Advertise on the fastest growing Maltese website
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About maltatoday.com.mt
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Did you know?
Users spend a longer time on maltatoday.com.mt than on any other Maltese website
Most of our visitors are in Malta, so your ads reach a targeted audience
90%
When you advertise on the news page your banner will appear on each and every news story. Our news stories are viewed over 25,000 times a day
12 mins
35
2nd most visited Maltese website
thousand
Our home page is viewed over 35,000 times per day
We provide our advertisers with detailed stats of their advertising campaigns so you can easily measure their effectiveness
* Data taken from Google Analytics between January and September 2012
maltatoday.com.mt
weekly advertising rates
SECTIONS
Home
News
Business Magazine sports blogs Archive Today News
728 (W) x 90 (H) pixels Occupancy: 10% (1/10 slots)
€145
€135
€110
€110
€110
€110
€110
€130
€110
€105
€105
€105
€105
€105
€120
€110
Leaderboard
1st Rectangular banner
300 (W) x 250 (H) pixels
Occupancy: 10% (1/10 slots)
2nd Rectangular banner
300 (W) x 250 (H) pixels
Occupancy: 10% (1/10 slots)
300 (W) x 250 (H) pixels Occupancy: 10% (1/10 slots)
Skyscraper
140 (W) x 600 (H) pixels Occupancy: 10% (1/10 slots)
€110
Pre-roll
430 (W) x 320 (H) pixels Occupancy: 10% (1/10 slots)
Expandable banner
€100
NEW
€95
€200
€300
€300
€300
€300
€300
NEW
NEW
€60
Cost for Companion banners is calculated by adding the rate for the banners used and adding 10%. Example: To book the leaderboard and first rectangular banner on the home page as companion banners will cost €302.50 i.e. €145 + €130 = €275 + €27.50 (10%) = €302.50
SMS alerts 4c per SMS -
• • • •
Up to 80 characters advertising message in plain text sent to Maltatoday ‘breaking news’ subscriber list.
Your ads get more space Fully interactive Can include videos Higher Click Through rate
n Every day more
After
Each banner is shared with a maximum of 10 advertisers (10 slots), with a minimum occupancy of 10%. To increase the occupancy more slots can be purchased.
and more users are accessing maltatoday.com.mt on the move. Advertise on our new mobile website and reach our ever-growing mobile audience
Mobile page banner
Floating ads n Floating ads appear as soon as the website is loaded and float across the page. They typically last for 10 seconds before disappearing automatically
• • • •
Proven to increase brand exposure Interactive, fun and engaging Higher Click Through Rate Stick in the minds of viewers for longer
Technical specifications Banners: Accepted formats: fla (with embedded fonts), jpg, gif and swf. Maximum file size: 70kB SWF files should not have an embedded link
€160
320 (W) x 40 (H) pixels. Will appear on home page and news items
(price includes two banners)
€95
NEW
Size will vary depending on artwork.
Companion banner
€95
Will appear on new articles on the news, business, magazine and sports pages for €140
NEW Floating ads
€95
€200
(On 1st rectangular banner slot) will vary depending on Size artwork.
Mobile Page banner
€95
Before
over an expandable banner’s size increses beyond its original space
Your campaign will be placed on the sections you indicate. Banners may be changed at any time during the campaign.
€110
Mobile page banner
n Upon click or mouse-
Rates quoted are exclusive of VAT
3rd Rectangular banner
(W) x 200 (H) pixels 270
Expandable banners
We’ve introduced brand new ways to advertise not offered by any other local website
Offers breaking news, analysis, blogs, sports, lifestyle reportage and business news
Inline banner
Make your adverts stand out with maltatoday.com.mt
Why does advertising on maltatoday.com.mt make sense
maltatoday.com.mt gets over 22,000 visitors per day
22,000
Brand new ways to advertise
Pre-roll video: Encapsulation: MPEG-4 Video Codec: H.264 with Baseline Profile (BP) Audio Codec: AAC, HE-AAC or HE-AAC v2 Max bit rate 432 KBps Maximum file size: 900kB, size 430 (W) x 320 (H) pixels Mobile page banner Accepted formats: jpg and gif Maximum file size: 40kB, size 320 (W) x 40 (H) pixels
In-line banners n In-line banners will appear within the text of all new articles on maltatoday.com.mt.
An eye-catching advertisement guaranteed to grab user attention
Companion banners n Book multiple advertising slots on the same page and they will appear simultaneously. Companion banners allow for more creative advertising campaigns as the ads can work as one, interacting with one another and creating a more eye-catching and engaging user experience