20/20 Europe June 2013

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international eye fashion A Jobson publication June/July 2013

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P4 What’s on in Europe P12 Anniversary Special Eschenbach celebrates 100 years P16 Brand profile: ECO by MODO P20 Let’s face it!

P24 Trends: Super style for little ones P30 Products section P42 View from the US Guest editorial P43 European Lenses & Technology

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EDITOR’S COMMENT

E

NJOY THE SUMMER! This issue is packed with clues about the new season’s trends for adults and children. Get ahead on children’s fashion with our summary of some of the key looks and products to entice little people into the practice with their mums and dads. We have found some creative optical styles, including frames made in collaboration with children, and new chic sunglasses ranges that offer protection and style for year round safety in the sun. As we get geared up for the Autumn collections and the international trade fair, SILMO we have also selected some key adult labels to watch in the months ahead – page 4, in our What’s on in Europe – and page 16, where we bring you the latest on Modo’s eco-friendly eyewear range that offers great design and affordability, with a commitment to sustainability.

Clodagh Norton, Editor; c.norton@fgeditore.it http://www.2020europemagazine.com/

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W H AT ’S ON IN E U ROPE

New collections, exciting collaborations and statement frames for 2013...

HUGO BOSS and BOSS Eyewear partner with British GQ for GQ Men of the Year 2013 Awards

This year’s GQ Men of the Year Awards will be held in association with luxury lifestyle group Hugo Boss at the Royal Opera House, Covent Garden in September. To mark the 16th GQ Men of the Year Awards, BOSS Eyewear, produced and distributed by Sàfilo Group, is proud to celebrate the partnership by launching three special GQ Moty frames. The Boss collection of sunglasses and optical frames for GQ Men of the Year 2013 Awards is an expression of contemporary style that blends comfort and design with classical influences. The models elegantly reflect the distinctive understated characteristics of the brand, matching quality with refined detailing. The sunglasses focus on classical Havana tortoise with an industrial feel and light, comfortable temples in brushed metal. The optical frames feature the same innovative design with a rectangular shape, dark Havana acetate and metal arms with a yellow rubber insert at the end tips. The BOSS collection of sunglasses and optical frames is produced and distributed by Sàfilo Group.

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The beauty of Bocca The Bocca collection by Face à Face stems from the desire to create a frame that would be inspired by a work of art. Pascal Jaulent, Art Director wished to work from a contemporary sculpture and fell in love with the mythical Dalí “Mae West” sofa. From mouth to look, it is all about women… And to underline the sensual lips that became a frame front, he sculpted the temples into very elegant legs, adorned with glamorous high heels. The first Bocca eyewear, a true piece of art, was much acclaimed around the world.

This success encouraged Pascal Jaulent to develop this amazing concept of “eyewear with irresistible legs’’ into a festival of frames with stunning temples/legs, and the capsule collection BOCCA by FACE à FACE was born.

From one model to another, an ultra-feminine shoe and a very high heeled stiletto underline the bold, sometimes extreme eyewear styles .Others adorn the black varnish “Richelieu” shoe, paying tribute to the famous Yves Saint Laurent smoking suit. The 8 BOCCA styles are now available to order.

Patrick Dempsey wears Titan Minimal Art Patrick Dempsey is the new face of Silhouette, pioneers in the development of rimless eyewear. Introduced in 1999, Titan Minimal Art has become a leading eyewear collection around the world, known for its lightness – it has been used in outer space – and clean minimal yet wholly versatile design. Actor Patrick Dempsey, as a spectacles wearer, has been able to test the glasses for himself, with his own personally tailored Titan Minimal Art design. The new campaign featuring Dempsey was shot by the famous photographer Peter Lindbergh, and boats the photographer’s signature black and white aesthetic.

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W H AT ’S ON IN E U ROPE

Hong Kong Trade Fair 2013 The Hong Kong Trade Fair will take place again this year on 6 to 8 November 2013. The 2012 fair grew 3.6% over the 2011 event itself a record-breaking event.

The number of exhibitors rose to around 630 and buyers to more than 12,800.

In 2012, the show welcomed first-time participants from Turkey, while France set up its first country pavilion at the fair. Three new product zones – Diagnostic Instruments, Eyewear Accessories and Sporting & Professional Eyewear – showcased the latest cutting-edge products in those sectors.

Nearly 70 buying missions were organised, including more than 3,800 buyers from 54 countries and regions. Among them are major eyewear companies such as Leopoldo Godemberg SA from Argentina, Uniglass Ltd from Bulgaria, Coastal Contacts Inc from Canada, Krys Group from France, Rodenstock GmbH and Silhouette International Schmied AG from Germany/Austria, Vision Express from India, Carl Zeiss Vision Sunlens Luxottica from Italy, and SC Opticris Optica SRL from Romania. www.hktdc.com/fair/hkopticalfair-en/

New POV brand launches website POV Eyeworks, the new label by Turkish based RVS by V. has launched a new website at www.poveyeworks.com. The collection brings together a variety of vintage designs, with focus on details such as pearlised finishes and marbling. Designer Vidal Erkohen, a collector of rare vintage eyewear, has brought his expertise in vintage frames to the range, whilst updating the designs with cool colourways that reflect current fashion trends.

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A new look for Blackfin Italian eyewear company Pramaor launches new styles in its Blackfin collection, a line that has been restyled to feature new elements and an updated logo. All frames are made in Italy, and the titanium material is processed at minimum thicknesses which ensures absolute lightness and exceptional resistance. The patented swordfish temple-tip – which, thanks to the “pre-programmed break” system, permits you to change the original length of the temple in three simple steps – and the pins in Greenspect PVC ensure an excellent and comfortable fit.

VEE repeats successes International Vision Expo East, the complete eyecare event, which took place in March this year, saw more than 575 exhibitors unveil some 5,000 brands, lines and products, drawing nearly 15,500 attendees from more than 90 countries. The Continuing Education program delivered 350 hours of cuttingedge education and featured several new educational tracks designed to keep eyecare providers at the forefront of eyecare, healthcare and business trends. Co-owned and produced by Reed Exhibitions and The Vision Council, International Vision Expo & Conference is the worldwide conference for eyecare and eyewear.

“International Vision Expo East continues to be the best place to learn about the latest trends and discover the largest selection of products in our industry, whether its best practices in business, high-fashion eyewear and accessories straight from the runway, or innovative technologies and medical products designed to take your business and practice to the next level,” said Tom Loughran, group vice president for Reed Exhibitions.

“There’s no other place in the Americas where you can meet under one roof with thousands of vision industry colleagues, take education, and shop this many products at show-exclusive pricing.”

With more exhibitor participation than ever before, International Vision Expo East expanded its show floor to include four new specialty areas: Made in America, Boutiques on Main, an International Pavilion and Vision Monday’s Eye2 Zone. The Pavilions featured exclusive collections and technologies from domestic and international designers. More than 600 show specials – an alltime high – were also offered by exhibitors in each of Vision Expo’s seven Pavilions, which allowed attendees to benefit from discounts, efficiency in planning their purchases, education on new products and in-booth demos.

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W H AT ’S ON IN E U ROPE

OLIVIERO CONTINI launches new campaign Oliviero Contini launches a new atmospheric marketing campaign, featuring a tribute to the world of spy stories with a retro and stylish atmosphere that enhances the elegance of the sunglasses collection. Produced by the Italian company AREA98, the Oliviero Contini line includes optical styles and sunglasses for men and women, each with a stylishness and glamour and careful attention to final detailing.

OKIA launch new collection to showcase technology OKIA launches a new original collection that shows and highlights the extraordinary possibilities offered by its patented HDA® Technology.

As a result of the ongoing research and improvements of this technology, the new collection features frames that combine the high quality of acetate with a trendy design concept. Thanks to BMT - a special technique that allows detailed incisions with a strong metallic touch - abstract, geometric and natural shapes stand out against the acetate and create an attractive combination of quirky and bright colours. Squares, butterflies but also reptile and spotted patterns are the proposed motifs.

OKIA has always put the individual needs of its customers among its key values, together with commitment to product development and innovation and service quality. HDA® Technology, thanks to its endless applications throughout the eyewear sector, is opening new incredible opportunities for product design.

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Vision Expo West to celebrate 25 years This year will see the 25th Anniversary of International Vision Expo West which takes place from October 3-5th. Each year the show exhibits the latest products, trends and information on Continuing Education, Medical & Scientific, Eyewear & Accessories, Lenses & Processing Technology & Business Solutions.

The exhibition will feature the NEW EYE2ZONE, an area that was recently launched at International Vision Expo East in New York City. The Eye2Zone at Vision Expo is a special showcase for new technologies that are expanding the capabilities of eyewear and the potential of human vision. Examples of technology that was displayed at Vision Expo East in New York include: · Ski goggles with smartphone connectivity, a built-in video camera and a GPS · An eyewear-mounted electronic training system for athletes · An artificial retina that is restoring sight to people with vision loss · Multimedia 3-D video glasses that provide an impression of a 40” widescreen display with integrated stereo sound · Audiovisual glasses that relax you by playing and synchronizing sounds with light stimulation programs. www.visionexpowest.com/

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W H AT ’S ON IN E U ROPE

Fashion sense BIAGIOTTI GROUP, owner of the brand Laura Biagiotti, has signed a multi-year licensing agreement for the production and the worldwide distribution of frames and sunglasses with Laura Biagiotti for women and girls with JET SET GROUP, an emerging Italian eyewear company, and licensee of brands BREIL and FIORUCCI eyewear.

The first collection will be launched in September and will be presented to the international markets during the Silmo fair in Paris (September 26-29 2013).

The primary goal of the partnership between the two companies is to create a line offering great stylistic impact, high quality and the use of innovative materials, in line with the glamour and timeless style of Laura Biagiotti.

License signed for Tom Rebl Eyewear Pregiata Eyewear Srl, a new Padua-based firm founded by professionals with in-depth knowledge of the luxury eyewear industry, and Tom Rebl, an up-and-coming fashion brand from the underground scene, announce an international license agreement for the design, manufacture and distribution of spectacle and sunglass frames.

“We are thrilled to move into the strategic and keenly significant field of eyewear”, says Roberto Bordini, CEO of Lip Srl, owner of the Tom Rebl brand.

“Pregiata is the perfect partner for us in this new project, a company with an entirely fresh philosophy and market approach that from the very start showed itself to be closely aligned with the values of the brand - from its exclusively made-in-Italy production to the selective marketing strategy”. www.pregiata.com

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A N N IVE R S A RY S PE C IA L

ESCHENBACH

celebrates 100 years

Eschenbach is one of few companies in the optical sector to celebrate a rich and prosperous history of 100 years.

20/20 EUROPE spoke to Peter Schwind, Managing Director following celebrations of its anniversary earlier in the year.

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Has the Anniversary been a memorable one?

Yes, many of our customers are impressed that a company in this sector could be 100 years old! That doesn’t happen very often! Every employee at Eschenbach is also very proud

that we can celebrate a long and fruitful history.

Can you tell us about some of the milestones in the company’s long history.

In my opinion, it all began with the binoculars in the 1950s.

However, if we’re talking specifically about eyewear production, then the most important milestone was the decision taken by Walter Eschenbach to manufacture eyewear out of Titanflex material. At that time, he disregarded many opposing J U N E / J U LY 2 01 3

A N N IVE R S A RY S PE C IA L

opinions. Eyewear production at Eschenbach first started in 1987 and still forms the basis for success today.

Where did this inspiration come from?

It was a spontaneous idea, as opposed to being the result of detailed research. He was fascinated by this extremely flexible material. And even the sector insiders could not imagine that a pair of glasses could ever be manufactured from it. Initially, he couldn’t imagine it either.

However, he found this to be an innovative material - and he found a way of processing it to produce eyewear. A further milestone, which reflects yet another far-sighted decision made by Walter Eschenbach, arose from his idea of introducing something for the younger target group into the market.

This led to the creation of the Humphrey’s brand, which initially only featured sunglasses, but then later also included prescription frames. If we talk about eyewear fashion, then another milestone was the purchase of the exclusive German eyewear brand, Brendel. And last, but not least, we need to mention our licences, we’ve had the Bognor licence for thirty years and Marc O’Polo since 2009.

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est growing division in the Eschenbach Group. The division produces highly precise plastic lenses for innovative industries (i.e. automotive, medical, solar, sensor technology and lighting sectors).

Is there an end in sight to this growth?

No. Even though the expansion of the brand portfolio is not the main priority at the moment. We are interested in licences, where they really are appropriate and make sense. We don’t collect brands; instead, as a company, we attach great importance to developing our own brands. And, to some extent, we have already been extremely successful in doing this. One of our stated objectives for the future is to offer opticians and consumers top quality eyewear brands.

We have a clear strategy to become an even more international company in the future. Both divisions (eyewear and optics) will expand and develop in new markets such as South America and Asia.

What’s your assessment of the

market situation in this difficult global economic climate?

These are challenging times for everyone and also for us. We must work hard to maintain the position we have achieved.

In the meantime, however, we have created an international name for ourselves in the eyewear market. Aside from all the statistics, is the important realisation that in the last few years we have been recognised as an excellent frame producer, both on a national and international basis, and represent an excellent choice for customers. Unfortunately, there aren’t as many German companies around any more who are successful at an international level.

Please give a small explanation of Technical Optics, the newest division at Eschenbach.

Technical Optics is the fast-

How have things changed in terms of the company’s identity today?

Actually not a great deal has changed in comparison to when the company was run by the Eschenbach family. As there was no direct successor, the family decided in 1999 to hand over the company to a management team. The current management board, of which I am also a member, has retained not quite everything, but a great deal from this family company. For example, the close collaboration between management and employees. The fact that we encourage close communication with our employees, says a great deal about our company.

And the figures show that the level of employee turnover is extremely low in our company. My team has also been here as long as I have. Of course, you have to take care to ensure that an element of complacency does not creep into any aspect of continuity. We will keep the company firmly on track. international eye fashion 13

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BRAND PROFILE

ECO with energy and commitment

t

he ECO label was one of the first to set trends in terms of the sustainable/ eco theme. Please explain how this came about.

The idea of bringing a sustainable alternative in the eyewear world has always been our passion. For a long time we have been searching for a product that could bring this alternative without compromising on quality. We are very much focused on quality with Modo and the other brands in our portfolio. At first this was a challenge but after a lot of research and hard work we were able to find a technique to create an almost completely (95%) recycled product, both in acetate and stainless steel.

How has the brand developed since it was first created. Please mention any milestones.

The first ECO collection was a pretty straightforward product and brand identity. Our idea was to bring a sustainable alternative to what was in the market. This allowed us to make an immediate impact and gain a presence in all the main markets in Europe. We then evolved ECO to the next stage with the launch of ECO 2.0 - a big step forward in both style and quality. The brand

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Modo’s ECO label has its own individual approach to recycled, impactful product design and sustainability. 20/20 EUROPE spoke to Giovanni Lo Faro, Managing Director, MODO Eyewear about the brand’s positioning and direction for 2013.

acquired a more distinct identity, not just relying on “green” attributes, but bringing a style of its own, with the message “Look Good, Feel Good, Do Good”.

Does the environmental message have particular draw in certain markets or is it everywhere and for all ages?

In theory yes, as clearly some markets are more receptive towards sustainable products and in general a sustainable lifestyles. With ECO, however, we break these boundaries thanks to the fact that there are no compromises to be made, neither in quality nor in price. This opens up our audience considerably. Even the individual that is not particularly focused on doing good for the environment has the opportunity to make a gesture towards the cause at no real cost or effort.

What is the key direction for ECO in 2013?

ECO 2013 continues in the direction set by the 2.0 collection we launched at Silmo, focused on very light rims and broad eye shapes, both in the metals

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BRAND PROFILE

and in the acetates. The result is light and flexible frames that bring style and colour in a clean, subtle way, frames that are a pleasure to wear! Along with a few classic options in colour, we offer some fresh transparent acetates, sometimes combined with tortoises or other colour tones. Shapes range from the more geometric to the rounds and panto-inspired styles that are in demand at the moment. The collection is now close to 50 styles, equally balanced between women/men and plastic/metals.

The packaging is an integral part of the whole lifestyle/environmental choice.

Please give details.

Packaging and POS materials are indeed part of the story. How could you offer saving resources with the frame when all the collateral materials could destroy even more? We took this question very seriously, and while striving to drastically reduce our impact, at first we were tempted not to offer a case at all!

Feedback from our partners, however, led us to understand that a case was an absolute necessity. After some research we found the way to obtain one with 100% recycled plastic bottles, and metal sheets for the core. We opted for a triangular case that collapses into a flat shape when shipping or carried empty.

We did the same with our very special POS materials, all of which save a lot of space in shipping and thus significantly reduce the environmental impact.

With the trend for eco materials/sustainability in product development gaining momentum, what puts ECO in a category of its own?

ECO is in a category of its own for one simple reason - it is the only 95% recycled product in the market. This means that when you are holding an ECO frame, its impact on new resources is limited to 5% of a regular frame!

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BRAND PROFILE

Explain the tree planting programme you have developed.

The “One Frame One Tree” project brings the ECO message and opportunity into the hands of the final consumer - with the purchase of this frame, you will plant a tree. Simple, empowering and very concrete. Thanks to this, so far we have planted almost 1 million trees! In addition to this project, we offer consumers the possibility of re-using their unwanted frames by sending them to organisations that help people in need around the world. This, at the same time, reduces the impact on the environment of old frames being thrown out.

This is a tangible, substantial point of difference with any other product out there. In a world where “greenwashing” (making unsubstantiated claims about a product’s environmental features) is the norm, we decided at our own cost to obtain certification from UL Environment, the leading agency in the sector. In addition, thanks to the “One Frame One Tree” initiative, so far we have planted almost 1 million trees, the impact of which I think speaks to itself!

We opted to reduce our margins and offer a democratic pricing in order to allow a wider audience to access such a product, not necessarily limited to the hardcore environmentalists, and make the biggest possible impact.

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Comment on the new campaign for 2013.

The new campaign was shot in Stockholm, where our design office is based, at the zoo with wild animals. I think the images communicate quite clearly that it was a lot of fun to shoot as a lot of unexpected things happened - a parrot trying to snatch the frame off the model and a monkey pulling the model’s hair! It conveys the ECO 2.0 identity - spontaneous and fun, yet with a conscious approach to style and life in general.

What is your general perception of the European markets at this time? Is ECO your lead label in Europe and where are you growing your distribution.

We all know the economic situation and the heavy competition we are facing we believe the success of ECO lies in the radical new approach it brings, without demanding any compromise. It’s the opportunity for the optician and the final consumer to communicate they care. Doing good can be good business!

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Let’s face it!

Facce da MIDO!

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Are you featured in 20/20 EUROPE’s Let’s Face It! Campaign?

20/20 Europe – in collaboration with MIDO and Mazzucchelli – is delighted to present a series of images from the MIDO photo shoot, where visitors were invited by us to have their pictures taken wearing much loved frames and sensational sunglasses…the results have been spectacular, featuring new and old friends who have entertained us with their style, beauty, smiles and humour…

We invite you to enjoy a taste of the best of these pictures – you will see eyewear in all shapes and sizes, from cool aviators to leopard print sunnies, flexible frames to fluo colours, and mini circular shapes to trendy oversized designs - modelled by our readers, for our readers….!

Look at the other pictures on www.facebook.com/2020europe!

THANK YOU TO ALL OUR FEATURED FRIENDS! YOU LOOK FANTASTIC!

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Let’s face it!

Facce da MIDO!

facce da mido

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facce da mido

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TRENDS FEATURE

Super style for

little ones

20/20 Europe took a look at the children’s glasses and sunglasses collections in 2013 and discovered cute and cool treats for the younger eyewear aficionado.

These are frames that are fun, super fashion oriented and packed with comfort and made-to-last features that mums and dads will love too!

i

t’s time for mums and dads to say goodbye to worries over kids in glasses.

Today, frames and sunglasses are part and parcel of the very cool world of childrenswear. Choice in the children’s collections has become much wider, and more similar to the adult lines where there are collections to suit many different tastes and preferences. From super chic to mainstream, we spotted some key trends that have caught on in the last few months.

Trends to watch in 2013 For shape, the adult classics, from easy-to-wear rectangles to fashionable 60s inspired rounds, are all featured for children, while whimsical optical designs, such as the unique shapes at ic! berlin express a modern and playful mood for girls and boys.

Colours have been bright and will keep going in that vein. Bold, blocked colour and neons, pastels and transparents, sweet detailed florals, and more and more variation in pattern and texture will be seen in the seasons ahead. For opticals, the retro chic and vintage direction is an ongoing theme, with silky soft acetate being sought after for its mini-me fashion look. In sunwear, oversized has been a much-enjoyed trend by youngsters, as long as the fit is not so big that frames fly off! Cool aviators, wayfarer-look designs and all frames with retro flair and finesse are real favourites, and there is a growing interest in quirky round shapes, 1950s glam cat eyes and all 60s and 70s revival designs. More and more collections are including higher quality lenses in sunglasses for children, with polarised lenses being much more easy to find in this segment. For infants and toddlers, frame designs – both optical and sun - remain firmly focused on flexibility, durability and safety although there is a growing awareness that these frames should also offer a flattering look for first-time wearers and beautiful colour choices beyond solely traditional pale pink and blue.

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LILLEBI Gorgeous frames for little princesses! From tiny tot to schoolgirl, the new Lillebi frames in stylish shapes and trendy colours can’t fail to delight.

Just like a grown-up frame, delicate flowery ornamentation decorates the temples, while a demure front flatters the child’s features. Lillebi frames are produce by IVKO. www.ivko.de

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TRENDS FEATURE

KENZO KIDS Designed for children of 7 to 12 years, the KENZO line for children includes 10 optical models for girls, and four for boys. Showing the passion and creativity of the KENZO designers Humberto Leon and Carol Lim, the collection features a wide variety of references and an overall bohemian spirit. www.kenzo.com

CENTRO STYLE SpA An Italian specialist in children’s frames, Centro Style has created Active Frames, a line that concentrates on the details required by younger wearers for comfort and visual well-being. In 3 age groups, the line includes Active Soft frames for 0-3, produced in a single piece, and conforming to European regulations EN 71-3 and EN 71-9. For 2 to 8 years, the line offers Active Spring designs that have a special flexible hinge and offer a good hold on the face. Active Sport, for older children concentrates on designs that are strong, flexible and comfortable to wear. www.centrostyle.it CATIMINI, just for boys!

Matt and gloss finish acetates with lacquered temples are offered in the Catimini line for boys. The frames feature OBE flex temples and are aimed at the 6 to 8 year old boy. Each model is available in three colours. From OPAL France. www.opal.fr

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TRENDS RENDS S FEA FEATURE ATU TUR REE

BENETTON KIDS Available since May, Benetton Kids has created a sun collection featuring polarised lenses, as a preview of its summer 2013 collection. Included are three sun models for very dynamic children, mounting the super-performance polarized lenses, providing more comfort and safety for the children’s eyes, and fashionable and flash mirror lenses. The shapes are influenced by the most trendy and popular models in the adult fashion world.

All styles are made with light and resistant materials, and are thought to be the most suitable and comfortable accessory during lively activities in the summer holidays. www.allison.it

ZOOBUG Zoobug has launched its Spring/Summer 2013 campaign, featuring the key styles from its optical and sunglasses collections. A campaign to welcome the sunshine for the new season, the images take the theme of the bright neon colours and playful mood of Zoobug’s new vibrant designs. Created by photographer Lesley Edith, Zoobug has now launched the campaign on the website where the full range of products are also on view.

Zoobug’s Spring/Summer sunglasses collection combines bright colours, pastels and trendy interpretations of classic sunglass shapes including rounds, wayfarer inspired designs, and mini aviators. The frames are fitted with high quality polarised UV400 lenses and created in acetate and high grade stainless steel. www.zoobug.com

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no adverts, just buy our glasses

TRENDS FEATURE

IC! BERLIN Designed by children for children, the latest collection by ic! berlin for the younger age group is creative and exciting, with unique shapes and cool designs that are also wearable. According to the company, the children who helped create the collection had a great understanding for the design process and the need to make the frames wearable and not so complicated that they would be impossible to produce. According to ic! berlin, their expectations for the collection were exceeded with their team of young budding designers in the making! www.ic-berlin.de

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‚Anna lives next door to Felix and Anna.

She is the youngest member of the „Stavanger Strasse Kids Gang“. I can see her working as a model for fashion for a few years before starting at University in Bristol. She might marry a guy from London, have three kids and a house in Soho. Maybe, maybe not.‘ R.A.

‘nalah’ worn by Anna - Model

international eye fashion 27

TRENDS RENDS S FEA FEATURE ATU TUR REE

HELLO KITTY FOR KIDS A punchy new concept to enjoy the Spring/Summer season, Hello Kitty proposes acid colours, new shapes, and colourful detailing. Designed for 3 to 7 years, the line includes models with flexible hinges, each one available in 3 colours. From OPAL, France. www.opal.fr

J.F.REY KIDS & TEENS French design label J.F. Rey has a wide collection for kids and teens, where colour and design give new variety to children who love fashion. Included are decorative metal and acetate combos, and semi-rimless designs where the special signature decoration is featured on temples.

Shapes are created for all wearers – the line includes circular designs, soft rectangles, and pretty curved ovals. www.jfrey.fr

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KIDOKO/OKO EYEWEAR Ahead of the successful adult models, opticians have noted a strong demand for children’s frames. The founder members of the OKO EYEWEAR Group, Philippe Zeitoun and David Beddok decided to take a gamble in this sector and launched a few years ago the brand KIDOKO, a range of eyewear for kids.

The KIDOKO’ collections are aimed at kids as young as 4, as well as 12 year-old pre-teenagers. The frames are original and unusual, with well-crafted details and not just a miniature version of the adult best sellers. They include revamped lenses, technically adapted to the morphology of children’s faces. www.oko-eyewaer.com

J U N E / J U LY 2 01 3

The children and teenagers eyewear specialist

ARROW CATIMINI DISNEY HELLO KITTY LULU CASTAGNETTE NEW YORK YANK Y EES OXBOW TARTINE & CHOCOLAT TITEUF

international@opal.fr

NEW PRODUCTS

Red Alert

From top: Dolce & Gabbana DG 4191 by Luxottica highlights the stripes trend. A bold shape with eye catching details for women who love fashion; Mia 14 from THEO by Tim Van Steenbergen: a pilot shape in gleaming acetate. A collection featuring 17 colour combinations applied to 6 different models.

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NEW PRODUCTS

Bright punchy colours are the choice of the season, and red is a great fashion statement that is versatile and easy to wear for many complexions‌.

From top: Wayfarer style ZB in Fluo Pink by ZOOBUG, a bestselling style by the UK label with highquality UV protection and fashion flair for children; Annie J is an example of the optical styles by FEB 31st,, a trendy independent Italian label specialising in wood. This woman’s style has a pretty curved shape reminiscent of a cats eye; model By13203RA from ByWP frames, created by Wolfgang Proksch, are made of wafer-thin stainless steel or beta titanium sheet for lightness and chic style J U N E / J U LY 2 01 3

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NEW PRODUCTS

Every day elegance

From top: Model LFAM081C74 from Lulu Castagnette by Opal, a range that picks up details from the ready-to-wear collection. The model comes in a trendy classic tortoise; model Clint from the MyMuse bio-acetate collection from OKO Eyewear Group

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J U N E / J U LY 2 01 3

NEW PRODUCTS

Frames are becoming more and more stylish in every way. New detailing, a growing interest in the finest quality materials and vivid colour proposals are available across the eyewear and sunglasses segments, in the top blockbuster fashion collections through to the smaller independent creative ranges. Take your pick of the looks of the moment!

From top: Model 3112 features soft organic curves in acetate; from the Natural Instinct Collection by OGI Eyewear; JF2523 from J F Rey’s Lace collection for women

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international eye fashion 33

NEW PRODUCTS

From top: Wise Guy by Oliver Goldsmith in Silver, featuring glass lenses by Barberini and the original OG buttons on the temple tips; 3.1 Phillip Lim’s Belinda in Black Marl, an exotic styled acetate – produced

by MODO; Titan Dynamics Full Rim by Silhouette, a trendy round shape combines with the Austrian company’s technical know how for lightness and streamlined design

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J U N E / J U LY 2 01 3

NEW PRODUCTS

J U N E / J U LY 2 01 3

international eye fashion 35

NEW PRODUCTS

Chic sunnies

From top: Safira by Vera Wang from Kenmark Optical is one of the showpieces in this collection, featuring elegant shapes and detailing such as lace; Solar Salute by Paul Frank from BAUM Vision, a no-nonsense metal frame with acetate detail

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J U N E / J U LY 2 01 3

NEW PRODUCTS

Don’t miss an opportunity to add to your sunglass wardrobe. These days, one pair of sunglasses is simply not enough! Find oversized trends, retro influences, pretty pastels and many more directions in the sunwear collections 2013…

From top: Nespolo by EPOS, wood look for those who love a special design; one of the new flat top sunglasses, Carrera 5003 by Sàfilo features a patterned front and matching blocked colour arms

J U N E / J U LY 2 01 3

international eye fashion 37

NEW PRODUCTS

From top: The Sun ICON (8130) by Silhouette, sunglasses designed for ultra lightweight comfort: the latest concept in the Titan Minimal Art range from the Austrian eyewear specialist; the transparent trend continues, this style in two-tone pastels is Madam 2 by Face Ă Face; Vuarnet VL1306 highlights the confidence of the aviator shape in white acetate

38 20/20 Europe

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NEW PRODUCTS

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international eye fashion 39

N EW S

We have the pleasure to present the decision recently issued by the Community Trademark Office (“OHIM”) in the legal proceeding started by REVERT against WENZHOU KELI OPTICS GLASSES CO LTD, owner of the brand “POLARONE”.

REVERT claimed that the Chinese competitor, using the very similar mark “POLARONE”, is causing a risk of confusion for the public and is trying to unduly exploit the reputation of POLAR® products. REVERT submitted also evidence showing that the only intention of the Chinese company was to compete unfairly by copying in a systematic way all distinctive sign and products of our company.

OHIM upheld REVERT’s allegations, finding that the mark POLAR® enjoys distinctive character and that the use of the mark POLARONE, which shares the same structure and most distinctive elements, is causing a risk of confusion for the public.

For these reasons, the mark POLARONE has been declared invalid.

In the light of the above important decision, Revert is ready to start any legal action necessary to stop the use of the mark POLARONE, in Italy and abroad. Any attempt of imitation of the POLAR® mark will be immediately stopped.

CAC AND PIU BY OKO BY OKO PARIS OPTICAL COLLECTIONS IN THE COLORS OF LIFE! What makes the difference between the designer frames OKO by OKO Paris and the other designer frames? Answer: everything! An innovative look, designs always more crazy, color combinations always more delirious, unusual details which are often authentic technical feats, the joy of living which gets free of it…

The proof with CAC and PIU, two collections signed OKO by OKO Paris which do break new ground smoothly and deeply around the acetate material, in premium version “Hand Made in Italy” and 100% Mazzucchelli acetate. The acetate PIU optical collection develops colored and slightly acid accents in its classical line and play the offbeat tones in its “gum-acetate” line. Pure design and fun colors perfectly mix with the gum effect, a very innovative material which covers the frame and confers suppleness and softness inimitable to the touch. The enjoyment on the face is like no other. A lot of character, and lots of style!

What distinguishes the CAC collection, is in the way the acetate has been worked, which reveals deeply in the composition of the three acetate layers associated to the side-pieces with enveloping metal hinges and acetate ear-stems matching the front face. Acetate plates are chosen by David Beddok in person! Two designer collections truly elegant and very distinctive. The OKO touch!

OKO by OKO Paris, a brand you must keep an eye on! www.oko-eyewear.com 40 20/20 Europe

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N EW S

CV084.02

THE CHARM OF THE ORIENT SEDUCES THE WEST The Orient has always brought forth mysterious and timeless charm, capable of conquering with its colors, its scents, and its atmosphere. COCO SONG, the eyewear brand by Area 98, is inspired by this exotic and enchanting world to create eyewear frames where precious materials combine with elegant shapes, in a collection that makes you dream of distant lands.

At Mido 2013, Coco Song wants to astonish: there are ten new models inspired by the origins of this brand. Silks, feathers and flowers are inserted into layers of frames in acetate by the hands of skilled artisans using techniques of the past that can surprise even now. The large, elegant and sophisticated shapes with “fifties” inspired retro look are embellished with semi-precious stones. Gems that recall the colors of the Orient, such as jade, turquoise, garnet and the eye of the tiger stand out on these frames with their precious cabochon cut.

And in order to complete the women’s collection, the Take Me, Storm Shelter and Over Again collections – the three best sellers of the past seasons – are now offered in two new colors.

CV079.04

GLORYFY NEW LIFESTYLE COLLECTION The Austrian eyewear company Gloryfy has recently launched the Lifestyle Collection, the new and exclusive sunglasses range based on the gloryfy unbreakable patented technology. The new Lifestyle models are made combining gloryfy G-Flex® and gloryfy I-Flex®, the highly elastic patented material for frames and lenses that offers high performance in slim and casual fashionable shapes. This innovative collection combines modern-looking sunglasses with the functional characteristics of the unbreakable gloryfy tradition: sporting inspiration with fashion and glamour appeal – the perfect ingredients for these exclusive sunglasses that provide maximum UV protection for the eyes. The Lifestyle Collection also includes signature models personalised by some of the most important Gloryfy Heroes such as the Gi2 Dejavu by Vittorio Brumotti, the world trial bike champion and international sports personality.

Also Susie Wolff – a former Scottish DTM racing star and current Formula1 test driver – and Timo Scheider – the German DTM champion – have signature models within the new gloryfy unbreakable Gi collection – the Gi4 Sunrise and Gi5 Ikarus – to ensure glamorous style and maximum unbreakable protection on and off the racing circuits.

NEW ADDITIONS TO THE “MOMMY AND ME AND DADDY AND I” COLLECTION Ogi Eyewear is excited to debut 5 all new styles to enhance the “Mommy and Me, Daddy and I” Collection, solidifying Ogi Kids as a leader in the children’s eyewear segment. By creating fun frames that bridge the gap between playful and practical, Ogi injects a spirited liveliness into each kid’s style. With the “Mommy and Me and Daddy and I” Collection, Ogi creates fashionable frames for kids that emulate the sophisticated, yet exciting eyewear their parents wear. Each style is available in a variety of bright colors carefully picked to exemplify the playful nature of the collection and to individually express each child’s unique personality. Ogi consistently redefines children’s eyewear by developing styles that are in sync with the latest fashion movements for tomorrow’s influential trendsetters.

Philosophy: “Recognizing that the children of today are the fashion enthusiasts of tomorrow, Ogi’s “Mommy and Me, Daddy and I” Collection looks to give them a head start. Children can often be the pickiest of consumers, and Ogi Kids allows each child the chance to emulate the fashion of the most important people in their lives – their parents. Offering a wide variety of charismatic styles, Ogi Kids allows each child to find an exciting look to express their own individuality.” Karly Anderson, Marketing and Design Ogi Kids frames include a black and blue clamshell hardcase with a lime crushed velour lining & lime cleaning cloth.

Marketing: Ogi Kids counter cards and large window banners are available. www.ogieyewear.com

J U N E / J U LY 2 01 3

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VIEW FROM THE US

Kids

and their Glasses

T

he good news for children’s eyewear is not just the multitude of wonderful grownup eyeglass styles and the amazing array of fun colors and color combinations, which kids love. That‘s great, but what’s fantastic is the growing interest in the end consumer — the child — as witnessed by the number of books and related programs targeting the concerns of young eyeglass wearers. I know of four such books that have made their debut in the past year. The message in all of these books is that wearing glasses is cool — from choosing the perfect pair to the enthusiastic responses from their envious (non-eyeglass wearing) friends.

From the positive responses we hear at 20/20 when we are working on our kids’ photo shoots, the message is getting out there. One of our most enthusiastic responses ever was from a five-year-old, who loves glasses so much she asked her mother if she could have bad eye sight so she could wear glasses. Although we certainly don’t encourage this request, we are thrilled that she appreciates eyewear as an essential wardrobe accessory — to the point where she asked for three pairs for Christmas and a red and white frame with hearts for Valentine’s Day. One of the mothers at a recent shoot told me how impressed she was with the eyewear. She seemed surprised. We are not. Manufacturers and eyewear designers are doing a terrific job creating kids’ eyewear that offers a perfect blend of grown-up styling (especially all those clubmasters and cateyes), kid-friendly colors and details, and parent-friendly functional features-eyewear that kids and their parents love.

Gloria Nicola, 20/20 USA, Senior Features Editor

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JUNE/JULY 2013

ADLENS ANNOUNCES JOINT VENTURE CONTINUING EDUCATION: SERIES CONTINUES INNOVATIONS IN 2013

JUNE/JULY 2013

EUROPEAN LENSES +

TECHNOLOGY

ADLENS ANNOUNCES JOINT VENTURE CONTINUING EDUCATION: SERIES CONTINUES INNOVATIONS IN 2013

June/July 2013

Front cover image: Adlens – Foto di Luca Cepparo

46 48 52

INTERVIEW Adlens presents ‘a different way to see the world’

CONTINUING EDUCATION Understanding and working with toric RGP lenses

By Christopher Miller, ABOC, NCLEC

INNOVATIONS New products and innovations

A

wide selection of interesting innovations are appearing in the lenses and technology arena again, offering new opportunity to optical retailers across Europe. First off in our editorials for June is news on the ADLENS joint venture with Mondottica, announced in March at MIDO. ADLENS produces variable focus eyewear, with 90% of the market share at a global level.

We also draw your attention to the many new products that were launched in the Spring in Milan, including Safilens’ Fusion 1 day and PPG’s UK launch of Tribrid lenses. Our CE article is an interesting and very useful discussion on working with Toric RGP lenses. Finally, may we take this opportunity to wish you a great summer and we will look forward to catching up soon in Paris!

Clodagh Norton, EDITOR

June/July • 2013

E u r o p e a n L e n s e s a n d Te c h n o l o g y

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Interview

ADLENS® presents “A Different Way To See The World”

P

lease comment on the new joint venture with Mondottica.

We officially announced our joint venture with Mondottica at MIDO in March. Signed in October 2012 and already effective in January of this year, this agreement has lead to the creation of Adlens® Europe, a strategic partnership that will facilitate the sale of Adlens® existing products in the European marketplace.

Mike Ferrara CEO & Executive Chairman, ADLENS

On its debut at MIDO 2013, Adlens® announced a new joint venture with global eyewear distributor Mondottica.

European Lenses andTechnology spoke with Mike Ferrara, CEO & Executive Chairman, about expansion and recent events this Spring in Europe and the USA. 46

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Adlens® is the global leader in variable focus eyewear today?

We have 200,000 consumers wearing our products, so we have a 90% share of the market at a global level. We now have three variable focus products: Emergensee™, Hemisphere ® and the John Lennon™ Collection.

Based on Alvarez lens technology, Emergensee™ is a brand of variable focus glasses, designed for use as a temporary spare pair, instantly customisable for whoever is in need.

These glasses are the ideal solution for managing fluctuating vision after eye surgery as each lens can be adjusted to suit the patient’s needs. They are also ideal for those who have lost or broken their glasses and need a spare pair to be able to see. These glasses go from -6D to +3D dioptres and they are continuously adjustable for near, intermediate and distance tasks.

So you have three different variable focus products?

Yes, as well as Emergensee™, we have created a range called Hemisphere®, available in both optical and sunglasses.

This is the world’s first complete range of variable focus prescription eyewear. Its Fluid-Injection lens technology

June/July • 2013

Interview

provides instant vision correction and immediate dispensing opportunities.

Our third brand, also based on Fluid-Technology, is The John Lennon™ Collection. At MIDO we launched a new campaign for this range, featuring people of all ages wearing the glasses. For this range we have combined our state-of-the-art technology with the legendary style of the iconic musician, John Lennon™.

We are proud to have created a campaign featuring former actress and model, Benedetta Barzinim, who attended the launch party that we enjoyed during MIDO. Have you already rolled out these products across Europe?

In the UK, the product is just becoming known. For Europe we are delighted to now be working with Mondottica. Mondottica legitimises, by their well-known presence in the market with their brands and exceptional sales force, acceptance within the optical channels for our new products.

At Vision Expo East this year, we were sponsoring the VM Global Leadership Summit, a prestigious event organised by Vision Monday.

Please comment on Adlens®’ charitable commitments.

Adlens® is a commercial business with a social commitment. For every pair of Fluid-Injection glasses purchased the company donates a pair to someone in the developing world as part of its Buy One Give One programme. Distribution of the glasses is administered by Vision for a Nation, a charitable foundation running an innovative programme to provide universal access to eyeglasses, one nation at a time, starting with Rwanda. When we first spoke with Yoko Ono about the idea for a John Lennon™ collection, this was something that she was very attracted by.

This programme was started by the founder of Adlens®, James Chen, a Hong Kong business man and philanthropist, and has become a core element of our mission as a company.

I understand Adlens® was nominated in the prestigious Edison Awards.

That is correct. Our John Lennon™ Collection received a nomination for this prestigious award, as did Emergensee™. According to the Edison committee, the collection perfectly satisfied the key criteria: Concept,Value, Delivery and Impact. www.adlens.com

June/July • 2013

E u r o p e a n L e n s e s a n d Te c h n o l o g y

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Continuing Education

Understanding and Working With Toric RGP Lenses

By Christopher Miller, ABOC, NCLEC

sphere and cylinder powers for powers above ± 4.50 power.

Things can get tricky when designing for a monocular fit or when over-refracting so write calculations down a step at a time and always double check your work before ordering.

In the following examples, for simplicity, we’ll use a 9.2 mm diameter for all lens designs. However, as you know in the real world we must carefully consider the size of the cornea, previous lens size if any, fissure opening, lid attachment, etc., and adjust accordingly the diameter, sagittal depth or base curve (BC) when needed.

Learning Objectives: Upon completion of this program the participant should be able to: 1. Understand the features and differences of the three standard RGP toric lens designs.

2. Know when to use each design.

3. Learn how to use a radiuscope and lensometer to identify each design.

R

GP toric lenses are indicated for high amounts of prescription astigmatism, high corneal toricity or when a smaller diameter or other parameter is needed. They are not readily available in a soft lens design such as a steeper or flatter base curve.

However, identifying when to use each of the different RGP toric designs can be difficult, especially for the new contact lens fitter. This course will clarify the different lens designs, suggest when a particular design is indicated, list the order of frequency of usage and ways to identify each type of lens.

DESIGNING AND ORDERING LENSES Remember to always have the prescription in minus cylinder form and to correct for vertex distances for both

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EVALUATION STEPS 1. Review the prescription. Put in minus cylinder form and correct for vertex in both meridians.

2. Review the keratometer (K) readings.

3. Compare the cylinder power of the prescription and the corneal toricity from the keratometer readings.

Is there less than 3.00D of corneal toricity? If less than 3.00D, can a spherical design lens work?

When over 3.00D corneal toricity, determine the location; is it on the cornea or is it residual? You will know it is on the cornea if the value of the keratometer readings is close to being equal to the prescription cylinder correction.

Subtract K from the prescription cylinder. If the cylinder correction on the prescription is equal to the difference in the K readings, it then follows that the base curves, which are on the concave or backside of the lens, will need two curves to match the shape of the cornea. If the cornea is

June/July • 2013

Continuing Education

7. If the cornea cylinder exceeds 3.00D, consider a bitorc design.

8. Use this chart as a guide for selecting the first base curve to try. Analyze lens movement, centration and fluorescein patterns to determine the need for a different fitting lens.

EXAMPLE Prescription:

spherical or only has a small amount of toricity, then it is considered residual astigmatism, and the correction (two curves) will be placed on the front of the lens.

We will begin by looking at spherical/single cut designs.

This is the lens designed and dispensed the most, followed by the three different toric designs in the order of frequency of usage.

BASIC RGP DESIGNS IN THE ORDER OF FREQUENCY OF USAGE Sphere/single cut: The spherical or single cut lens design is for spherical and sphero-cylinder prescriptions with up to 3.00D of corneal toricity. This contact lens design has only a spherical power and one base curve. The lens is typically designed steeper than the flattest corneal curve to create enough of a tear lens layer to correct up to 3.00D of prescription cylinder power. Request a chart from your lab that shows the BC and diameter to order as the sagittal depth changes with each diameter (see sample chart). Fitters certainly become familiar with these over time, making designing lenses an easy task.

Directions: 1. Determine the amount of corneal cylinder by finding the difference between both K readings.

2. Find the flattest K reading in the left hand column.

3. Follow across the horizontal column to the corneal cylinder listed at the top of the chart.

4. Base curve to use is listed in the column where the two intersect.

5. For final lens power, add minus 0.25D sphere power for every 0.25D the base curve is steepened from the flattest K. 6. Use the base curve listed.

OD -2.50 sph OS -2.25-1.00x180 K readings: OD 44.25/44.50 OS 44.25/45.25 Lens design considerations (from Fig. 1): OD Fit 9.2 Dia. +0.25 flatter than flattest K OS Fit 9.2 Dia. -0.25 steeper than flattest K Lenses ordered: OD 44.00, 9.2, -2.25D sphere OS 44.50, 9.2, -2.50D sphere BITORIC LENSES Bitoric: Use this lens design when there is over 3.00D of prescription cylinder and most if not all of it is from corneal toricity. Bitorics aren’t hard to design when you think of them as two spherical designs on one lens; +0.25 flatter for the flatter K and +0.75 flatter for the steeper K. EXAMPLE (RIGHT LENS ONLY) Prescription: OD -3.50 -4.50 x180 K Readings: OD 43.00x180/47.50@090 4.50 D Corneal Toricity Vertexed power @12 mm: -3.50/-8.00 = -3.50/-7.25 Lens ordered: OD -3.25/42.75 -6.50/46.75 9.2 dia. Blue Front Toric: This lens design is used when there is over 1.25D of prescription cylinder correction with a spherical or near spherical cornea. This lens is ordered with a cylinder power and axis. To prevent the lens from rotating, the lens is ordered with a prism base down to act as weighted ballast or stabilizer. A prism of usually 1.5Δ base down will keep the lens from rotating. The lens is also dotted at 6 o’clock for diagnostic purposes when

TIP: In your notes and when ordering from the lab, it’s a good idea to write the base curve of the lens in diopters rather than in millimeters to quickly compare how the lens’ base curve relates to the keratometer reading for quick and easy troubleshooting a tight/loose fit or power adjustment.

June/July • 2013

TIP: With the prescription in minus cylinder form: The flatter K will always be at or near the 180 axis for both the prescription and the K readings for “With the Rule Astigmastism”. The opposite is true for “Against the Rule Astigmatism”, i.e., at or near 090.

EXAMPLE With the Rule (WTR) = 2.50-4.50x180 K’s 43.50x180/46.00x090 Against the Rule (ATR) = -2.50-4.50x095 K’s 46.00x005/43.50x095

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dispensing and for evaluations at later visits. The lab will do the dotting of the lens and should be verified when received from the lab. Do this before dispensing. Use the lensometer positioning the reticle hairline at 90 degrees and move the center of the target to the point 1.5Δ base down. Confirm the prescription. Again, confirm that the dot is at 6 o’clock when on the patient.Wait approximately 15 minutes for the lens to settle and the tear layer to stabilize. Remember, left-add, right-subtract (LARS) since this lens should be analyzed similar to a soft lens. If the dot isn’t at 6 o’clock it needs to be re-ordered with corrected cylinder axis or with more prism ballast, or a steeper/ tighter fit if it rotates too much with-the-blink.

EXAMPLE Prescription: OD -2.50-2.50x180 K Readings: OD 44.00/44.00X090 Lens design considerations: Order the prescription sphere, cylinder power and axis from the doctor’s prescription. Include with 1.5Δ ballast and dot @ 6 o’clock.

Lens ordered: OD 44.00BC, 9.2 dia., -2.50 -2.50 x 180, 1.5Δ prism ballast, dot @6:00 Blue Back Toric: This lens design is rarer than the others and is used when there is a highly toric cornea (3.00D or more) with a spherical correction.

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EXAMPLE Prescription: OD +4.50 K Readings: OD 41.50/46.50 @ 090 Lens design considerations: Fit to the corneal curves (on K) and order spherical power from the prescription considering any vertex change effects.

Power vertex corrected: +4.50 at 12 mm = +4.75 at 0 mm vertex Lens ordered: OD 41.50/46.50 9.2 +4.75 Blue OVER-REFRACTIONS AND FITTING CHANGES Once the patient has their initial lenses and has been wearing them for the initial week, an evaluation of vision and fit is required. Changing a power or the fit of a toric lens isn’t difficult, as long as you keep things straight in your mind what it is you are correcting and why. We’ll use the example for a bitoric from above to simplify things.

EXAMPLE 1 The lens need is strong by 0.50D. First Lens: Bitoric, -3.25/42.75 -6.50/46.75 9.2 dia. Blue • Over-refraction, +0.50 sphere • Add the power to both meridians using the same previous curves.

Remake Order: -2.75/42.75 -6.00/46.75 9.2 dia. Blue

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Continuing Education

TIP: Order all lenses Green for the right lens and Blue for the left explaining to the patient the easily remembered key of the R in gReen stands for right and L in bLue stands for left. You can also have any front toric lenses dotted at 3:00 and 9:00.

EXAMPLE 2 The bitoric lens looks too loose so it needs to be steepened to “tighten” its fit. If -0.50D steeper works to reduce excessive movement and the power was excellent, we’ll want the same corrective power as before.Therefore, we will need to compensate for the change in the tear lens to keep the same power. Keep in mind the rule Steeper Add Minus (SAM) and Flatter Add Plus (FAP). Look closely and notice that we have to change both curves and compensate for the tear lens for both curves.

First Lens: Bitoric -3.25/42.75 -6.50/46.75 9.2 dia. Blue • Fit -0.50D steeper to tighten the fit.

Remake Order: -3.75/43.25 -7.00/47.50 9.2 Blue EXAMPLE 3 Using the lens from the first example let’s say that we need to both steepen the fit by -0.50 and change the power by +0.50 sphere. Do each step at a time carefully.

First Lens: • -3.25/42.75 -6.50/46.75, 9.2, dia. Blue • *Steepen fit -0.50D • -3.75/43.25 -7.00/47.50 9.2 Blue (Steepening the fit adds +0.50D to the tear lens so change the lens power by -0.50D, SAM) • Power check shows that an over-refraction of +0.50D is needed also Remake Order: -3.25/43.25 -6.50/47.50, 9.2, Blue EXAMPLE 4 Lens from first example needs a spherical-cylinder overrefraction.

First Lens: -3.25/42.75 -6.50/46.75 9.2 dia. Blue • Over-refraction: -0.50-0.75x180.

• Add the first power to the first set and the second to the second keeping the same base curves for the same fit.

Remake Order: -3.75/42.75 -7.25/46.75 9.2 Blue For other types of toric lenses the process is similar, keeping in mind that these lenses are rarely seen unless you work in a practice that specializes in contact lenses. If the over-

refraction is a cylinder at an axis other than the original, this creates a resultant cylinder problem. There is a good tool at opticampus.com for resolving two cylinders at different axes.

IDENTIFYING TORIC LENSES When a new patient visits and wears RGP contacts, verify if they are toric. Using a lensometer, check the power.Then with a radiuscope check curvature.

Power: Is it spherical or cylindrical (two powers) using a lensometer? Don’t worry about axis alignment unless the lens is dotted. This could indicate that the lens is a right lens unless the lens is ballasted, and the dot is at 6 o’clock when it’s on the patient.

Curvature: Radiuscope readings would show two distinctly different curves. Make sure that the lines are sharp. If the lens is toric the values for the two curves will be distinct. If there are two values but blurred and indistinct, the lens is most likely warped and not toric.

Confirm the location of the toricity on the lens. Be aware that the radiuscope only reads the back curvature of the lens (base curve) and the lensometer will tell you whether there are two powers.

Sphere/Single cut = Spherical Power/1 Curve Bitoric = 2 Powers/2 Curves Front Toric = 2 Powers/1 Curve.

Back Toric = 1 Power/2 Curves For front toric lenses, the lens may or may not have a dot on it as they come off when polishing or after a year or two from daily cleaning. You must know the cylinder axis from the prescription to verify and re-dot the lens. This is very tricky without a lens holder of some sort. Fortunately, these lenses are rare but the author has had to verify and do this several times over the years, and the sense of accomplishment when you have done your first one will be one of the signs that you have reached an advanced stage of fitting expertise.

CONCLUSION A clear understanding of the different RGP lens designs and a close evaluation of both the prescription and keratomer readings will help to quickly identify which lens design to use for each situation. Careful changes to the lenses from over-refractions and curve changes will help confirm a growing expertise.

June/July • 2013

E u r o p e a n L e n s e s a n d Te c h n o l o g y

51

EUROPEAN LENSES & TECHNOLOGY

Innovations

Lenses & technology 1. ESCHENBACH mobiluxLED Eschenbach Optik is extending the best-selling mobiluxLED range with the addition of another universal illuminated magnifier for use at home and on the move: this practical companion featuring a circular 58 mm lens and 6x magnification, continues the tradition of the range with its extremely robust light-weight lens, as well as intelligent LED technology and low power consumption. mobiluxLED is truly impressive, according to the company, in terms of its exceptional magnification power, comfortable operation and outstanding illumination - and with over a million of these magnifiers having been sold, makes everyday life a great deal easier for many people. The new model provides 6x magnification (24 dioptres) and is the ideal addition to the mobiluxLED range. Whether you‘re reading small print on packaging, looking at train timetables or having a quick glance of the menu, this illuminated magnifier is simple to use, comfortable to hold and the energy-saving SMD LEDs can be switched on in poor light conditions to provide constant, optimum illumination - even when the batteries are getting low. The cera-tec® hard coating, developed in collaboration with the Fraunhofer-Insitut, will reliably protect the aspheric lens from scratches for many years to come. In addition, individually attachable yellow and orange filters provide the user with a choice of three different light colours: ideal for people who often find bluish light to be glaringly bright. www.eschenbach-optik.com

2. SAFILENS Fusion 1 day Safilens, the Italian contact lens maker has participated at the 2013 BCLA Clinical Conference & Exhibition which took place in Manchester from 6th to 9th June.

The third international appointment of the year for the company - after Opti Munich and Mido - the BCLA represents a really prestigious exhibition for the evolving contact lens field, offering a highly-respected scientific programme. The professional and educational environment of the BCLA will offer Safilens the opportunity to support the recent UK launch of Fusion 1day contact lens but also to increase eye care professionals’ awareness about its patented Fusion Technology.

Officially launched in the European marketplace during Opti Munich, this cutting edge technology is the answer to contact lens induced discomfort and drop out. Fusion Technology consists in the incorporation of a copolymer made from the two natural polymers most used in the treatment of the Dry Eye syndrome: tamarind-seed polysaccharides (TSP) and hyaluronic acid (HA). As shown by physical-chemical tests, this synergy is able to boost the well-known properties of TSP and HA in their task of hydrating, lubricating and protecting the surface of the eye from mechanical stress caused by contact lenses and thus facilitate the re-growth of epithelial microvilli.

Fusion Technology enhances wearer comfort through normalising the natural tear film and works in harmony with the eye to continuously release a natural tear film substitute and active minerals, from the lens matrix into the pre and post tear film, under natural replenishment.

Fusion 1day is the first bio comfort daily disposable contact lens based on the innovative Fusion Technology and is available in the UK through No 7 Contact Lenses. Safilens’ attendance at the BCLA will be the occasion to highlight and give visibility to the synergy with its new UK exclusive distributor. www.no7contactlens.com

52

E u r o p e a n L e n s e s a n d Te c h n o l o g y

June/July • 2013

Innovations

3. Optrafair London 2014 The FMO has announced that the Optrafair London exhibition which will take place at Olympia from 11-13 April 2014.

Due to high levels of interest the original designated hall space was allocated very quickly.

However, with the cooperation of Olympia management, the show has now been allotted a larger hall, of 9,000m², which should accommodate all of those who wish to exhibit in this central London location. www.optrafair.co.uk

4. PPG UK launch of TRIBRID lenses PPG Industries (NYSE:PPG), Norville, Seiko and Shamir announced the UK launch of TRIBRID(TM) lenses during a news conference at Optrafair 2013. To introduce the new Tribrid lens technology to the UK editors, executives from all four companies presented their perspectives on this innovative product and what it means for patients and practitioners.

Tribrid lenses were developed by PPG’s optical products business using a hybrid approach merging elements of the chemistry for TRIVEX(R) lens material with traditional high-index lens chemistry.

The result is a lens with refractive index 1.6 that provides the patient with a superior combination of performance benefits, according to Frédéric Lefranc, PPG director of prescription sales, EMEA and Southeast Asia. Suited to patients with higher prescriptions within the +/-3.00 to +/-7.00 diopters range, Tribrid material features optical clarity (Abbe number 41), lightweight comfort (density 1.23 grams per cubic centimeter), thinness (refractive index 1.60), impact resistance (withstands more than 160 times the energy of the U.S. Food and Drug Administration drop ball test) and protection (100 percent protection from ultraviolet radiation [UV]).

“Tribrid material represents the next evolution in lens material technology,” Frédéric Lefranc said.

“It expands upon the foundation of Trivex material that the industry has come to trust – clarity, light weight, strength and UV protection – and it makes those desirable attributes available in a thinner lens to meet the everyday visual needs of patients with higher prescription requirements.”

This achievement is the result of a strong commitment to research and development, he said. www.ppgopticalproducts.com

5. RODENSTOCK Impression® 2 product family with ®

pupil-optimised correction and Multigressiv 2 product family

Through further development of the lens portfolio in the Rodenstock Superior, Rodenstock Excellence and Rodenstock Perfection categories, Rodenstock has perfected the unique “System of Better Vision” and, earlier this year, presented two new product generations: the Impression® 2 product family with pupil-optimised correction and the Multigressiv® 2 product family, which contains the EyeModel, the unique Rodenstock Eye Lens Technology.

Rodenstock has improved Impression® lenses once again.The individual high-tech lenses are now available with pupil-optimised correction. By taking pupil variance into consideration as well, the effect of spherical aberration on vision is offset. The result is sharp vision at all distances and in all light conditions. This is accomplished without any additional effort required for measuring or ordering. Since April 2013, Rodenstock will also offer the EyeModel component, the unique Rodenstock Eye Lens Technology, for all Multigressiv® lenses in the “Rodenstock Excellence” product category.The effective near astigmatism and Listing’s law for far and near vision are taken into account in a combined special formula.This makes it possible to see up to 25% better in the near and intermediate range. Ordering the 2nd generation of Multigressiv lenses will remain easy. www.rodenstock.com

June/July • 2013

E u r o p e a n L e n s e s a n d Te c h n o l o g y

53

Advertisers The June/July 2013 issue is now closed. If you wish to make any amendments for the September 2013 issue, please contact Pierpaola Eraldi at email: p.eraldi@fgeditore.it or fax (+39) 0141 1768900 by 10th September 2013. Any material received after this deadline will automatically be inserted into the next available issue of 20/20 EUROPE.

As a service to its readers, 20/20 EUROPE provides the complete telephone and fax numbers of European manufacturers, importers and distributors (as supplied by these companies). Each listing is in alphabetical order by country code. Whilst every care is taken to ensure that data in this Directory is accurate, the Publishers cannot accept and hereby disclaim any liability to any party for any loss or damage caused by errors or omissions resulting from negligence accident or any other cause.

International Country Code and Telephone Codes Australia

AU

61

Finland

FIN

358

Latvia

LV

371

Serbia e Montenegro SCG

Austria

A

43

France

F

Belgium

B

32

Germany

Bulgaria

BU

359

Canada

33

Lithuania

LI

370

Singapore

SG

65

D

49

Luxembourg

L

352

Slovakia

SK

42

Greece

GR

30

Malta

M

35

Slovenia

SL

386

CA 1514

Hong Kong

HK

852

New Zealand

NZ

61

Spain+Canary Islands E

34

Sweden

S

46

Cyprus

CY

357

Hungary

H

36

Norway

N

47

Switzerland

CH

41

Croatia

HR

385

Iceland

IC

354

Poland

PL

48

The Netherlands

NL

31

Czech Republic

CZ

42

Ireland

IRL

353

Portugal

P

351

Turkey

TR

90

Denmark

DK

45

Italy

I

39

Romania

R

40

Ukraine

UA

38

Estonia

EST

372

JP

81

Russian Federation

RU

7

United Kingdom

UK

44

Japan

381

Advertiser listings Hong Kong Optical Fair

cover 2

Oko Eyewear

40

Safilens

Ic! berlin

27

Opal

29

Silmo

Modo

35

Pramaor

39

Vision Expo West

Revert

40

Ogi Eyewear

3, 11

cover 4 14-15 19

Directory listings AREA98 SRL

ESCHENBACH OPTIK GMBH

Italy

Germany

Tel +39 0432 646 411

Tel +49 911 3600-0

IC! BERLIN BRILLEN GMBH

ADLENS LTD

Fax +39 0432 646 451

Fax +49 911 3600-358

Germany

UNITED KINGDOM

area98@area98.it

mail@eschenbach-optik.de

Tel +49 30 41 71 77-76

Tel +44 1865 980 400

www.area98.it

www.eschenbach-optik.de

Fax +49 30 41 71 77-11

Fax +44 1865 980 420

mail@ic-berlin.de

contact@adlens.com

www.ic-berlin.de

www.adlens.com

HONG KONG OPTICAL FAIR China Tel +852 25 84 43 33

INTERNATIONAL VISION EXPO USA

exhibitions@hktdc.org

www.visionexpowest.com

www.hktdc.com/ex/hkopticalfair/17

54 20/20 Europe

J U N E / J U LY 2 01 3

IVKO GMBK

NL Mondottica Nederlands BV

Germany

Tel: 0031 172 497 449

Tel +49 2656 952620

Fax: 0031 172 501 526

Fax +49 2656 9526299

FR Mondottica France

info@ivko.de

Tel 33 1 45 62 24 94

www.ivko.de

Fax 33 1 45 63 31 25

www.natural-eyewear.com www.maybach-eyewear.com

OPAL

SAFILENS S.r.l.

France

Italy

Tel +33 47 26 98 450

Tel 39 0421 272616

Fax +33 47 26 98 451

Fax 39 0421 770614

info@opal.fr

safilens@safilens.com

www.opal.fr

www.safilens.com

SAFILO

L.G.R. SRL

OGI EYEWEAR

Italy

USA

Tel +39 0643413879

Tel 1 7635921493

POLARIS EYEWEAR

Fax +39 0683605553

Fax 1 7635373933

Sweden

infi@lgr-sunglasses.com

info@ogiframes.com

www.lgr-sunglasses.com

www.ogiframes.com

Tel 39 049 6985111 Tel +46 92175560

Italy

Fax +46 92173400

Tel 390248712569

info@polariseyewear.se

Germany

Italy

Fax +39 049 6985360 www.safilo.com

www.polariseyewear.com

MODO EYEWEAR

Tel 49.8024.9917.40

SILMO - Paris

Italy

Fax 49.8024.9917.44

France

Tel +39 02 4399 8986

Israel

Tel +33 1 43 46 27 60

Fax +39 02 4398 3908

Tel 97.23.960.1997

Fax +33 1 43 46 27 62

Europe@modo.com

Fax 97.23.960.1996

silmo@silmo.fr

www.modo.com첫

New Zealand

www.silmoparis.com

Tel 64.9.532.9201 Fax 64.9.532.9306 Switzerland

ZILLI Eyewear

Tel 41227315519 Fax 41227387204 The Netherlands Tel 31 493 399964 Fax 31 493 322458

France PRAMAOR

Tel +33 4 72 19 21 04

Italy

Fax +33 4 72 19 19 99

Tel +39 0437 660 523 Fax +39 0437 733 115 commerciale@pramaor.com

eyewear@zilli.fr www.zilli.fr

www.pramaor.com OKO EYEWEAR GROUP FRANCE +33 1 45 15 27 27 +33 1 45 15 27 25 oko.eyewear@free.fr MONDOTTICA

www.lescreateursdelunettes.fr

United Kingdom Tel 44 1159 677 912 Fax 44 1159 677 179 sales@mondottica.com www.mondottica.com

J U N E / J U LY 2 01 3

international eye fashion 55

EUROPEAN LENSES +

TECHNOLOGY

European Correspondence Office FGE srl – Fabiano Gruppo Editoriale, Reg. San Giovanni, 40 - 14053 Canelli (AT) - Italy Tel (+39) 0141 1768908 Fax (+39) 0141 1768900 email: 2020europe@fgeditore.it

20/20

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europe

Publishing director/Direttore responsabile Ferdinando Fabiano

EUROPEAN LENSES +

TECHNOLOGY

international eye fashion A Jobson publication June/July 2013

Editorial correspondents: Paul Barfoot, Joan Grady, Kerstin Vosshans, Lorna Hall, Tamsin Kingswell Design & production by FGE srl - Fabiano Gruppo Editoriale Graphics Designer: Silvia Chiarle Operations Manager: Nicole Togni Production Manager: Pierpaola Eraldi Publisher/Redazione FGE srl – Fabiano Gruppo Editoriale, Reg. San Giovanni, 40 - 14053 Canelli (At) - Italy

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