOGLE TAIPEI IS COMMITTED TO DEVELOPE FUTURE CLOTHING TO SOLVE THE ENVIRONMENTAL PROBLEM.
3 FUTURE CLOTHING WHAT I THINK AND THE DEFINITION OF THE FUTURE CLOTHING.
4 CASE - IRIDESCENCE INSPIRATION CASE : IF ARCHITECTURE CAN EXPRESS EMOTIONS OF ACTIVITIES . . .
004
A
1
The site is close to the Guanghua market and Huashan 1914 Creative Park, which are mainly information products and electronic streets. Google Taipei has taken advantage of this site and cooperated with the investment promotion plan. Half of the entire building will be sub-leased to other companies or organizations with similar needs. site gov./adm.
business school
residence park
site
N
2 McFashion ( fast fashion ) ■ E nv i ro n m e n t a l i m p a c t o f Fa s t Fa s h i o n 3~5*
POLYESTER 1kg 1000*
8506 L 1 TONS
43 TIMES 65,000 W 850,000,000 TONS
80,000,000,000 TONS
92,000,000 TONS
slow fa
abric ly f nd
ion sh
Eco -fr ie
1,000,000 TONS
3%
1980s Fast fashion was born! And it ‘s continues to thrive.As a result, the ensuing environmental issues have surfaced, and the clothing industry has become the second largest polluting industry in the world. The carbon footprint of generation, transportation, and even washing is generated. Are far beyond ordinary imagination. Therefore, the concept of circular fashion or return to slow fashion under the slogan of environmental protection is also born. But in the future world, our demand for clothes is just what we know now?
Solutions after fast fashion
......
But, is this the only solution to the problem? or maybe in the future, such issues will not exist at all..?
So, WHAT’s future clothing ?
005
3 Why do we wear clothes? protection preventing harm from climate and environment
adornment fashion / Identification
privacy according to the code of decency established by society
+? Future
006
Future clothing Multifunction Variable Customize
(by Intelligence)
In the future, we don’t need to bring mobile phone or wallet when we go out, we only need “one cloth”. Clothes can help people to communicate through technology. Even through the biotechnology, the weather will not affect how much clothes we wear. In the future, our wardrobe only needed one clothing!
4
Iridescence
2019
Iridescence is an interactive collar, inspired by the gorget of the Anna’s hummingbird. It is equipped with a facial tracking camera and an array of 200 rotating quills. The custom-made quills ip their colors and start to make patterns, in response to the movement of onlookers and their facial expressions.
If architecture can express emotions of activities . . .
007
1 COLOR PSYCHOLOGY relaxed
calm
Lime#00FF00(0,255,0)
Blue#0000FF(0,0,255)
enthusiastic
satisfied
excited
Yellow#FFFF00(255,255,0)
ORANGE#FF8000(255,128,0)
ORANGE#FF0000(255,0,0)
REPROGRAM & ANALYSIS ITEM
1 COLOR PSYCHOLOGY ACCORDING TO“IRIDESCENCE”,I REFERENCED THE PSYCHOLOGY OF COLOR.AND,CHOOSE THE SUITABLE EMOTIONAL ADJECTIVES TO DESIGN.
2 PROGRAM I LIST ALL THE POSSIBLE FUNCTIONS THAT THIS BUILDING WILL NEED AS A FUTURE CLOTHING OFFICE.
3 REPROGRAM THEN I RESTRUCTURING THE ACTIVITIES THAT EXTENDED BY THESE ADJECTIVES(REPROGRAMME).THEN THE SYSTEM DERIVED “SPACE”AND NEW PROGRAM (EX:“SHOP”IS NO LONGER BE THE TRADIONAL ONE,IT WILL BE THE INTEGRATION OF ANY ACTIVITES THAT RELATED TO SHOWING&BUYING,EVEN LIKE THE PRODUCT LAUNCH AUDITORIUM WILL ALSO COMBINED WITH “SHOP”) adj.
ACTIVITY
ACTIVITY’
SPACE
PROGRAM
4 ANALYSIS FROM REPROGRAMME SYSTEM WE CAN GET A SERIES OF ANALYSES.
2 PROGRAM
H EA D Q U A RTER
g oog l e T
A
I
P
E
MEETING ROOM
management
I
brainstorming
meeting room
lab.
team work
C OSTUME DES IG N E R
studio
RE STAURANT
TE C HN O L O G Y laboratory
brainstorming
team work
m e e t i n g r o o m studio
Catwalk product launch fashion show
S TA RT-UPS dlaebsi.gn e r st u di o sp e e c h ED UCA TIO N res taurant
w orks hop
Holiday Market.
008
3D-PRINTE R SHOWING F ITTING
S TO R E
3 REPROGRAM
talking 50%
thinking 16.7%
typing 16.7%
eating/drinking 100%
napping 50%
video chatting 16.7%
16.7%
modeling
reading 16.7%
drawing 16.7%
performing 33.4%
exercising 100%
playing
50%
8%
6%
41%
C
B
A 700M2
700M2
700M2
1400M2
2100M2
2100M2
700M2
shop
education
start-ups
public space
fashion design sudio
technology lab.
Dept. of Managemet
(R,G,B) (0,73,27)
D
working office
(R,G,B) (0,44,56)
meeting room
(R,G,B) (35,65,0)
food bar
(R,G,B) (0,33,67)
(R,G,B) (0,33,67)
(R,G,B) (0,68,32)
phone booth
lab-b1 lab-b2 lab-b3
(R,G,B) (0,29,71)
(R,G,B) (0,33,67)
(R,G,B) (0,46,54)
(R,G,B) (0,45,55)
meeting room
(R,G,B) (32,61, 7)
food bar
(R,G,B) (0,27,73)
studio-c1
(R,G,B) (0,27,73)
studio-c2
(R,G,B) (0,27,73)
studio-c3
(R,G,B) (0,33,67)
meeting room
(R,G,B) (0,29,71)
library
(R,G,B) (32,61, 7)
food bar
(R,G,B) (31,53, 16)
(R,G,B) (72,14, 14)
auditorium
garden
(R,G,B) (31,53, 16)
balcony
(R,G,B) (50,50,0)
restaurant
(R,G,B) (46,52, 2)
(R,G,B) (35,59, 6)
food bar
gym
(R,G,B) (84,16,0)
play games
(R,G,B) (60,40, 0)
dancing hall
(R,G,B) (0,27,73)
(R,G,B) (0,33,67)
(R,G,B) (47,53,0)
play sports
lab studio
(R,G,B) (0,52,48)
meeting room
(R,G,B) (0,29,71)
library
(R,G,B) (43,49, 8)
food bar
(R,G,B) (0,32,68) (R,G,B) (0,32,68) (R,G,B) (0,30,70)
library
(R,G,B) (32,61, 7)
food bar
E
73% 27%
56%
44%
47% 53%
32%
68%
33% 67%
33%
33%
67%
71%
29%
67%
73%
73%
48%
71%
library
brainstorming room
46%
55%
54%
45%
7%
45%
27%
48%
27%
73%
27%
33% 67%
71%
29%
7%
45% 48%
14% 14% 72%
16%
37%
16%
37%
47%
47%
75%
25%
6%
41% 53%
6% 2% 92%
16% 84%
4% 72% 24%
6% 94%
33%
27%
67%
52%
73%
29%
8%
28% 64%
68%
32%
classroom-speech
68%
32%
classroom-workshop
70%
30%
7%
45% 48%
(R,G,B) (77,17, 6)
(R,G,B) (77,17, 6)
F
talking typing thinking
napping
eating/drinking
20%
8%
thinking
typing
talking
video chatting
14%
7%
5%
34%
napping
reading
modeling
eating/drinking
8%
8%
17%
napping
typing
reading
thinking
modeling
drawing
talking
video chatting 7%
13%
8%
10%
4%
8%
6%
15%
video chatting 6%
30%
performing
thinking
talking
eating/drinking
3%
1%
16%
napping
playing
exercising
video chatting
4%
2%
16%
49%
9%
napping
reading
modeling
typing
drawing
thinking
talking
eating/drinking
4%
13%
10%
6%
8%
8%
15%
video chatting 6%
reading
modeling
typing
drawing
thinking
talking
eating/drinking 30%
14%
5%
6%
11%
8%
napping
stores
market
electronic biology engineering nanoscale clothes shoes accessories informal formal fashion design technology lab workshop speech
33.4%
shopping
8%
16%
32%
eating/drinking
6%
17%
6%
17%
77%
G
273M2 378M2 315M2 378M2 378M2 378M2 252M2 252M2 252M2 399M2 315M2 315M2 315M2 147M2 98M2 147M2 182M2 98M2 224M2 224M2 182M2 98M2 91M2 182M2 91M2 182M2 154M2
c1 e2
77%
140M2 210M2 175M2 175M2
a1 a2 a3 a4 b1 b2 b3 b5
b4 b6 c2
b7 c3 c4 c5
c6 d1 d2 d3 d4 d5 d6 d7 d8
d9 e3
e1 e4 e5 f1 f2 f3 f4 g1 g2
talking thinking shopping
SPACE
17%
6%
77%
ACTIVITY’
105M2 161M2 217M2 217M2 350M2 350M2
PROGRAM
33.4%
ACTIVITY
relaxed Yellow#FFFF00(255,255,0)
Lime#00FF00(0,255,0)
enthusiastic
calm satisfied
ORANGE#FF8000(255,128,0)
Blue#0000FF(0,0,255)
excited
ORANGE#FF0000(255,0,0)
adj.
009
4 ANALYSIS
1. IF RGB REPRESENTS XYZ IN SPACE, THE CORRESPONDING SPACE MAP CAN BE OBTAINED, AND IT IS FOUND THAT THE OFFICE SPACE AND THE PUBLIC SPACE SHOW DUALITY.OF COURSE, IT IS POSSIBLE TO COMBINE THE SPACES OF THE SAME RGB VALUE.
2. THROUGH COLOR THEORY:SIMILAR COLORS,COMPLEMENTARY COLORS, AND,COLOR HARMONY...ETC, CAN CLARIFY THE RELATIONSHIP BETWEEN SPACES.
3. DURING THE ANALYSIS PHASE, I CALCULATED THE WEIGHT AMONG ALL THESE DATA,THEN,REALLOCATEDTHE SPACE QUANTITY. FINALLY, IT IS RECALCULATED . AND SYNTHESIZE ALL THE RELATIONSHIPS OBTAINED ABOVE - SPACE RESHUFFLE.
010
SPACE
(R,G,B)
a1
working office
(0,73,27)
a2
meeting room
(0,44,56)
a3
food bar
(35,65,0)
a4
phone booth
(0,68,32)
b1
lab-b1
(0,33,67)
b2
lab-b2
(0,33,67)
b3
lab-b3
(0,33,67)
b4
brainstorming room
(0,29,71)
b5
library
(0,46,54)
b6
meeting room
(0,45,55)
b7
food bar
(32,61, 7)
c1
studio-c1
(0,27,73)
c2
studio-c2
(0,27,73)
c3
studio-c3
(0,27,73)
c4
meeting room
(0,33,67)
c5
library
(0,29,71)
c6
food bar
(32,61, 7)
d1
auditorium
(72,14, 14)
d2
garden
(31,53, 16)
d3
balcony
(31,53, 16)
d4
restaurant
(50,50,0)
d5
food bar
(35,59, 6)
d6
gym
(46,52, 2)
d7
play games
(84,16,0)
d8
dancing hall
(60,40, 0)
d9
play sports
(47,53,0)
e1
lab
(0,33,67)
e2
studio
(0,27,73)
e3
meeting room
(0,52,48)
e4
library
(0,29,71)
e5
food bar
(43,49, 8)
f1
classroom-speech
(0,32,68)
f2
classroom-workshop
(0,32,68)
f3
library
(0,30,70)
f4
food bar
(32,61, 7)
g1
stores
(77,17, 6)
g2
market
(77,17, 6)
AA
BB aa CC bb
DD
cc dd
EE
FF
ee
aa
ff
AA
gg
BB
hh
CC
dd
DD
ee
EE FF
bb cc
ff gg hh
a1 a2 a3 a4
b1 b2 b3 b4 b5 b6 b7 c1 c2 c3 c4 c5 c6 d1 d2 d3 d4 d5 d6 d7 d8 d9 e1 e2 e3 e4 e5 f1 f2 f3 f4
g1 g2
working office meeting room food bar phone booth
217M2 217M2 161M2 105M2
lab-b1 lab-b2 lab-b3 brainstorming room library meeting room food bar
315M2 315M2 315M2 399M2 252M2 252M2 252M2
studio-c1 studio-c2 studio-c3 meeting room library food bar
378M 378M2 378M2 315M2 378M2 273M2
auditorium garden balcony restaurant food bar gym play games dancing hall play sports
182M2 224M2 224M2 98M2 182M2 147M2 98M2 147M2 98M2
lab studio meeting room library food bar
154M2 182M2 91M2 182M2 91M2
classroom-speech classroom-workshop library food bar
175M2 175M2 210M2 140M2
stores market
350M2 350M2
A
a1
700M2
a2 a3 a4
b1 b2
B
2100M2
b3 b4 b5 b6 b7
2
c1 c2
C
2100M2
c3 c4 c5 c6 d1 d2 d3 d4
D
1400M2
d5 d6 d7 d8 d9 e1
E
700M2
e2 e3 e4 e5 f1
F
700M
2
f2 f3 f4
G
700M2
g1 g2
195M2 195M2 145M2 95M2 284M 284M2 284M2 360M2 226M2 226M2 226M2 2
340M2 340M2 340M2 284M2 340M2 245M2 164M2 164M2 164M2 88M2 164M2 132M2 88M2 132M2 88M2
c1
c2
DD c3 e2 b4
CC c5 e4 f2
FF
315M2 315M2
dd
f3
d2 d3
bb
d1 b1
e5 b7
b2 b3
aa BB
f4 c6
d5
e1
139M2 164M2 82M2 164M2 82M2 158M2 158M2 189M2 126M2
f1
g1
c4
hh a2
EE
g2
b6 a3 b5
d6 d9
e3 a4 a1
AA
d8
gg d7 d4
ff
ee cc
011
E M GA
DIAGRAM ITEM
1 MASS THE BUILDING MASS MODEL WAS BASED ON THOSE PREVIOUS ANALYSIS.
2 CONCEPT
LLAABB IO UD T S
ST UD IO
B BR RA AIIN NS ST TO OR RM MIIN NG G L LIIB BR RA AR RY Y
1
CL C LA AS SS S
G GY YM // M S SP PO OR RT T
G NG IIN T T E E S SS AS M MEE LA CL C
S ST TU UD DII O O
1 ST UD IO
M ME EE ET TI C NG CLL IN A AS G SS S
012
GA M E
B AB LA L
B AB LA L
MANAGEMENT MANAGEMENT
BRIDGE & PLATFORM ARE SHUTTLING IN THOSE BUILDING MASS . (CONCEPT FROM “FABRIC”)
G GY YM // M S SP PO OR RT T
D OD OO F O F L L A A SS H H B B O O PP
1
2
BRIDGE BRIDGE // PLATFORM PLATFORM
013
A
FINAL DRAWING ITEM
B’
B
1 PLAN
2 ELEVATION
B1 FLOOR PLAN N
0 1
3 SECTION
3
6
9 (M)
A’
A
4 PERSPECTIVE
B’
B
B2 FLOOR PLAN N
0 1
A’
014
3
6
9 (M)
A
B’
B
PLATFORM
PLATFORM
SHOP PLAZA
PLATFORM
CLASSROOM
LIBRARY
2ND FLOOR PLAN N
0 1
3
9 (M)
6
A’
A
SHOP
3-4F LAB/MEETING CORE
SHOP
CLASSROOM
PLAZA
LIBRARY
B’
LIBRARY
B
PLATFORM
PLAZA
0 1
3
6
LAB
PLATFORM
MEETING
SITE PLAN
BRIDGE
N
PLATFORM
SHOP
9 (M)
LIBRARY
3RD FLOOR PLAN N
0 1
3
6
9 (M)
A’
015
A
A
B’
B
A
B’
B
B’
B
PLATFORM
PLAZA
BALCONY FOOD LAB
MEETING
PLATFORM
LAB
MEETING
LAB
BRIDGE
PLATFORM
SHOP
STUDIO PLATFORM
BRAINSTORMING
BRAINSTORMING
4TH FLOOR PLAN 3
6TH FLOOR PLAN
N
9 (M)
6
STUDIO
5TH FLOOR PLAN
N
0 1
PLATFORM
0 1
3
N
9 (M)
6
0 1
A’
A’
A’
A
A
A
B’
B
MANAGEMENT
B’
B’
B
LAB
MANAGEMENT
LAB
3
6
9 (M)
B
BALCONY
LAB
MANAGEMENT
LAB
GAME
ROOF GARDEN
STUDIO
STUDIO
SPORTS
0 1
9TH FLOOR PLAN
10TH FLOOR PLAN
N
0 1
A’
016
3
6
3
6
9 (M)
11TH FLOOR PLAN
N
N
9 (M)
0 1
A’
A’
3
6
9 (M)
A
A
B’
B
B’
B
FOOD
FOOD
LAB
LAB
STUDIO
STUDIO PLATFORM
BRIDGE STUDIO
STUDIO
7TH FLOOR PLAN
8TH FLOOR PLAN
N
0 1
3
6
N
9 (M)
0 1
A’
A’
A
A
B’
B
3
B’
6
9 (M)
B
BALCONY
GYM
12TH FLOOR PLAN
ROOF FLOOR PLAN
N
0 1
A’
3
6
N
9 (M)
0 1
3
6
9 (M)
A’
017
NORTHEAST ELEVATION 0
018
1
3
6
9
12 (M)
NORTHWEST ELEVATION 0
1
3
6
9
12 (M)
ELEVATION
SOUTHWEST ELEVATION 0
1
3
6
9
12 (M)
SOUTHEAST ELEVATION 0
1
3
6
9
12 (M)
019
SECTION
A
A’
SECTION A-A’ 0
020
1
3
6
B
B’
SECTION B-B’ 9 (M)
0
1
3
6
9 (M)
PERSPECTIVE
021
2020 JAN.