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CONTENTS 06
How To Develop Your Relationship With An Individual?
08
Hardwork In The Right Direction Always Pays Off
10 16
Manager’s attitudes towards Identifying & developing talent A sustainable approach towards food waste management
18
Canada aims for high immigration levels Despite ...
20
Event Calendar
22
Canada is happy at biden’s win as President elect of usa
30
Pricing your service based business
32
Youth, Gender, The Environment And The Separa-
Pricing the services is very important
tion Of State, Religion And Business
36
Horoscope
38
Crossword Puzzle
40
Changes in travel restrictions in canada For more family reunification
42
Employee Engagement
44
Entering the year 2021
Dec 2020 - December
& Keeping Employees Motivated During Covid-19...
With New Success Agendas
Holidays and Observances in December
26
48
8 Tips to Attract Last-Minute Holiday Shoppers 2020 Holiday Season
Economic Inequality Revealed Through Quotes and Numbers
52
Handling Your Mental Health During The Second Wave Of Covid-19
EDITOR'S LETTER Dear Readers, 60th edition of MBE Business Magazine for the month of December 2020 is here. Our team has achieved a great milestone of 60 published magazines. Editorial team of MBE Business Magazine wish you warm greetings of Christmas and hope New Year 2021 will bring joy and happiness in your lives. Winter is already here and most of the cities in Canada have greeted their first snowfall of this season. May the chills of this season help vanish all the sufferings of the Pandemic. “The Pandemic [Covid-19] is very quickly teaching us what’s important in life: love, food, safe and a comfortable home, creativity and learning, connectedness, and being able to get out into nature. Shouldn’t those things be the pillars around which our societies are organized?” exerts from the article of Mr. David R. Mackereth. Developing good relationships with individuals, article by Mr. Mansoor Naqvi. As health is a major issue now a days, so Stuart provided his information about accessing health records via the IPhone. As the second wave of Covid-19 virus is already here, our staff writers has shared health related insights to stay safe from this Pandemic.
Publisher MB Enterprises Editor-in-chief Aurora Zabala Senior Editor Peter Z. Vaisey Managing Editors Steve Montgomery Mahmood Naqvi Design Cynthia Tolson A. Khan S. Saad Production, Technology & Print Simon Wilson R.J Advertising S. Hassan Shoeib Kamal Administration Alamdar Hussein Erum Asghar R. Adil HOW TO REACH US
You will find this issue more interesting and informative then before. As our team have worked tirelessly to bring this issue on digital and social media. We have launched our magazine website. So it will reach to maximum people via electronic media.
Website: www.mbeforyou.com Feed-back: 1-866-667-1377 E-mail: info@mbeforyou.com Mail: 100 Dynamic Drive, Unit 104, Scarborough, ON, M1V 5C4. Fax: 1-866-204-6888
Your feedback is highly valuable to us. If you have suggestions or comments feel free to call us at 1-866-667-1377 or email us at info@mbeforyou.com to tell us what you think about this issue.
MBE Business Magazine is a monthly issue business magazine published by MBE. Inc. Ontario, Canada.
For ad placements and marketing related queries, please email us at mbe-marketing@mbeforyou.com
Printed by Vision Printers
Thank you, Aurora Zabala, Editor In Chief.
Contents © Copyrights 2017 by MBE, may not be reprinted without written permission. Subscribe / Unsubscribe or Advertise by emailing us at mbe-marketing@mbeforyou.com
How To Develop Your Relationship With An Individual? Syed mANSOOR Naqvi
PRESIDENT MBE
Managing issues in a corporate business environment while
Client relationship management holds the most significance
developing an individual’s flexibility is the leadership’s
in this aspect for a CEO or a company President being the
responsibility. It can be taken as one of the key elements of
core for relationship building. What’s vitally important to
change in the business world and holds vital importance of
realize is that your profits are linked up with your goals and
success for the leadership. Attitude of a true leader is bound
your business relationships. Clients should hold most
to change with the changes in environment as well as with an
priorities in a relationship as they are the ultimate profit
individual. Relationship management is always an integral
generating stakeholders for you and your business. Your
part of the organizational behavior and it differs significantly
business revolves around your clientele & most trusted
with friends, family and business associates.
customers while they shed their light for your company’s goals.
How does attitude matter in the corporate business world? A question that holds priorities in terms of relationship building
Similarly, in a broader perspective, an effective CRM strategy
with an individual in a business environment. Success
is highly pivotal for your customer’s feedbacks and their most
scenarios are obligatory for leaders to attain while they train
important concerns. Being an exemplary leader, a successful
themselves with different individuals in different business
CRM strategy signifies your attitude towards your customers
segments. If you are a business owner or a CEO of a
while gathering useful feedbacks for business improvements.
company, your flexibility is a mandatory requirement for your friends, family, relatives, colleagues & Business partners.
The power of communication for bigger & better results in Client & Customer relationship management is unavoidable. It determines the ways of understanding & concurrently ways of
HAVING CORPORATE SUCCESS WITH RELATIONSHIP MANAGEMENT:
dealing with relationships in a corporate setting.
management is a key factor in developing and maintaining
DEVELOPING RELATIONSHIPS WITH COLLEAGUES & BUSINESS PARTNERS:
relationships. It’s a vital concern especially when you are
Your business partners & your colleagues are one of the most
looking for your long term success as a leader. The attitude of
vital elements of success in developing good relationships at
a successful leader is indeed a key aspect in showing his
work. It’s not only work with your business partners, it’s the
subordinates, what it takes to fight every day for being
development of relationships with elements of sharing for
successful.
success. A different level of sharing is achieved with business
Achieving success values with the knowledge of relationship
partners as you are not only into business sharing, but goals
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MBE BUSINESS MAGAZINE DECEMBER 2020
W W W. M B E F O RYOU. C O M
sharing & sharing of profits & losses as well. Your relation-
This is especially true if you are a leader managing his own
ship should be based on the most important factor of trust as
business and managing bigger concerns. Maintaining a
trust is indeed a vital element. If you are having trust issues
balanced life style with friends & family away from work is
with your partners your business goals will be automatically
equally essential for your relaxation but holds value in terms
affected.
of your personality developments. Maintaining a balanced lifestyle will also be a factor of significance for your work as
Transparency in business relationships is a mandatory part of
your relationship management is highly improved. You are
your success factors with your business partners. It holds
also approved by friends away from work, which means that
elements of success, sustainability & building a road towards
you can work with confidence and with highly confident
your goals together with your predefined agendas. A business
people. Although, as a leader you won’t need that, but what’s
partner can be a family member, e.g. a brother, a sister, a first
impactful is your leadership style. ‘Leading from the front’ is a
cousin or a close childhood friend. In all these scenarios your
true attitude of a leader that is essential to your development
attitude should have flexibility in nature as well as discipline
while at work & being away with friends & family. As Friends
that is full of a professional attitude. This is quite obvious that
and family holds significance for better results in a business
definitely you will hold some elements of emotional
world. Ironically, they are also key in balancing the moods &
intelligence. However, what’s more concerning is ‘How you
behaviors for a better corporate advantage.
can change your behavior for better & positive results?’
HAVING A GOOD RELATIONSHIP WITH FAMILY & FRIENDS: Apart from your successful relationship management at work, what also matters is your interactions with friends & family.
W W W. M B E F O RYOU. C O M
MBE BUSINESS MAGAZINE DECEMBER 2020
07
Hardwork In The Right Direction Always Pays Off SYED MAHMOOD NAQVI Vice President | MB Enterprises
Working hard for your goals is not only
better results. It not only holds
Why we need the right direction in the
part of the Self-development program,
measures to improve your capabilities
corporate world? A question that is
but it is also a part of your means to
in terms of the skills but also the
important in terms of the results
improve the entire picture. Hard work
various capacities you have been
achieved & directions gathered. The
always pays-off is a famous saying as
working in. Figuring out the right
right direction paves the way for many
you get what you struggle for
direction is indeed a necessity & the
people who are fresh in business or
intelligently and with an attitude of an
requirements of the modern times.
corporate life. Their goals are either
eager & hard worker. Paying rich
This includes according to your duties
scattered or the goals are not aligned
dividends is not the only goal most
and responsibilities and situations that
in their mind. Aligning your goals for
people want to work hard for, but they
can change with time. As they say
good results is the best practice, and
also want to learn the art of working
Time & Tide waits for no man, the
this is achieved with a highly skillful
hard.
question is “What’s The Best Time for
attitude if you are a business man. If
Hard work?”
you are a 9-5 corporate worker you should know your daily goals and your
However, learning the art of working hard signifies the various means of intelligence you can adapt for bigger &
08
MBE BUSINESS MAGAZINE DECEMBER 2020
THE RIGHT DIRECTION PAVES THE WAY:
mind should be aligned for your targets. Therefore, aligning your W W W. M B E F O RYOU. C O M
thoughts with your goals will definitely
your own business one day your goals
current scenario, business communica-
make you a smart worker with a hard
should be your true horizon. Smart
tions is different from other types of
working attitude.
leadership not only conveys the
communication in more than one way.
ultimate message to your peers and
Hard work truly pays off while
IMPROVING SMART WORKING:
business partners, but also makes
achieving higher levels of business
Improving to work smartly everyday
way for your entrepreneurial goals.
communication.
will pay you better results in terms of
Smart leadership means you should
your energy consumption. Smart
know the best use of your resources
working helps in achieving your
in-hand and how you can make good
milestones with a much professional
use of them. The future lies in your
attitude and behavior. Although you
own hands along with smart leader-
know your limitations but still you will
ship and hard work. Hard work
have an attitude that knows no
definitely pays off if your agendas are
boundaries. Such is the power of
aligned as a leader and you know how
positive thinking & smart working.
to accomplish the targets you have for
Shedding more light towards the
your company.
fusion of working smartly & with a is the key to success. The fusion of
EFFECTIVE COMMUNICATION ALONG WITH HARD WORK:
the two will definitely pay you more in
Effective communication means
terms of your rich dividends and
business for you if you know what
elements of sustenance.
pure hard work is & how you can
hard working attitude at the same time
improve on that. As they say, there is
MEASURES TAKEN FOR SMART LEADERSHIP:
always room for improvement, in
In the midst of working hard for goals
effective communication. This includes
to payoff what’s concurrently crafting
presentation, communicating with your
is developing smart leadership if you
clients and other stakeholders & all
are an owner of an enterprise.
the communication that’s effective for
Secondly, if you have a plan to own
your goals. As we can imagine in the
W W W. M B E F O RYOU. C O M
business it means improving through
MBE BUSINESS MAGAZINE DECEMBER 2020
09
MANAGER’S ATTITUDES TOWARDS IDENTIFYING & SYED ALAMDAR HUSSAIN DEVELOPING TALENT Country Head - MB Enterprises
Identifying talent in the real world
performance history. They always
identify prospective talent. The most
corporate environment is one of the
enjoy the fact that they are in charge
important element is to know what a
major responsibilities of the high
and have something in their hand i.e.
resource can give to the organization
profile managers. The best managers
the power and authority of decision
in terms of the corporate talent.
apart from their daily routine tasks are
making. However, leading effectively,
bound to involve themselves with
managers need one more
RESOURCE MANAGEMENT:
many other accomplished tasks that
distinguished skill, i.e. talent hunt and
‘Resource Management’ is naturally
are good for their multitasking
later talent management. Managing
part of the key talent management
activities. Managers must know well
talent can get a bit complex for
activities where the company’s duty is
how to utilize the resources in the best
managers in the hierarchies as they
to capitalize the talent. On top of this,
possible manners and why it is
have to take care of many little things,
it’s the duty of the management to
important for them to capitalize on
and few bigger ones. However, what
know how to find out hidden talent in
their resources. This is part and parcel
holds resolute importance is the ability
an employee. The employee’s
of the manager’s attitude that they
to identify talent, and skills, and make
psychology and their behaviors
need to develop with the passage of
them a key asset in terms of the
towards a project needs to be
time. It’s simply like giving water to the
resource management. However,
identified, as some employees like to
plants and making them grow while
becoming a great talent is always not
be motivated and encouraged. This
taking care of their growing up needs.
easy as it requires the leaders and
motivation leads to better performance
key managers to be open-minded.
management, and finally, the talent
Good managers hold expertise in their
Thus, thinking from a creative mindset
can be identified automatically with a
fields and enjoy their excellent
is highly important for managers to
distinguished perspective.
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MBE BUSINESS MAGAZINE DECEMBER 2020
W W W. M B E F O RYOU. C O M
FOCUSING ON THE RIGHT TRAITS: Part of the talent hunt or talent management activities includes having a key focus on the right traits. It can be termed as one of the biggest mistakes of managers if they tend to focus more on the past performances of an employee. According to the stats from the WEF i.e. World Economic Forum, a huge 65% of today’s jobs will no longer be there in around 15 years. Hence, this is yet another critical aspect why an employee’s attitude and their all-round performance evaluation is a higher level necessity. The focus must be on exactly what you are looking from an employee and what qualities you believe are positive enough to move forward. However, the fact is that people will be considered more equipped for certain jobs, if they have qualities of emotional intelligence, a positive drive and learnability.
THINKING AHEAD: Thinking way ahead and, aligning your thoughts towards your goals as a manager will help more in identifying and developing talent. One of the most common questions asked by employees in an interview is “Where Do You See Yourself in the Next 5 years?” This question clearly shows the importance of Thinking Ahead, as your past can be a shadow on your future, but it can never resist you from achieving what you want. If, as a manager you are clear of where you want to go, than the complete focus should be on hiring someone with the skills, abilities and expertise that you will need to move forward. In simple words, align your thinking ahead abilities and move forward with the vision of the company while searching for talent.
MAKING PEOPLE FEEL BETTER: Making people better and making them feel easy and relaxed will always help in bringing out their talent more comprehensively. As, For a manager, it’s the attitude towards management that counts more aligned with the company’s goals. Great managers recognize talent and potential where others don’t. This also holds true for great talent agents, as the ‘Eye to Spot’ the talent is the difference between great managers and those who are simple managers. It doesn’t matter how much the employee is struggling, it’s the duty of the managers to stabilize them and help them find their footings.
STAYING INSIDE RATHER THAN GOING OUTSIDE: Another part of the resource management is staying inside i.e. inside the company for your resource utilization, rather than going outside. Thinking outside the box is more critical and useful as it will develop the skills needed for proper utilization. The internal hires tend to have much higher levels of adaptation and success rates than the external hires. This is also true as internal hires are better equipped to be able to have an understanding of the organizational culture and navigating the politics of the organization.
W W W. M B E F O RYOU. C O M
MBE BUSINESS MAGAZINE DECEMBER 2020
11
SYED MANSOOR ALI NAQVI
AUTOBIOGRAPHY “As a mentor a person gets paramount importance from their followers, but success comes from true following & demonstration of work- MENTOR –CHAPTER 11� The Autobiography of Mr. Syed Mansoor Naqvi, The man who made it possible just with a vision and a dream in his eyes.
“A Successful Canadian Entrepreneur�
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A SUSTAINABLE APPROACH TOWARDS FOOD WASTE MANAGEMENT
DIGITAL MEDIA MARKETING MB Enterprises
Food waste management is an
a huge concern. It is indeed a growing
the public to attach the significance
ongoing issue of the modern world.
threat to the Canadian economy,
importance to its management. The
Handling the issue globally and what it
society and the environment. The
issue of Food waste is indeed a global
takes in terms of the sustainable
issue has now lead the Governments,
challenge of the modern world. This is
efforts for food waste management is
businesses, NGOs, academics and
largely because of its contributions to climate change, loss of bio diversity, declining the water quality, soil degradation and food insecurity. In the current times the biggest question that arises is how we can reduce the waste of plates? While raising the environmental consciousness amongst the Canadian youth, the main thing is to bring a reduction in the habit of plate waste. This can be achieved through environmental management as environmental education should be considered with special emphasis on green attitudes.
16
MBE BUSINESS MAGAZINE DECEMBER 2020
W W W. M B E F O RYOU. C O M
This is also highly linked with green
identification of hazards associated
are consuming is also a big question
consumption and pro-environmental
with food waste i.e. climate change,
mark? Therefore, there should be
behavior.
loss of bio diversity, effects to water
more sustainable and informed
quality, soil degradation & food
purchasing decisions that can go a far
DAILY FOOD WASTE & ENVIRONMENTAL MANAGEMENT:
insecurity. Being a global issue, it
way in terms of reducing waste.
According to the stats that relate to
is a growing concern especially for the
As an example having the consumers
daily food waste, average figures from
developed nations.
opt for compostable coffee pods i.e.
concerns health problems as well and
the whole world. It’s around 40% of
made entirely from plant based
CONSUMER’S EFFORTS TOWARDS FOOD WASTE:
materials. Hence, it’s a guilt free way
actually consumable. The best practices that relates to environmental
The consumer’s efforts towards food
their coffee cup without bringing harm
management should be to minimize
waste management holds higher
to the environment. Wherever
the wastage associated with food
priorities in Canada in terms of the
possible, the consumers must opt for
individually on a day-to-day basis. As
CSR i.e. Corporate Social Responsibil-
reusable alternatives. Using packed
part of the Green practices and
ity elements. This is part of the
plastic food storage products e.g.
marketing campaigns that are related
individual best practices towards
Tupperware and freezer bags etc. that
to Green developments, the agenda
sustainable developments towards
are actually good for food storage.
should be minimizing food waste. This
food waste management.
These products can extend the time
food waste generated daily was
is an issue that should be addressed
how long food can stay usable before
on a global scale through multination-
As part of their responsible attitude
als i.e. Fast Food chains e.g. KFC and
the consumers should also keep a
Mac Donald’s. Also, as part of
track and monitor just how much they
environmental practices the key thing
are spending on food on a weekly
that should be kept in mind is the
basis. Apart from this how much they
W W W. M B E F O RYOU. C O M
for responsible consumers to enjoy
spoiling.
MBE BUSINESS MAGAZINE DECEMBER 2020
17
CANADA AIMS FOR HIGH IMMIGRATION LEVELS DESPITE THE PANDEMIC, COVID-19 DMM DEPARTMENT MB Enterprises
Canada aims for higher levels of
It was few days ago when there was
immigration to their country despite
an announcement from immigration
MAKING HIGHER TARGETS FOR THE NEW COMERS:
the pandemic COVID-19 on the verge
minister Mendicino who made an
This is despite the fact that the
of its departure. This has been the
announcement that Canada will be
country has high immigration targets.
plan of the Canadian authorities even
welcoming over 1 Million immigrants
The travel restrictions are stopping
though travel is restricted while it was
by the year 2022. This has been a
the flow of the new comers into
banned few months ago when the
historical benchmark that is being
Canada. This is primarily because of
pandemic was on its peak. The great
achieved by Canada as they have to
the immigration targets that was
North American country is the
fill the gaps in the labor market and
initially set by Canada, and Coronavi-
biggest country in terms of area in
help significantly in the population
rus could also not become a
North America and second area-wise
growth. The immigration minister
hindrance in these targets set by the
after Russia. Canada’s immigration
previously stated that the immigration
Canadian Govt. Between January
targets will rise this year beyond their
will remain an enduring value after
and August 128,186 new permanent
targets as expectations are bound to
COVID-19.
residents were welcomed in Canada.
be disguised. This is also despite new permanent residents being reduced.
Making higher targets for the new comers is also mandatory as
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MBE BUSINESS MAGAZINE DECEMBER 2020
W W W. M B E F O RYOU. C O M
immigration levels are declining. The immigration decline is also having significant effects on the housing markets apart from other affected areas. However, the vacancy rate for the rental apartments in Toronto has raised by 2%, and this is for the first time in a decade period. The number of condominium rental listings has doubled in the third quarter of the current year, and the average monthly rents has dropped more than 9%. The immigration minister is further waiting for a letter i.e. a mandate letter from the Canada’s Prime Minister Justin Trudeau. That mandate will further illuminate the Govt.’s plan for future immigration.
BENEFITS OF INCREASING THE IMMIGRATION LEVELS: The benefits associated with increasing the immigration levels are especially more centralized towards the hazards of the pandemic. The increased number of immigration levels will be a big boost to the Canadian economy getting out of the effects of pandemic, COVID-19. It will also be a far better option for the education sector in Canada that has already suffered due to the lockdowns happened during the pandemic. Higher immigration levels will also bring stability through an increased amount of taxes from Int. Students and immigrant workers. An increase in the population figures for the migrants will definitely result in higher population density. Canada is one of the countries that has contributed immensely in huge numbers to the amount of migration taking place annually. These are numbers that can be compared with countries like USA, UK and Australia whose numbers are higher in list of annual migrations.
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MBE BUSINESS MAGAZINE DECEMBER 2020
19
DECEMBER
EVENT 2020 CALENDAR DEC 11
FRIDAY
DEC 18
FRIDAY
First Day of Hanukkah Many Jewish communities in Canada observe the first day of Hanukkah, which marks the start of Hanukkah, also known as Chanukah or Festival of Lights. Hanukkah is an eight-day Jewish observance that remembers the Jewish people's struggle for religious freedom.
Last day of Hanukkah Many Jewish communities in Canada mark the last day of Hanukkah as the end of the Hanukkah celebrations. Hanukkah, also known as the Festival of Lights, is an eight-day Jewish observance to remember the Jewish people's struggle for religious freedom.
DEC 21
MONDAY
December Solstice Shortest Day of the Year in the Northern Hemisphere he December solstice can be on December 20, 21, 22, or 23. t is the winter solstice in the Northern Hemisphere, where it is the darkest day of the year. In the Southern Hemisphere, it is the summer solstice and the longest day of the year.
DEC 25
FRIDAY
Christmas Day Many Christians in Canada mark the birth of Jesus Christ on December 25, which is known as Christmas Day. It is a day of celebration when many Canadians exchange gifts and enjoy festive meals.
DEC 26
SATURDAY
DEC 31
THURSDAY
Boxing Day Boxing Day is a holiday for many Canadians on December 26. It gives people the chance to take part in the post-Christmas sales or watch ice hockey games. Boxing Day is a public holiday in 4 provinces and 3 territories. It is a day off for the general population, and schools and most businesses are closed.
New Year's Eve New Year's Eve is a day of reflection of the past year's events and a time to prepare for the New Year. It is also the last day of the Canadian tax year. Many people attend special parties or other events to mark the end of one year and the start of the next one.
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CROSSWORD PUZZLE SOLUTION
MONTH NOVEMBER
M I C K E Y
M A N H O L E
E D G E S I N
N E R F
F I M E I N B E A N A N N S
D I A S D O N H O
C M A F I O E N T E N A D D R E
W W W. M B E F O RYOU. C O M
E R I K
D A N N I O N I N A G R A G A E R R A T O N E A N N S I T E S S
F L A V O R E R
R I C E S
O D E E S D I N B O L O E N
E S C V E O E R B S B O A R T D U C E N P O C T H E G J A L O T O S E B E R
A S N E I C W L O O K S H E R R I N G
MBE BUSINESS MAGAZINE DECEMBER 2020
S E N S E S
21
CANADA IS HAPPY AT BIDEN’S WIN AS PRESIDENT ELECT OF USA DMM DEPARTMENT MB Enterprises
Prime Minister Justin Trudeau is
of United States after the tenure of
Biden is elected as the 46th
happy over the Win of Biden as
Donald Trump that ends on 20th
President of United States of
President elect & being the President
January 2021 next year. Joseph
America, a country that is still a super power & holds the biggest border with neighbors Canada. There are immense challenges & opportunities that the Govt. of Biden has to fight since his start as President of USA in 2021. Along with COVID-19 being one of the biggest challenges attached to the new Govt. Biden will have to work mutually with his Canadian counterpart Prime Minister Justin Trudeau while fighting for Climate Change in Canada & USA. Climate change is an
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MBE BUSINESS MAGAZINE DECEMBER 2020
W W W. M B E F O RYOU. C O M
ongoing issue which both govern-
his shoulders regards to the current
demonstrated mutual relationships in
ments have fought in the past with
situation in the USA regards to the
terms of bilateral trade & foreign
mutual alliance. Hence, they hold
Pandemic COVID-19. A virus that
affairs.
similar sentiments with the current
originated from China’s Hubei
President elect. Joseph Biden, along
province & started showing its
Canadians need to shift their mind
with Vice-President elect Kamala
impacts in USA since Feb 2020,
set & be more flexible as According
Harris both have shown warm ties
ending up in lockdowns since March
to a Political science Professor from
with the Canadian Govt. & its
2020.
Carleton University in Ottawa. Miss
respectable leaders. Biden in his
MacDonald emphasized that we can’t always rely on the USA for bilateral
friendship between Canada & United
TALKS ON OPENING THE CANADA-US BORDER:
States is vitally important for USA.
As there has been several proceed-
our markets. However, in the recent
The country has suffered the biggest
ings that have already started since
past before the pandemic the reliance
number of cases & deaths due to the
the leaders of the two nations have
has been on a higher side as the two
current pandemic COVID-19 & its
met. There are definite plans to
countries have always enjoyed their
devastations in United States of
open-up the Canada-US Border that
bilateral terms with each other. This
America. Joseph Biden, is a member
has been closed since March 2020
also relates to travel & tourism along
of the Democratic Party and served
due to the rising effects of COVID-19
with bilateral trade.
as the 47th Vice President of United
& its precautionary measures. The
States from 2009 to 2017. A leader
two countries have utilized the border
who has immense responsibility on
with good affects in the past and have
statement clearly stated that the
W W W. M B E F O RYOU. C O M
trade & relations, we need to diversify
MBE BUSINESS MAGAZINE DECEMBER 2020
23
MBE
inc.
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Economic Inequality Revealed Through Quotes and Numbers
SEPARATION OF CHURCH, STATE AND BUSINESS – Continued
DAVID RALPH MACKERETH dmackereth@canimac.com
“The pandemic [Covid-19] is very quickly teaching us what’s
(just like spiritual folks), and of course operating within the
important: love, food, a safe and comfortable home, creativity
laws of the state. Robert B. Reich, in ‘Saving Capitalism’
and learning, connectedness, and being able to get out into
(2015), keeps us focused: “There can be no ‘free market’
nature. Shouldn’t those things be the pillars around which our
without government.” And from A. C. Grayling we are
societies are organized?” resilience.org
advised: “[…] the biggest single flaw in recent economic orthodoxy is the mantric belief that regulation interferes with
At Wikipedia.org we find, “The separation of church and state
the supposed innate self-adjusting wisdom of markets.” (1)
is a philosophic and jurisprudential concept for defining
There will need to be serious thought from the ‘People – The
political distance in the relationship between religious
99%’ on how to keep companies, and very wealthy people,
organizations and the nation state.” (Separation of Church
from having more than a One Person / One Vote effect on
and State) Since business has become the dominant force
state laws (currently an intolerable situation in many
supporting and influencing most, if not all, governments,
countries).
possibly it is time to move to the next step – separation of church, state and business. The Church can provide an
Clearly depicted by David M. Walker as comptroller general of
outlet for spiritual needs, the State can provide for welfare
the United States in 2007; “There’s something civil servants
needs and set laws, and Business can provide for physical
have that the private sector doesn’t. And that is the duty of
and recreational needs. The separation of church and state
loyalty to the greater good – the duty of loyalty to the collec-
works on the premise the state sets the laws on how a
tive best interest of all rather than the interest of a few.
society will operate, leaving the people to believe in whatever
Companies have duties of loyalty to their shareholders, not to
suits their fancy spiritually – of course, while still respecting
the country.” Furthermore, if we leave the control of our
state laws. Now, just adjusting the needle one more notch,
countries to the business folks, who may not address Climate
we can allow the business community to operate as they wish
Change from a humanity perspective: we could find the entire
26
MBE BUSINESS MAGAZINE DECEMBER 2020
W W W. M B E F O RYOU. C O M
Planet fiscally bankrupt, as David Wallace-Wells adroitly
President Barack Obama (2019)
comments; “3.7 degrees of warming would produce $551 trillion in damages, research suggests; total worldwide wealth
“Act only according to that maxim by which you can at the
is today $280 trillion.” (5) Naomi Klein, in her ‘On Fire: The
same time will that it should become a universal law.” Imma-
Burning Case for a Green New Deal’ (2019), encourages us
nuel Kant (1724 – 1804)
to start to consider new ways forward with, “The climate crisis was hatched at a moment in history when political and social
“Einstein would never have invented general relativity had he
conditions were uniquely hostile to a problem of this nature
restricted himself to reasoning within the language of
and magnitude.” Possibly the Earth’s Climate Problem will act
Newtonian physics.” Lee Smolin, Einstein’s Unfinished
as the necessary catalyst to get humanity equitably organ-
Revolution (2019)
ized! “Homo sapiens, the truly free species, is about to decommis“When you compare the economic policies of Shiite Iran,
sion natural selection, the force that made us […] soon we
Sunni Arabia, Jewish Israel, Hindu India, and Christian
must look deep within ourselves and decide what we wish to
America, you just don’t see that much of a difference. …
become.” E. O. Wilson, Consilience: The Unity of Knowledge
There is just no such thing as ‘Christian economics,’ Muslim
(1998)
economics,’ or ‘Hindu economics.’” Yuval Noah Harari, 21
(1) The Challenge of Things: Thinking Through Trouble Times,
Lessons for the 21 st Century (2018)
by A. C. Grayling (2015) (5) The Uninhabitable Earth – Life After Warming, by David
ADDITIONAL THOUGHTS
Wallace-Wells (2019)
In the 2014 ‘Human Universe’, Brian Cox advocates for change as he points out, “It seems to me; however, that a small planet such as Earth cannot continue to support an expanding and flourishing civilization without a major change in the way we view ourselves. […] Our civilization is complex, our global political system is inadequate, our internal differences of opinion are deep-seated.” We need people who are gifted, educated, trained and have a proclivity for managing our governmental bodies, in charge. Leaving great flexibility for those who are gifted in business to excel and generate as much legal profit as is possible, while providing the necessary employment opportunities and the all-important tax base from employee governmental deductions. Business profits should not be taxed directly – the tax contribution, the Government needs from business, to administer its jurisdiction, should be a factor of top-line revenue. Thereby, all businesses would be treated equally, with the best of breed keeping more of the benefits of their success (True Capitalism). “The future is already here – it’s just not very evenly distributed”, judiciously stated by the father of ‘cyberspace’ William Gibson, in 1993. “The whole problem with the world is that fools and fanatics are always so certain of themselves, and wiser people so full of doubts.” Bertrand Russell (1872 – 1970) “I’m absolutely confident that for two years if every nation on earth was run by women, you would see a significant improvement across the board on just about everything.”
W W W. M B E F O RYOU. C O M
MBE BUSINESS MAGAZINE DECEMBER 2020
27
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E-Commerce
Pricing your service based business BUSINESSIDEAINSIGHT.COM Mike Nesselbeck Pricing the services is very important
first step because we need to under-
and going above and beyond what
as you want to make sure you can
stand what is the competitive
your customer’s expectations are.
cover all your expenses. You also want
landscape, how much are they
to make sure you’re not underpricing
charging, what type of value they’re
Charging lower than competitors
yourself and leaving money on the
bringing to that target market and
Similarly, you want to make sure
table. Or conversely, you’re overpricing
where they position themselves in
you’re not undercutting and underpric-
your services and scaring away the
relation to your side business. This will
ing yourself and leaving money on the
potential market and target customers
also give you a good understanding of
table. If you’re only charging 100 to
because your price is too expensive.
the general baselines of where you
200 dollars for your service, but your
It’s really important we focus and
need to price your services.
competitors are charging a thousand to two thousand dollars and only
spend some time on how to price your service, ensuring you do it correctly so
Charging higher than competitors
giving the similar level of value or less.
you don’t have to keep flip-flopping
For instance, if you notice that your
Well, you know that you’re underpric-
and changing your pricing down the
competitors are offering a lot less
ing, and that you have a lot more
road, as that will scare away your
value, personalized service, etc. than
room to increase and grow in your
long-term customers.
what you offer. Well, you can consider
pricing. And conducting the competitor
charging a higher price point than
analysis will give you a good baseline
Step 1: Competitor Analysis
your main competitors in that area
so you know where to start.
The first step for pricing the services
because you know you’re offering
for your business is to conduct a
more value, that personalized support,
competitor analysis. Now, this is the
or whatever it is that’s really helping
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MBE BUSINESS MAGAZINE OCTOBER 2020
Step 2: Estimating the Value You Bring W W W. M B E F O RYOU. C O M
After you’ve conducted that competitor
Finalize Some Numbers: Write down
you’ll hit before you’ll need to really up
analysis, is to estimate the value you
some specific numbers that you think
that value you’re bringing or change
bring to your customer and target
you’d pay for this service in exchange
the transformations etc.
market. It’s really important you price
for the value that you’d get.
your services off the value you bring and not off what it costs you to operate and run your business.
Step 4: Testing and Validating the Prices for the service
Tips on pricing your services The Benefits of Niching Down When you target very specific niche
Once you’ve nailed down those price
markets instead of, you know, the
Why this approach is important
points that you think your customer
mass audiences you’re able to charge
This is because people don’t actually
would pay for your service. It’s now
higher price points. This is because,
care how much it takes to run your
time to go and test and validate these
generally, there’ll be fewer competitors
business. They only really care how
price points in the market with our
in that area and there’ll be fewer
much value they’re going to be getting
target market.
options for those customers in order
out of the service they’re buying into.
to buy from. You’ll also be able to offer
Getting Potential Customer Feedback
a service that solves a very specific
hundred-thousand-dollar marketing budget, what they care about is the
What we’ll have to do is round up
transforms people’s lives, in a way
results you’re getting them.
three to 10 of our target customers
that they couldn’t get from a general
and see what their willingness to pay
competitor. As those solutions are
Step 3: Defining Some Price Levels
is for these services and for the
usually too general or too broad in
In step one, we were able to get a
outcome and value they’d be getting.
order to fit into this specific scenario
good benchmark of where we can
This usually takes the longest
and niche that you’re in.
price our services based on what our
because getting in contact with these
If you nail down that niche and
competitors are doing. This gave us a
people, setting up a time to get on the
position yourself in that niche for that
sort of a range and a place to start in
phone or go for a coffee chat can be
specific area, you’re generally able to
knowing where to charge.
time-consuming, but it’s really worth
charge higher prices than you would if
In step two, we were able to sort down
your while.
you’re just a general average specific
the value we bring and how we’re
The last thing you want to do is launch
business.
helping our customer and ultimately
your service with a price point that’s
how that is going to turn into a price.
too high or too low and you’ll be either
Why Profit Margins Are Important
They don’t really care if you have one
problem and adds a lot of value and
leaving money on the table or
This is really important as you build
Higher Price Points: If we’re giving a
customers won’t be working with you
and look to scale your service based
lot more value than our competitors
due to your price.
business as if you want to hire
are giving, we can really go above and
someone to come in and perform
beyond the benchmark and charge a
This Helps In the Long-Run
those services so you can expand
justifiable higher price.
Talking to your target market and
towards more clients or work on other
understanding know how much they’re
pieces of your business, well making
Lower Price Points: Similarly, if
willing to pay and what they’re not
sure you’ve accounted for the hourly
you’re offering less value, you’ll need
willing to pay for will really help in the
wage will allow you to have that profit
to understand you’ll have to charge a
long run as you run your business. If
margin at the end. So you’re not going
lower price than what your competi-
you go to increase your prices down
to go broke running your side
tors are offering.
the road, you’ll know sort of the ceiling
business if you need to hire someone.
W W W. M B E F O RYOU. C O M
MBE BUSINESS MAGAZINE DECEMBER 2020
31
Youth, Gender,
The Environment And The Separation Of State, Religion And Business DAVID RALPH MACKERETH dmackereth@canimac.com
Democracy provides all eligible voters with equal influence in
“Believe that many precepts are better than much wealth; for
elections, as the esteemed Rousseau outlines in his 1762
wealth quickly fails us, but precepts abide though all time; for
‘The Social Contract’, “Each of us places in common his
wisdom alone of all possessions is imperishable.” Isocrates
person and all his power under the supreme direction of the
(436 – 338 BCE)
general will, and as one body we all receive each member as an individual part of the whole. […] In a State of truly free, the
“Everything is known, not according to itself, but according to
citizens do all with their own arms and nothing with their
the capacity of the knower.” Boethius, The Consolation of
money.”
Philosophy (c.524 AD).
For this process to be its most effective, democratic decisions
“There is a world of creatures […] in the smallest part of
require accurate information that is increasingly becoming
matter. Every portion of matter can be thought of as a garden
diluted by the sheer volume of data available in real time to
full of plants […] But every branch of the plant, every part of
anyone with an appropriate device. Angst is felt in what to
the animal, every drop of its fluids, is another such garden
read, study or how to be entertained. Rousseau astutely
[…]” Gottfried Wilhelm Leibniz, Monadology (1714).
assists, “Speaking generally Emile will have more taste for the books of the ancients than for our own, just because they
“The artist is always engaged in writing a detailed history of
were the first, and therefore the ancients are nearer to nature
the future because he is the only person aware of the nature
and their genius more distinct.” Emile, or On Education (1762)
of the present.” Wyndham Lewis (1882 – 1957). “As the writer Toni Cade Bambara put it, the role of the artist
“About the gods I have no means of knowing either that they
is to “make revolution irresistible.”” Mary Annaise Heglar,
exist or that they do not exist or what they are to look at.
Here’s Where You Come In, Wired (April 2020).
Many things prevent my knowing. Among others, the fact that
“Industry without art is brutality.” John Ruskin (1819 – 1900),
they are never seen.” Protagoras (481 – 411 BCE) essay, On
a leading Victorian era art critic.
the Gods “Our present economic, social and international arrange“Nothing exists except atoms and empty space, everything
ments are based, in large measure upon organized loveless-
else is opinion.” Democritus (c. 460 – c.370 BCE)
ness.” Aldous Huxley, The Perennial Philosophy (1945).
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MBE BUSINESS MAGAZINE DECEMBER 2020
W W W. M B E F O RYOU. C O M
“I derived all my knowledge of media from people like
how modern-day quantum physicists look back at Lord
Flaubert and Rimbaud and Baudelaire.” Marshall McLuhan,
Kelvin’s comments.
The Medium is the Message (1964). “There is nothing either good or bad, but thinking makes it so.”
YOUTH
William Shakespeare, Hamlet (1600).
We find at www.unesco.org, “At the beginning of 2012, the
As was done already in the past, information on the ‘Present’
world population surpassed 7 billion with people under the
and predictions for the ‘Future’ may best be presented by the
age of 30 accounting for more than half this number (50.5%).
more creative and imaginative among us, who dedicate time
[…] 89.7 % of people under 30 lived in emerging and
and effort observing aspects of humanity that could influence
developing economies, particularly in the Middle East and
the democratic process. Utilizing the thoughts of previous
Africa.” “One extreme speaks of an “information explosion” as
profound thinkers I will address the links with youth educa-
a feature of our time, without apparently noticing how much of
tion, gender inequality, and humanity’s impact on the environ-
this information comes in pre-packaged ideological contain-
ment. We will also explore how voting could be affected by a
ers. […] ideologies grow in proportion to man’s realization that
further separation of Church and State: making Business a
he is the dominant animal in nature.” as stated in Northrop
separate faction.
Frye’s, Words with Power (1990). Our governing systems
“True and false are attributes of speech, not things. And
carry tremendous responsibility for educating and preparing
where speech is not, there is no truth nor falsehood.” Thomas
these 50.5 percent for the increasingly unmanageable world
Hobbes, Leviathan (1651).
they are inheriting.
“Doubt is not a pleasant condition, but certainty is absurd.”
“I was struck by the large number of falsehoods I has
Voltaire (1694 – 1778).
accepted as true in my childhood.” Rene Descartes, Medita-
“Scepticism is the first step towards truth. […] What has never
tions on First Philosophy (1641).
been questioned, has never been proven.” Denis Diderot
“Men may be taught fables, children require the naked truth.”
(1713 – 1784).
Jean-Jacques Rousseau, Emile (1762).
“Facts do not cease to exist because they are ignored.”
“All our knowledge is but the knowledge of school-children.
Aldous Huxley, Proper Studies (1927).
Possibly we shall know a little more than we do now. But the
“Life can only be understood backwards, but must be lived
real nature of things, that we shall never know.” Albert
forwards.” Soren Kierkegaard (1844).
Einstein (1879 – 1955).
“History repeats itself – first as tragedy the second time as
“The first forty years of life give us the text; the next thirty
farce.” Karl Marx (1852).
supply the commentary on it.” Arthur Schopenhauer (1788 –
“Insanity in individuals is something rare – but in groups,
1860).
parties, nations and epochs, it is the rule.” Friedrich
“The power of a fresh mind taking a fresh look at a problem is
Nietzsche, Beyond Good and Evil (1886)
one of the wonders of the world.” Lee Smolin, Einstein’s
“Just as we regulate emissions in order to control air
Unfinished Revolution (2019).
pollution, should we regulate voting in order to control voting pollution?” Jason Brennan, Against Democracy (2016) “Unthinking respect for authority is the greatest enemy of truth.” Albert Einstein (1901). “As soon as we abandon our own reason, and are content to rely upon authority, there is no end to our troubles.” Bertrand Russell, An Outline of Intellectual Rubbish (1943). “I see genes and ideas as homologous; mutations appear in both, some useful and some harmful.” Jonas Salk (polio vaccine), An Evolutionary Philosophy For Our Time (1990). The following 1900 statement by Lord Kelvin may apply to those who believe that the current forms of Democracy and Capitalism provide for the ‘Best of All Possible Worlds’: “There is nothing new to be discovered in physics now. All that remains is more and more precise measurement.” – Speech to the British Association for the Advancement of Science. More than likely, humans in 2100 will evaluate our recent Government and Business Leaders in a manner similar to
W W W. M B E F O RYOU. C O M
MBE BUSINESS MAGAZINE DECEMBER 2020
33
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dec 2020 Sagittarius
36
Sagittarius November 23 DECEMBER 21
cool down the other and enjoy blissful
Students who wish to go abroad may
romantic moments in their relation-
need to put more effort to get there.
ship. When it comes to relationships
On the health front, things may not
On the business front, entrepreneurs
in general, you may be in a comforta-
be looking too great. You may need to
may face challenges and might do
ble position. Planetary movements
be more careful when it comes to
well if they refrain from taking any
indicate that you may be in for some
your health. Do not neglect even the
undue risks to boost sales. Business-
major financial gain during this
smallest health issue, and treat it with
men may be able to strike a
phase. You may be inclined to spend
remedial measures to avoid further
mid-sized profitable deal, during the
money within your social circle to
complications. Watch out for your
month-end. Salaried individuals need
show off. However, you may be wise
right eye, and a sore throat.
to ward off distractions to perform
not to go overboard in spending
effectively at work. They may get a
money and save instead for future
On the relationship front, extreme
long-awaited incentive, which may
needs. Students pursuing graduation
anger of one of the parties may
make them happy. Couples in
may get distracted, and may not be
disrupt the warmth and harmony in a
relationships may squabble. However,
able to focus well enough for long
romantic relationship. A loved one
one of them may be clever enough to
hours, to learn things satisfactorily.
may be clever enough to sense
MBE BUSINESS MAGAZINE DECEMBER 2020
W W W. M B E F O RYOU. C O M
hidden anger and may be able to cool
other. They may be distracted and
things down. Consequently, you and
may not be able to spend time with
your partner may enjoy blissful
their studies. This might prevent them
moments. Unmarried people may be
from learning things properly, thus
under pressure from their partners.
slowing their academic progress.
Busy with work, they might not be
Students pursuing post-graduation
able to spend time with each other.
might get lured by distraction, and
Married people may be at unease due
maybe inattentive when it comes to
to some misunderstanding of petty
their studies. Students who wish to go
issues with their life partner. There are
abroad may need to put more effort to
chances you may have a cordial and
get there.Top of Form
closely-interactive relationship with your colleagues for your good. Students pursuing graduation might be agitated, for some reason or the
W W W. M B E F O RYOU. C O M
MBE BUSINESS MAGAZINE DECEMBER 2020
37
CROSSWORD PUZZLE
GIVE ME A BREAK ACROSS 1 Cozy inn, briefly (3 wds.) 6 Mystic 11 Supply with weapons 14 Now, in Nogales 15 Bicycle pusher 16 Tell a whopper 17 Philadelphia tourist attraction, with “the” (2 wds.) 19 Picnic crasher 20 Like this clue and answer 21 “All That Jazz” director Bob 23 Scorn 26 Actress Sarah Jessica 27 Kuwaiti leaders: Var. 28 Ray of “Good Fellas” 30 Opening run 31 Chateau Thierry’s river 32 Not, for a Scot 35 Play with robots 36 Ajar...or a feature of each of the 4 long answers in this puzzle 38 Pennies: Abbr. 39 “____-haw!” (rodeo cry of delight) 40 West Wing workers 41 “I smell ______” (2 wds.) 42 Like some darkened windows 44 Computer anti virus target 46 Video gamers’ Valhalla 48 Comped thing 49 Bonkers 50 The “B” in LBJ 52 Flower starter 53 Humor staple based on ditzy stereotypes (2 wds.) 58 Sorbonne 59 Let up 60 Prayer enders 61 Some Caltech grads, for short 62 Common Valentines Day delivery 63 Item used by bakers and brewers Down 1 The Orioles, on scoreboards 2 Yellowfin tuna 3 San Francisco’s _____ Hill 4 Like deeds that are not looked forward to 5 Tavern on a train (2 wds.)
1
2
3
4
5
5
14
9
10
10
21
25
30 34
39
34
29 32
36
38
37 39
40 42
33
22
31
43
13
26 28
35
12
16
20 24
11
19
27
45
43
47
44
41 45
48 50
49 52
8
18
18
46
7
15
17
23
6
57
53
51
54
55
58
59
60
61
62
63
7 Arachnoid architecture 8 Fruity coolers 9 Bad start? 10 Like that Titanic or the Hinden burg (2 wds.) 11 King of the Kodiak Archipelago (2 wds.) 12 Washing machine cycle 13 Word before “Reader” or “Maid” 18 Cooperstown speaker 22 Food scrap 23 “Sweetie pie” 24 Permeate 25 Cryptography concerns (2 wds.) 26 Corn _______ 28 Spiked 29 Exasperates
31 Like some beds 33 Asteroids and Battlezone maker 34 First name in cosmetics 36 Baby Ruth or Butterfinger (2 wds.) 37 Baptism or Bar mitzvah, e.g. 41 It’s totally cool nowadays 43 Actor Holm 44 Duncan serving as Obama’s Secretary of Education 45 Party spinner 46 “Tiny Alice” playwright 47 Google Maps offering 48 Bona ________ (good faith) 50 Drag queen’s collection 51 Pot builder 54 Certain corp. takeover: Abbr. 55 Mauna ______ (Hawaiian
56
57
volcano) 56 Lt.’s inferior, in the Navy 57 Bygone travel alternative, briefly
See previous issue answers on page # 21
38
MBE BUSINESS MAGAZINE DECEMBER 2020
W W W. M B E F O RYOU. C O M
MBE
inc.
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CHANGES IN TRAVEL RESTRICTIONS IN CANADA
FOR MORE FAMILY REUNIFICATION DMM DEPARTMENT MB Enterprises
The radical changes in Canada’s latest travel restrictions has
monitoring of who should be allowed to travel & meet with
allowed more families to Re-unite & it is a positive step
their loved ones. This has been a huge step from the Canadi-
towards the Re-unification process. Changes in cross-border
an Govt. on compassionate grounds to allow the loved ones
travel policies became important & later on mandatory as
and closed ones to meet each other. A step that involves
family reunification became an emotional necessity. It has
health consideration as well as emotional aspects for families
been long since the travel restrictions were imposed & family
undergoing the situations during the current pandemic.
resistance came as a hindrance in distant family meetings. The policies made by the Federal Govt. also enforced strict
40
MBE BUSINESS MAGAZINE DECEMBER 2020
According to the Immigration minister Marco Mendicino,
W W W. M B E F O RYOU. C O M
Public Safety Minister Bill Blair and Health Minister Patty Hajdu as reps from Canadian Govt. All three of them were of
SAFETY PRIORITIES FROM THE PM JUSTIN TRUDEAU: The priority of Prime Minister Justin Trudeau in line with the
the opinion that it is necessary for the Govt. to allow compas-
current policy developments is to make things safer for
sionate travel and remove restrictions in light of ongoing
Canadians. According to the PM, citizens of Canada have
conditions in Canada. These conditions can vary but for the
already suffered and they need immediate relaxations in
time being it’s necessary in some parts of Canada to relax
travelling. The Prime Minister wants to make sure that
travel restrictions.
Canadians are protected from COVID-19 & it means taking
MOST RECENT MONITORING MEASURES IN CANADA:
strong actions at the borders. Justin Trudeau further said that while keeping Canadian safety in check it is the Govt. of
As the Govt. is allowing more people into Canada on grounds
Canada’s responsibility to keep improving these measures
of compassionate & family travel. The Govt. of Canada is
and make sure Canada stays safe. Compassionate cases are
strictly monitoring and placing more strict monitoring
not rare in Canada especially because of the time frame due
measures into the current monitoring system in place. This is
to the lockdown. The Govt. wants to make sure that people
for people to strictly follow the mandatory quarantine orders
stay away from mental health issues because of simply
placed by Canadian Govt. the deployment of approximately
missing their families for long periods. Hence, Trudeau claims
190 Public Health Officials. This deployment apart from PHA
that allowing compassionate travel is the right step at the right
of Canada will be adding the staff members to call the
time.
travelers who are in the practice of quarantine to have strict checks on them. Govt. of Canada is taking the quarantine measures very seriously as Canada is entering phase 2 i.e. COVID-19 second wave. It is expected that without measures things can get out of hand of Public Health Agency & their past and ongoing efforts. Failure in compliance to the quarantine measures will definitely result in people ending up in Jail or being imposed with some heavy fines.
W W W. M B E F O RYOU. C O M
MBE BUSINESS MAGAZINE DECEMBER 2020
41
Employee Engagement
& Keeping Employees Motivated During Covid-19 Pandemic DMM DEPARTMENT MB Enterprises
Employee engagement is one of the necessities of a corpo-
can never be denied for prospective goals. Therefore, it is the
rate environment and holds vital importance in terms of
role of the HR and higher management to keep engaging and
growth, prosperity and discipline. The key is being busy for
motivating employees for their positive attitudes. Working from
positive results, success orientation & achieving goals with a
home can lead to many factors that includes boredom,
positive attitude. Engaging employees is not only a challenge
lacking attitude, corporate environment & corporate profes-
during the pandemic because of work from home and
sionalism. The necessity of working in a corporate environ-
managing work with discipline, but it’s also necessity to
ment holds key priorities for a professional behavior and
achieve the future targets.
discipline while achieving the targets.
Why communication is so important while working from home
DEALING WITH EMPLOYEE ENGAGEMENT ISSUES:
and keeping employees motivated? The answer is simple,
Corporate issues concerning employee engagement is a very
communication gaps can create issues especially while
common thing while working remotely. However, with the
working remotely that can be a bit difficult to resolve. This is
effective use of information technology and digital media this
also because of flexible working hours and changing employ-
has been minimized to a certain extent. Employee engage-
ee attitudes and behaviors. Employee behaviors can change
ment means keeping employee busy for their goals and
because of working in a relaxed environment and unable to
finding a professional strategy to interact. It is however
cope up with the challenges like in normal circumstances.
necessary to know the levels of interactions and the time
WHY MOTIVATION IS SO IMPORTANT? The huge importance of motivation while working remotely
42
MBE BUSINESS MAGAZINE DECEMBER 2020
frame needed for positive interactions. Employee interactions and engagements should be a priority as well as highly effective in terms of results.
W W W. M B E F O RYOU. C O M
Employee engagement also helps employees to stay connect-
elements are achieved can be possible with the help of an
ed. Team work, team development and positive interactions
effective digital environment. An effective digital environment
are all the key measures achieved during employee engage-
means, working remotely with no human interactions.
ment. A team holds the power of connectivity and team unity
Furthermore, making sure if there is human interaction there
that is necessary in achieving the desired objectives. On the
must be social distancing that is a necessity, and finally a
other hand being transparent in dealing with issues and
highly strong internet connection for success with an effective
communicating on all grounds is a must. Transparency is
digital platform.
more important while working remotely, than it is in a real corporate culture. Being transparent and achieving targets
ADDRESSING MENTAL WELLNESS ISSUES:
with a focused approach makes things easy going for future
Addressing mental wellness is something that can be
development programs.
achieved while working remotely. Employee engagement and
HOW TO BE PROACTIVE TO ACHIEVE FUTURE TARGETS?
motivation helps in maintaining mental wellness that can arise while working from home. It’s the utmost responsibility of management to make sure that mental illness stays away
Being proactive to achieve future targets is the attitude of the
from employees while they are busy and they lack a proper
most professionals. It means you are ready in advance to
work culture. Designing set of activities and tasks and regular
take the challenges and you know well how to tackle them
gossiping online, helps a lot in achieving breakthroughs in
proactively. A proactive behavior means a lot for the attitude
mental wellness. ‘All work & no play makes jack a dull boy’, a
of employees as they know well how to get to their targets
saying that easily highlights why it is important for people to
while they are away from office and working remotely. The
engage with each other apart from their daily targets.
proactive elements make them realize the importance of managing tasks and dealing with issues remotely with the help of technology.
EMPLOYEE SAFETY IS A PRIORITY: Working in a remote environment is mainly due to the employee safety measures that is a priority. COVID-19 has been a cause of many deaths and the issues are still ongoing. Employee’s motivation while making sure safety
W W W. M B E F O RYOU. C O M
MBE BUSINESS MAGAZINE DECEMBER 2020
43
ENTERING THE YEAR 2021 WITH NEW SUCCESS AGENDAS DMM DEPARTMENT MB Enterprises
The upcoming year, i.e. 2021 will be a
challenge in history in the year 2020
system imposed in Canada and holds
year full of new challenges and vital
that started taking its peak in early
huge values especially for the travel
happenings with highly defined
March. The month started with
& tourism sector. A sector that has
success agendas. This is also due to
lockdowns in many countries and
been affected especially while
the amount of challenging situations
most people worked from home i.e.
encountering the hazards associated
encountered in 2020, due to the
remotely while realizing the power of
with the pandemic. Its COVID
pandemic COVID-19 reaching its
digital media. Digital Media is a
pressure in 2021 that needs to be
peak especially in United States,
weapon that holds huge tech
handled smartly and effectively with a
India and Brazil. ‘2020’ has been a
significance while most countries
new vision. A new & revised vision is
year of huge financial losses & has
invested heavily to encounter and get
indeed the need of the hour as taking
incredibly redefined history in terms
out of the effects of COVID-19.
precautions is much better than being
of the number of deaths, and loss to
However, it is indeed a lesson to
a victim of COVID-19.
travel & tourism sector. However, in
encounter and stay safe regards to
Canada it is regarded as the year that
the future pandemics & their devastat-
changed many things, and was the
ing effects.
‘MILESTONES FOR THE UPCOMING YEAR’: Making practical resolutions and
cause of a huge financial recession
‘PRECAUTIONARY MEASURES IN 2021’:
milestones for the upcoming year is a
What’s more concerning for the people of Canada is the time frame
While entering 2021 with new
annually i.e. every year. However, this
that can be taken to recover from the
success agendas it is necessary that
year can be a bit different for many
losses of pandemic COVID-19.
precautionary measures are
organizations as it has been a
practiced regularly. These measures
challenging year mainly because of
are always a vital part of the current
the Pandemic COVID-19 situation. A
after the recession of 2008-09.
It shall be known as the biggest
44
MBE BUSINESS MAGAZINE DECEMBER 2020
normal procedure that happens
W W W. M B E F O RYOU. C O M
pandemic that has caused heavy job losses all over the world, and is still causing distress for people who have been affected badly. Under these harsh circumstances what’s more important is to adapt safety precautions while practicing the pandemic especially in public places. What is more concerning for people is the time frame that is needed to get out of this situation towards a higher & much normalized life. The New Year resolution is a defined set of tasks, activities and agendas that needs to be attained properly to achieve future targets. For a personal development program it is an attitude that can be highly influencing in terms of the motivational aspects. A New Year resolution is a valuable set of activities for people who are highly focused in terms of their career prospects, academic achievements and setting targets for their future goals. For many people the future holds vital importance in terms of their attitude towards their profession or their business activities. Taking care of the future pandemics is a huge part of the milestones for the New Year. A vital part of the New Year agenda are Health & Safety measures and following strict guidelines for encountering similar pandemics like COVID-19.
‘BUSINESS CHALLENGES OF 2021’: The business challenges of 2021 are huge, especially after the impacts of COVID-19 that has been a devastation for the economy. These challenges includes bringing future stability, financial sustainability, and making a rapid recovery process. Business process re-engineering or BPR, is what most organizations are undergoing as part of the management & business strategy regards to change management. The challenges are mostly linked up with bringing businesses back to normal running pace and reaping the benefits of it as normal.
‘MBE IN 2021’: MBE is entering the year 2021 with a new vision for their employees and for the organization itself. The goals of MBE are highly aligned with the Canadian legislation and the current situation regards to the pandemic COVID-19. The company has strictly followed the precautionary measures and has actively contributed to the cause of a fight against the pandemic. It’s indeed the vision of Syed Mansoor Naqvi, CEO & President of MBE Group, that speaks volumes for itself.
‘DEFINING NEW SUCCESS AGENDAS’: The defining of new success agendas means setting up goals of motivation and target orientation for yourself. These includes health & fitness goals, financial & monetary goals, career goals, & family goals being some of the most critical ones. Health agendas in 2021 holds most importance for people who have a higher level awareness of pandemics and especially COVID-19.
W W W. M B E F O RYOU. C O M
MBE BUSINESS MAGAZINE DECEMBER 2020
45
TOPBENEFITS
RMA/MBBP CANADA WWW.RMACANADA.COM
Payment Processing Services Credit & Debit Cards
01.
ATM Deals and Offers
02.
Esso (Imperial Oil)
03.
Voortman Bakery
04.
Energy Savings
05.
Grocery Coupon Redemption Service
06.
Pay stubs, cheques and office supplies. 50% discount on first purchase
46
Deluxe Nebs
07.
Accounting Services
08.
Drug Plan
09.
Home, Auto, Health, Dental and Life Insurance
10.
e-Shipper
11.
Cineplex Discount
12.
Northern Financial Group
13.
MBE Business Magazine
14.
Real Estate
15.
MBE BUSINESS MAGAZINE DECEMBER 2020
W W W. M B E F O RYOU. C O M
Choice Hotels
16.
Avis Preferred Services
17.
Travel & Tours
18.
Budget
19.
Immigration Services
20.
MBE Technologies
21.
Mortgage /Business Loans
22.
MBE Construction
23.
Credit Counseling
24.
RMA and MBBP Revenue Sharing
25.
MBE Software Solution
26.
Weston Bakeries
27.
South Cove Foods LP.
28.
Canadian Corporate Legal Services
29.
Legal Services
30.
W W W. M B E F O RYOU. C O M
MBE BUSINESS MAGAZINE DECEMBER 2020
47
8 Tips to Attract Last-Minute Holiday Shoppers 2020 Holiday Season IMTIAZ KERMALI www.eshipper.com
Helping you prepare for the chaos of holiday shopping this
capability for endless growth, and that’s exciting. Yet, this also
year.
requires your business to be able to handle shipping of
Studies show that 70% of holiday shoppers still do not have
last-minute shoppers especially if they reside internationally.
their holiday shopping complete a week before Christmas,
The shipping costs can quickly become very expensive and
which means your business needs to have a solid strategy in
convoluted. To avoid these costs, it’s important to have
place in ensuring these last-minute shoppers are happy and
partnered with a shipping company that can support all your
satisfied.
international shipping needs including procuring products or
With shopping habbits changing due to loss of income and
raw materials from your suppliers. Heard of eShipper?
stores having tp transition to an online experience, this year,
And if you deal with shipments regularly going to the US from
more than ever, the uncertainity of what to come for the
Canada, there is a solution called PBX that will help save
holiday shopping consumer and retailers remains up in the
your business money on shipping rates, ensure on-time
air.
delivery and provide door-to-door tracking on all your
Concerns over the pandemic are going to play a major role in
packages from Canada to the US.
consumer shopping patterns, and with that, we can expect
It’s done by having a team pick up your already labelled
the number of online store purchases to outweigh in-store
products from you, deliver it to one of our warehouse in the
purchases, and with the younger generation of buyers looking
US, and then hand it off to USPS for the last-mile delivery
to spend more than their older generation counterparts, the
straight to your customer’s door.
strategies for retailers will have to adapt with it.
This guarantees your business delivery coverage to 100% US
But how can online retailers begin to pivot, here are a few
zip codes and cuts the costs of cross-border shipping rates
ideas to get things started:
while being hassle-free and easy.
INVEST IN DIGITAL MARKETING 60% of online holiday shoppers are willing to buy from new
OPTIMIZE YOUR BUSINESS WEBSITE
retailers during the Holiday Season. This means it is critical
Your business website is the virtual doors to your store, it’s
for your business to stand out among your competitors for the
equal to having a sign outside your retail location reading,
attention of these customers.
“come on in, we’re open”, and you want that sign to be as
The best way to start is by diving deep into your ideal
pretty and efficient as it can to attract the most customers.
customer and finding the right audience for your business. By
Especially with last-minute shoppers, you do not want them to
taking the time to research and understand your target
be waiting for your website to load or worse crash.
market, you will be able to deliver exceptional, and well-re-
If your site is slow, 2-3 seconds of loading time slow, expect
ceived advertisements that will give you the best ROI, and
to see a bounce rate of 13-22% because people do not have
promote serious business growth.
that sort of patience in 2020.
Invest in creating and curating interesting, unique and
Here are some other ways to improve your site:
thought-provoking creatives for your digital marketing game
1. Compress all your images and make sure you are not
that will elevate your brand in delivering something unique
using any large resources.
that no other brand can.
2. Provide a smooth scrolling experience, do not try gimmicky methods that lock a user in scrolling on one element(s) of the
PREPARE TO TARGET THE GLOBAL SHOPPER
page.
Your business is now online, this means that you have the
3. Think about the user’s journey across your site, are your
48
MBE BUSINESS MAGAZINE DECEMBER 2020
W W W. M B E F O RYOU. C O M
most important pages accessible?
This is a powerful way to connect with your audience, while
4. Make sure to inject appropriate SEO keywords, meta
also showing love and appreciation for a good cause; it's a
description tags and alt description where applicable to
win-win.
increases your site's searchability on Google.
List your products for free on Google Shopping Tying together with all the above points, and the most
RECONSIDER YOUR SHIPPING STRATEGY
important element for your online retail business is having it
Provide an incentive to buy more!
accessible and searchable online. We are in the midst of an
A “free shipping” option or a “20% off orders above $X” are all
eCommerce boom, and with the amount of online shopping
great ways to get people to upsell and with the ability to make
predicted to increase by 61% this year, make Google your
sure your orders get delivered to your customer’s doors at a
best friend.
fraction of the cost. To top this, it is a great way to ensure your customers are 100% satisfied with their delivery experience
Heard about Free Product Listings by Google?
via the best shipping services in the market. Partnering with a shipping company like eShipper can give
Start by making sure your products are listed on Google
you that boost to choose from many carriers to make your
Shopping for free to tap into a massive customer base
orders reach on time irrespective of where they are located.
searching for products to buy, and optimize for consumer behavior by keeping your inventory information up to date:
CREATE A GIFT GUIDE
including quantity, return shipping labels, route planning, and
Gift guides are a great way to provide a snapshot of your
courier information.
product offerings to a potential customer. It eliminates the need for them to go through your site, and look for the
Don’t be afraid to add great creatives to your product listings,
information themselves. Especially handy for last-minute
as another major benefit of Google Shopping is its ability to
shoppers who can decide on what to gift whom without
showcase your products in a text-heavy search environment.
having to go through your whole website.
Pair that with an increase of 30% conversion over regular text- based ads, multiple SERP placements and a dedicated
By making their lives easier, you are providing that extra little
shopping tab, this where your business needs to be.
bit of effort that will go a long way in ensuring customer
For thesereasons, eShipper is proudly associated with
satisfaction and a better customer experience.
Google Shoppingto support Canadian businesses to list their products on Google to increase visibility and sell more. Reach
PREPARE SOCIAL MEDIA CONTESTS & GIVEAWAYS
out to us today to see we can help you get started to list on
This is a great way to engage with your customer base in a
Google.
fun and interactive way while building urgency to buy, brand awareness and showing off your brand's personality online!
TO SUM IT UP With the online retail space becoming more digitized and
This ties in well with the first point on digital marketing, as you
transforming almost into a virtual mall of sort shoppers are
should be focused on developing a holistic approach to how
expected to increase the amount of time they spend search-
you want to showcase your brand online, and typing in
ing, browsing and buying online for this coming holiday
contests and giveaways will only benefit your overall social
season.
media game and increase brand loyalty. Having your business setup in this space will allow you to tap
SUPPORT A CAUSE YOU CARE ABOUT
into this newfound market of last-minute shoppers, and
Providing support to an organization that you care about is a
increase the chances of your brand being on a global scale
great way to tap into the hearts of your customers and align
while boosting your profit margins.
their feelings with your brands. And by adapting your business today with the buying habits of Especially with the efforts of all the present-day front-line
the new generation of consumers, you are future-proofing
workers, a lot of people can get behind a brand that is willing
your success in delivering exceptional customer experience
to cut into their profits to give back to the people that matter.
for generations to come.
For those holiday shoppers who want to give back and contribute along with purchasing gifts for their loved ones or themselves.
W W W. M B E F O RYOU. C O M
Carole Boniuk - eShipper Business Development Executive M: 416 806-7053 E: logisticsxpert@gmail.com MBE BUSINESS MAGAZINE DECEMBER 2020
49
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Handling Your Mental Health During The Second Wave Of Covid-19
DMM DEPARTMENT MB Enterprises
The second wave of COVID-19, according to some experts
home, there has been some mental health issues that are
from WHO can turn out to be much more dangerous than the
surrounded by people due to COVID-19.
first wave. Although people are well aware of the hazards
These are some of the tips that will definitely help in encoun-
associated with COVID-19, there is plenty that still needs to
tering the second wave of COVID-19;
be done to encounter the associated ill effects. COVID-19, also known as Coronavirus, originated from China, and later
LEARNING FROM THE FIRST WAVE:
spread in almost the rest of the world with huge impacts in
‘Why is it necessary to learn from the First Wave?’ a question
United States, United Kingdom, and Italy and later in India
that is asked by many individuals who are still fighting mental
and Brazil. These countries tops the list of nations in terms of
health issues due to COVID-19. ‘As they say, first impression
registered cases and casualties that resulted from the
is the last impression’, similarly the second wave shall be a
pandemic, i.e. a unique one in history of pandemics.
complete shadow of the first one is not exactly true. However, the second wave will have most effects associated with the
In many countries, where people are working remotely from
52
MBE BUSINESS MAGAZINE DECEMBER 2020
first wave that has been a complete disaster in terms of
W W W. M B E F O RYOU. C O M
financial as well as human losses. Taking some fruitful
watching T.V. and using the internet more frequently during
lessons from the first wave shall definitely help taking
the first wave. This is something that is not indeed good for
precautions that are necessary in future.
the associated mental health problems, while there is always a lack of balance found in the effective use of the technology.
As most people are now well aware of the impacts of COVID-19 and how to encounter these impacts, this is true
PRACTISING SELF-CARE:
that the forecasted magnitude of losses will be lesser than
‘Self-Care’ is not only a precautionary attitude, it’s a social
what they were in the first wave.
responsibility that individuals must always adapt while
MONITORING YOUR TECH DIET:
handling a pandemic situation. If people will make it their second nature to follow precautionary measures they will
Strictly monitoring your tech diet and how much digital media
never have to worry for the second wave consequences. It’s a
you need to use should be strictly monitored. As due to many
wave that is expected to be more dangerous in some geo
people working from home, the use of technology has
locations due to the higher intensity of cold weather. Taking
automatically increased as people are working more remotely.
care of your own mind and body, through regular sleeps,
The need of the hour is to have a check on how much you
meditation exercises, walking and regular fitness regimes will
need to work online, while working remotely. This is in order
surely help individuals fight the pandemic in second wave of
to balance and minimize the mental health problems that
COVID-19 as well.
people have been encountering since the first wave of the
‘There is no health without mental health’ and it’s necessary
lockdown happened. Balancing your tech diet in normal
to fight everything through the immense powers of a fully
circumstances is also highly critical. Therefore, in times of a
developed human mind. Whatever a human mind can
complete lockdown it is important that maintenance should be
perceive, it can achieve as well provided some mental and
there.
physical efforts are combined together to achieve the desired results. Naturally, self-care is one of the best ways to fight the
A study of July 2020’ from statistics Canada shows that more
dangerous pandemic in the second-wave as well.
than 60% of Canadians aged 20 and older have been
W W W. M B E F O RYOU. C O M
MBE BUSINESS MAGAZINE DECEMBER 2020
53
HR PROFESSIONALS BIGGEST CHALLENGES IN COVID-19 PANDEMIC DIGITAL MEDIA MARKETING MB Enterprises
Human resource management, also
communication issues while they work
sionals. Employee engagement
known as HR as short form has been
remotely is one of the biggest
aspects for internal communication
facing many different challenges since
challenges that employees face during
and vital client communication can be
the start of COVID-19 pandemic.
the remote working regulations being
problematic if HR is not involved while
These challenges are related more or
followed.
working from home.
less to health and well-being of staff
How working from home is so different
members, their attitudes towards
from working from office in the
managing tasks and managing work
modern days? This is entirely depend-
1. ORGANIZATIONAL CULTURE:
remotely. It’s the sole responsibility of
ent on the work culture of an organiza-
The role of organizational culture in a
HR Professionals to address issues
tion that holds priorities for HR
company is vital for the company’s
and concerns related to employees in
Professionals. Organizational behavior
growth, its long term image and how
terms of their working patterns. Also
is a key HR concern while addressing
to move forward respectively. HR plays
addressing lack of agility means HR is
pandemic issues in COVID-19.
a key part in the maintenance of
responsible for fast work and quick
Uncertainty and employee engage-
organizational culture and how to
decision making in times that are
ment is yet another key issue that
make improvements where there is
critical in terms of health & safety
needs to be addressed during the
room for improvement. HR Profession-
issues. Dealing with employee
pandemic COVID-19 by HR Profes-
al’s true performance is determined
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MBE BUSINESS MAGAZINE DECEMBER 2020
W W W. M B E F O RYOU. C O M
when they are able to maintain the
working environment is created
organizational culture that can be a
digitally and that environment is
challenge while working remotely. It
maintained unless remote working
6. EMPLOYEE ENGAGEMENT:
might not be the biggest challenge
continues. However, before COVID-19
Employee engagement is not only a
due to the reputation of the company
as well, remote working has been a
necessity but it is also a part of the
and their working environment, but it
regular norm that many companies
modern organizational culture. Why it
can be very important to be encoun-
have already adopted and are
holds value? Significantly for minimiz-
tered with time. WHY time plays a
maintaining with success. That’s a key
ing the communication gaps and
significant role? A question asked by
reason why HR’s biggest challenges is
effective team management. Employ-
many HR Professionals. The simple
not maintaining remote working
ee engagement is also part of the HR
answer is time is always the difference
environment. Success is the key, and
Challenges as employees must
as an organizational culture is
that will come from employee produc-
always align their thinking with a
developed on the core bricks of
tivity and effective use of remote
positive mindset. HRD must make
discipline, and integrity.
working tools. However, part and
sure positivity stays on-board more
parcel of HR Challenges can be
effectively than employee productivity.
2. MENTAL HEALTH & WELL-BEING:
monitoring the employee productivity
Positive thinking and goals manage-
Apart from the organizational culture,
i.e. online performance evaluations
ment is indeed a key part of the
the biggest challenges for HR
and strict monitoring of the working
modern work environment especially
Professionals is addressing issues of
hours.
important during COVID-19.
breakthrough for many people.
Mental Health & Well-Being. How these issues can arise in employees
4. LACKING AGILITY:
while they are working from home
Lacking agility is the issue that can
also depends on nature and mental
arise in employees while they are
attitudes of the employees. Not every
working remotely. This purely means
employee can work alone from home,
that they have the ability to adjust but
as this can be the key attribute of
different working patterns and working
those who are introverts. However, HR
with ease can make adjustment a
can play a very important role in
difficult thing to achieve. That’s why
balancing the attitudes of introvert’s vs
HR professionals need to maintain
extroverts so that they don’t have
strict monitoring while remote working
mental health and well-being issues.
is taking place to make sure that
Being humans, it’s the right of every
employees don’t get bored and lose
employee to feel good from the mind
interest in managing their tasks.
and to have a good balance in their sudden shift in the work culture that
5. EFFECTIVE EMPLOYEE COMMUNICATION:
can lead to well-being, Stress, anxiety
An effective employee communication
and other mental health issues. While
should be the priority of the HRD i.e.
employees are working together in an
HR Department. They must know how
office environment as a team, they
to be proactive in achieving the
know well how to address their
communication milestones that are a
challenges. It’s mainly related to the
necessity to be achieved while
pulse of the employees that can
working remotely. The effective use of
understand each other issues
digital media tools that includes
technically and strategically.
skype, Zoom and WhatsApp for
well-being. It’s purely related to the
effective communication and achiev-
3. HOW TO MANAGE REMOTE WORKINGS EFFECTIVELY?
ing the minimum time frame
Managing remote working in an
tional norms working remotely can be
environment of change is the key
very effective under strict monitoring
challenge of HR Professionals. They
and good use of digital tools. It’s the
have to make sure that a remote
digital environment that is indeed a
W W W. M B E F O RYOU. C O M
standards. According to the interna-
MBE BUSINESS MAGAZINE DECEMBER 2020
55
IMPORTANCE & HISTORY OF THE BOXING DAY-26th DECEMBER 2020 DMM DEPARTMENT MB Enterprises
The happiness to enjoy some
Christmas. They also used to give
England in 1871. Since 1871, 26th
overwhelming shopping discounts on
some sort of gifts and presents to
December is celebrated in form of an
the Boxing Day, i.e. the next day of
their servants, known as the ‘Christ-
official holiday, if it’s falling on a
Christmas is always overwhelming for
mas Box.’ It is also known as the feast
Saturday or Sunday, the next working
those who live in UK, Australia,
of St. Stephen, who was the first
day is a bank holiday.
Canada, New Zealand and South
Christian martyr and an important
Africa. These are the countries that
figure known for acts of charity. The
celebrate Boxing Day on the 26th of
celebrations of the day takes place
COMMERCIAL IMPORTANCE OF BOXING DAY
December that originated from United
on the same date i.e. 26th December
The Boxing Day in the West holds
Kingdom, and later spread in the
2020. Stephens day, Celebrated and
huge commercial value and impor-
Common Wealth countries, i.e.
known as St. Stephen's day in
tance associated to the retail sector.
Australia, New Zealand, Canada and
Ireland, as it is the feast day of the
In England, the place where it
South Africa.
honorable Saint.
originated from, Boxing Day, i.e. 26th
The most commonly accepted
Another key concept behind Boxing
December is celebrated in form of an
explanation for the Boxing Day
Day, i.e. next day to Christmas, was
official Bank holiday. However, for the
meaning relates to the phrase
giving charities and provisions to the
shoppers, it is a huge day, as the
‘Christmas Box’. This notion dates
needy. Regardless of the many
Boxing Day sales starts early
back to ancient times of the British
stories that are associated with the
morning for people who buy their
aristocracy, as they were said to give
Boxing Day, the meaning seems built
favorite products with huge discounts
their servants and employees an off
on gift giving and charity when it was
that can rise up to 80% of the original
day on 26th Dec, the next day after
first recognized as a bank holiday in
product price. For many countries it is
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MBE BUSINESS MAGAZINE DECEMBER 2020
W W W. M B E F O RYOU. C O M
just a day after Christmas with heavy sales, however, in England and Australia the day is celebrated by playing their most favorite sports as part of the celebrations. For example on the Boxing Day 2018, there were Premier league football games played including Liverpool Vs Newcastle and Tottenham Vs Bornemouth. Whereas, in Australia, the day is celebrated usually with the start of the Boxing Day Test match that starts on 26th Dec and ends on 30th Dec, in Melbourne, Australia, i.e. just before the start of the Next Year. Heavy significance is taken by the retail sector in form of promotions, heavy advertising of products on discounts, substantial rise in the sales volume, and high amount of media coverage. The day is celebrated as a huge symbol of joy in form of gifts and thanks to the Almighty for showering
BOXING DAY SALE
the blessings on the special day. Another country in the Australian continent that celebrates the Boxing Day is New Zealand. Apart from the shopping discounts and offers it’s a day that is celebrated with something in common to the U.K. is horse racing, such as Auckland racing club. The three categories in which the celebrations of the Boxing Day falls is sports, shopping & family.
HOLIDAYS & FAMILY TIME: Family get-to-gathers take place in form of parties, dining out with the family, prayers & sermons, giving charities to the needy, celebrating elegant food and having some great family time on the occasion of Boxing Day holiday. In some countries, celebrations can extend further to the start of the New Year as many people take their annual leave and go for holidays to their favorite holiday destinations. 26th December is a huge carnival for those who love sports, shopping & like spending some peace moments with their love ones.
W W W. M B E F O RYOU. C O M
MBE BUSINESS MAGAZINE DECEMBER 2020
57
Ontario Tourism Needs Support For Survival
Against Covid-19
DMM DEPARTMENT MB Enterprises
The Ontario Tourism industry has been on a high receiving
The hospitality industry in the Province has also witnessed
end due to the pandemic COVID-19 as compared to the
the drastic and extreme effects of Pandemic COVID-19. As
Tourism industry in rest of the Canadian provinces. The
the situation gets dire, it’s the responsibility of the Canadian
industry challenges in Ontario are on a high side as the main
Govt. to take some drastic measures while improving things
city and tourism spot of Ontario is Toronto. The largest city of
for the sake of the Ontario Govt. According to a useful survey
Canada and also the biggest financial hub has suffered
from TIAO, i.e. Tourism Industry Association of Ontario, the
heavily due to the pandemic COVID-19 and its drastic
situation is getting worse for businesses that have reliance on
financial impacts. Apart from Toronto, the other city that has
the restricted activities, i.e. travel, large gatherings and indoor
suffered heavily is the Capital of Canada, i.e. Ottawa. The
dining.
federal and state capital has seen many lows due to ban on international travel and strict measurements on nation-wide
According to a survey from business owners in Ontario, a
travelling.
huge two-third of the business owners told the organization Reps from TIAO, that Wage Subsidy and Rent Relief program have helped them in form of Govt. support. They emphasized
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MBE BUSINESS MAGAZINE DECEMBER 2020
W W W. M B E F O RYOU. C O M
that more businesses could have ended up on a closing note
organization is also a voice as well as a watch dog for the
or bankruptcy if Govt. programs i.e. Wage Subsidy Program
importance of Tourism as an economic driver in creating jobs.
and Rent Relief Program had not been active.
Diversified and distinguished jobs in the Tourism sector in Ontario will help in bringing stability and also bringing the
REVENUE GENERATION & JOBS IN THE SECTOR:
economy of Ontario like it was earlier, i.e. Pre-COVID-19.
According to TIAO, the Ontario Tourism and Hospitality sector is a huge advantage and a big boost for The Canadian
The organization has 200,000 businesses and 400,000
economy. It not only acts as a catalyst in the economic
employees that are working collectively to take on pressing
support of the Ontario province, but the worth is also huge.
policy issues that affect the Ontario Tourism Industry. They
The estimated worth of Ontario Tourism and Hospitality
have been actively sharing and passing the concerns of
industry is $36 billion, i.e. huge in terms of revenue genera-
businesses regards to the issues in Tourism Ontario. The
tion for the specific sector. Furthermore, TIAO also claimed
body has also been actively participating in combating
that it is the largest employer of youth in the province. A huge
regional issues and concerns that have risen due to the
workforce, i.e. 23% is aged between the ages of 15 to 24.
pandemic COVID-19.
Hence, the ‘age-range’ determines the huge interest of the Canadian youth in making career in the Tourism & Hospitality sector.
TOURISM INDUSTRY ASSOCIATION OF ONTARIO-‘TIAO’: TIAO or Tourism Industry Association of Ontario is an organization that is the monitoring body and Voice of Tourism for Province Ontario. It is a body that realizes the key importance of why tourism should take place smoothly in Ontario. It is also an association that realizes the importance of Toronto and Ottawa as being the two main cities of Canada in terms of hospitality industry as well as the Tourism sector. The
W W W. M B E F O RYOU. C O M
MBE BUSINESS MAGAZINE DECEMBER 2020
59
PEOPLE ARE BEING WARNED THAT FACE MASK SHOULDN’T BE MICROWAVED DMM DEPARTMENT MB Enterprises
As part of the health & Safety
masks, hand gloves and other
management, the microwaves are
measures or HSE regards to PPE’s
protective wear necessary for
designed to heat cloth materials that
that microwaving of the face mask
prevention from the dangerous
could result in overheating and
has been marked as a potential
pandemic COVID-19, and other
catching fire. The main reason that is
hazard. PPE’s are Personal Protec-
pandemics of similar nature. This is
being noted primarily is that the
tive equipment and includes face
According to the Ontario’s Fire
disposable masks are equipped with
Marshal Jon Pegg that heating a face
a metal nose wire or staples that can
mask for the sake of decontaminating
be a cause of fire if it’s heated in a
it is regarded as a potential risk that
microwave. The most recent stats
can turn into an accident. However,
also claim with readings between Jan
there can be alternative ways that are
1 & May 4 that there have been fire
risk-free for people to avoid a fire.
fatalities in Ontario. These represents a huge 65% increase over the same
Further according to the Office of the
time last year.
Fire Marshal and Emergency
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‘THE IMPORTANCE OF ‘HSE’ GUIDELINES’FOR PEOPLE: Nobody can deny the importance levels attached to HSE guidelines i.e. Health & Safety guidelines in place. Also, there are concerns with the risk levels for people, attached as potential risks are something that needs to be minimized. The risk-free ways of decontamination of face masks also includes through application of a disinfectant or antiseptic for e.g. Dettol. The other most used and prominent ways are recycling or using disposable masks as the use of the masks has been made more common than was before. Health & Safety measures are an important treatment in the health & Safety industry and are given in writing or in form of a report by any company. Guidelines for people are a set of procedures that needs to be taken care of while facing the potential risks & hazards. According to the fire marshal Ontario, it’s a reminder that fire safety is especially important and holds key values in place. This is particularly important during the pandemic COVID-19, as people are staying home and cooking as well. Further claims from the Office includes that people are currently unaware of any incidents of the residents moving masks in Ontario. However, they have significantly heard of claims and recommendations that masks can be sterilized in different ways. A life hazard should be the priority that needs to be avoided as According to Ontario’s Chief Medical Officer of Health, thorough cleaning should perform the trick for the benefit of the people. It’s not only awareness of Health & Safety that is provided to the people. Hence, it is also some intelligence quotient that is good for self-awareness. Self-awareness also includes being mentally sound of how to avoid potential hazards that can lead to death penalty or injuries.
W W W. M B E F O RYOU. C O M
MBE BUSINESS MAGAZINE DECEMBER 2020
61
CHRISTMAS DAY- SIGNIFICANCE TO THE CHRISTIAN WORLD & CANADA DMM DEPARTMENT MB Enterprises
THE IMPORTANCE TO CHRISTIANITY & THE CHRISTIAN WORLD:
and is the Bishop of Rome who
Christian world on the 25th of December and marks the birth of
The significance of Christianity to the
Vatican City is the Holy city, i.e. an
Jesus Christ also known as Messiah.
whole Christian world cannot be
independent city state an enclave
Earlier in ancient times the religion’s
ignored in any possible way. The
within Rome, Italy. It became
most significant holidays were
followers of Christianity are 31.1 % of
independent from Italy due to the
Epiphany on January 6th. However,
the world population, i.e. the highest
treaty signed in 1929, also known as
the first official mention of December
in terms of percentage followed by
the Lateran treaty.
25th as a holiday honoring Jesus
Islam 24.1% and Hinduism 15.6%.
Christ’s birthday appears in an early
Most countries of Europe are
Christianity is celebrated in the whole
Roman calendar from 336 A.D. In
followers of Christianity, followed by
of Europe with huge intensity,
Canada as well Christmas is celebrat-
some parts of Asia, North America,
passion and love for Jesus Christ. It
ed on 25th December with huge
South America and some parts of
is highly celebrated especially in
passion, compassion and respect for
Africa. The power and symbolism of
countries like England, Italy, France,
Jesus Christ and his teachings.
Christianity is highly evident in
Canada, United States, Spain, Brazil,
People all over the world pay rich
Europe as Vatican City is a sacred
& Argentina, apart from many other
tribute to his sacrifices for Christianity
place for the Christians of the whole
countries from Europe and The
and remember Jesus Christ in form
world. It is also the resident city to
Americas. Christmas is celebrated in
of prayers and reciting the verses
The Pope. The current Pope of the
form of sermons and prayers for
from the Holy Bible.
Christian world is Pope Francis, who
Jesus Christ, and is a holiday
was born in Buenon Aires, Argentina
especially in those countries that are
Christmas is celebrated all over the
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MBE BUSINESS MAGAZINE DECEMBER 2020
resides in the Vatican City. The
W W W. M B E F O RYOU. C O M
strict followers of Christianity. Mostly celebrated with the compassion for Christians all over the world, especially feeding the needy in form of charities. Gifts are shared on the special occasion of Christmas as well as Christmas dinner is a huge tradition that marks the importance of Christmas. Decorating the Christmas tree and making it a symbol of love and affection is yet another norm that takes place annually all over the globe.
THE IMPORTANCE ASSOCIATED WITH CHRISTMAS DINNER: There is a huge amount of significance associated with Christmas Dinner which differs in the whole Christian world. However, the differences might be slight, but the one dish is common in the Christmas Dinner menu is Turkey. In English speaking Canada the menu associated with Christmas Dinner is the same as in Britain. However, it can vary provincially as some parts of Canada is French-speaking for example Quebec. The traditional Christmas dinner menu includes Turkey with stuffing, mashed potatoes, gravy, cranberry sauce and vegetables such as carrots, turnip, parsnips etc. Other types of poultry, roast beef or ham are also used.
CHRISTMAS HOLIDAYS & THE NEW YEAR: The Christmas holidays starts in most countries from Christmas Eve, i.e. 24th December, and is also an official holiday on 26th December, i.e. Boxing Day, the next day of Christmas. It is a significant part of winter as most regions of Christmas celebrating countries are intensely cold apart from Australia and New Zealand where it is summer in December. Most people enjoy their holidays and resume after the start of the New Year, while they spend their holidays with their loved ones. Thus, it is indeed a period of celebrations and unity, and holds huge financial rewards for the Tourism Industry. While promoting the hotel and Tourism sector all over the world, Christmas is a huge celebration for people to enjoy together and relax with their loved ones. For the retail and shopping industry in Canada, U.K, United States, Australia and many other countries, it is an occasion of having rich shopping discounts and holds immense commercial values.
W W W. M B E F O RYOU. C O M
MBE BUSINESS MAGAZINE DECEMBER 2020
63
THE CHALLENGES & OPPORTUNITIES OF VIRTUAL MEETINGS DIGITAL MEDIA MARKETING MB Enterprises
Virtual meetings is a very common
meetings are considered as a good
time management aspects while
trend in the dynamic business &
option for interactions & virtual group
delivering results in the digital world.
corporate world in the global arena. It
discussions. Why the communication
Virtual meetings hold ingredients of
has many challenges attached to it in
gap matters to most people in the
success for the company if the due
the form of having communication
corporate environment is evident due
importance is given at the right time.
gaps while working usually in a 9-5
to the changing business trends. It’s
environment is different. COVID-19 is
more or less linked with higher
HANDLING COMMUNICATION GAPS:
a huge example as many people have
professional levels and creating good
How can we proactively handle
been working from remote environ-
alliances in the corporate sector.
communication gaps in a virtual
ment mainly from home. Therefore,
Maintaining a professional attitude
meeting environment? A very easy
the biggest challenge is the environ-
during virtual meetings environment is
approach is synchronization of time
ment that lacks professionalism in
a huge challenge. It not only demands
and agendas that can reduce unwant-
terms of many aspects, and one of the
immense contributions from the
ed communication gaps in a virtual
vital ones being timeliness and being
leadership but can also be taken as a
meeting. The limitations attached to
effectively efficient.
demanding leadership challenge. The
virtual meetings are mainly with audio
However, at the same time virtual
other key factor is the maintenance of
and visual cues. However, in person
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MBE BUSINESS MAGAZINE DECEMBER 2020
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meetings involve body language, tone
of the meetings as vital recordings as
Project manager & Coordinator you
of voice, pacing & gestures that add
future references. It’s also important
must also consider the Time zone &
immensely to the speaker’s words.
so that the participants don’t deviate
how easy & difficult it can be for your
Some key points that can help the
from the agendas in any possible way.
client to give his/her full participation
communication gaps involved in virtual meetings are as follows;
in the meeting. Especially if it’s a 5. Do make a positive end to the
recurring meeting, you have to make
meeting. Sometimes in the virtual
sure that the time frame for the
1. It’s important to ask everyone to
meetings environment, the end
meeting is selected somewhere in the
mute their microphones when they are
matters most than the start of the
middle of the two time zones &
not talking. It’s important to sit in quiet
meeting. Try to end the meetings with
according to the convenience of both
areas during the call.
exact action items for every attendee.
parties involved. The meeting takes
Ask or remind each member for their
place for 1-1.5 hours as dedicating
2. Discuss and distribute a clear and
next steps and make sure that
more time to the meeting can result in
concise meeting agenda to all the
everyone is highly aware of their
lack of interest & increasing communi-
participants involved in the meeting.
responsibilities.
cation gaps.
ENCOUNTERING DISTANT TIME ZONE CHALLENGES:
Showing value to your clients or other
In a virtual meeting environment the
consideration will always create
3. Effective and efficient use of
elements linked up with variable time
positive vibes in the meeting & future
technology is highly important as it
zones is yet another challenge. For
meetings. Ironically, creating an
engages the participants of the
example you are having a meeting
atmosphere for better virtual meetings
meetings in multiple ways. These tools
with your client based in United States
and increasing the chances of future
includes screen sharing tools for
& your Time zone is Middle East,
success.
bringing clarity in discussions and
naturally you will have to take care of
minimizing communication levels.
many variables that are applicable.
4. Make sure that you stick to meeting
As a project manager and coordinator
plans to avoid communication gaps.
of the Virtual meeting you may fall into
This is important so that somebody
making & prioritizing yours and your
from the participants makes minutes
team’s schedules. However, as a
This is important as it signifies to all participants what they might expect in the meeting.
W W W. M B E F O RYOU. C O M
stakeholders & giving them the due
MBE BUSINESS MAGAZINE DECEMBER 2020
65
WE ARE HIRING!
HEAD CHEF
THE SENATOR HOTEL
&CONFERENCE CENTRE
JOB REQUIREMENTS LANGUAGE: ENGLISH EXPERIENCE: FRESH ABILITY TO SUPERVISE: 5 TO 10 PEOPLE
SKILLS: Maintain Records of Food Cost; Consumption; Sales & Inventor y ; Prepare & Cook Food on Regular basis or for Special guest and Events; Meals and Speciality Foods; Train Staff in Preparation; Cooking & Handling of Foods; South Indian; International; Super vise Cook & other Kitchen Staff. WORK INFO: Room & Board Provided
HOW TO APPLY Email: gm@senatorhoteltimmins.ca Phone: (416)-918-1356 (12:00 PM to 05:00 PM) Mail: 14 Mountjoy Street, South Timmins, ON P4N 1S4 Note: Anyone who can legally work in Canada can APPLY for this job, If you are not currently authorized to work in Canada, The Employer will not consider your job application
Career Overview As a resort manager, your job will include managing all aspects of a resort, including lodging, food and beverage management, human resources, housekeeping, attractions, and guest services. You'll be in charge of employees, ďŹ nances, customer service, promotions, and quality control. Resort managers often have to work nights and weekends, putting in long hours to ensure the success of their establishment. Job Description Includes duties in three major areas: Daily Operations, Finances, and Marketing Resources
|
Customer Service
|
Human
Daily Operations, Financial, and Marketing Duties Resort managers oversee product stocking, accounting, and marketing efforts at the resort. As a resort manager, you'll hire contractors to perform services, such as painting or plumbing. You'll ensure that all supplies, from housekeeping materials to furniture, are in good condition and in stock. You'll monitor payroll, customer billing, and expense accounts. Customer Service Resort managers ensure positive customer experiences by maintaining high-quality facilities and remedying problems. At the resort, you'll conduct room, kitchen, and grounds inspections to make sure that they are all up to code. You'll greet guests at arrival, create standards surveys, and ďŹ nd acceptable solutions to problems that may arise. Human Resources Responsibilities As a resort manager, you'll be in charge of hiring, training, and scheduling new staff members. You'll set goals for employees and help your staff achieve these goals. You might also have assistant managers who you'll work with to manage departments, such as housekeeping, dining, security, and desk personnel.
Contact: 4382 HWY # 60, RR#1 DWIGHT, ONTARIO P0A 1H0 CANADA 1-800-387-2244 stay@algonquininn.com
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MBE BUSINESS MAGAZINE DECEMBER 2020
WE ARE HIRING!
RESORT MANAGER
W W W. M B E F O RYOU. C O M
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MBE BUSINESS MAGAZINE DECEMBER 2020
67
The Second Wave Of Covid-19 Can Be More
Dangerous Than It Looks
DMM DEPARTMENT MB Enterprises
The second wave of COVID-19 is on the way after the first
However, for many the second wave of COVID-19 is looking a
spell which was a test for the whole Canadian nation. It’s not
lot different than the first wave. Alarmingly, the testing
only Canada, its North America, the continent that has
capacity has improved drastically and the barriers to get
suffered immensely in terms of the deaths and financial crisis
tested are far lower. Stock in hand for PPEs i.e. Personal
in the vast continent. Although most people are well aware of
Protective equipment have grown and the knowledge to fight
the COVID-19 scenario and what are the safety precautions
the pandemic is much more than before. Most people don’t
that needs to be taken in the first place. Still there are some
want to take unwanted risks regards to the changing behav-
predictions regards to COVID-19 that can be more dangerous
iors of COVID-19.
in its second phase. Why it is considered a larger threat than
LESSONS TAKEN FROM THE 1st WAVE:
the first wave is mainly due to its unpredictable nature and
There are huge lessons taken from the 1st wave that can be
the circumstances it created during the first wave.
really helpful in the second wave. Apart from the precaution-
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MBE BUSINESS MAGAZINE DECEMBER 2020
W W W. M B E F O RYOU. C O M
ary measures taken in the first wave, what’s necessary is to
ment measures and the precautionary measures as well.
take good care of the distancing laws in place since the first
What can be big time concerning is that people won’t be
wave of COVID-19. In the first wave, older citizens i.e. over 70
willing to follow the Public Health directives, and their
years of age were included in those that accounted for 90%
ignorance should be controlled for encountering future
of deaths in Canada due to COVID-19. The Govt. needs to
concerns. The Govt. here should play their role and urge
introduce special measures for older citizens, not only part of
people to follow the precautionary measures especially in
their rights, but also for others. The other lesson that people
sensitive public areas & key zones. Public places like parks
learnt is that poorest and most diverse areas of major cities
and Cinemas are places to have fun and energize. Hence, it
were the worst hit. The Govt. should highlight and mark those
is more likely that people act smartly to fight against the
areas & make improvements regards to taking strict
second wave of COVID-19.
measures in the second wave. What’s noted more profoundly is that Black Canadians were most likely than others to be
On a more personal basis it’s important for people to keep
infected or hospitalized by the disease?
re-examining and realizing the role of COVID-19 super
MEASURES TAKEN TO SLOW THE 2nd WAVE:
spreaders.
According to Mr. Steven Hoffman from York University in Toronto, what’s important is to remember that the second wave of COVID-19 is a threat not lesser than the first one. He believes that this remembrance will act as a psychological shield to fight against the pandemic in the second wave as well. The thresholds for the re-entering process in the lock down in second wave needs to be more data driven. Therefore, with the help of statistics involved it will make things easier for Govt. to take precautionary steps in future. According to a Govt. official people are exhausted from the contain-
W W W. M B E F O RYOU. C O M
MBE BUSINESS MAGAZINE DECEMBER 2020
69
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MBE BUSINESS MAGAZINE DECEMBER 2020
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MBE BUSINESS MAGAZINE DECEMBER 2020
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MBE BUSINESS MAGAZINE DECEMBER 2020
Tel: 1-866-677-1377 | Fax: 1-866-204-6888 E-mail: info@mbeforyou.com
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MBE BUSINESS MAGAZINE DECEMBER 2020
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