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Email 9: Boost your brand with images on Instagram Subject: Boost your brand with images on Instagram Dear [Name], When it comes to social media marketing and the establishment of your brand identity, nothing catches the eye and attention more than your images.

Strong images that powerfully convey your messages will lift up and carry your brand to the masses. So, it’s vitally important to consider a few key concepts when choosing them.

Have a Clear Theme The last thing you want to do is to confuse your audience with an ill-chosen image. If you are promoting early child education, for example, avoid using images that show teenagers or adults in learning situations. Instead, use professional baby stock photos or focus on the tools of early education, and show them in fun and playful environments.

You want your images to be appealing, and not discourage your audience from reading further.

Establish the Right Tone People are drawn to happy, hopeful imagery. Consider the color tones and lighting in addition to the subject matter when choosing the right image. The last thing you would want is to convey scary or spooky impressions when marketing a children's dance class, for example.

Set the tone for your message by choosing images with strong design elements.

Set Yourself Apart Look for images that stand out for their uniqueness instead of conforming to norms. Showing your creativity when promoting your services will help you stand out from the crowd and give you a unique visual identity.

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