20/20 Europe - March

20/20

in co-edition with

europe international eye fashion

Fabiano Group Srl - Via Cesare Battisti, 19 - 12058 Santo Stefano Belbo (CN) - nr. 2/2011 - Anno XXII - bimestrale

A Jobson publication March 2011

MIDO exclusive: Men’s fashion > 20 Up-and-coming designers > 35

P4 20/20 Europe: Editor’s comment P6 What’s on in Europe P18 In detail: Back to the roots P20 Fashion: Artistic vision P35 Trends: Fresh directions P40 Special: Everything for kids P48 Products section P60 View from the US P65 Vedere International section P73 European Lenses & Technology

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E DITOR’S C OM M E N T

W

elcome to this issue of 20/20 Europe, which comes out especially for Mido.

Profiling the new frames for men, we have paired the styles with the ethnic trend for Spring/Summer and the result is captivating…the strong shapes, contrasts in materials and patterning offer a spectacular statement with a vintage flavour (page 20).

In this issue, we have also reviewed some of the youngest eyewear companies to be found at the Milan exhibition this week (see our Trends feature, Fresh Directions) – these designers offer a variety of collections using the latest materials and exciting details. Also featured in this issue is our kids special, which profiles many different fun and fashion oriented products for kids, focusing on the two key themes for the 0-12 age group – safety and durability combined with fashion and style. We all know that parents and kids both play a part when choosing frames for little ones and the collections reviewed show that all age groups will be delighted with the ever widening choice of products available which serve up a tempting array of bright colours, patterns and pretty decorations!

Clodagh Norton, Editorial Director, 20/20 Europe, c.norton@fabianogroup.com PS Remember you can purchase an online subscription to 20/20 Europe.

Contact info@2020europe.eu for your trial subscription.

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W h at ’s on in E u ro pe

A new Kirk Originals store in London, a launch for BMW and the latest news from brands across Europe.

Coco Song returns to Area Area announces the return of Coco Song to its brand portfolio. The Italian company has opened 2011 with the news that it will once again take charge of the European distribution of Coco Song, one of the brands that has been a part of the company’s history, evolution and international success.

Created in 2005 by Area’s Creative Director Elisio Tessaro, Coco Song is synonymous with Italian design and the perfect expression of luxury and refinement in the oriental culture. Commercial Director Francesco Ferro has been appointed to relaunch the new collection. Ferro has extensive experience of the brand, having first launched it and worked closely on the project from 2005 in Europe and the rest of the world.

This background and the company’s strong ties to the brand will contribute greatly to the strategic value that Coco Song has always achieved, both at a national and international level.

Elisio Tessaro, Creative Director, Area

“Coco Song has been one of the most important experiences for me in my professional life, and I want to return to it,” said Elisio Tessaro, Creative Director, Area in an exclusive interview for 20/20 Europe. “Coco Song is not just a collection inspired by the East, it is more an interpretation, transformed into glasses, of my experiences of life in that part of the world.

The Orient is already not so far away. It should not just be spoken about, for me, it should be a part of life, in every context, historical, cultural and artistic.”

Tessaro continued, “To be the Creative Director once again of Coco Song is a great pleasure and I have accepted with real enthusiasm, I am looking forward to immersing myself once again in this wonderful creative world.”

At Mido, Area will present the new Coco Song collection, as well as a new story for its house brand K:Actor, which is to be targeted exclusively at the male market.

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London flagship for Kirk Originals Eyewear brand Kirk Originals has opened a central London flagship store at 6 Conduit Street, one of the city’s finest shopping destinations. The new flagship store provides a fun, fashion-focused experience stemming from over 20 years of passionate eyewear design.

The flagship features a ground floor devoted to glasses and sunglasses with full eye examinations and fittings available in the basement. Breaking away from traditional style opticians, the store ambiance is stylish and contemporary taking inspiration from the latest Kinetic collections with huge in-store projections, and a front window display with a showcase of blinking ‘lenticular’ eyes that change as shoppers move around. The team of Kirk Originals staff offer a unique service to help clients find the perfect pair of glasses, including a dedicated in-store optician for eye examinations and prescription fittings by appointment.

The only place in the world where consumers can find the full Kirk Originals collection, each frame is displayed as a work of art enticing consumers to try on different styles. The store also stocks a selection of independent eyewear brands entirely exclusive to the UK; they include Leisure Society, a brand new collection by Californian designer Shane Baum and Undostrial, a colourful metallic range from Paris.

New vibe at Vision Expo Organizers of International Vision Expo & Conference to be held on March 18-20, 2011 (Conference: March 16-20, Exhibition: March 18-20) in New York City, has announced that two of the show’s key features, the Underground and Galleria, will relocate to the Javits Center’s exciting new North Hall.

The North Hall is located to the right of the A Hall, closest to West 39th Street.

The North Hall is large, bright and column free, offering a boutique-like setting in which customers can see the latest eyewear fashion trends and the work of new designers all in a one-stop-shopping experience. Recently completed as part of a four-year Javits Center renovation project, The North Hall includes state-of-the-art upgrades and installation of the largest green roof in the Northeast. “The atmosphere in The North Hall is stimulating and inviting,” said Val Scott, Reed Exhibitions’ Vice President of Strategic Accounts. “The open floor plan and white walls create an energetic vibe of creative design and décor and it is a refreshing change for The Underground and Galleria exhibitors, as well as for the buyers attending the event.”

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M for Missoni Italy’s Allison SpA presents a new line from fashion label Missoni: Missoni M. The line includes six sunglass styles and 14 optical models. Missoni M designs are personalised with patterns inspired by fabrics and themes from Missoni’ s apparel collections. The M Missoni Wave design decorates the sunglass styles MM500 and MM510. MM510 is a large acetate style with an oblique form, decorated by special colours and colour effects. The temples boast the Zig Zag M Missoni design.

Variety show Italian brand Emilio Scolari 1922 is to exhibit its new rimless eyewear collection at Mido. Handmade in Italy, the collection offers extraordinary versatility thanks to an interchangeable temple system which offers 36 variations of colourful designs. Matching chains are also on offer, designed using the same Swarovski pearls and beads for a sophisticated feminine look. www.emilioscolari1922.it

Borsalino launches Buffalo horn Italian label Borsalino has produced a limited edition run of 200 horn spectacles. The Panama collection features luxurious horn glasses numbered by a special laser engraving. This unique edition is the result of a long and hard processing of the Indian buffalo horn, according to the company. Complying with the Washington Convention on International Trade in Endangered Species of Wild Fauna and Flora, Brands O.I. only uses buffalo horn from certified farmed stock.

The limited edition is composed of two different models, each one produced in two main colours: a dark and a light brown with a large quantity of shades.

It is impossible to find two identical models: small differences among all the samples represent a real guarantee of owning a unique, personal product. Each single part is carefully handmade and, the material employed, which is 100% natural, makes each design both hypoallergenic and extremely light.

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BMW enters eyewear StyleMark AG (Polaroid Eyewear) has agreed a six year exclusive licensing deal between their joint venture company StyleMark China and BMW in Munich. Under this exclusive agreement through StyleMark, Polaroid Eyewear will manufacture and supply BMW branded premium ranges of sunglasses and premium optical frames for distribution via StyleMark China which has been successfully operating in the China Mainland market since 2008. With its close-to double digit economic growth and a rapidly expanding domestic market of middle and high income earning consumers, China is expected to become one of the most important markets for high end and luxury goods over the next five years. StyleMark China launched the new BMW Premium Eyewear collection at the China International Optics Fair in February 2011. The agreement with BMW opens the way to distribution in the rapidly growing economies of Russia and India. A range of Mini Premium Eyewear is included in the agreement for expected launch in 2012.

Blue on Blue Prototype design, BMW eyewear

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Polar has relaunched its classic blue lenses for Mido 2011. Established in 1993, Polar made its mark in the sunglasses market by making mirrored blue lenses its trademark and building its own youthful, extravagant identity around this ‘must-have’ look. Today it is with great pleasure that the brand welcomes the return of this fashion and re-presents it as one of the leading eyewear trends of the moment, reinterpreting it with a contemporary slant.

This is a vintage line that finds new expression in styles with a variety of shapes and colours, that match the blue lenses and the stories and emotions they evoke.

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Eco warrior Part of an elite Ogi Eyewear launches an elite collection of Neo-Classical eyewear styles for launch at Mido 2011.

The eyewear models are designed to challenge one’s perceptions of tradition and shape and the vision of eyewear in the future. According to Ogi Eyewear, Seraphin is re-defining eyewear by adapting the finest elements of luxury eyewear from the past into fresh, contemporary interpretations intended to please the eyewear user with a keen intellectual perception of fashion.

Within each frame lies a unique story that exemplifies the characteristics of the model and validates its place in the collection. Each style reflects a celebrated trendsetter of a bygone era through the placement of specific details, rich colour and handmade materials. All Seraphin sunwear styles come with a soft leather suncase and micro-fiber cleaning cloth. Point-of-purchase materials include a Seraphin logo plaque, counter cards and large window banners.

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Modo’s recycled collection Eco is excited to release its new 2011 Ad Campaign with model and environmentalist Summer Rayne Oakes. The focus of the campaign is connected to Eco’s philosophy “Earth Conscious Optics”.

The campaign features a beautiful setting in a park, where Summer Rayne enjoys a gorgeous day in nature. The setting is also linked to Eco’s reforestation efforts on the importance of trees in providing essential benefits to the Earth.

“I am excited to be working with Summer Rayne on our campaign,” says Alessandro Lanaro, CEO of MODO Eyewear. “I could not think of a better spokesperson for our Eco collection. She brings an amazing level of enthusiasm and optimism. We are looking forward to continuing the great success of Eco together.”

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Destination Milan The Skyline Edition by Danish eyewear designers Ørgreen is now available at the Milanese lifestyle emporium, 10 Corso Como. Proprietor Carla Sozzani has hand selected the special edition chairs and frames to be exhibited at the world famous concept store. The Skyline Edition is the result of a project between Ørgreen and Republic of Fritz Hansen™ to produce a series of special edition Arne Jacobsen Swan™ chairs and eyewear featuring the Copenhagen skyline.

Copenhagen’s beautiful skyline appears as a fine laser cut detail along the temples of the frame and The Swan™ chair carries an elegant detail stitched on the wool front of the chair with a classic full leather back. The chairs and frames are on view at http://10corsocomo-thejournal.com/2011/01/ copenaghen-welcome-2/

Gangster love Belgian company Theo launches Gangsters, a series of frames named after Bonnie & Clyde and Al Capone, three notorious criminals with a love of hats, a current passion at Theo. Each model is designed by Patrick Hoet at Hoet Design and produced in acetate with a vintage flavour yet modern finish.

A special 3D milling technique is used for the acetate.

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IN DE TA IL

Back to the

roots

In a special interview, 20/20 Europe unveils the progress of the Giorgio Armani campaign and related initiatives for 2011.

In 2010, Giorgio Armani launched a major campaign and online project to promote its Frames of Life project, an initiative inspired by classic Giorgio Armani frames of the 1980s, as Fabio Mancone, Global Communication and Licensing Director of Giorgio Armani reveals.

More recently, the eyewear collection has become the subject of a travelling street campaign, Frames of Your Life.

The result is a digital photography book, presenting Giorgio Armani eyewear through the lenses of well-known photographers and bloggers, which can be seen on www.armani.com/framesofyourlife

As of last year, Giorgio Armani eyewear has been the subject of a very large and original project: first the launch of a collection which recaptures the origins of the Giorgio Armani eyewear style presented with an elegant advertising campaign, followed by an interactive site online Frames of Life and now the new on-the-road initiative conveyed through the web channel (Frames of Your Life). Why the decision to dedicate such a unique communication plan to the eyewear?

Eyewear, optical frames in particular, are a part of everyday life and are a component, that even in their simplicity, highlight our personality. This project has captured the essence of the Giorgio Armani style. We haven’t limited ourselves to a revival of historical models, but drawing inspiration from the historical archives of the Maison, and returning to the strong element of craftsmanship typical of past years, we wanted to present eyewear with a linear design, revised 18 20/20 Europe

however with a modern, up-to-date interpretation. The optical frames are not only accessories, but they share every moment with us, every ‘frame’ of our day. Life companions, which can also help in expressing ourselves and this is the message we wanted to convey with Frames of Life.

Subsequently, with Frames of Your Life, we have captured moments of life, shared with ones eyewear, ordi-

nary people, original in their way of life and in their appearance.

What are the reasons for this interactive, innovative communication?

“Frames of Life” is a concept that is based on a personal and intimate vision and we therefore wanted to associate this subjective interpretation of ones way of being with a new

Image from the worldwide print campaign m a r c h 2 011

IN DE TA IL

Milan, photo by Micol Sabbadini _GA 783

Paris, photo by Eleonore Bridge _GA 784

London, photo by Jackie Dixon_GA 823

communication approach in order to engage our audience more actively.

The communication project was thus developed through the his/her photo ‘frames’, the website with the video which recalls the common thread of the campaign, and now the on-theroad initiative Frames of Your Life.

The new media and social networks therefore represent the ideal platform for the interactive communication of this innovative project.

Berlin, before continuing this year in many cities in the United States and Asia.

Does Frames of Your Life aim at engaging a wide and international audience?

How has the partnership with Sàfilo developed for the entire “Giorgio Armani-Frames of Life” project? What are the next engagements with Sàfilo?

How would you evaluate the partnership?

Giorgio Armani is a well-known and appreciated brand in every country.

We therefore decided to carry out, along with Sàfilo, a project capable of embracing the whole world. It is a complex and ambitious project, which goes beyond the promotion of a collection, and wants to communicate a deeper message: to be oneself means having a unique style to which eyewear adds an important touch.

We have therefore started with Europe, choosing four cities, icons of style and trends: Milan, Paris, London and m a r c h 2 011

How do you evaluate the results of this first part of the Frames of Your Life project?

We are very pleased with the results of these initial events. The enthusiasm shared in organizing each event has affected the many people who participated in the shootings and the events in the various cities.

We are very pleased with this project, which is giving us good results, created in partnership with Sàfilo, which further confirms the excellent collaboration that exists between the two Groups. The new Giorgio Armani eyewear stylistic code and the projects related to it are enjoying increasing success throughout the world and the latest on-the-road initiatives “Frames

of Your Life” are an additional part of this important activity, which will see us working together on new projects.

We believe that Sàfilo is an excellent partner with whom we are building a solid and profitable relationship.

www.giorgioarmani-framesoflife.com The new street project, Frames of Your Life. Four young fashionable photographers and trendsetters in Milan, London, Paris and Berlin have captured images of real people on the streets. Girl in Berlin, photographed

by Natalie Weiss

Giorgio Armani GA828 by Sàfilo

Giorgio Armani GA789 by Sàfilo

international eye fashion 19

FASHION FEATURE

Abandon plain shapes, for this year men’s eyewear is full of intrigue... each design pays homage to vintage styling but slick details and cool materials offer a whole new contemporary flavour....

Photography by Claudio Gangi – Stylist, Aurore Delpau – Hair & make-up, Lisa Pasanisi – Art direction by Giuliana Targioni

Artistic vision

Eyewear, Alain Mikli AL0756 Shirt, Daks Cardigan, Daks Trousers, Gas Scarf, Brunello Cucinelli Belt, Gas Shoes, Richmond

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FASHION FEATURE

Eyewear, Lindberg Trousers, Gas Scarf, Brunelli Cucinelli / Gas Belt, Brunello Cucinelli Necklaces, vintage

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FASHION FEATURE

Eyewear, Johann by Mykita T-shirt, Richmond Jacket, Richmond Shorts, Refrigue Hat, vintage Bag, Daks Belt, vintage Shoes, Richmond

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FASHION FEATURE

Eyewear, Austin Reed AR R07 from Inspecs Shirt, Bagutta Trousers, Richmond Shoes, Cappelletti Necklace, vintage

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FASHION FEATURE

Sunglasses, style M from OGI Top, Richmond Shorts, Gas Shoes, Richmond Shoes and braces, Stylist’s own

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FASHION FEATURE Eyewear, Paul Smith model Alderley (PM 8138) from Oliver Peoples Jacket, Brema Trousers, Brema Belt, Brunello Cucinelli Shoes, Cesare Paciotti Scarf, vintage

Eyewear, Cookie from the Kinetic Collection by Kirk Originals Shirt, Richmond Trousers, Gas Belt adn scarf, Brunello Cucinelli

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FASHION FEATURE

Eyewear, Ermenegildo Zegna VZ 3180M by De Rigo Shirt, Gas Scarf and turban, Gas

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TRENDS FEATURE

Fresh

directions Looking for an opportunity to offer something different for 2011?

20/20 Europe keeps an eye out for some of the up-and-coming eyewear companies who are making their mark.

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Left to right: Austria’s Rolf Spectacles; XG Design from Spain – model from the Sapiens collection

ood is a frame material that has been coming back into favour in frame fashion, not least because of its natural qualities and the aesthetics it can offer if beautifully hand-crafted. A current proponent of lightweight wood spectacles, based in Austria, is Rolf Spectacles, a Silmo d’Or winner two years running with their styles Imperator (2009) and Giulia (2010). Rolf’s new shapes for 2011 are created in luxurious woods such as walnut, bog oak and maple, and great attention is paid to individual details and the technical aspects of the frame design, including the hinge which is free from metal parts, and the lens system, which has been specially created to avoid warming and cutting.

Another newcomer specialising in wood, Milan based W-Eye, create frames using sheets of wood interlaid with aluminium, which is both resistant and pliable. Set up by wood specialist Doriano Mattellone and designer Matteo Ragni, W-Eye is the culmination of many years research in the production of wood eyewear. Frames are now offered in zebrawood, walnut, mahogany, maple and ebony.

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TRENDS FEATURE

Clockwise, from left: Lunettes Kollektion; Funk Royal Optics; Lunettes Kollektion

From Scandinavia, we have recently viewed collections by Monoqool, a brand that launched in March 2010. Since then, the company has won a Red Dot Award in the Category Best of the Best for its Helix Series, designed by Henrik Holbaek and Claus Jensen from Tools Design. Each of the Helix Series frames has a patented spiral hinge, attached to the frame front without any screws. Monoqool deliberately chose not to work with designers who were already involved in eyewear. “In order to come up with something truly different, you need to really think outside the box, which is often difficult for designers who work exclusively with eyewear,” says co-founder Allan G. Petersen. “The eyewear industry is flooded with frames in all kinds of shapes, colours and sizes but true innovation is very rare!”

Most recently, Monoqool has launched Helix using NXT. One of the features in the new line are photochromatic frames which change colour when exposed to sunlight.

Also from Scandinavia, the Norwegian firm Flo Scandinavia produces trendy designs inspired by the 1950’s, 60’s, and 70’s. The company describes their line as “a collection with a huge identity, a riot of shapes, colours and personality”.

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A youthful mindset Trendy young teams of designers have been popping up in a few countries over the years. FUNK Royal Optics from Germany was founded in 1992, and now has its own in-house production line in its Bavarian hometown of Kinsau as well as three dedicated FUNK stores in Berlin, Munich and Kempten. Also from Germany, Lunettes Kollektion picked up an award at the 2010 IOFT exhibition in Japan, for one of the models in its own limited range of traditionally produced designs.

This label has become well known as a specialist in vintage and vintage inspired eyewear. The brand owns the store Lunettes Brillenagentur in Berlin, and an important online presence at www.lunettes-vintage-glasses.com/ Further afield in Spain, newcomer XG Design, set up by Xavier Garcia, has created Sapiens, a collection which was launched at Opti in January. “Sapiens comprises eyewear with stylish, innovative design while providing high-quality durability and comfort,” explains Garcia. “sapiens frames are modeled on spatial orbital shapes present in skulls ranging from our most distant ancestors, Australopithecus Afrarensis and its most famous specimen, ‘Lucy,’ right up to today’s Homo Sapiens. The result is an attractive fusion of innovative and creative design coupled with a long-lasting comfort that constitutes an original and singular finished product.”

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TRENDS FEATURE

Clockwise, from top left: Sunglasses by KBL Vision from New York; Monoqool’s Helix Series; Lumete accessories; Flo Scandinavia’s Cheap Monday collection

American labels in Europe A number of small companies are coming out of the US and making a name for themselves in Europe. New York’s trendy KBL Vision was created in 2007 by Adam and Kara Mendelsohn. Its founders believe in creating quality product for unique markets. KBL Vision offers design, production, merchandising and sales to clients depending on their individual needs for eyewear. Adam and Kara have worked for many of the fashion industry leaders. Following suit is Lumete Eyewear, also from New York and created by women, for women. The sunglass designs offered are fun, stylish and quirky, with rich patterns and layers, and pretty details on temples, all wrapped up in pretty accessories and packaging.

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For further details: Flo Scandinavia Funk Royal Optics KBL Lumete Eyewear Lunettes Kollektion Monoqool Rolf Spectacles W-Eye XG Design

www.floscandinavia.com www.funk-eyewear.com www.kbleyewear.com www.lumete.com www.lunettes-kollektion.com www.monoqool.com www.rolf-spectacles.com www.w-eye.it www.xgdesign.eu

international eye fashion 39

S peci a l – everything for K ids

Street Smart Title

Kids want fun, yet well-designed clothing that takes a lead from grown-up fashion.

In eyewear, the same explosions of colour, clever shapes and unexpected detailing are equally as sought after, as are high-quality materials and lenses. 20/20 Europe took a look at what’s hot this season and next in the 0-12 collections.

sottotitolo

sottotitolo

sottotitolo

Lindberg Oval (boy) and Lindberg 3016 (girl) from the Rim Kid/Teen Collection

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A

host of fashion designers are entering the childrenswear market and expanding their kid’s ranges, including Stella McCartney, Gucci and Burberry. Parents are becoming more trend-conscious, and the mini-me culture is impacting that further, encouraging mums and dads to replace clothes more frequently to keep up with the latest trends.

These factors bode well for the kid’s eyewear arena, and those opticians who are ready to keep up with the times and stock the latest labels offering a good dose of fashion and style with quality lenses and practical features built-in.

Hip and trendy – make a statement!

Danish frame producers Lindberg have long produced children’s frames alongside their adult lines, endorsing the importance of quality-driven frames for children that offer the same styling and technology available in their models for grown-ups.

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S peci a l – everything for K ids

Strong and flexible, Lindberg Rim Kid/Teen are ideal for sports and play, offering a checklist of technical features, including being extremely lightweight and hypoallergenic. While discreet on the face, fashionable shapes and colours ensure they look every bit as trendy as kids expect, whilst also pleasing parents who want to see their child behind their eyewear.

Also from Scandinavia, the company Fleye won a nomination for its kid’s style, VE-46/16. Fleye says its frames are not designed for “little adults”, nor are they “cutesy toddler designs”.

The styles they say are edgy and bold in form colour selection and detail. Materials include acetate, titanium and pure titanium steel.

At the trendy Dutch label Red Optical a funky note prevails, with frames in fresh bold colours, predominantly in acetate. While at Lafont, a stylish set of frames with pretty decorations including very detailed florals offer a clever combination of fashion and practicality.

From top: Etoile 715 by Lafont; model Lissabon from Red Optical; Hello Kitty model HKV 029 from Inottica; Model Helsinki from Red Optical

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For the very young Proposals for the youngest wearers range from sweet to fun with fashionable notes, and practical features and safety taking a particular emphasis in all areas.

At the Italian kid’s specialists Inottica, a wide range of branded collections including Barbie and Hello Kitty feature cute detailing and special touches with real appeal for young frame wearers. Models such as Hello Kitty 33 come in pretty acetates with layering effects similar to adult designs, but featuring the iconic Hello Kitty logo.

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S peci a l – everything for K ids

Hong Kong based Okia, meanwhile, has come up with a novel concept to keep sunglasses fun and enticing for the youngest wearers. Scopi is divided into three interchangeable compartments sandwiched together: combining the different parts in various ways, children are allowed to create their favourite style expressing their individual character and choosing their most suitable look for every occasion.

As a result of the patented HD-Acetate (HDA) Technology’s application on this amusing children frame, several exciting characters like a Rabbit or Hippo have been realized, offering kids the opportunity to bring their idols also onto their sunglasses.

Trenti’s award-winning Lilliput line includes sizes from 34-38 for babies/ toddlers, and a number of technical ideas, including Return Flex 270 and the No Limits spring Hinge, both patented hinges that are designed to make wearing frames easy and safe.

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Clockwise, from top right: Barbie be132 from Inottica; models from Fleye Kids; Okia’s Scopi concept; Lilli 474 from Trenti; Lilliput model 457 from Trenti

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S peci a l – everything for K ids

Sunglasses for everyone The choice of sunglasses for kids is growing, with brands like Gucci which now has a larger kid’s clothing collection, launching special sunglasses for kids for the first time.

The new Gucci models produced by Sàfilo, come in black, white, and baby pink as well as many other bright colours, and are designed for the seven plus age groups. Apart from underlining the quality of the styles, Gucci has also created a distinctive teddy bear insignia for the range, which appears inside the ends of the temples and on the matching frame case.

For 2011, Zoobug has created Zoobug Minis, a line of sunglasses for very young children, which are extremely strong and virtually indestructible. Competitively priced, but offering style and durability, as well as the all important UV protective lenses, the Zoobug Mini line includes sizes for infants (38-15) and toddlers (4113 and 43-13) and come in a wide variety of bright shade of red/white, blue/orange and fuscia/white.

From top: Gucci’s new kid’s sunglasses, model GG 5000/C/S from Sàfilo; Zoobug Mini model Toddler R04 and Zoobug point-of-sale materials

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new products

Eyewear for men takes on a creative note in 2011, with a variety of clever proposals in sunwear and optical lines. Highlights include classic styling ????? state-of-the-art materials, cool sporty accents, and cutting-edge shapes, using born out of the vintage look but with a confident interpretation for the fashionable male consumer of today.

Male

Above from top: Model JF 1181 from French maker J.F. Rey offers a simple shape with flexible, invisible hinges and ultra-light brushed aluminium side pieces; Calhoun from Seraphin produced by Ogi. Composed of Italian acetate, the style is offered in three colour combinations to compliment a variety of personalities. Available in Osaka tortoise, dark tortoise, and black and featuring polarized lenses; Alfred Dunhill’s rimless model D2006s by Rodenstock is one of 12 frames in this luxury collection which stands for stylish, classical design combined with refined yet functional detailing

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new products

attitude

Collection No1 Sun by Mykita includes two new metal sunglass frames using glass with stainless steel. Models Tim and Terrence are sporty yet elegant, with oversized lenses and a slight build making them perfectly light

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international eye fashion 49

new products

From top: Unisex model EOS 30 from Neostyle is a mix of fancy design, classic shape and expressive colour combinations. The decoration dazzling on the temples in marbled acetate and provides the metal frames with a special flair. Each model in the line is available in three colours; Zegna model SZ3587 from De Rigo, a vintage model offered in acetate featuring an outer metal bar that runs along the edge of the frame, with the logo set within the metal decoration that stands for refined elegance. Available in brown or green horn-effect, and classic black and Havana; Gregory 292 from Ă˜rgreen, a slimmed down optical frame mixing early 50s and mid 60s styling in a more rectangular shape for a linear look that’s lean and mean, a perfect everyday choice.

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new products

From top: Melrose 11000 from Henry Jullien, the most elaborate of all the Melrose models created to date.

(Extending the line from the original Melrose 100, which was launched in 1993, nearly 20 years ago). An ultra-fine strip of acetate is inserted within a framework of Sandvik Nanoflex to give birth to a refined and original temple, a balance of technical and aesthetic design; Porsche Design’s men’s line is made of titanium and follows the styling of the legendary design icon, the Porsche 911. The silhouette of the sports car with its flowing lines and smooth transitions is the major source of inspiration for all models in this line. The spectacles are made of beta-titanium. The material known from aerospace technology stands for maximum lightness, flexibility and hence the greatest wearing comfort. The P’8494 sunglasses have a technical-masculine air about them; Logik titanium TLO 01 003 by Inspecs, one of the models in the new luxurious collection of pure titanium frames for men by the British eyewear company. Created for the discerning gent, the logik titanium collection was engineered with comfort and weightless technology at its’ core; true luxury and flexibility with effortless styling embodied in one frame

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new products

From top: 1970s vintage is the key theme for model Nike 7207 produced by Marchon, one of the optical frames with a design that focuses on authenticity and the origins of the Nike brand. A plastic model with Nike logo, this model is easy-to-wear and stylish with a cool retro flavour; X Original by Immagine Eyewear: a classic from Italian label Immagine featuring a semi-rimless design, double bridge and decorative temples; K:ACTOR 6027 by Area comes in three colours; featuring a wrap front with nylon lenses. The temples combine metal and nylon inserts; BioEyes 626 AIR XP by Pramaor has been created solely using numerical control: the frame is one piece, without soldering, for excellent strength. Available in 10 colours

54 20/20 Europe

MARCH 2 011

new products

MARCH 2 011

international eye fashion 55

new products

With so many new 3D products coming out at the same time, 20/20 Europe took a peek and what’s out there for Spring/Summer 2011.

Clockwise from top left: LG Electronics (LG) have released 3D glasses designed in conjunction with French designer Alain Mikli. The new glasses are described as raising the bar for 3D eyewear in terms of design, fit and user comfort. Made from carefully selected metals the frames have a streamlined design and are light and comfortable. A removable push up nose bridge allows wearers to out their 3D frames over their spectacles; Marchon3D™ has partnered with ck Calvin Klein Eyewear, Nike Eyewear and Nautica Eyewear to infuse the 3D technology and patent-pending photochromic capabilities into the designer eyewear sector. Targeting the fashion-forward youthful audience of the 3D, technology savvy generation, the ck Calvin Klein sunglass is a modified aviator with a ck pierced logo plaque hinged to thin, sleek temples; Polaroid Premium 3D Eyewear’s launch collection features a range of appealing designs to satisfy demand from all types of cinema audiences. For prescription lens wearers there is a range of premium 3D cover styles that fit comfortably over an optical frame. There is even a junior style for the younger audience to enjoy. Polaroid has partnered with RealD, a leading provider of 3D technology for cinema, consumer electronics and professional applications, to create this 3D collection which will be distributed to cinemas, opticians and other retail channels;

56 20/20 Europe

3D experience

Silhouette Eyewear and Samsung launch SSG-3700CR this month, a product which is described as combining the highest image quality possible with comfort and an attractive, harmonious design that needs no hinges or screws – like nearly all of Silhouette’s rimless eyewear. The SSG3700CR model will be available from electric appliance and electronics retailers worldwide starting in March 2011. Weighing in at only 27 grams, the SSG-3700CR is the world’s lightest 3D active shutter eyewear and weighs 25 percent less than earlier models, according to the companies. The individual components have been completely rearranged, the material is lighter and the circuit board is now smaller

MARCH 2 011

new products

From top: Gucci has launched its first 3-D eyewear in the US exclusively, which will meet the highest standards required for 3-D cinema viewing. Combining innovation and technology with the unmistakeable style of the House, Gucci is once again showing itself to be up to date with the times, making this new trend, which will signal a momentous change in the world of vision, its own. The fashion forward plastic aviator in shiny black features an 80s retro look that was originally released as part of the Gucci Eyeweb sunglass collection, a youth-oriented offering of styles designed by Creative Director Frida Giannini.

Produced by Sàfilo, the unisex 3-D glasses (model 3DV 001 GUC) present the iconic Gucci “web” green and red striping detail along the temples and along the centre brow bar of the frame; TD Tom Davies bespoke 3D clip-ons have been created to be used with any TD Tom Davies bespoke frame. The clips feature passive polarised lenses, with an anti-scratch coating. Available with all new orders and can be made for existing TD Tom Davies spectacles; Giorgio Armani has launched its first 3D eyewear by A/X Armani Exchange. AIX 3D eyewear provides users with a stylist viewing experience for the most popular 3-D format used in cinemas and theatres. Armani Exchange will be offering a fashion forward unisex navigator style with a crystal grey plastic front and sleek shiny black metal temples. Available exclusively in the US

58 20/20 Europe

MARCH 2 011

VIEW FROM THE US

Facing a Source of Pride

M

y tip off for the themes in this issue were man’s eyewear and the brilliant new Armani advertising campaign based on real great eyewear on REAL people. With that in mind I decided to write about...women’s eyewear. Focus James! Focus.

I am. And here’s the connect: Who would have ever thought it a huge impart on the style of women’s eyewear lately would be... men... and... more specifically... men’s eyewear.

Nearly four years ago, 20/20 here in the states hosted a special supplement and event called Modern Man. The occasion celebrated the emerging growth category of men’s eyewear and commentary at the event from Brooks Brothers’ Claudio DelVecchio, designers Jhane Barnes and eyewear designer Blake Kuwahara pointed to the hot spot of men demanding eyewear steeped in style and craftsmanship. The 20/20 stance then as now has been wholeheartedly delivering that message.

So...am I saying women are cruising men’s frames for their visionary pleasure?

Of course not. That would be so uni(un)sexy. But it is evident that the current crop of styles most appealing to women consumers are frames steeped in a range of men’s identity options.

Am I getting TOO fashionista for you? Yeah, we get that misguided criticism sometimes here at 20/20. Fact is we’re just calling it like it is. Eyewear has come of age. The trending is spot on. In my humble opinion it leads other accessories rather then just following in their lifestyle wake of influences. Real people are going to eyewear and sunwear as definitive declarations of their personality, taste and style. The Armani foray into photographs of real people in reality-shades of black and white wearing superb eyewear is the perfect example of that premise.

Makes you feel proud right? So no matter if it’s a man or woman in a distinctly stylish frame the time has come to face the options knowing the eyewear option finally has a solid real world stamp of approval.

James J. Spina, 20/20 USA Editor-in-chief

60 20/20 Europe

Image from the Armani advertising campaign 2010/11

MARCH 2 011

ADVETORIAL FEATURE

Section

ANIMALIER STYLE EVENTS REPORT NEW AT MIDO

Section

Caractère mod CT682 Maui Jim

STYLE Valentino

Jimmy Choo mod Lela

by Isabella Morpurgo

SCAB - ZEBRA POP chair

Maiuguali Zebra

Section

Henry Jullien mod. Blason 373

RYE&LYE mod Twiga

Neostyle mod EOS 30

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«W [L] XLI ¨ERMQEPMIV© WX]PI RIZIV [ERIW ERH VIXYVRW TIVMSHMGEPP] SZIV XMQI -R JEGX MX MW MRXIVTVIXIH MR E

Blugirl M A R C H 2 011

Fedon case

Roberto Cavalli Eyewear

Alexander McQueen pochette

international eye fashion 65

Section

Italia Independent

Robert La Roche Lena Hoschek Coll. mod Smitten Kitten

JOHN GALLIANO

City Lux lamp

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urope

BOZ mod Oracle

Carlottas Village mod CV0024C5

Dior mod Diorpanther1

Guess

M A R C H 2 011

Section

OKO by OKO coll New York mod NY16-03 Leopard

BOZ mod Oxford

Optim coll.Pedro del Hierro

Franรงois Pinton mod Chantage

JUST CAVALLI

Roberto Cavalli

M A R C H 2 011

Lindberg 1000 Acetanium

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international eye fashion 67

Section

La Matta mod 3037 C02f

J.F.REY mod 1160 Robert Marc’s Tortoise Jungle Collection

J.F.REY mod 1186 Optim coll VICTORIO & LUCCHINO

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urope

Zanotti Fragonara

Barton Perreira mod Chanteuse

Jimmy Choo for Ugg

M A R C H 2 011

Section 2); %8 1-(3

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QEKRIXMG WSYRH XS XLI PEXIWX KIRIVEXMSR SJ 6*-( 8LI PS[IWX GSQQSR HIRSQMREXSV SJ ER] W]WXIQ MW XLI GSRZIRMIRGI ERH IEWI SJ MXW YWI EX XLI VMKLX TVMGI 4PEWXM 1E\ LEW EP[E]W HIWMKRIH ERH QERYJEGXYVIH WIGYVMX] W]WXIQW XLEX QIIX XLI HIQERH JSV XLI TVSHYGX [MXL I\GIPPIRX ZEPYI JSV QSRI] 4PEWXM 1E\ QIIXW XLI GLEPPIRKI XS IRWYVI UYEPMX] ERH WIVZMGI ERH XLEROW XS XLIMV TVSHYGXMSR MR 'LMRE MW EPWS EFPI XS SJJIV E UYEPMX] TVSHYGX GPSWI XS RI[ QEVOIX HIQERHW [[[ TPEWXMQE\ GSQ

M A R C H 2 011

international eye fashion 69

Section 2); %8 1-(3

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M A R C H 2 011

Section 2); %8 1-(3

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M A R C H 2 011

MARCH 2011

continuing education: trivex material rodenstock on eyelt new products and technology

EUROPEAN LENSES +

MARCH 2011

TECHNOLOGY CONTINUING EDUCATION: TRIVEX MATERIAL RODENSTOCK ON EYELT NEW PRODUCTS AND TECHNOLOGY

74 78 84

March 2011

INTERVIEW Rodenstock’s CEO Oliver Kastalio on EyeLT, the company’s new innovation for better vision

CONTINUING EDUCATION Trivex Material – Unique Attributes Make it More Than a Niche Material

By Mark Mattison-Shupnick ABOM

INNOVATIONS New products and technology

F

ollowing Opti Munich, we talked to Rodenstock about the innovation EyeLT, which allows for different cylinder strengths and axial positions for distance and close-up to be accommodated in one progressive lens.

According to Rodenstock, EyeLT improves close vision performance by 25%, so wearers of progressive addition lenses will benefit greatly. Also in this issue, which will be widely available at Mido, we bring news on the latest innovations and an article referring to the opportunities offered

by Trivex® Material, the advantages of which will also be discussed in a special presentation for opticians at Mido on Saturday 5th March.

See you in Milan!

CLODAGH NORTON, Editor

EUROPEAN LENSES & TECHNOLOGY

Interview

Innovation for success

Oliver Kastalio, CEO, Rodenstock

Oliver Kastalio, CEO, Rodenstock talks about EyeLT, a new release described as an innovation for better vision, launched at Opti in January.

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R

odenstock has released significant news about all its product categories and new developments at Opti earlier this year.

Please summarise the key developments.

The highlight in the field of lenses at Opti 2011 was an absolute world premier – EyeLT, our innovation for better vision. With it, Rodenstock once again emphasised its role as a leader in innovation. Visitors were able to get a look at the work of Rodenstock Manufaktur live at the booth. Furthermore, the new lens finishes Solitaire® Crystal and Solitaire® Protect were presented as well as the visible Rodenstock trademark and the additional option Aveo for single vision lenses.

The new eyewear collections were also warmly received by the public. Besides the collections of the core brand Rodenstock, the latest correction frames and sunglasses were presented from Porsche Design, Alfred Dunhill, Mercedes-Benz, uvex and Baldessarini. Visitors were able to experience the spectacles and the characteristics of the different licensed brands in brand worlds that were designed especially for the fair.

March • 2011

Interview

Regarding EyeLT particularly, please outline the advantages and technical innovations relating to this new product, which is described as a revolution in the development of Individual Progressive Lenses.

With EyeLT, Rodenstock is presenting a one-of-a-kind opportunity. For the first time, different cylinder strengths and axial positions for distance and close up can be implemented in one progressive lens.

As a forerunner in the field of individually calculated and onlineoptimised progressive lenses, thanks to the unique optimization method, Rodenstock has once again improved and refined its optimisation process for this. In combination with the high-precision 3D freeform technology, these complex progressive lens surfaces can now be calculated and manufactured for the first time. Taking Listing’s Law into consideration for the near range – the change of the axis through the torsional movement of the eye during convergence – as well as the adjustment astigmatism in one progressive lens, it has become possible to offer new possibilities for astigmatic persons who wear spectacles with progressive lenses.

For opticians, their core competence, i.e. the subjective refraction, is strengthened so that they can sell higher quality lenses without a great deal of additional effort.

We believe their customers will be much more satisfied at the same time. This is because it is possible for the first time for a person who wears spectacles with progressive lenses to also have complete correction in the near range, thanks to the EyeModel. The visual areas in the near range will become noticeably larger. The result will be significantly better for almost one-quarter of spectacle wearers.

What is ILT, and how does this play a part in the development of EyeLT? Even now, Rodenstock is the world’s market leader in individual, highend progressive lenses and, thanks to Individual Lens Technology (ILT), it is the only manufacturer to make it possible for opticians to freely vary the design of the lens according to the personal visual habits of the person wearing the spectacles. And now Rodenstock is going one step further – and thereby ringing in a new era. By launching the EyeModel, Rodenstock is expanding the ILT into the EyeLT and supplementing its unique technological pillars with the precise physiological description of the vision process during the transition from distance to near vision.

Gregor Esser, Manager Basic Research Optics, project manager for the development of the Rodenstock EyeLT: Our claim is to help people get the best-possible vision with individual solutions – and to help our customers to get the best products in the market. We have succeeded at doing so with this development.

Please explain the roll out of this new development, with regard also to different territories, in particular Europe and the months ahead.

As soon as March 2011, individual progressive lenses from the Impression® product family will be calculated based on EyeModel Step 1: In addition to the data acquired from the distance refraction, individual parameters, visual habits and addition, the adjustment astigmatism and Listing’s Law for the close range will also be taken into consideration and used in the calculation of the physiologically correct near refraction values. EyeModel Step 1 will be launched in March 2011 worldwide for Impression® progressive and near comfort lenses.

In the next step, EyeModel step 2, an individually measured near refraction can be specified as well if need be. The near refraction values are communicated to Rodenstock together with the classical refraction data, individual parameters, design data for Impression FreeSign®, and the centring data. EyeModel Step 2 will be added in 2011 for markets with a high affinity for high end lens designs.

In a third step, Rodenstock will also offer a method for high-precision measurement of the eye with an appropriate measuring device. The measured values of the eye will then be fed into the calculation and optimisation of individual lenses in a completely new way. The third step will be available in the markets with high optometric potential as of 2012.

Please comment on Rodenstock’s overall positioning in 2011 with so many significant developments both in the lens and technonology field, and in eyewear licences and fashion and sports frame production.

Rodenstock has started 2011 with great successs bringing spectacular innovations from the field of lenses and the latest eyewear trends to the marketplace. Remaining the innovation leader in the industry requires commitment to constantly perfect each product and service we offer. This is and will remain our maxim for 2011. With EyeLT, as a ground-breaking innovation for better vision, and also the new eyewear collections and the expansion of our range of services, Rodenstock stands for a holistic “System of Vision”. Our emphasis is on our unique competence in lenses and frames and we position ourself as the leading partner for opticians – entirely in the spirit of our claim: See better. Look perfect.

Please comment on Rodenstock’s global strategy in 2011, and any corporate developments in leading territories that you would like to explain.

In the past months we have developed a sustainable strategy that will secure the success and growth of the Rodenstock Group in the long

March • 2011

E u r o p e a n L e n s e s a n d Te c h n o l o g y

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Interview

term. We are orientating our international organisation even more stringently around the requirements of the respective markets. The core of the new organisational model is better integration of sales and marketing. In the future, these two areas will cooperate even more efficiently in order to operate as closely as possible for the respective markets, recognising local needs in the best possible way and servicing them with optimum offers.

Please add any further detail on Rodenstock’s current news.

In October 2010, Rodenstock became the first manufacturer worldwide to launch an iPad app for lens consulting in the optical retail market.

The application, which has been successfully launched in more than 50 countries, has already been downloaded around 2,300 times (up to the end of January). It gives opticians a new dimension of modern customer consulting. Whether simple single-vision lenses or individual progressive lenses, the application vividly shows the differences and benefits of different Rodenstock products, and supports the sales discussion using the latest standards of modern technology. We are happy to be the first manufacturer to offer our customers this consulting application. Besides conventional promotional sales material, the demand for mobile consulting programs is increasing. Our claim here as well is to always be offering state-of-the-art products to give our customers the best possible support.

Another interesting new development is our visible branding. With Rodenstock, spectacle wearers can now also show their brand of lenses and thereby give a clear sign – thanks to a discretely applied “R” on the front of the right lens. The making of the Rodenstock “R” is unique. Its positioning on the lens is aesthetically perfect and harmonious. The “R” is not visible to the spectacle wearer, but to the person standing opposite, it is discernible immediately in a clear but unimposing way. To opticians, it is a helpful, convincing sales argument for high-quality branded lenses from Rodenstock. To the end customer, the “R” as a visible brand mark which quite simply represents a visible sign of quality, following the motto, “Rodenstock. Only genuine with the R signature.”

www.rodenstock.com

•

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March • 2011

EUROPEAN LENSES & TECHNOLOGY

Continuing Education

Trivex Material

Unique attributes make it more than a niche material Mark Mattison-Shupnick ABOM

O

bjectives: To understand the attributes and benefits of the Trivex lens material including: 1. Why lens material is the foundation on which all lens attributes are formed.

2. A material category like Trivex material should not be categorized as a niche product 3. The properties of Trivex material suggest broader everyday overall use.

TRIVEX MATERIAL – Unique Attributes Make it More Than a Niche Material Mark Mattison-Shupnick, ABOM Sometimes when a new product is launched, it is placed in a specific niche based on the one or two successful applications for that product. Remember when “polarized” was mostly a fisherman’s lens? The same thing is currently happening with Trivex material.

Ask ECPs why they choose Trivex material and you’ll hear this: • “I prefer Trivex material for kids’ eyewear.”

• “I use Trivex material when I have a drilled rimless because it doesn’t crack around the holes.”

• “I have a patient that appreciates clear vision.”

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When a material has a unique combination of properties, why limit its use to only special cases? Who wouldn’t benefit from impact resistance, resistance to cracking, and clearer vision? Even though the combination of properties of Trivex material exceeds those of standard plastic, CR-39 material is still a first choice for many.

While Trivex material is often used to make kids lenses, because of its extreme impact resistance and UV absorption, many opticians have yet to think of Trivex material as an everyday material. Understanding the properties, benefits and advantages can move Trivex material from a niche product to an everyday choice.

Material Attributes - A Foundation The lens material and its characteristics become the foundation on which all lenses and their final properties are built. A material’s attributes form the final product that is delivered to the patient. However, no lens is the result of only one of its properties (index or impact or specific gravity, etc.). In fact, choosing a lens material because of one attribute, such as index, can often create a lens that isn’t what the optician or the patient expected. Lens attributes work in combination.

March • 2011

Continuing Education

For example, a lens’s final thinness, a major patient benefit, is determined not only by index, but more importantly, by the material’s impact resistance (for the frame style, size and shape chosen by the patient).

The extreme impact strength of Trivex material significantly exceeds FDA impact requirements. This allows minus lenses with thinner centers to be sold. Unlike lenses made with CR39 monomer, which are produced to 2.0mm centers, lenses made with Trivex material are produced to about 1.2mm centers.

This 0.8mm reduction in thickness is possible in all but the powers near plano. In addition, that also means an equal reduction in edge thickness of almost a millimeter. When combined with the index of 1.53, lenses are thinner yet. In plus lenses, edges can be made thinner, since the material is not prone to flaking or chipping (due to tensile strength, notch sensitivity) especially when grooved.

This benefit of lens thinness is typically combined with lightness in the sales process. That’s because thinness reduces lens volume and creates the final weight of the lens.

However, the real lens weight is a function of volume and the material’s specific gravity. In this case, Trivex material was engineered to be the lightest material (1.11g/cm3). In the same Rx’s, lenses from with Trivex material are always thinner and lighter than CR-39 monomer due to its index, extreme impact resistance and specific gravity.

Patient Benefit – Thin and Light: When compared to CR-39 monomer, lenses made with Trivex material are up to 15-20 percent thinner and

EUROPEAN LENSES & TECHNOLOGY

Continuing Education

an Abbe value of 45 which produces lens clarity virtually equivalent to CR-39 material.

Most Important Lens Quality

WEIGHT7 LIGHTNESS

SCRATCH RESISTANCE

THINNESS

IMPACT RESISTANCE

NOT SURE

(Source: VisionWatch Eyewear U.S. Study, December 2008)

always about a third lighter. An aspheric design will further reduce thickness and weight. While there are other higher index materials that can make lenses even thinner, lightness depends on final lens volume and its specific gravity. Some high index materials have much higher specific gravities so the weight savings when compared to Trivex material is less than you might think. While the highest index lens of equal power is another 15-20 percent thinner, within the core range, lenses made with Trivex material are still 10 percent lighter. For the core range of lens prescriptions (-4.00 to +3.00), having a lighter lens is always a selling benefit.

VisionWatch patient surveys report that patients value the lightness of their eyewear the most.

Patient Benefit – Clear Vision: Material choice also affects the clarity of vision. A lens’ clarity is a product of abbe, glarefree (anti-reflective) coating and the type of lens design used. Prism, off-center in prescription lenses, creates power errors and blur, the result of chromatic aberration and the lens design. Manufacturers work hard to create lens designs that reduce off-center power errors but the material still contributes clarity based on its abbe. The higher the abbe, the less chromatic blur. The result is a larger, clearer field of view (for the same prescription, material-to-material).

CR-39 material and glass lenses have the best abbe. To support a choice of Trivex material as replacement for CR-39 material, lens clarity should be equivalent. After all, crisp vision is an expectation of your patients, not something that you sell as an added benefit.

Abbe values are a relative measure of clarity and are not linear, so the lower portion of the scale is worse than the numbers near the top of the scale. Trivex material has

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Patient Benefit – Protection: The protective qualities of eyewear are an everyday benefit that is seldom discussed unless the subject is children’s eyewear or sports lenses.

The protection provided by eyewear should be a discussion every time eyewear is sold. Lenses can provide a shield against the damage from ultraviolet (UV) radiation and protect the eyes from impact from random accidents.

Patient Benefit—UV Protection: UV radiation is a recognized contributor to the formation of cataracts. As a result, lenses sold in eyewear should always provide 100 percent UV protection. Any choice for an everyday lens material must provide 100 percent UV protection. CR-39 monomer, depending on specific lens manufacturer processes, absorbs between 85-90 percent of UV radiation while Trivex material provides 100 percent UV protection. While a UV coating can be applied to CR-39 material for added absorption, this coating can compromise the long term adhesion of anti-reflective coatings and result in delamination. Therefore, it is more practical to choose a material that provides 100 percent UV protection without applying an additional coating. Every lens made with Trivex material provides protection from the effects of UVA and UVB radiation without an additional coating.

March • 2011

Continuing Education

Patient Benefit—Impact Protection: According to The Bureau of Labor Statistics (BLS), almost 70 percent of the eye injuries studied occurred from falling or flying objects, or sparks striking the eye. The best way to prevent injury to the eye is to always wear the appropriate eye protection. Since no one can predict when they will need eye protection, it makes sense to have eyewear, even everyday glasses that provide impact resistance at all times. While it may be easier to bring up the subject of impact resistance when talking about kid’s eyewear or sports specific eyewear, the truth is that everyone needs to protect their eyes and their vision, all the time.

By providing patients with an everyday lens that offers extreme impact resistance, you are making sure that their eyes receive the best protection no matter the activity. Providing this protection is even more important today, when patients are less likely to purchase more than one pair of glasses due to financial reasons. This means they are more likely to wear their everyday glasses while playing sports, working in the yard, or around the house. Lenses made with Trivex material have 62-times the impact resistance of ordinary plastic lenses.

Material CR-39 Trivex Hi-Index

Impact Energy* (in-lb) 4 248 30

(*Gardner impact test results)

One office uses this statement to get across the message of eye protection for everyday lenses: “Our office recommends Trivex material as our standard lens material of choice because it provides the visual armor to protect your eyes from both UV light, while providing the ultimate in impact resistance, no matter what you are doing.”

Frame Choice Frame choice also drives material choice. Usually the patient will select their frames first and then the lenses. This can present a problem with some lens materials. Consider the combination of a plus lens and a grooved semi-rimless frame.

With lenses made from CR-39 material, there can be flaking at the thinnest corner. Oftentimes, patients will return a pair of rimless glasses because of star cracks around the drilled holes or flaking at the edges.

Patient Benefit—Frame Choice Freedom: Lenses that retain their looks and safety regardless of frame style allow patients to select the frame of their choice knowing that the lenses will not be affected. By selecting a lens material that doesn’t flake or crack, opticians can feel confident that no matter the frame choice of the patient, the lenses will be suitable for the frame.

Trivex material is unique in that it has extremely high tensile strength and virtually no notch sensitivity. This means that the lenses won’t develop edge flakes or chips, and when used for drilled rimless, won’t star crack. This is particularly important in drilled polarized lenses. Polarization efficiency is affected by compression at the drill points. Choosing Trivex material solves many problems before they start by reducing breakage and remakes.

What to Say When making a lens recommendation, include the patient benefits of the lens along with the lens attributes. The more “true-to-life” the description, the more it will resonate with the patient. Suggesting a change to Trivex material as a replacement for CR-39 material might sound like this: 1. I’m recommending lenses made from Trivex material because it delivers crisp, clear vision with exceptional optical performance making it easier for you to see.

2. Your lenses will be ultra-lightweight, providing added comfort since Trivex material is one of the lightest lens materials available.

3. This material provides 100 percent UV protection without adding an additional coating and is unsurpassed in impact resistance, meaning your eyes will always be protected.

Consider creating a set of index cards that have material attributes and benefits listed for each optician to use as reference. Opticians that use the same words add continuity of message throughout the office. When patients hear the same message from everyone in the office, it reduces confusion.

March • 2011

E u r o p e a n L e n s e s a n d Te c h n o l o g y

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Premium or Everyday?

Should Trivex material be considered as a premium or everyday lens material? Perhaps this is the wrong question to ask. The correct question should be, “What is the best material for the patient’s Rx and vision requirements?”

Remember, the Rx is the driver with the balance of lens properties completing the requirements. If a patient with a -2.00D Rx requires lightweight lenses and protection in a rimless frame, Trivex material is the best solution especially if the patient had a bad experience with star cracks in a previous pair of rimless glasses. If the Rx is -6.00D and thinness is the number one and only consideration, then a higher index material is probably the better choice for this patient.

Deliver the best eyewear for the patient, which includes being selective when it comes to recommending the lens material.

TRIVEX material for Kids Kids need sharp, precise vision for all they do. Their active and unpredictable lives also demand eyewear that provides the best strength and protection.

It’s estimated that 80 percent of what children learn in their first 12 years comes through their eyes.

However, children’s eyes are underdeveloped. In fact, the crystalline lens of a child’s eye is virtually transparent and offers very little protection for the retina. The eyes of a child, under the age of 10, transmit over 75 percent of UV radiation compared with 10 percent in adults, ages 25 years and older.

Here are two scripts you can use to highlight the importance of quality lenses for kids: “We only use lenses made with Trivex material that provide extreme protection from UV radiation and are impact resistant while delivering the best in clear vision for your child.”

Or, consider adding glare-free lenses and say, In addition, since children spend more time outdoors, they are exposed to more glare and harmful UV rays. I recommend lenses that absorb 100 percent of the harmful UV rays. They are also available in photochromics lenses that change tint when your child goes outdoors, and then changes back to clear when they come back inside.”

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TRIVEX Attributes

Technical Feature

Patient Benefit

Household Chemicals

Chemical resistance

Resists common chemicals people use everday. Won’t craze, crck or show other damage when exposed to household products like bleach and nail polish remover and optical solvents like alcohol and acetone.

Durability Wearability

High tenseli strength, little or no notch sensitivity

Eliminate star cracks, chips and flakes that affect rimless and semi-rimless eyewear.

Combined with extreme impact resistance, the higher tensile strength also allows thinner edges and centers even in rimless.

Trivex material for Sunwear? It’s the Right Choice “High velocity impact resistance” (Z87.1 that is) says it all.

A lens material that can meet Z87.1 high velocity impact standards ensures that eye injuries are lessened and your patient’s vision will be protected. The wrap shape of many of today’s sports sunwear also helps to reduce dust, dirt and wind from getting to the eyes. The steepness of the 8 base lens shape adds to the impact resistance structurally, while a polarized lens eliminates blinding glare. Since sunwear is worn outdoors during activities such as cycling, skiing, jogging, fishing and golf, the likelihood of eye injury increases with these types of activities. Providing your patients with sunwear made with an extremely impact resistant material like Trivex material will provide the optimum protection for their eyes.

Tricks of the Trade When converting from a well-known material like CR-39 material to Trivex material, there are a few tricks-of-thetrade that savvy labs and opticians have adopted to make their lives easier and the results predictable. o Let the lab choose the correct base curve, especially when lenses are aspheric in design. This is extremely important since good peripheral vision through lenses is index and base curve dependent. Manufacturers have calculated the correct base curve to choose to provide best vision and labs store those tables for lens choice when completing an Rx order. o For the office that does its own edging: It is easier today to edge Trivex material since edger manufacturers have modified their systems to add Trivex material capability.

Direct drive motors get instructions on speed and torque from a sophisticated internal software module by simply pushing the Trivex material mode with the Lens Type button.

March • 2011

Continuing Education

The edger automatically adjusts wheel speed and the torque for which the lens is rotated on the wheel. The drain that carries away waste material (swarf) has been increased in size so any heat induced material “clumping” washes down the drain without a clog. Water, as coolant, also washes/cools the back of the grinding chamber so there is little effect from the heat generated as the material is cut dry during the initial edging cycle. o For drilled rimless: Trivex material is the least affected by drilling, so it reduces or eliminates the possibility of star cracks or breakage. That same tensile strength and lack of notch sensitivity allows thinner edges on grooved semi-rimless since the groove wall is unlikely to chip or flake. In both frames styles, it reduces the number of remakes and improves patient satisfaction. o Build on Trivex material: To provide the ultimate in vision enhancement, combine the benefits of Trivex material with advanced lens designs, treatments and additional options that fit your patient’s vision and lifestyle needs and exceed their expectations.

Availability Making a global change to a material that can be used everyday requires good availability in the styles and designs you routinely dispense. The optical business is slow to use a product when there is minimal availability. Initially, the lack of breadth of designs and suppliers was limited in Trivex material and so the ECP had fewer choices, which made the adoption of this material a slow process.

However, that is no longer the case.This is especially true with the advantages of free form manufacturing in the laboratory.Virtually any of the newer optimized and/or personalized progressives and single vision lenses can be created in Trivex material.

Virtually all lens manufacturers produce lenses made in Trivex material, available also as Transitions lenses and a variety of polarized designs.You’ll find that Trivex material is manufactured under a variety of trade names. They include: Centurion and Trinity from Augen; Phoenix from HOYA Vision Care; Excelite TVX from Thai Optical; Aris from X-Cel Optical; Trilogy from Younger Optics; NXT from Intercast Europe; and Trivex material from Essilor, SEIKO, Shamir, Shore, Signet Armorlite, and Carl Zeiss. Each manufacturer offers this material category in their proprietary designs.

Learning Tools and Resources As with any lens material, you’ll find that there are best uses for Trivex material while other situations may call for a different material for a particular patient’s needs. Your optical laboratory is a great resource for lens information and education.

Visit www.ppgtrivex.com for Trivex material availability from the manufacturers mentioned above. The Trivex material Web site has tips for processing as well as a complete e-learning module at www.ppgtrivex.com/education. Review other CE courses at 202mag.com/CE for additional information about material choices.

Conclusion By considering the interaction of the lens attributes with the material properties, opticians can offer a better choice for everyday eyewear for their patients. Consider replacing CR-39 monomer as the standard lens material with Trivex material and provide increased patient benefits.

An appreciation of the material’s attribute interactions is required knowledge to make that decision. Since the material is the foundation on which lens styles and designs are built, it’s important to start with the best combination of lens material attributes to provide the most benefits for each patient. **Both CR-39 monomer and Trivex material are manufactured by PPG Industries.

March • 2011

E u r o p e a n L e n s e s a n d Te c h n o l o g y

83

EUROPEAN LENSES & TECHNOLOGY

Innovations

Lenses and technology 1. HOYA 1.74 lens option with Eyvia Eyvia, Hoya’s 1.74 hi-index lens option has been released for freeform designs, targeted at patients with higher plus or minus powers and who want the very best cosmetic look. The ultra thin and light lens provides crystal clear vision and is available for the same price as Hoya’s Eyry 1.70 lens material, for the equivalent lens designs, says the company. “We are receiving high levels of interest from our customers for this premium new lens option,” said Steve Roberts, FBDO, Hoya Lens UK Product Manager. Eyvia is only available with Hoya’s premium lens choices and the award winning Hi-Vision LongLife coating which offers the highest degree of scratch protection – “Top material, top designs and top coatings, Eyvia really is top of the lens tree,” added Steve. Dispensing tools, including lens thickness mats, patient leaflets and display cards are available.

www.hoya.eu

2. OPTISOFT Customer Relations Management System Optisoft has stepped up customer support since moving to new offices in York, with a new Customer Relationship Management system. This is designed to improve the Help Desk facility which now services and supports more than 1,000 independent practices throughout the UK and Ireland.

“Having moved to new open plan offices, we now have more space for expansion and it makes communication between departments much easier. That, along with the CRM system and improved accessibility of our new offices, means that we are well positioned to continue providing a quality service to our customers,” said Optisoft Managing Director, Keith Sheers.

7 Alpha Court, Monks Cross Drive, Huntington, York, YO32 9WN.

www.optisoft.co.uk

3. ULTRAVISON / BACH OPTIC GERMANY The past 20 years have seen many changes in the contact lens industry; the introduction of monthly and daily disposable lenses, advancement in materials such as silicone hydrogel and more recently, a fully lathe-able SiH material. Another change over the last 20 years is the relationship between contact lens manufacturer UltraVision CLPL and the German distributor Bach Optic, as it’s grown solidly from a start-up relationship to a major one.

Bach Optic started distributing UltraVision contact lenses 20 years ago and with UltraVision continuing to innovate and introduce more products a strong partnership developed and a diversity of products is now available to German eye practices.

Bach’s CEO, Jürgen Schofeld and Karin Pintore, Specialist Lens Sales Advisor, recently visited UltraVision’s head office where J Keith Lomas, UltraVision’s CEO, presented them with a trophy to commemorate the 20 year partnership.

J Keith Lomas said, “It is fantastic that our distributors are so loyal to the company and our products that year on year they support our business and welcome new contact lens designs our R&D team bring to the market. It is with this support that we are able to constantly move forward with R&D, benefitting our customers and, importantly, their patients.”

Jürgen commented, “The team at Bach Optic and myself send many thanks for the 20 year trophy. We are all delighted and look forward to the next 20 years and to a powerful common business”.

www.ultravisiongroup.com 84

E u r o p e a n L e n s e s a n d Te c h n o l o g y

March • 2011

EUROPEAN LENSES & TECHNOLOGY

Innovations

Lenses and technology 4. RODENSTOCK Aveo Rodenstock presents a new plus for single vision lenses: Lenses with a relaxation effect.

Rodenstock presented Aveo at the opti 2011, an innovative additional option for single vision lenses. Aveo provides accommodation support that decisively increases relaxation, especially when changing between different viewing distances, which means it can prevent classical symptoms of fatigue. Rodenstock Aveo is available as an option for the Impression® Mono and Multigressiv® Mono lenses.

Aveo was designed specifically for the visual requirements of modern life. Working on screens, using Smartphones, navigation systems or e-books are an established part of everyday life.

However, it means constant, additional strain on the eyes, because they have to repeatedly adapt to new viewing distances. Rodenstock Aveo supports the dynamic and active lifestyle of spectacle wearers up to 45 years old and gives wearers fresh, relaxed and attractive eyes day in and day out in any situation. Available from April.

www.rodenstock.com

5. PPG INDUSTRIES/INTERCAST EUROPE Trivex At Opti 2011, PPG Industries (NYSE: PPG) and Intercast Europe announced the growing success of Trivex material and NXT sun lenses in Germany, which have become greatly appreciated and recognized as leading, state-of-the-art optical products throughout the country.

Comfort, durability and clear vision are the key advantages that have allowed Trivex material and NXT sun lenses an ever wider appreciation among German optical industry professionals.

Stratemeyer Brillenglas was one of the first German prescription laboratories to supply Trivex material lenses about eight years ago. “We like Trivex material very much. The children and sport eyeglasses segments are a perfect fit for lenses made with Trivex material, but we have made the best experience when offering Trivex material with rimless and drilled frames.

Lenses made with Trivex material are almost “unbreakable”, brilliant and light and the customers get a good feeling with this combination”.

Lenses made with Trivex material were introduced at market over the years by several German laboratories including Hoya Lens Deutschland Gmbh as PNX lenses, Wetzlich as 1.53 Trilight lenses and also Nordhorn Optik, AVM, and other companies.

www.ppg.com/optical/opticalproducts/

6. B&S Optrafair encourages display of workshop tools Just eighteen months after the company’s launch, Dibble Optical plans an imposing presence at April’s Optrafair. As UK distributor for Breitfeld & Schliekert (B&S) it will display an extensive range of practice and lab tooling, small machinery, frame components and lab consumables.

Practice accessories such as prescription swimming goggles and sports eyewear will also be on display.

“Our B&S workshop catalogue contains the most comprehensive range of products to support spectacle manufacture, adjustment and repair. Whether you produce spectacles, adjust, dispense or make simple or even sophisticated repairs, we have the right product,” said Dibble Optical Managing Director, Barry Dibble.

www.dibbleoptical www.b-s.de www.optrafair.co.uk

86

E u r o p e a n L e n s e s a n d Te c h n o l o g y

March • 2011

Innovations

Lenses/Contact lenses

7. PIXEL OPTICS empower!

This month, PixelOptics of USA launches its “world’s first” electronic focusing eyewear emPower! in North America at the International Vision Expo East in New York City. The unique emPower! design, a rare award-winner at 2011’s Consumer Electronics US show even before launch offers an easy-to-wear design in high index material for full-time clear, comfortable, wide-field vision at distance and intermediate ranges. When near vision is needed, just lightly touch the frame side. Via an encapsulated mini-module, this activates refractive index change in a liquid crystal layer embedded in the lens, for instant clear, sharp near vision too. Upon activation, emPower! lenses can change focus automatically just on tilting the head to reading position. De-activate by another touch of the finger. Wearers say emPower! readily outperforms conventional progressives at all ranges. The battery is long lasting and easily recharged overnight. Look good, too, thanks to a choice of custom-made frames in virtually every material and configuration.

www.emPowerEyewear.com

8. SAFILENS Safe-Gel Seven Days Toric Italian contact lens company Safilens reports the growing success of its business across Europe and the US, with turnover up 2% on 2009. Launched in 2010, the company’s Safe-Gel Seven Days Toric has been welcomed as an alternative to the current offering of disposable lenses for the correction of astigmatism. The lens is described as offering outstanding technology (Hydromade™ Patented System) using the slow release of Hyaluronate Gel. This innovation which is designed to help maintain comfort in the eye’s tear film, has been recognised and approved in the States by the FDA and Safilens is now distributing in the US and Canada through Two Tower Frames.

www.safilens.com

March • 2011

E u r o p e a n L e n s e s a n d Te c h n o l o g y

87

Advertisers The March 2011 issue is now closed. If you wish to make any amendments for the May 2011 issue, please contact Chiara Borello at email: c.borello@ fabianogroup.com or fax (+39) 0141 827830 by 14th March 2011. Any material received after this deadline will automatically be inserted into the next available issue of 20/20 EUROPE.

As a service to its readers, 20/20 EUROPE provides the complete telephone and fax numbers of European manufacturers, importers and distributors (as supplied by these companies). Each listing is in alphabetical order by country code. Whilst every care is taken to ensure that data in this Directory is accurate, the Publishers cannot accept and hereby disclaim any liability to any party for any loss or damage caused by errors or omissions resulting from negligence accident or any other cause.­

International Country Code and Telephone Codes Australia

AU

61

Finland

FIN

358

Latvia

LV

371

Serbia e Montenegro SCG 381

Austria

A

43

France

F

33

Lithuania

LI

370

Singapore

SG

65

Belgium

B

32

Germany

D

49

Luxembourg

L

352

Slovakia

SK

42

Bulgaria

BU

359

GR

30

Malta

M

35

Slovenia

SL

386

Canada

CA 1514

Hong Kong HK

852

New Zealand

NZ

61

Spain+Canary Islands E

34

Cyprus

Sweden

S

46

CY

357

Hungary H

36

Norway

N

47

Switzerland

CH

41

Croatia HR

385

Iceland

IC

354

Poland

PL

48

The Netherlands

NL

31

IRL

353

Portugal

P

351

Turkey

TR

90

I

39

Romania

R

40

Ukraine UA

38

JP

81

Russian Federation

RU

7

United Kingdom UK

44

Greece

Czech Republic

CZ

42

Ireland

Denmark

DK

45

Italy

Estonia

EST

372

Japan

Advertiser listings Area BANDO Optical Corp.

Carlottas Village Charmant De Rigo DIOPS DREAMCON Co.Ltd.

23

Inottica

41

Pixel Optics

73

100

Inspecs

38

Plasti-max

59

33

Intercast

cover 1 L&T

49, 55

Lindberg

25

2

Marchon

5, 7, 9, 11, 13, 15, 17, cover 4

99 101

53

Mondottica

61

Safilens

79

GĂśtti

95 cover 1

Immagine Eyewar

27, 51

cover 3

Rodenstock

Neostyle

77

Revert

cover 2 L&T

47

21

Hoya

PPG

34, 57

Modo

Gold & Wood

Henry Jullien

Polaroid

3

Safilo

37, 64

OGI

29, cover Vedere

Silmo

92-93

Okia

cover 2-1, 89

Trenti

43, 91

Optikan Artisan & Co. Optim

101 62-63

Vision Expo West

97

Zilli

31

m a r c h 2 011

international eye fashion 89

Directory listings

AREA SRL

Tel 39 031 525656

DIOPS

Fax 45 70 20 84 45

Italy

Fax 39 031 525608

Korea

www.essilor.dk

Tel 39 0432 646 411

N Silhouette Norge

Charmant GmbH europe

www.diops.co.kr

E Essilor Espana Sa

Fax 39 0432 646 451

Tel 47 2 337 9000

Germany

diops@koisc.org

Tel 34 91 334 32 00

Web www.area98.it

Fax 47 2 337‑9001

Tel 49 8131 38280

Mail area98@area98.it

P Modavisao Lda

Fax 49 8131 382810

DESIGNIT EYEWEAR A/S

Tel 351 22 550 1049

www.charmant.de

Denmark

Fax 351 22 509 3417

For more information or our

Tel 45 70 22 14 12

RU Optic Dias

distributor list, please contact

Tel 7 495 982 52 05

us or see our website.

Fax 34 91 358 50 86 www.essilor.es F Essilor France Tel 33 820 210 220 Fax 33 1 72 70 76 85 Mail : Scinstr@Essilor.Fr www.essilor.fr

Fax 7 495 982 52 05

DESIGNIT EYEWEAR A/S

SILHOUETTE int. Schmied Ag

S Silhouette Sverige AB

Denmark

Austria

Tel 46 35 144890

Tel 45 70 22 14 12

Fax 358 9 34 80 84 30

Tel 43 732 38 48-0

Fax 46 35 173585

Fax 45 70 22 14 11

www.essilor.fi

Fax 43 732 38 30 19

TR Ser Optik Sanayi Ve

Corning S.A.S

www.designiteyewear.com

I Essilor Italia Spa

B Silhouette Benelux Bvba

Ticaret

Ophthalmic

info@designiteyewear.com

Tel 39 02 535791

Tel 32 3 248 2450

Tel 90 212 247 5139

France

Distributors’ list on request

Fax 39 02 53579260

Fax 32 3 248 0725

Fax 90 212 232 8234

Tel 33 (0)1 64 69 71 35

www.essilor.it

CH Silhouette Schweiz GmbH

UK Silhouette UK Ltd

Fax 33 (0) 1 64 69 71 09

Irl Essilor Ireland Ltd

Tel 41 41 767 2222

Tel 44 20 8889 9997

matignonal@corning.com

Fax 41 41 767 22 33

Fax 44 20 8889 2742

www.corning.com/ophthalmic

Fin Essilor Oy Tel 358 9 34 80 800

Tel 353.61 22.85.53 Fax 353.6130.25.22

D Silhouette Vertriebs GmbH

ESSILOR INTERNATIONAL

Tel 49 7141 442020

Instruments Department

N Essilor Norge A/S Tel 47 32 72 62 79 Fax 47 32.72.62.00

Fax 49 7141 442 0264

Carlottas Village ApS

www.organising-vision.com

DK Silhouette Scandinavia A/S

Denmark

A Essilor Austria Gmbh

Tel 45 4320 6500

tel 45 2160 1460

Denmark

Tel 43.22.36 680.250

Fax 45 4320 6501

cdl@carlottasvillage.dk

Tel 45 70 251009

Fax 43.22.36 680.29250

Fax 31 316 580 585

E Silhouette Optical Espana SA

www.carlottasvillage.com

Fax 45 70 251019

B Essilor Belgium S.A. N.V.

www.essilor.ni

Tel 32.2 559.72.56

P Essilor Portugal

Fax 32.2 520.11.84

Tel 351 219 179 890

Ch Essilor Suisse

Fax 351 219 162 690

Tel 41 22 827 47 27

savinstrumentos@essilor.pt

Tel 34 93 244 0980

danisheyewear@danisheyewear.dk

Fax 34 93 232 3401

www.danisheyewear.com

F Silhouette France Sarl Tel 33 1 42 43 30 48

CAZAL - OP COUTURE

Fax 33 1 42 43 31 93

BRILLEN GMBH

FIN Kaukomarkkinat OY

Germany

Tel 358 9 852991

Tel 49 851 949800

Fax 358 9 852 99573 GR A. Hatziargiris & Co Tel 30 210 625 5260 Fax 30 210 625 3650 I Silhouette Italia S.r.l.

90 20/20 Europe

Distributor list on request

Fax 41 22 827 47 97 DE RIGO

www.essilor-instruments.ch

www.essilor.no NL Essilor Nederland Tel 31 316 580 580

S Essilor Ab Tel 46 8 621 26 00 Fax 46 8 760 95 91

Italy

D Essilor Gmbh

Tel. 39 0437 7777

Tel 49 180/500 47 18

Fax 39 0437 777956

Fax 49 180/500 47 19

Tel 44 1454 423454

www.cazal-eyewear.com

info@derigo.com

www.essilor.de

Fax 44 1454 423444

Distributors list on request

www.derigo.com

Dk Essilor Danmark A/S

www.essilor.co.uk

Fax 49 851 9498039 info@cazal-eyewear.com

www.essilor.se Uk Essilor Ltd

Tel 45 70 20 84 44

m a r c h 2 011

FLAIR - MODELLBRILLEN Germany Tel 49 2521 84000 Fax 49 2521 840090 flair@flair.de

speets.brillen@hetnet.nl

Web : www.hoya.fi

IMMAGINE EYEWEAR

PT Teresa Jorge & Filhos

H Hoya Lens Hungary Rt

Italy

Optica LDA

Tel +36 1 305 8510

Tel 39 0435 50 11 37

Tel 351 222 076 000

HENRY JULLIEN

Web : www.hoya.hu

Fax 39 0435 50 70 98

ljorge@teresajorge.com

France

H Hoya Lens Man. Hungary

info@immagine-eyewear.com

PL Flair Polska SP.Z.o.o.

Tel 33 384 35 88 28

Rt

www.immagine-eyewear.com

Tel 48 32 231 1074

Fax 33 384 43 58 825

Tel +36 44 418200

Distributors’ list on request

Fax 48 32 419 1606

Distributors’ list on request

www.hoya-mineral.com

www.flair.de A/F/D FLAIR - Modellbrillen Tel 49 2521 84000 Fax 49 2521 8400 90

HOYA Vision Care Europe

Web: www.hoya.it

European Headquarters /

NL Hoya Lens Nederland B.V.

Export Office

Tel +31 297 514 222

The Netherlands

Web: www.hoya.nl

Tel +31 297 514 350

NO Hoya Lens Norway AS

Fax +31 297 569 666

Tel +47 974 31 505

Fax 421 41 72 32 990

Web: www.hoya.eu

Web: www.hoya.no

danae@danae.sk

B Hoya Lens Belgium N.V.

PL Hoya Lens Poland Sp.

TR Hantes Dis Ticaret Ltd. STI

Tel +32 3 660 0100

Z.o.o.

Web: www.hoya.be

Tel +48 22 55 888 99

CZ Hoya Lens CZ a.s.

Web: www.hoya.pl

Tel 46 492 10077 Fax 46 492 42542

B/L Françoise Duchesne Optik

info@cdesignab.se

SA

SK Danae

Tel 32 19 511220

Tel 421 41 72 33 000

duchesne.optic@skynet.be CH/D FLAIR - Modellbrillen Tel 49 2521 84000 Fax 49 2521 8400 90 flair@flair.de

Tel 90 312 425 5620 hantes@ada.net.tr

CZ Encore S.R.O.

UK/D FLAIR - Modellbrillen

Tel 420 416 767028

Tel 49 2521 84000

Fax 420 416 767028

Fax 49 2521 8400 90

encoreoptik@seznam.cz

flair@flair.de

GOLD & WOOD Luxemburg

Fax 30 210 60 19 341

Tel 352 92 05 35

info@standgema.gr

Fax 352 92 05 32

I Vega S.R.L.

www.gold-and-wood.com

Tel +46 40 680 2200 Web: www.hoya.se SA Hoya Hill Optics South Africa (Pty) Ltd. Tel +27 11 444 1992 Web: www.hilloptics.co.za UK Hoya Lens UK Ltd. Tel +44 1978 663 100 Web: www.hoya.co.uk

E Hoya Lens Iberia SA

INOTTICA AL ALBANIA EUROPTIKA Tel +355 692085223 europtikazhp@yahoo.com

Tel +34 91 660 3510

AL ALBANIA OMEGA OPTIKAL omegaoptikal@libero.it

P Hoya Lens Iberia SA

ic! berlin brillen gmbh

DZ ALGERIA

Tel +35 121 792 9600

Germany

LUNETTERIE ALLAGUE EURL

Web: www.hoya.pt

Tel 49 30 41 71 77 0

Tel +213 21634462

gÖtti SWITZERLAND GmbH

F Hoya Lens France SA

Fax 49 30 41 71 77 11

Fax +213 21633438

Switzerland

Tel +33 (0)811 904692

mail@ic-berlin.de

abdelnacer@lunetterie-allague.net

Tel 41 44 782 60 47

Web: www.hoya.fr

www.ic-berlin.de

FI Hoya Lens Finland Oy

Distributor list on request

NL Speets Brillen B.V. Tel 31 356 833 815

94 20/20 Europe

Web: www.hoya.dk

S Hoya Lens Sweden AB

Web : www.hoya.es

Tel 39 0323 405500

Fax 31 356 838 389

Tel +49 2161 652 3110

Tel +45 43 558 200

GR Stand Gema - Andreas

info@vegaoptic.it

GmbH

DK Hoya Lens Danmark A/S

wmonturas@grupowinter.com

Fax 39 0323 405544

D Hoya Lens Deutschland

Web: www.hoya.de

Tel 34 91 309 6200

Tel 30 210 60 19 340

Tel +420 488 578 407 Web: www.hoyavision.cz

E Winter Monturas SA

Markakis O.E.

Tel +39 2 990711

S C Design AB

flair@flair.de

Fax 32 19 511224

I Hoya Lens Italia S.p.A.

info@flair.net.pl

www.gotti.ch

Tel +358 9 7288 4100

A AUSTRIA - OPTIKSTYLE E.U. Tel +43 6763919507 maria.snegireva@optikstyle.at

m a r c h 2 011

BRN BAHRAIN YATEEM OPTICIAN Tel +973 17253397 Fax +973 17242264 aayateem@batelco.com. bh BRN BELGIUM LOOP EYEWEAR Tel +32-14820485 Fax +32 14828098 jcl@zels.be CY CYPRUS NICOS NICOLAIDES & CO. LTD Tel +357 25362277 Fax +357 25357657 nicoptic@yahoo.com ET EGYPT MAGRABI OPTICAL CO. Tel +202-27725721 Fax +202 27725795 mohamed.fathy@magrabi.com ET EGYPT - BARAKA OPTICS Tel +20 224149871 ismail.farid@barakaoptics.net EST ESTONIA MARKEN OPTIK OU Tel +37 27337065 Fax +37 27337066 markenoptik@markenoptik.ee FIN FINLAND BOBLBOOM FINLAND OY Tel +358 37520101 Fax +358 37520106 marja.mero@boblboom.fi GR GREECE - OPTITEC S.A. Tel +30 2103819808 Fax +30 2103302763 m.vlachopoulos@optitec.gr H HUNGARY - OPTINCOR Kft Tel +36 13496168 info@optincor.com HKJ JORDAN

OPTIKOS SHAMI

MA MOROCCO

Tel +962 65810550

ALLIANCE DISTRIBUTION

Fax +962 65811404

Tel +212 22471605

abukaff@optikosshami.com

+212 22297724

HKJ JORDAN

k.amrani@alliance.ma

MAGRABI OPTICAL JORDON

N NORWAY - REBRICO AS

Tel +962 65866045

Tel +47 22073100

Fax +962 65866418

Fax +47 22073107

mohamed.fathy@magrabi.com

steinar@rebrico.no

KWT KUWAIT

PL POLAND

HASSAN OPTICIANS CO.

OPMATIC P.H.U. S.C.

Tel +965 1806080

Tel +48 0228625625

Fax +965 2421815

Fax +48 0226320120

wnzel@hassans.com

pawel.olpinski@opmatic.

LV LATVIA

com.pl

CENTRE OF OPTOMETRY

P PORTUGAL

Tel +371 67381636

DISTRIOPTICA

Fax +371 67312733

Tel +351 121840616

sakare@optika.lv

Fax +351 1218406271

RL LEBANON

distrioptica@netcabo.pt

MAGRABI OPTICAL

P PORTUGAL - BELCORES Lda

Tel +961 1999050

Tel +244 2337760

Fax +961 1999050

Fax +244 2339132

mohamed.fathy@magrabi.com

belcores@gmail.com

RL LEBANON

RUS RUSSIA

THIRD EYE

GALLEREY OCHKOV Ltd

Tel +961 4919228

Tel +7 4956471361

Fax +961 4919228

Fax +7 4952253490

thirdeye@terra.net.lb

gallery_ochkov@mail.ru

LAR LIBYA

KSA SAUDI ARABIA

AL SHEHAB TASHARUKIET

MAGRABI OPTICAL CO. LTD

Tel +218 4775245

Tel +966 26510655

+218 4775245

Fax +966 26502870

sh_sbeta_optic@yahoo.com

waleed.hamouda@magrabi.com

M MALTA

KSA SAUDI ARABIA

CLASS Company Limited

TUTIA TRADING EST.

Tel +356 21482191-3

Tel +966 1217891

Fax +356 21480096

Fax +966 14641107

helena.tua@classoptical.com

optical@tutiagroup.com

MD MOLDAVIA - OPTICA-M

KSA SAUDI ARABIA

Tel +373 22568982

AL-JAMIL OPTICAL TRADING EST.

Fax +373 22228949

Tel +966 1 2068800

zeiss@company.md

Fax +966 1 2921723

ebrahim@aljamiloptical.com.sa

ADN YEMEN

LUXOTTICA SPA

S Luxottica Sweden AB

SK SLOVAKIA

MAGRABI YEMEN

Italy

Tel 46 31 697100

PILLION s.r.o.

Tel +967 733710350

LEYBOLD OPTICS

Tel 39 02863341

Tel +421 245945192

Fax 46 31 299215

mohamed.fathy@magrabi.com

Germany

marian.toman@pillion.sk

Fax 39 02876265

SRB SERBIA - GROSSOPTIC

Tel 49 6023 500 0

TR Luxottica Gozluk Tic. A.S.

ZA SOUTH AFRICA

Tel +381 113538800

Fax 49 6023 500 150

Tel 39 0437 62441

Tel 90 232 3281528

JESSEN FASHION PTY LTD

Fax +381 113538810

info@leyboldoptics.com

Fax 39­0437 63223

Fax 90 232 3280690

laki@opticaldivision.rs

www.leyboldoptics.com

A Luxottica Vertriebs. GmbH

Distributor list on request

Tel 43 2243 30888

Tel +27 866219372 martin@jessenfashion.co.za E SPAIN

Fax 43 2243 308 8810

DAY&NIGHT IMPORT S.L.

LINDBERG

Tel +34 973311965

INTERCAST EUROPE S.p.A.

Denmark

Fax +34 973314932

Italy

Tel 45 84 44 40 00

lluisa@dayandnight.cat

Tel 39 0521 607555

Fax 45 86 75 29 50

SYR SYRIA

Fax 39 0521 607916

www.lindberg.com

MESMAR TRADING CO. bachar@mesmar.com

info@nxt-vision.com www.nxt-vision.com

TN TUNISIA

UK Luxottica UK Ltd Tel 44 2088468800 Fax 44 208843,68888

B Luxottica Belgium NV Tel 32 3 286 8000 Fax 32 3 239 7204 CH Luxottica Switzerland AG Tel 41 318585800 Fax 41 318585809 D Luxottica Fashion Brillen

OPTICAL VISION INVESTMENT

Tel 49 89 456 9150

Tel +216 71723369

Fax 49 894607023

Fax +216 71723349

E Luxottica Iberica SA

OVI@planet.tn Tel 34 93 474 1989

TN TUNISIA

Fax 34 93 474 3466

BLUE OPTICAL DISTRIBUTION Tel +216 74418501

F Luxottica France S.A.R.L.

Fax +216 26726503

Tel 33 4 92 96 66 00

info@blue-optical.com

Fax 33 4 92 96 66 10

TR TURKEY

FIN Oy Luxottica Finland AB

OPTOMOD OPTIK SAN.VE TIC.

Tel 358 9 439 1050

LTD. STI Tel +90 2125112045

Fax 358 9 439 10550

Fax +90 2125138124 hayim@optomod.com.tr UAE P.M.I. PASTEUR MEDICAL

Inspecs Ltd Tel: 44 (0)1225 717000

INSTRUMENTS

Fax 44 (0) 1225 717001

Tel +971 42679738

sales@inspecs.com

+971 42678039

Distributors’ list on request

riaz@pmidubai.com GB UK

GR Luxottica Hellas AE Tel 30 210 666 9300 Fax 30 210 666 9301 NL Luxottica Nederland BV Tel 31 23 523 2800

david@ridgwaynet.com

96 20/20 Europe

The Netherlands Tel 31 20 581 5050

Fax 31 23 523 2825 Fax 31 20 581 5069 INTERNATIONAL VISION EXPO

P Luxottica Portugal SA

Usa

Tel 351 21 722 1300

www.visionexpoeast.com

Fax 351 21 727 0697

RIDGWAY OPTICAL SUPPLIES LTD Tel +44 12956788

MARCHON EUROPE

CS@marchon.com www.marchon.com

m a r c h 2 011

vv

HANS-JOACHIM MARWITZ Germany Tel 49 30 8904 8619 Fax 49 30 8904 8666 www.conquistador.de marwitz-berlin@conquistador.de A Hans-Joachim Marwitz Tel 49 30 8904 8619 Fax 49 30 8904 8666

MONDOTTICA

Fax: 64.9.532.9306

Tel 800 6976 3991

PL OWP Polska â&#x20AC;&#x201C; Okularmik

United Kingdom

Switzerland

Fax 800 6976 3993

Rafal Bialko

Tel: 44 1159 677 912

Tel 41227315519

B De Ceunynck & Co NV/SA

Tel 48 506 057 608

Fax: 44 1159 677 179

Fax 41227387204

Tel 32 3 870 3711

Fax 48 12 285 74 71

sales@mondottica.com

The Netherlands

www.mondottica.com

Tel 31621504504

NL Mondottica Nederlands BV

Fax 32 3 877 3316 CH Scherrer Optik AG Tel 41 41 740 0430

Fax 31848367503 Fax 41 41 740 6203

Tel: 0031 172 497 449

CY C. & C. Trading

Fax: 0031 172 501 526

Tel 357 25 730086

FR Mondottica France Tel: 33 1 45 62 24 94

Tel 41 31 972 5923

Fax: 33 1 45 63 31 25

Tel 42 0325 512884

NEOSTYLE

Fax 420 379 300 299

Germany

DK Optik Companiet

Tel 49 7152 359 360

Tel 31 72 520 9404

Fax 49 7152 35936 45 www.neostyle.de

Modo Eyewear

Fax 380 44 253 71 11

OKIA Optical Co. Ltd.

E Disend Distribuciones S.L.

Hong Kong

Tel 34 90 219 7122

Tel 852 2371 3889

Fax 34 91 850 9388

Fax 852 2371 0006

F OWP France E.u.r.l.

hd@okia.com

Tel 33 1 60 37 77 77

www.okia.com

Fax 33 1 60 37 77 70

distributors' list on request

FIN Visual Elegant Oy

kiev@optic-dias.ru

OGI EYEWEAR

Tel 358/9 47 61 62 00

Fax 39 02 4398 3908

USA

Fax 358/9 47 61 62 39

Europe@modo.com

Tel 1 7635921493 Fax 1 7635373933

info@visualelegant.fi OPTIM SA Spain

info@ogiframes.com

I OWP Italia Ipotesi S.r.l.

Tel 39 0445 541 007

Tel 34 93 480 9393 www.ogiframes.com Italy Tel 390248712569 Germany

Fax 34 93 480 2032 export@grupoptim.com www.grupoptim.com Distributor list on request

UK William Morris Eyewear Tel 44 1279 600042 Fax 44 1279 600160 info@williammorris.co.uk

PixelOptics, Inc. United States Tel 1 540-567-5079 Fax 1 540-777-6555

Fax 39 0445 540 493 info@ipotesis.com N Scanoptic AS Tel 47 32 761155

A Austrian Optic Tel 43 016 99 27 30 122 Fax 43 016 99 27 30 960 CZ, SK DANAE Vision

Tel 49.8024.9917.40

Fax 47 32 761156

Fax: 49.8024.9917.44

NL OWP Nederland

Fax 42 14 17 23 29 90

Tel 31 20 610 1026

www.danae.sk

Fax 31 20 667 0081

DK, D

P OWP Portugal

Schulz

Israel

98 20/20 Europe

UA optic DIAS Tel 380 44 253 66 46

Italy

www.modo.com

S Handelshuset OPEX AB

Fax 42 0325 512681

info@neostyle.de

Fax 31 72 520 9405

Tel 39 02 4399 8986

moscow@optic-dias.ru

Fax 46 31 340 2449

CZ Metzler International s.r.o.

NL The Young Eyewear

Fax 7 495 982 52 05

Tel 46 31 340 2440

CZ Brillen Import M.Riha

Fax 45 32 965210

Tel 7 495 982 52 05

c.c.trading@cytanet.com.cy

Fax 41 31 972 5728

Tel 45 32 963210

RU Optic DIAS

Fax 357 25 730087

CH Optik A Bern

Tel 420 379 300 111 2

bialko@op.pl

owp brillen GMBH

Tel 42 14 17 23 300

Tel 97.23.960.1997

Germany

Fax: 97.23.960.1996

Tel 49 851 5901- 0

New Zealand

Fax 49 851 5901-113

Tel 351 229 555330

Tel 49 46 31 60 36 80

Tel 64.9.532.9201

A OWP Brillen GmbH

Fax 351 229 555330

Fax 49 46 31 60 36 55 70

m a r c h 2 011

10 0 2 0 / 2 0 E u r o p e

m a r c h 2 011

www.schulz-optik.de

POLAROID

CH Rodenstock Schweiz AG

P Prats Lusitania S.A.

Egypt, Sudan, Libya

Switzerland

Tel 41 1 823 1444

Tel 351 1 410 7177

El-Nour Optics

info@polaroideyewear.com

Fax 41 1 823 1474

Fax 351 1 410 9453

Tel 20 34 700 141

www.polaroideyewear.com

PPG Optical Materials

CZ Rodenstock CR s.r.o.

PL Rodenstock Polska

Fax 20 34 700 013

USA

Tel 42 0186 346501

Sp.z.o.o.

I Avant

Tel 1 724 325 5915

Fax 42 0186 346121

Tel 48 32 201 6240

Tel 39 02 97 22 41

www.cr39casters.com

D Rodenstock GmbH

Fax 48 32 206 8358

Fax 39 02 97 22 43

POLYCORE OPTICAL

www.ppgtrivex.com

Tel 49 89 72020

S Rodenstock Sverige AB

www.avantitaliana.com

Singapore

European Office

Fax 49 89 7202 629

Tel 46 1 818 8000

PL InView

Tel 65 6747 6677

Contact Fréderic LeFranc

DK Rodenstock Danmark A/S

Fax 46 1 855 9631

Tel 48 71 78 77 545

Fax 65 6744 3664

Tel 33 1 4698 8138

Tel: 45 86 26 33 11

UK Rodenstock (UK) Ltd

Fax 48 71 78 77 541

pos@polycore.com

Fax 33 1 4698 8263

Fax: 45 86 26 31 88

Tel 44 1474 325555

P, Israel Shamir

www.polycore.com

flefranc@ppg.com

E Industrias de Optica Prats

Fax 44 1474 535490

Tel 35 12 29 28 75 10

D Euro Vision Optics GmbH

Fax 35 12 29 28 75 19

Tel 49 30 747 9050

REVERT

Fax 34 93 640 6495

www.shamir.co.il

Fax 49 30 741 1065

Italy

F Rodenstock France S.A.R.L.

E, Andorra

mail@euro-vision-optics.de

Tel 39 0437 30084

Tel 33 1 30 14 44 00

SAFILENS S.r.l.

Optical Technology

Hong Kong Polycore Optical

Fax 39 0437 931003

Fax 33 1 30 43 08 14

Italy

Tel 34 98 61 97 030

(HK) Ltd

revert@revert.it

FIN Fenno Optikka OY

Tel 39 0481 712399

Fax 34 90 17 07 440

Tel 852 2873 3292

www.polar.it

Tel 358 40 485 7578

Fax 39 0481 712415

www.opticaltechnology.es

Fax 852 2873 3045

Fax 358 92 763 6113

www.safilens.com

polycore@netvigator.com

GR Union Optic

safilens@safilens.com

Indonesia Polycore Optical

Tel 030 2310 79 7786

UK, Eire Norville Optical LTD

Indonesia Tel 44 145 25 28 686 Fax 44 145 25 10 184 www.norville.co.uk

Tel 62 21 766 9909 Fax 62 21 750 0627 cs.jkt@polycore.net NL Enot BV

Tel 34 93 640 0708

RODENSTOCK

Fax 030 2310 79 7852

SAFILO

Germany

I Rodenstock Italia SpA

Italy

Tel 49 89 720 2745

Tel 39 02 31041

Tel 39 049 6985111

Fax 49 89 720 2749

Fax 39 02 310 4200

Fax 39 049 6985360

A Rodenstock Österreich

N Rodenstock Norge A/S

www.safilo.com

Tel 43 1 599000

Tel 47 32 770220

Fax 43 1 599 00150

Fax 47 32 770270

B Rodenstock Benelux N.V.

NL Rodenstock Nederland

Tel 32 3 880 1550

Tel 31 50 544 1441

SEIKO Optical Europe GmbH

Fax 32 3 880 1556

Fax 31 50 541 7134

Lenses and Frames

Tel 31 20 410 6900 Fax 31 20 610 7233 PLASTI-MAX SPA

info@enot.nl

Italy

USA Polycore Optical USA

Tel 035 830340

Tel 1 775 850 2050

Fax 035 833006

Fax 1 775 850 2060

info@plastimax.com

customerservice@

BUL Opticommerce Ltd

P Neppach Importacoes Lda

Germany

www.plastimax.com

polycore-usa.com

Tel 359 2 986 9030

Tel 351 21 441 3654

Tel 49 (0) 21 54 - 94 12 - 0

Fax 359 2 986 9031

Fax 351 21 442 8270

Fax 49 (0) 21 54 - 28 16

10 2 2 0 / 2 0 E u r o p e

M A R C H 2 011

info@seiko-optical.com

Fax 32 3 248 0725

Tel 358 9 852 9959

TR Ser Optik Sanayi Ve

info@wileyx.dk

www.seiko-optical.com

CH Silhouette Schweiz GmbH

Fax 358 9 852 99573

Ticaret

www.wileyx.eu

Distributors’ list on request

Tel 41 41 767 2222

GR A. Hatziargiris Bros S.A.

Tel 90 212 247 5139

Distributors’ list on request

Fax 41 41 767 2223

Tel 30 1 330 2075

Fax 90 212 232 8234

D Silhouette Vertr.-GmbH

Fax 30 1 380 4830

Tel 49 7141 442010

I Silhouette Italia S.r.L.

Fax 49 7141 442011

Tel 39 031 525656

DK Silhouette Scandinavia

Fax 39 031 525608

SILMO-COMEXPO France Tel 33 149098910 Fax 33 149096106

N Silhouette Norge

A/S www.silmo.fr

Tel 45 6449 1064 Fax 45 6449 1864 E Silhouette Espana

Tel 47 2 280 4240 Fax 47 2 280 4249 P Modavisao Lda Tel 351 2 2550 1049

SILHOUETTE INT’L SCHMIED

OpticalSA

AG

Tel 34 93 244 0980

Austria

Fax 34 93 232 3401

Tel 43 732 3848-0

F Silhouette France Sarl

Fax 43 732 383019

Tel 33 1 42 43 30 48

S Silhouette Sweden

B Silhouette Benelux Bvba

Fax 33 1 42 43 31 93

Tel 32 3 248 2450

FIN Kaukomarkkinat OY

UK Silhouette UK Ltd Tel 44 20 8889 9997 Fax 44 20 8889 2742 YOUNGER OPTICS EUROPE TRENTI INDUSTRIA OCCHIALI Italy Tel 39 0435 501359 Fax 39 0435 501360 Web www.trentieyewear.com

Czech Republic Tel 420 2340 97222 Fax 420 2340 97200 orders@youngereurope.com www.youngeroptics.com

Fax 351 2 509 3417

20/20

RU Optic Dias

ZILLI

Tel 7 495 982 52 05 Wiley X Europe LLC

France

Denmark

Tel 33 4 78 83 13 11

Tel 46 35 173580

Tel 45 96 93 00 45

Fax 33 4 72 20 53 55

Fax 46 35 173585

Fax 45 96 93 00 40

www.zilli.fr

Fax 7 495 982 52 05

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Translations by: Mary Rubick (English)

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