MARKET ANALYSIS
Supported by statistics from Mintel, the skincare market is proven to be significantly growing year on year. While the market continues to grow, it is a market that is incredibly saturated, with a large number of brands competing against each other for consumers. As skincare is something that is very subjective and personal, it is difficult to pinpoint the factors of growth for the big contenders. As YourGoodSkin is a very young, small brand, it has a minuscule section of the skincare market. According to GlobalData, Boots retained its position as market leader in 2017, in the UK Health and Beauty market, with a 20.5% share of the market. However, this is being challenged by the use of online purchasing, with brands such as Amazon providing a wide selection of product.
