(Prposal) PSPPR Brand Manual

PSPPR Brand Manual

Design and Brand Guidelines 2017

Designed by Rifqi Arrahmansyah

Welcome

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Welcome PSPPR Brand Manual

The design guidelines These guidelines describe the visual and verbal elements taht represent PSPPR UGM corporate identity. This includes name, logo and other elements such as color, type and graphics.

Sending a consistent and controllled message of who we are is essential to presenting a strong, unifies image of the company.

These guidelines reflect PSPPR UGM commitment to quality, consistency and style.

The PSPPR UGM brand, including the logo, name, colors and indentifying elements, are valuable company assets.

Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of PSPPR UGM name and marks.

Let’s start here.

Table of Content

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PSPPR Brand Manual 02 ...............................................................Welcome 04 ....................................................Corporate Logo 08 .........................................Corporate Typography 10 .......................................Corporate Color System 16 ...........................................Corporate Stationary 20 ...........................................................Grid System 24 ................Corporate Images and Blending Mode 28 ........................................Corporate Iconography 30 ..................................................................Contact 30 ..............................................................Summary

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Section 01

Corporate Logo

Corporate Logo Logo Introduction Logo Application Logo Elements Clear Space and Computation Incorrect Logo Application

01

Corporate Logo

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Logo - the expression of our visual communication Logo Introduction Logo is the key building block of corporate identity, the primary visual element that identifies us. The signature is a combination of the

P S P P R

symbol itself and the company name - they have a fixed relationship that should never be changed in any way.

The Logo Breakdown The third “P�

Basically its a PSPPR typograph inspired by set of bricks

The Full Logotype PSPPR UGM m a s te r b ra n d comprises two elements, the logo symbol and logo type.

The logo symbol is a powerful image evoking the culture of planning and development - the connection between the strength of analytical proscess and projecting future through planning.

It has a particular relationship with the PSPPR name. The logo type has been carefully choosen for its modern and yet refined, highly legible style, whic has been further enhanced by the use of upper case letters. The typeface is Monsterrat Bold and has also been choosen to compliment and balance perfectly with the logo symbol.

The logo symbol inspired by a set of bricks that philosophically as a smallest unit in physical development. Bricks who support each other, and providing space for human activities and silent witness of human civilization.

The colours have been selected according to international standards as shown below and are easily implemented.

The Logotype

1)

The Logo Symbol Consist of a powerful element evoking the culture of planning and development and a set of brick as a smallest unit of physical development.

2)

The Logo Type Carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters in same light orange like the logo symbol . The font that is used here is Montserrat

1 P S P P R

2

The corporate logo is presented through the use of colours as well shape and form. The three corporate colours are Light Orange and the use of saturated for representing the dynamic of logo, also it is a fresh and appealing blend of colours for the combination - modern - classy - timeless.

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Corporate Logo

Logo Construction, Clearspace and Computation It is important to keep corporate marks clear of any other graphics elements. To regulate this, an exclusion zone hase been established around the corporate mark. This exclusion zone indicates the colsest any other graphic element or message can be

positioned in relation to the mark of the symbol itself and our company name they habe a fixed relationship that should never be changed in any way.

P S P P R

Clearspace

1) Logo Symbol

1/2x

1/2x

1/2x

1/2x

Definition Whenever you use the logo, it should be srrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.

Computation -

2) Full Symbol 1/2x

1/2x

1/2x

1/2x

To work out the clearspace take height of the logo and divide it in half. (Clearspace= height/2)

Corporate Logo

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Logo application and standards Logo A

Logo B

Background Black Version

Background Colored Version

P S P P R

Logo C

Logo D

Background Grey Version

Background White Version

P S P P R

Minimum Logo SIzes Full Logo Minimum Height: 15 mm

Logo Symbol Minimum Height: 15 mm

15mm P S P P R

15mm

Incorrect Logo Application 1) Do not place the logo type on 2 lines 2) Do not invert the lofo symbol 3) Do not alter the logo symbol 4) Do not alter the logo style

5) Do not change the size relationship between the logo symbol and logo type 6) Never change the proportons of the logo vertically or horizontally or alter the appearance in any way

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Section 02

Corporate Typography The Corporate Fonts Primary Font Secondary Font Font Hierarchy

02

Corporate Typography

Corporate Typography

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The corporate fonts and typography guidelines Montserrat and Source Sans Pro, which helps inject energy and ethusiasm into the entire PSPPR communications, as the primary and secondary corporate typefaces.

Typography plays an important role in communicationg an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all PSPPR media communications. We have selected

Primary Font

MONTSERRAT

Bold

A B C D E F G H I J K L M N O P Q R S T

U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z Ultralight

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B

C

D

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N O P Q R S T a

Montserrat Designer: Julieta Ulanovsky The font The old posters and signs in the traditional neighborhood of Buenos Aires called Montserrat inspired me to design a typeface that rescues the beauty of urban typography from the first half of 20th century. The goal is to rescue what is Montserrat and set it free, under a free, libre and open source license, the SIL Open Font License

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Corporate Typography

The corporate fonts and typography guidelines

Secondary Font

SOURCE SANS PRO

Bold

A B C D E F G H I J K L M N O P Q R S T

U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z Ultralight

A B C D E F G H I J K L M N O P Q R S T

U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Source Sans Pro Figures

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Corporate Typography

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Typography and Text Hierarchy Typography hierarchy is another form of visual hierarchy, a sub-hierarchy per se in an overall design project. Typographyc hierarchy presents lettering so that the most important words are displayed with the most impact so users can scan text for key

Context Text and inner Headlines

information.

Typography hierarchy creates contrast between elements.

There are a variety of ways you can create a sense of hierarchy. here are some of the most common techniques for PSPPR UGM layouts.

Caption Text

PSPPR UGM typo Source Sans Pro Regular 8-10 pt Type/11 pt Leading

Copy Text

PSPPR UGM typo Source Sans Pro Regular 12 pt Type/11 pt Leading

Headlines Copy Text

PSPPR UGM typo

Big Headlines and Title

Subhead Typo

Headlines and Typobreaks

Big Headlines and Title

Source Sans Pro Semibold - Initial letters 12 pt Type/11 pt Leading

Montserrat Bold - Capital letters 18pt Type/15-20 pt Leading

Head Typo Montserrat Bold - Capital letters 24pt+ Type/24+ Leading

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Section 03

Corporate Color System

Corporate Color System The Corporate Colors Primary Color System Secondary Color System

03

Corporate Color System

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The primary color system and color codes Colors plays an important role in the PSPPR UGM corporate identity program. The colors below are recommendations for various media. A palette f primary colors has been developed, which comprise the “One Voice� color scheme. Consistent use of these colors

will contribute to the cohesive and harmonious look of the PSPPR UGM brand identity across all relevant media.

Check with your designer or printer when using the corporate colors that they will be always be consistent

Primary Color System

Primary Color A Light Orange

Color Codes

100%

100%

Gradient

80%

60%

20%

40%

CMYK Pantone RGB Web

: C0.00 M0.55 Y0.97 K0.00 : 1505 C : R255 G115 B7 : #FF7307

20%

Primary Color System

Primary Color B Galaxy Grey

Explanation PSPPR UGM has three official colors: Orange, Gray and White. These colors have become a recognizable identifier for the company

Color Codes

100%

Gradient

20%

Usage Use them as the dominant color palette for all internal and external visual presentation of the company

100%

80%

60%

40%

20%

CMYK Pantone RGB Web

: C0.04 M0.03 Y0.00 K0.56 : 417 C : R109 G110 B113 : #6D6E71

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Corporate Color System

Secondary Color System

Primary Color A

The secondary color system and color codes

Color Codes CMYK Pantone RGB Web

: C 0.00 M0.40 Y0.53 K0.00 : 170 C : R255 G153 B120 : #FF9978

Primary Color A Color Codes CMYK Pantone RGB Web

: C0.00 M0.70 Y0.93 K0.35 : 2350 C : R165 B49 B12 : #A5310C

Secondary color system

Primary Color A Color Codes CMYK Pantone RGB Web

: C0.53 M0.33 Y0.00 K0.00 : 278 C : R120 G170 B255 : #78AAFF

Primary Color A

Explanation The secondary colors are complementary to our offical colors, but are not recognizable identities for PSPPR UGM company.

Secondart color should be used sparingly, that is, in less than 10 percent of the palette in one piece

Color Codes CMYK Pantone RGB Web

: C0.53 M0.00 Y0.45 K0.00 :: R120 G255 B140 : #78FF8C

Usage Use the to accent and support primary color palette

Corporate Color System

Colors are one of the most important things to transfer a brand to the customers.

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Section 04

Corporate Stationary The Company Letterhead The Company Business Cards The Envelope Logo Placement

04

Corporate Stationary

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Corporate Stationary

The corporate stationary and usage

Company Letterhead

PSPPR UGM Jl. Kemuning Sekip Blok M-2 D.I Yogyakarta, Indonesia

P S P P R

T. 0274-566361 F. 0274-562800 psppr.ugm.ac.id July, 16 2017 Dear Mr. Ir. Gunung Radjiman, M.Sc Board Advisor of PSPPR UGM Yogyakarta

The Company Letterhead

Explanation This shows the approved layouts with the primary elements of the PSPPR UGM stationary system for the frony and backside of the elements Usage

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Best Regards, Dr. Ir. Agam Marsoyo, M.Sc. Head of PSPPR UGM

The letterhead will be used for all official communication that is going out of PSPPR UGM Mengembangkan Ilmu Melalui Penelitian dan Pengabdian Masyarakat

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Corporate Stationary

The corporate stationary and usage

The Company Business Cards

Frontside P S P P R

DR. IR. AGAM MARSOYO, M.SC. HEAD OF PSPPR UGM

Explanation This shows the approved layouts with the primary elements of the PSPPR UGM stationary system for business cards

PSPPR UGM

Jl. Kemuning Sekip Blok M-2 D.I Yogyakarta, Indonesia T. 0274-566361 F. 0274-562800

psppr@ugm.ac.id www.psppr.ugm.ac.id

Usage The business cards will be used for all official contact and communication of PSPPR UGM company.

Insert the PSPPR UGM letterhead and send your documents throughout the world

Backside

www.psppr.ugm.ac.id

The Company Envelope Explanation This shows the approved layouts with the primary elements of the PSPPR UGM stationary system for envelopes

www.psppr.ugm.ac.id

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Corporate Stationary

Correct logo placement Example DIN A4 grid

Place the logo correctly

The Logo Placement Explanation To place the PSPPR UGM logo in the correct way please use one of the style that are shown on the right. To place the PSPPR UGM logo in other ways is not allowed

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Section 05

Corporate Grid System

Corporate Grid System Grid Systems Vertical Grid System A4 Horizontal Presentation Grid System Vertical Grid System for Tablets

05

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Corporate Grid System

Correct logo placement Example DIN A4 grid

A4 Vertical Grid System Examples Grid System Explanation In graphic design, a grid is a structure made up of a series of interesting straight (vertical, horizontal, and angular) or curved guide lines used to structure content. The grid serves as an armature on which a designer can organize graphic elements (images, glyphs, paragraphs) in a rational, easy to absorb manner.

A grid can be used to organize graphic elements in relation to a page, to other graphic elements on the page, or relation to other parts of the same graphic element or shape.

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Corporate Grid System

The screen grid system and application

Screen Horizontal Grid System Examples

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Explanation This shows an approved layout with a typography grid for 16:9 screen of PSPPR UGM. This will be used for presentation in Powerpoint or Keynote

Corporate Grid System

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The screen grid system and application

Vertical Tablet Grid System Examples

Vibrant Jogja Towards SDGs

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saperet perpetua, ut persius molestie cum, tota fierent tractatos cum ad.

Lorem ipsum dolor sit amet, delenit repudiare ea nam, diam mutat errem vim ne. Et nibh quaestio mei, id mea definiebas deterruisset concludaturque. Ei nominavi pertinax cum, eros nullam vel ex. Cu est harum saperet perpetua, ut persius molestie cum, tota fierent tractatos cum ad.

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Section 06

Image and Blending modes

Image and Blending modes Corporate Images Corporate Images Color Corporate Image Black and White Blending Modes and Options

06

Image and Blending modes

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The PSPPR corporate image: colored images Corporate images are responsible to transfer values of PSPPR UGM to costumers or partners. It is a composite psychological impression that continually changes with the firm’s circumstances, media coverage, performance, pronouncements, etc. PSPPR

UGM use various corporate publishing techniques to enhance their public image in order to improve their desirability as a supplier, partner, employer, etc.

The corporate image system for colored images Requirements: - desaturate colours - high contrast - sharp images - humanism photos - archiitecture-ish

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The PSPPR corporate image: black and white images

The corporate image system for black and white images Requirements: - desaturate colours - high contrast - sharp images - humanism photos - archiitecture-ish

Image and Blending modes

Image and Blending modes

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The PSPPR corporate image: colored images Image effects and blending modes raise the concision and the recognizability of a brand.

Also they are able to divide content and other graphical elements that are used in

layouts. In the same way the support statement of the used images and raise application possibilities

The corporate image blending modes and functionality Requirements: - use it in black and white images colours - use a place holder with a light orange back - adjust the layers to “multiply� with 70% opacity

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Section 07

Corporate Iconography Coporate Iconography System and Application

07

Coporate Iconography

Corporate Iconography

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The PSPPR corporate iconography system and application An icon is a pictogram displayed on a screen or print layout in order to help the user navigate through content in a easier way.

The icon itself is a small picture or symbol

serving as a quick, “intuitive� representation of a software tool, function or a data file

Examples for PSPPR UGM corporate iconography system

there are more than 350 icon ready to use

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Section 08

Summary & Contact Summary Contact

08

Summary & Contact

Summary & Contact

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Thank_you A short summary As a student of urban and regional planning school student and designer of this logo and branding manual, I believe that PSPPR UGM is a good in every-way for planning and development research, but only need little bit of classy touch to ensure PSPPR is recognizable for partners, (sooner) employees, student, etc.

This branding manual is just a proposal, dont hesitate to make more discussion for the best branding for PSPPR UGM.

Contact For futher information, contact to: Rifqi Arrahmansyah rifqi.arrahmansyah@gmail.com (+62)81322674841

P S P P R

P S P P R

Design and Brand Guidelines 2017