MICRO The Micro trends that apply to YourGoodSkin are Streamlined Products, Effortless beauty and Transparency. Streamlined products is combining products to create a unified product that performs more than one purpose. This trend applies to YourGoodSkin as their target consumer is a busy mum, who maybe more likely to look for skincare which is time efficient. When creating an innovative product, sticking to the streamlined trend should be a main focus as it suits the target market very well. Effortless beauty is the next micro trend. Effortless beauty is a newer trend that has formed from the now fad trend of glamorous beauty. It is creating a no- makeup makeup look in the beauty industry and this correlates with skincare. For YourGoodSkin promoting products that will give the results of clear even skin, as well as suiting a consumer who doesn't want to apply heavy makeup. It will help fit in with this trend. The last micro trend is Transparency, creating products where the consumer knows all the ingredients and also being cruelty free in the making of the products is now more important. Therefore YourGoodSkin needs to make sure they are clear about everything inside their products, and also where these products came from to keep up with their competitors.
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