Madison Demberg - Portfolio

Page 6

Madison Demberg Design Portfolio 2023

Table of Contents

Themed Entertainment Design

Avatar Aang’s Bender

Challenge and Retail

Experience

Lost Spirits

Escape Through

Fogley Woods

Interior Design

Aesthete Desgin

Center

Graphic Design

Radio Ga Ga

Canyonville

Wellness

Ocean Sonics

Growth

Pasta

Site 19

Themed Entertainment Design

Avatar Aang’s Bender Challenge

Master-plan-beauty-shot-with-everything.PNG

Description:

Soar above the streets of Ba Sing Se and test your bending abilities in search of Appa.

Solution:

An interactive dark ride experience for the Nickelodeon show Avatar: The Last Air bender that immerses you into Aang’s world. Learn how to bend and use the skills you learn to help find Appa. Complete your mission and take a break at the Jasmine Dragon and get a cup of tea, shop in Ba Sing Se market or get a fortune telling from Aunt Wu herself.

Role: creative direction, 3D modeling, design, master planning

Software:

Revit, Adobe Illustrator, Adobe Photoshop

Collaboration:

Valerie Smetanka, Noah Befeler, Erin Compton, Alanoud Aldbian

*Nickelodeon’s Avatar: The Last Airbender and all its contents are trademarks of Viacom International Inc. *

5/23/23, 3:57 PM
*Project for educational purposes only*
QUEUE 1 PRE-SHOW 1 QUEUE 2 PRE - SHOW 2 PRE-LOAD UNLOAD ADA UPLOAD JASMINE DRAGON TEA SHOP BA SING SE MARKET AUNT WU KEY Screens MAINTENANCE

Materials

Enter through Ba Sing Se Village

Pre-show: Welcome from Sokka

Pre-show 2: Choose your element Learn bending techniques from bending legends

Find out Appa is missing load onto ride vehicle

view

Use bending skills to help find Appa

Ride Vechicle

from exterior of Ba Sing Se village depicting a facade of a street vendor viewing to the inside of the building *concept art by Valerie Semtanka*
The Story
view from exterior Concept: Seated glider from Northern Air Temple. glass window into building *concept art by Valerie Semtanka*

Retail Experience

Aunt Wu

* up charge experience *

Ba Sing Se Market

As you enter back into Ba Sing Se you will have the chance to stroll through the marketplace through different booths selling different merchandise.

Weenie

A sculpture consisting of the animals from the series

In avatar the animals are combined of different animals: turtle duck, sky bison, spider bat

Welcome, one and all. I am Aunt Wu. On your way in, please pick a bone. This is the most reliable method of telling your fortune. The bones never lie. Get in a circle around the fire, please. When I tell you-- and only when I tell you, throw your bone into the fire. The heat makes cracks in the bones, and I read the bone cracks to tell your destiny.

RETAIL CASH WRAP WEENIE STORAGE OFFICE AUNT WU JASMINE DRAGON TEA SHOP STORAGE EXIT FROM RIDE
master plan

Lost Spirits - Prohibition Bar Crawl

Description:

It is just after the Major Raid of 1923. The Haar family and many of Savannah’s notorious bootleggers have been imprisoned (for now). There’s something of a power vacuum, and your group is determined to take control of the illicit liquor coming into the city.

Solution:

A ticket to this one-night event includes entry to 4 different Prohibition-era speakeasies, each with a distinctive theme, and covers a free drink at each location. Each speakeasy will have a variety of specialty themed drinks according to their theme.

Role:

creative direction, 3D modeling, design, master planning

Software:

Revit, Adobe Illustrator, Adobe Photoshop, Adobe Indesign

Collaboration:

Valerie Smetanka, Isabella Christy, Nicolette Culver, Alanoud Aldbian

Embark through Prohibition-Era Savannah on an enticing escapade through hidden speakeasies throughout the city. Uncover passwords and solve clues as an entrusted member of the Mob, Local Bootleggers, or the Fed.

Travel To Four Themed Speakeasies

While Following a 1920’s Story

The Garage

Explore The Garage a mechanic speakeasy. Talk to Mob Lackey to find out your next location. Be careful, this is the mechanic the mob uses.

Green Walls

Green Walls owned by Doc himself hidden under the local pharmacy in the basement. This apothecary is your next location. Talk to Elsie, Doc’s wife, to retrieve your next clue.

Hidden gem

This Art Nouveau speakeasy will lead you to Frank, a musician that is performing tonight. You hear some rumors about the owner Jimbo Jatsby, but ask too many questions and see what happens.

The Canary

An Art Deco river boat to end your Lost Spirit experience as you finish putting all your clues together.

off of Prohibition Era Savannah
Bar Crawl Based

Green Walls - bar two - Apothecary Inspired Speakeasy

Schematics

bar and seating

See Maisie the town gossip sneaking around. Maybe she will give you your next clue.

bubble diagram

Inspired by 1920’s apothecaries this speakeasy contains old bottles and trinkets to help immerse the audience.

back of bar elevation

* elevations and plans not to scale

front of bar elevation

floor plan

BAR CLUE
*painted over by Valerie Semtanka
ENTRANCE ELEVATOR
STORAGE
STORAGE
SEATING

The Canary - Bar Four - Art deco inspired speakeasy

Enjoy the art deco ambiance at your last stop The Canary river boat. Enjoy the luxurious interiors while having a cocktail or dancing to live music.

Schematics

front of bar elevation

bubble diagram

upper deck floor plan

BAR KITCHEN BR DANCE FLOOR OUTDOOR SEATING STAGE SEATING
painted over by Valerie Semtanka

Escape Through Fogley Woods

Component Design

Tea Cart Caravan

Description:

Wander into Fogley Woods embarking on a journey through the whimsical and mysterious world of wonderland.

Solution:

Create three components to help tell the story of wonderland and further immerse the client in the land.

Role:

Creative direction, 3D modeling, design, concept art

Software: Revit, Adobe Illustrator, Adobe Photoshop, Adobe Indesign, Procreate

Have a cup of tea like the mad hatter as you explore wonderland and all it has to offer. For it is your very happy un-birthday as well.

Create three components to help enhance the Alice in Wonderland experience. water feature cash wrap

Here you will have an option of Hibiscus Tea and Kava Tea to keep you calm and relaxed as you wandering through wonderland.

*Based on Lewis Caroll’s Alice in Wonderland all its contents are trademarks of Disney’s Enterprise Inc. *

*Project for educational purposes only*

tea connected on lever system

once tea cup is turned tea will dispense

sketch
storage Project number Date Drawn by www.autodesk.com/revit 4/28/2023 11:45:34 PM A104 Elevations for Annotations Copy 1 Project Number Owner Project Name Issue Date Author No. Description Date 1 Tea Dispenser

What Kind of Flower Are You?

You can learn a lot of things from the flowers including which one you are, but be careful the flowers tend to have strong opinions

flowers to learn what kind of flower you are in the garden

stand here to find out what lower you are location of flowers

Join

Fogley Woods Bar

In the Fogley Woods you will come across a lot of different kinds of strange animals. Take a break at the Fogley Woods Bar and meet some of wonderlands woodland creatures

In Alice in Wonderland the animals don’t follow the rules of nature. Animals are playfully combined with normal objects. Here we have a bird combined with a bird cage

hammer

rock work

pathway leading up

mushroom for forest accent

Scale Project number Date Drawn by Checked by www.autodesk.com/revit 4/29/2023 9:14:48 PM A104 View for Annotations Project Number Owner Project Name Issue Date Author Checker No. Description Date 1 Perspective for Annotation
the
tree bar
and pencil umbrella bird
bird cage photo opportunity creature KEY CREATURES BEING SHOWN PART OF COMPONENT
frogs glasses

Site 19: Haunted Maze

Schematics

Description:

Knott’s Berry Farm - Haunt Comp - Top 10 Finalist

bubble diagram

An Euclid-Class anomaly has escaped its holding cell in SCP’s Site 19, spreading decay and releasing other anomalies on its way to the surface. Dodge pocket dimensions to reach the surface before being corroded or torn to pieces.

Solution:

Secure, contain, protect. At least that’s what the SCP Foundation tries to accomplish. Explore Site 19 where a regular day turns into a terrifying experience for you to escape. Escape SCP while avoiding new dimensions, corroded coworkers and the creatures that escaped. Can you escape SCP?

Role:

Schematic design, layout, master planning, guest flow, technical design, story build

Software: Revit, Adobe Illustrator, Adobe Photoshop, Adobe Indesign, Procreate

Collaboration: Valerie Smetanka, Gianfranco Ricci, Noah Befeler, Allison Farago

*SCP is available as Creative Commons media. https://scp-wiki.wikidot.com/*

block diagram

Secure, Contain, Protect

Can you escape Site 19 safely?

* plans not to scale

master plan
*render by Valerie Smetanka*

the room is filled with clicking, hums, whirring and buzzing from the abandoned control boards

SCARE ROOM AV AND ELECTRICAL SPACE LEGEND 6' TURNING RADIUS LUAN CONSTRUCTED WALLS 5" THICK INTERIOR WALLS NOTES scare room location will hold wiring and systems for AV control and Electric CORD COVER FAUX COLUMN CORD COVERS material call out elevation enlarged plan
new dimension control room Scale Project number Date Drawn by Checked by www.autodesk.com/revit 4/27/2023 12:21:16 AM B104 Axon No. Description Date 1 Axon leave the control room and enter the corroded new dimension Enter the control room where you feel a sense of coldness in the air. There is an absence and feeling of isolation
Control Room material call out elevation
*render by Valerie Smetanka*

Interior Design

Undergraduate Thesis

First Floor

Second Floor

Description:

Bringing together students and the local community in a creative environment with a fresh perspective can fulfill the lack of arts education and enhance community involvement. In doing so students as well as members of the community can benefit themselves as well as those around them. This creative outlet will bring people together to create an empowered community while also offering classes for age ranges 13-18.

Solution:

Creating an environment that incorporates diversity, community and creativity.

Concept: Arpillera

An artistic method of used in many cultures that is known for assisting people to channel their emotions and express their trauma through nonverbal means.

Role:

Schematic design, creative direction, 3D modeling, programming, design development, graphic design

Software:

Revit, Adobe Illustrator, Adobe Photoshop, Adobe Indesign

Education, admin and heart center Community Spaces

Education and Work Spaces

Third Floor reception

STORAGE RENTAL SPACE COMMERCIAL KITCHEN FOR EVENTS POP-UP SHOP AYAKAMART POP-UP SHOP BCHILA GALLERY KILN RECEPTION CAFE POTTERY STORAGE WORK SPACE SEWING STUDIO BREAK ROOM OFFICES STORAGE 2D 3D STUDIO PRIVATE WORK STUDIOS

Design Icons

Prospect and Refuge

Describing why certain environments feel secure and thereby meet basic human psychological needs.

Place Attachment

Specific areas that can create an emotional bond between the users and the space.

Community Involvement

Design features geared towards making the community feel involved.

Person Environment

Ways that focus on the interaction between characteristics of individuals and the environment.

Way Finding

Design accommodations to be able to increase steady flow through each space.

Student Engagement/Education

Design features to help enhance students’ creativity as well as engagement in the community.

As a part of community engagement and connecting the theory of prospect and refuge visitors will be able to take part in an interactive element surrounding the grand stairs. This element stretches from the first floor to the third. The organic elements take inspiration from the logo of the facility as well as my concept.

On the third-floor people have the option of taking different weighted rings to drop down these organic shapes. Each shape having a different weight will cause a different musical tune to play as they circle around to the first floor.

2 D & 3D studio pop-up shops

Educational Spaces

In this space you will find a pottery studio, sewing studio, 2D/3D studio a public work area and private work studios. These spaces are welcome to students for after school programs as well as to the mentors and teachers that work or volunteer in the building.

At the top of the feature, it reads “Drop a ring, make a noise, make an impact”. This will give the different user groups a sense of belonging in the space. Each ring is also inspired by different color theory.

event space

May is Asian Pacific American Heritage month, therefore, featured artists in the pop-up and event space will consist of Asian Pacific American artists.

Yellow Optimism & Happiness Blue Peace & Confidence Red Energy & Passion
heart center of building

Healthcare Design

icons

Description:

Canyonville Wellness Center incorporates biophilia design as well as universal design to create a welcoming inviting space where anyone is welcome. Canyon Ville is a state-of-the art health center that evokes a sense of home.

Solution:

To create a new healthcare facility consisting of an Urgent Care, Emergency Department and Short-Term Rehabilitation located in Canyonville, Oregon.

Concept: The Proust Effect

The Proust Effect is the phenomenon of when you are given a different scent that it can cause a effect where you remember an old memory. Through this concept my interpretation was to create a space using different senses to evoke these memories and feeling of home as well as using movement, patterns, variety, and shape. Healthcare facilities are supposed to be a space where you focus on your health and using these methods can impact the well-being of others.

Role:

Schematic design, creative direction, modeling, programming, design development, graphic design

Software:

Completed in Revit, Adobe Photoshop, Adobe Illustrator.

wayfinding

unviersal design

color theory sustainable design access to nature concept

welcoming environment upond entering with wayfinding incorporated.

emergency department reception
bubbles urgent care reception

Emergency Department And Urgent Care

Purple is used in the space to evoke a feeling of imagination, sensitivity, compassion and spiritually.

small waiting area

Cloud ceiling feature for patients to feel calm and relaxed. Also, nature image depicted on wall to evoke the same feeling.

Cloud ceiling feature for patients to feel calm and relaxed. Also, nature image depicted on wall to evoke the same feeling.

private exam room
CT
first floor plan

Short-Term Rehabilitation

Green to encourage a feeling of safety, harmony, stability, nature, and balance.

To help evoke a sense of home most of the rooms contain different photographs and artwork of different outdoor scenes. Having local artists show their work can help the patient have a sense of community in the space. The pictures also connect the patients to nature.

library in short-term rehab

Cellient is a woven textile that incorporates proprietary infrared fiber technology that promotes energy and causes less fatigue while sitting.

Senses used here are sight, smell, and touch. This is seen through the fireplaces, interesting textures and nature wall decals that also connect the user into nature and incorporate biophilia design.

second floor plan

short-term rehab room

A combination of cool and warm colors in each space evokes different feelings and stimulate different senses. Warm colors can be stimulating and make a space feel warmer, therefore, promoting my idea of the five senses and a sense of home. The cool colors seen in each space are to evoke calmness and be soothing.

Wayfinding is seen here on the flooring with the different colors. The green flooring in the acute care rooms acts as branding showing a mountain range that is also seen in the logo. The ceiling feature above the nursing station also provides wayfinding with smooth lines and organic forms connecting back to the concept. The numbers on the rooms help patients and staffs easily find the rooms as well.

acute care room

Warm colors used to evoke a feeling of home in acute care. This can keep people calm and comfortable and not overwhelmed.

Research shows that although users enjoy gardens in healthcare the city noise or high traffic can prevent the feeling of calmness desired. The solution was raising walls and incorporating greenery throughout.

Cool colors in the gym are to help reduce stress and create a calming environment.

roof top garden
acute care nursi n g st a t noi gym
cafe

Description:

Corporate Design

OCEAN SONICS

Ocean Sonics is expanding their company to Boston, Massachusetts. They are in need of a design for a two-story office space.

Solution:

To solve this, I have created an open multi-use space for Ocean Sonics to grow. I have incorporated universal, sustainable, and generational design to allow a easily usable space for anyone to use.

Concept: Sei whale

This breed of whale represents emotion, inner truth, and creativity. Whales have rhythm and movement to them and are a simple creature with smooth lines and curves.

Role:

Schematic design, creative direction, modeling, programming, design development, graphic design

Software:

Revit, Adobe Illustrator, Adobe Photoshop, Adobe Indesign *Not affiliated with Ocean Sonics Company*

(For educational purposes only)

staircase and admin office

The office contains lots of natural light as well as greenery to incorporate biophilic design throughout the space.

bubble diagram

Divded break out spaces for different needs containing booths, swings, private work areas and a phone booth

open workspace

Floor Plans

The space was designed for three different categories of design which are generational design, universal design, and sustainable design.

third floor plan

Universal Design

• Lever door handles

• Signage

• Counter height adjustment

• Adjustable desks

• Directional signage

fourth floor plan

• Light switch rocker

• Wheelchair accessible desks

• Task lighting

• Five foot turning radius

• Flexible workstations

Sustainable Design

• Recycle bins

• Nap pods

• Living walls

• Sensors

• Natural light

• Waterbottle refill

• Task lighting

• Gym

• Daycare

• Breakout zones

Generational Design

• Adjustable Desks

• Variation of seating options

• Private vs. Public

• Proper lighting

• Nap pods

Throughout the space there are multiple breakout zones.

top of stairs and breakout zones

I decided to go with a spiral staircase to help convey the concept of a whale with smooth, curved lines. At the top of the staircase is a glass phone booth which you can view in the axon on the right. There is also a small seating or breakout zone located at the top.

The space encourages people to work where they feel most comfortable and can perform to their best ability. There is even the incorporation of phone booths for private calls throughout the space.

There is multiple branding moments throughout the space with incorporations of brand colors

ocean moments with the color scheme and whale tail incoportations as pictured below.

nap pods and cafe seating

Graphics Work

a io a G a R G d

Description:

To develop an understanding of textile design through exploring color and shapes to create a marketable design, as well as developing intermediate skills in illustrator.

Solution:

I created Radio Ga Ga. I retro looking textile in which I used multiple different illustrator techniques to create my design.

Concept: Radio

Every decade as the music changed so did the technology playing it. With each decade came a different aesthetic and the technology design that came from it. Each brand had a unique look. Starring at the outside of classic radios it can transport someone to think of certain decades. The inside of the radio shows the complex parts of it. Thus, the mystery behind our favorite songs. Looking at the outsides of a radio one would not expect such a complex interior. Inside there are coils and wires on a circuit board all connected working together to play our favorite songs.

Role:

Creative direction, design development, graphic design

concept deconstruction

Software: Adobe Illustrator. Adobe Photoshop

inspiration images

Textile Design

Color Theory

Each color way is that of a different decade. There are four decades depicted here; 50’s, 60’s, 70’s, and 80’s. The colors used in each of these different color ways are that of what was most popular during that decade.

60’s

vibrant hues, hippie and organic

pastels, soft and warm

warm tones, saturated colors, stimulating, but low-key

50’s 70’s 80’s
bright
attention
and energetic
geometry,
grabbing

Objective:

Logo Design - Marketing

Easy to Make Easy to Eat Easy to Please

To create a new brand for the product, protein fortified pasta. Come up with a name and brand identity for this product without copying from an existing brand in the marketplace.

The psychographics for this demographic is experiencers.

They are spontaneous and social. Experiencers are spontaneous and social. Pasta is the perfect easy meal for large groups and if plans change it is easy to store and doesn’t go bad.

Target Audience: Mothers

Mothers carry most of the weight of cooking and cleaning in a typical household and care about their family’s health and are busy people, therefore, need quick easy meals.

Software:

Adobe Photoshop, Illustrator, and InDesign.

Kids are picky eaters which can get overwhelming trying to cook for a big family. With Growth pasta is a simply, healthy food that all can enjoy.

With Growth pasta you can create simple meals with your family while also giving them the protein needed in their diet. Stay energized longer, stay healthy, stay simple.

Simple Food for Simple Times

Chaotic Times Call For Simple Recipes

make the simple times last

When life gets chaotic you don’t have time for chaotic recipes. With Growth pasta there is no need for hassle or complication. Water, boil, done. make the simple times last

make the simple times last

Growth Pasta:

With the sleek design of the packaging there is no reason to feel that you are buying a “cheap”product.

With a big busy family Growth provides the protein and vitamins needed for growing kids that they may not be getting. Kids can be picky eaters, but one thing kids are picky about is pasta.

- Focuses on providing easy meals for your family, sports team, or any sort of event you may be hosting.

- Growth pasta focuses on benefiting your health while also remaining affordable.

- Keeping a sleek, modern design to avoid that cheap look Growth stays aesthetically pleasing on your shelf.

- Focuses on loyalty and community.

madison.demberg.designs@gmail.com (845) 645-1474 Madison Demberg madison.demberg.designs https://madisondembergdesign.myportfolio.com/ Thank You

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