MERRY CHRISTMAS 2020 - MBE BUSINESS MAGAZINE

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CONTENTS 06

How To Develop Your Relationship With An Individual?

08

Hardwork In The Right Direction Always Pays Off

10 16

Manager’s attitudes towards Identifying & developing talent A sustainable approach towards food waste management

18

Canada aims for high immigration levels Despite ...

20

Event Calendar

22

Canada is happy at biden’s win as President elect of usa

30

Pricing your service based business

32

Youth, Gender, The Environment And The Separa-

Pricing the services is very important

tion Of State, Religion And Business

36

Horoscope

38

Crossword Puzzle

40

Changes in travel restrictions in canada For more family reunification

42

Employee Engagement

44

Entering the year 2021

Dec 2020 - December

& Keeping Employees Motivated During Covid-19...

With New Success Agendas

Holidays and Observances in December

26

48

8 Tips to Attract Last-Minute Holiday Shoppers 2020 Holiday Season

Economic Inequality Revealed Through Quotes and Numbers

52

Handling Your Mental Health During The Second Wave Of Covid-19

EDITOR'S LETTER Dear Readers, 60th edition of MBE Business Magazine for the month of December 2020 is here. Our team has achieved a great milestone of 60 published magazines. Editorial team of MBE Business Magazine wish you warm greetings of Christmas and hope New Year 2021 will bring joy and happiness in your lives. Winter is already here and most of the cities in Canada have greeted their first snowfall of this season. May the chills of this season help vanish all the sufferings of the Pandemic.

“The Pandemic [Covid-19] is very quickly teaching us what’s important in life: love, food, safe and a comfortable home, creativity and learning, connectedness, and being able to get out into nature.

Shouldn’t those things be the pillars around which our societies are organized?” exerts from the article of Mr. David R. Mackereth. Developing good relationships with individuals, article by Mr. Mansoor Naqvi. As health is a major issue now a days, so Stuart provided his information about accessing health records via the IPhone. As the second wave of Covid-19 virus is already here, our staff writers has shared health related insights to stay safe from this Pandemic.

Publisher MB Enterprises Editor-in-chief Aurora Zabala Senior Editor Peter Z. Vaisey Managing Editors Steve Montgomery Mahmood Naqvi Design Cynthia Tolson A. Khan S. Saad Production, Technology & Print Simon Wilson R.J Advertising S. Hassan Shoeib Kamal Administration Alamdar Hussein Erum Asghar R. Adil HOW TO REACH US

You will find this issue more interesting and informative then before. As our team have worked tirelessly to bring this issue on digital and social media. We have launched our magazine website. So it will reach to maximum people via electronic media.

Website: www.mbeforyou.com Feed-back: 1-866-667-1377 E-mail: info@mbeforyou.com Mail: 100 Dynamic Drive, Unit 104, Scarborough, ON, M1V 5C4.

Fax: 1-866-204-6888

Your feedback is highly valuable to us. If you have suggestions or comments feel free to call us at 1-866-667-1377 or email us at info@mbeforyou.com to tell us what you think about this issue.

MBE Business Magazine is a monthly issue business magazine published by MBE. Inc. Ontario, Canada.

For ad placements and marketing related queries, please email us at mbe-marketing@mbeforyou.com

Printed by Vision Printers

Thank you, Aurora Zabala, Editor In Chief.

Contents © Copyrights 2017 by MBE, may not be reprinted without written permission.

Subscribe / Unsubscribe or Advertise by emailing us at mbe-marketing@mbeforyou.com

How To Develop Your Relationship With An Individual?

Syed mANSOOR Naqvi

PRESIDENT MBE

Managing issues in a corporate business environment while

Client relationship management holds the most significance

developing an individual’s flexibility is the leadership’s

in this aspect for a CEO or a company President being the

responsibility. It can be taken as one of the key elements of

core for relationship building. What’s vitally important to

change in the business world and holds vital importance of

realize is that your profits are linked up with your goals and

success for the leadership. Attitude of a true leader is bound

your business relationships. Clients should hold most

to change with the changes in environment as well as with an

priorities in a relationship as they are the ultimate profit

individual. Relationship management is always an integral

generating stakeholders for you and your business. Your

part of the organizational behavior and it differs significantly

business revolves around your clientele & most trusted

with friends, family and business associates.

customers while they shed their light for your company’s goals.

How does attitude matter in the corporate business world? A question that holds priorities in terms of relationship building

Similarly, in a broader perspective, an effective CRM strategy

with an individual in a business environment. Success

is highly pivotal for your customer’s feedbacks and their most

scenarios are obligatory for leaders to attain while they train

important concerns. Being an exemplary leader, a successful

themselves with different individuals in different business

CRM strategy signifies your attitude towards your customers

segments. If you are a business owner or a CEO of a

while gathering useful feedbacks for business improvements.

company, your flexibility is a mandatory requirement for your friends, family, relatives, colleagues & Business partners.

The power of communication for bigger & better results in Client & Customer relationship management is unavoidable. It determines the ways of understanding & concurrently ways of

HAVING CORPORATE SUCCESS WITH RELATIONSHIP MANAGEMENT:

dealing with relationships in a corporate setting.

management is a key factor in developing and maintaining

DEVELOPING RELATIONSHIPS WITH COLLEAGUES & BUSINESS PARTNERS:

relationships. It’s a vital concern especially when you are

Your business partners & your colleagues are one of the most

looking for your long term success as a leader. The attitude of

vital elements of success in developing good relationships at

a successful leader is indeed a key aspect in showing his

work. It’s not only work with your business partners, it’s the

subordinates, what it takes to fight every day for being

development of relationships with elements of sharing for

successful.

success. A different level of sharing is achieved with business

Achieving success values with the knowledge of relationship

partners as you are not only into business sharing, but goals

06

MBE BUSINESS MAGAZINE DECEMBER 2020

W W W. M B E F O RYOU. C O M

sharing & sharing of profits & losses as well. Your relation-

This is especially true if you are a leader managing his own

ship should be based on the most important factor of trust as

business and managing bigger concerns. Maintaining a

trust is indeed a vital element. If you are having trust issues

balanced life style with friends & family away from work is

with your partners your business goals will be automatically

equally essential for your relaxation but holds value in terms

affected.

of your personality developments. Maintaining a balanced lifestyle will also be a factor of significance for your work as

Transparency in business relationships is a mandatory part of

your relationship management is highly improved. You are

your success factors with your business partners. It holds

also approved by friends away from work, which means that

elements of success, sustainability & building a road towards

you can work with confidence and with highly confident

your goals together with your predefined agendas. A business

people. Although, as a leader you won’t need that, but what’s

partner can be a family member, e.g. a brother, a sister, a first

impactful is your leadership style. ‘Leading from the front’ is a

cousin or a close childhood friend. In all these scenarios your

true attitude of a leader that is essential to your development

attitude should have flexibility in nature as well as discipline

while at work & being away with friends & family. As Friends

that is full of a professional attitude. This is quite obvious that

and family holds significance for better results in a business

definitely you will hold some elements of emotional

world. Ironically, they are also key in balancing the moods &

intelligence. However, what’s more concerning is ‘How you

behaviors for a better corporate advantage.

can change your behavior for better & positive results?’

HAVING A GOOD RELATIONSHIP WITH FAMILY & FRIENDS: Apart from your successful relationship management at work, what also matters is your interactions with friends & family.

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE DECEMBER 2020

07

Hardwork In The Right Direction Always Pays Off SYED MAHMOOD NAQVI Vice President | MB Enterprises

Working hard for your goals is not only

better results. It not only holds

Why we need the right direction in the

part of the Self-development program,

measures to improve your capabilities

corporate world? A question that is

but it is also a part of your means to

in terms of the skills but also the

important in terms of the results

improve the entire picture. Hard work

various capacities you have been

achieved & directions gathered. The

always pays-off is a famous saying as

working in. Figuring out the right

right direction paves the way for many

you get what you struggle for

direction is indeed a necessity & the

people who are fresh in business or

intelligently and with an attitude of an

requirements of the modern times.

corporate life. Their goals are either

eager & hard worker. Paying rich

This includes according to your duties

scattered or the goals are not aligned

dividends is not the only goal most

and responsibilities and situations that

in their mind. Aligning your goals for

people want to work hard for, but they

can change with time. As they say

good results is the best practice, and

also want to learn the art of working

Time & Tide waits for no man, the

this is achieved with a highly skillful

hard.

question is “What’s The Best Time for

attitude if you are a business man. If

Hard work?”

you are a 9-5 corporate worker you should know your daily goals and your

However, learning the art of working hard signifies the various means of intelligence you can adapt for bigger &

08

MBE BUSINESS MAGAZINE DECEMBER 2020

THE RIGHT DIRECTION PAVES THE WAY:

mind should be aligned for your targets. Therefore, aligning your W W W. M B E F O RYOU. C O M

thoughts with your goals will definitely

your own business one day your goals

current scenario, business communica-

make you a smart worker with a hard

should be your true horizon. Smart

tions is different from other types of

working attitude.

leadership not only conveys the

communication in more than one way.

ultimate message to your peers and

Hard work truly pays off while

IMPROVING SMART WORKING:

business partners, but also makes

achieving higher levels of business

Improving to work smartly everyday

way for your entrepreneurial goals.

communication.

will pay you better results in terms of

Smart leadership means you should

your energy consumption. Smart

know the best use of your resources

working helps in achieving your

in-hand and how you can make good

milestones with a much professional

use of them. The future lies in your

attitude and behavior. Although you

own hands along with smart leader-

know your limitations but still you will

ship and hard work. Hard work

have an attitude that knows no

definitely pays off if your agendas are

boundaries. Such is the power of

aligned as a leader and you know how

positive thinking & smart working.

to accomplish the targets you have for

Shedding more light towards the

your company.

fusion of working smartly & with a is the key to success. The fusion of

EFFECTIVE COMMUNICATION ALONG WITH HARD WORK:

the two will definitely pay you more in

Effective communication means

terms of your rich dividends and

business for you if you know what

elements of sustenance.

pure hard work is & how you can

hard working attitude at the same time

improve on that. As they say, there is

MEASURES TAKEN FOR SMART LEADERSHIP:

always room for improvement, in

In the midst of working hard for goals

effective communication. This includes

to payoff what’s concurrently crafting

presentation, communicating with your

is developing smart leadership if you

clients and other stakeholders & all

are an owner of an enterprise.

the communication that’s effective for

Secondly, if you have a plan to own

your goals. As we can imagine in the

W W W. M B E F O RYOU. C O M

business it means improving through

MBE BUSINESS MAGAZINE DECEMBER 2020

09

MANAGER’S ATTITUDES TOWARDS IDENTIFYING & SYED ALAMDAR HUSSAIN DEVELOPING TALENT Country Head - MB Enterprises

Identifying talent in the real world

performance history. They always

identify prospective talent. The most

corporate environment is one of the

enjoy the fact that they are in charge

important element is to know what a

major responsibilities of the high

and have something in their hand i.e.

resource can give to the organization

profile managers. The best managers

the power and authority of decision

in terms of the corporate talent.

apart from their daily routine tasks are

making. However, leading effectively,

bound to involve themselves with

managers need one more

RESOURCE MANAGEMENT:

many other accomplished tasks that

distinguished skill, i.e. talent hunt and

‘Resource Management’ is naturally

are good for their multitasking

later talent management. Managing

part of the key talent management

activities. Managers must know well

talent can get a bit complex for

activities where the company’s duty is

how to utilize the resources in the best

managers in the hierarchies as they

to capitalize the talent. On top of this,

possible manners and why it is

have to take care of many little things,

it’s the duty of the management to

important for them to capitalize on

and few bigger ones. However, what

know how to find out hidden talent in

their resources. This is part and parcel

holds resolute importance is the ability

an employee. The employee’s

of the manager’s attitude that they

to identify talent, and skills, and make

psychology and their behaviors

need to develop with the passage of

them a key asset in terms of the

towards a project needs to be

time. It’s simply like giving water to the

resource management. However,

identified, as some employees like to

plants and making them grow while

becoming a great talent is always not

be motivated and encouraged. This

taking care of their growing up needs.

easy as it requires the leaders and

motivation leads to better performance

key managers to be open-minded.

management, and finally, the talent

Good managers hold expertise in their

Thus, thinking from a creative mindset

can be identified automatically with a

fields and enjoy their excellent

is highly important for managers to

distinguished perspective.

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MBE BUSINESS MAGAZINE DECEMBER 2020

W W W. M B E F O RYOU. C O M

FOCUSING ON THE RIGHT TRAITS: Part of the talent hunt or talent management activities includes having a key focus on the right traits. It can be termed as one of the biggest mistakes of managers if they tend to focus more on the past performances of an employee. According to the stats from the WEF i.e. World Economic Forum, a huge 65% of today’s jobs will no longer be there in around 15 years. Hence, this is yet another critical aspect why an employee’s attitude and their all-round performance evaluation is a higher level necessity. The focus must be on exactly what you are looking from an employee and what qualities you believe are positive enough to move forward. However, the fact is that people will be considered more equipped for certain jobs, if they have qualities of emotional intelligence, a positive drive and learnability.

THINKING AHEAD: Thinking way ahead and, aligning your thoughts towards your goals as a manager will help more in identifying and developing talent.

One of the most common questions asked by employees in an interview is “Where Do You See Yourself in the Next 5 years?” This question clearly shows the importance of Thinking Ahead, as your past can be a shadow on your future, but it can never resist you from achieving what you want. If, as a manager you are clear of where you want to go, than the complete focus should be on hiring someone with the skills, abilities and expertise that you will need to move forward. In simple words, align your thinking ahead abilities and move forward with the vision of the company while searching for talent.

MAKING PEOPLE FEEL BETTER: Making people better and making them feel easy and relaxed will always help in bringing out their talent more comprehensively. As, For a manager, it’s the attitude towards management that counts more aligned with the company’s goals. Great managers recognize talent and potential where others don’t. This also holds true for great talent agents, as the ‘Eye to Spot’ the talent is the difference between great managers and those who are simple managers.

It doesn’t matter how much the employee is struggling, it’s the duty of the managers to stabilize them and help them find their footings.

STAYING INSIDE RATHER THAN GOING OUTSIDE: Another part of the resource management is staying inside i.e. inside the company for your resource utilization, rather than going outside. Thinking outside the box is more critical and useful as it will develop the skills needed for proper utilization. The internal hires tend to have much higher levels of adaptation and success rates than the external hires. This is also true as internal hires are better equipped to be able to have an understanding of the organizational culture and navigating the politics of the organization.

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE DECEMBER 2020

11

SYED MANSOOR ALI NAQVI

AUTOBIOGRAPHY “As a mentor a person gets paramount importance from their followers, but success comes from true following & demonstration of work- MENTOR –CHAPTER 11�

The Autobiography of Mr. Syed Mansoor Naqvi, The man who made it possible just with a vision and a dream in his eyes.

“A Successful Canadian Entrepreneur�

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A SUSTAINABLE APPROACH TOWARDS FOOD WASTE MANAGEMENT

DIGITAL MEDIA MARKETING MB Enterprises

Food waste management is an

a huge concern. It is indeed a growing

the public to attach the significance

ongoing issue of the modern world.

threat to the Canadian economy,

importance to its management. The

Handling the issue globally and what it

society and the environment. The

issue of Food waste is indeed a global

takes in terms of the sustainable

issue has now lead the Governments,

challenge of the modern world. This is

efforts for food waste management is

businesses, NGOs, academics and

largely because of its contributions to climate change, loss of bio diversity, declining the water quality, soil degradation and food insecurity.

In the current times the biggest question that arises is how we can reduce the waste of plates? While raising the environmental consciousness amongst the Canadian youth, the main thing is to bring a reduction in the habit of plate waste. This can be achieved through environmental management as environmental education should be considered with special emphasis on green attitudes.

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MBE BUSINESS MAGAZINE DECEMBER 2020

W W W. M B E F O RYOU. C O M

This is also highly linked with green

identification of hazards associated

are consuming is also a big question

consumption and pro-environmental

with food waste i.e. climate change,

mark? Therefore, there should be

behavior.

loss of bio diversity, effects to water

more sustainable and informed

quality, soil degradation & food

purchasing decisions that can go a far

DAILY FOOD WASTE & ENVIRONMENTAL MANAGEMENT:

insecurity. Being a global issue, it

way in terms of reducing waste.

According to the stats that relate to

is a growing concern especially for the

As an example having the consumers

daily food waste, average figures from

developed nations.

opt for compostable coffee pods i.e.

concerns health problems as well and

the whole world. It’s around 40% of

made entirely from plant based

CONSUMER’S EFFORTS TOWARDS FOOD WASTE:

materials. Hence, it’s a guilt free way

actually consumable. The best practices that relates to environmental

The consumer’s efforts towards food

their coffee cup without bringing harm

management should be to minimize

waste management holds higher

to the environment. Wherever

the wastage associated with food

priorities in Canada in terms of the

possible, the consumers must opt for

individually on a day-to-day basis. As

CSR i.e. Corporate Social Responsibil-

reusable alternatives. Using packed

part of the Green practices and

ity elements. This is part of the

plastic food storage products e.g.

marketing campaigns that are related

individual best practices towards

Tupperware and freezer bags etc. that

to Green developments, the agenda

sustainable developments towards

are actually good for food storage.

should be minimizing food waste. This

food waste management.

These products can extend the time

food waste generated daily was

is an issue that should be addressed

how long food can stay usable before

on a global scale through multination-

As part of their responsible attitude

als i.e. Fast Food chains e.g. KFC and

the consumers should also keep a

Mac Donald’s. Also, as part of

track and monitor just how much they

environmental practices the key thing

are spending on food on a weekly

that should be kept in mind is the

basis. Apart from this how much they

W W W. M B E F O RYOU. C O M

for responsible consumers to enjoy

spoiling.

MBE BUSINESS MAGAZINE DECEMBER 2020

17

CANADA AIMS FOR HIGH IMMIGRATION LEVELS DESPITE THE PANDEMIC, COVID-19 DMM DEPARTMENT MB Enterprises

Canada aims for higher levels of

It was few days ago when there was

immigration to their country despite

an announcement from immigration

MAKING HIGHER TARGETS FOR THE NEW COMERS:

the pandemic COVID-19 on the verge

minister Mendicino who made an

This is despite the fact that the

of its departure. This has been the

announcement that Canada will be

country has high immigration targets.

plan of the Canadian authorities even

welcoming over 1 Million immigrants

The travel restrictions are stopping

though travel is restricted while it was

by the year 2022. This has been a

the flow of the new comers into

banned few months ago when the

historical benchmark that is being

Canada. This is primarily because of

pandemic was on its peak. The great

achieved by Canada as they have to

the immigration targets that was

North American country is the

fill the gaps in the labor market and

initially set by Canada, and Coronavi-

biggest country in terms of area in

help significantly in the population

rus could also not become a

North America and second area-wise

growth. The immigration minister

hindrance in these targets set by the

after Russia. Canada’s immigration

previously stated that the immigration

Canadian Govt. Between January

targets will rise this year beyond their

will remain an enduring value after

and August 128,186 new permanent

targets as expectations are bound to

COVID-19.

residents were welcomed in Canada.

be disguised. This is also despite new permanent residents being reduced.

Making higher targets for the new comers is also mandatory as

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MBE BUSINESS MAGAZINE DECEMBER 2020

W W W. M B E F O RYOU. C O M

immigration levels are declining. The immigration decline is also having significant effects on the housing markets apart from other affected areas. However, the vacancy rate for the rental apartments in Toronto has raised by 2%, and this is for the first time in a decade period. The number of condominium rental listings has doubled in the third quarter of the current year, and the average monthly rents has dropped more than 9%.

The immigration minister is further waiting for a letter i.e. a mandate letter from the Canada’s Prime Minister Justin Trudeau. That mandate will further illuminate the Govt.’s plan for future immigration.

BENEFITS OF INCREASING THE IMMIGRATION LEVELS: The benefits associated with increasing the immigration levels are especially more centralized towards the hazards of the pandemic. The increased number of immigration levels will be a big boost to the Canadian economy getting out of the effects of pandemic, COVID-19. It will also be a far better option for the education sector in Canada that has already suffered due to the lockdowns happened during the pandemic. Higher immigration levels will also bring stability through an increased amount of taxes from Int. Students and immigrant workers. An increase in the population figures for the migrants will definitely result in higher population density.

Canada is one of the countries that has contributed immensely in huge numbers to the amount of migration taking place annually. These are numbers that can be compared with countries like USA, UK and Australia whose numbers are higher in list of annual migrations.

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MBE BUSINESS MAGAZINE DECEMBER 2020

19

DECEMBER

EVENT 2020 CALENDAR DEC 11

FRIDAY

DEC 18

FRIDAY

First Day of Hanukkah Many Jewish communities in Canada observe the first day of Hanukkah, which marks the start of Hanukkah, also known as Chanukah or Festival of Lights. Hanukkah is an eight-day Jewish observance that remembers the Jewish people's struggle for religious freedom.

Last day of Hanukkah Many Jewish communities in Canada mark the last day of Hanukkah as the end of the Hanukkah celebrations. Hanukkah, also known as the Festival of Lights, is an eight-day Jewish observance to remember the Jewish people's struggle for religious freedom.

DEC 21

MONDAY

December Solstice Shortest Day of the Year in the Northern Hemisphere he December solstice can be on December 20, 21, 22, or 23. t is the winter solstice in the Northern Hemisphere, where it is the darkest day of the year. In the Southern Hemisphere, it is the summer solstice and the longest day of the year.

DEC 25

FRIDAY

Christmas Day Many Christians in Canada mark the birth of Jesus Christ on December 25, which is known as Christmas Day. It is a day of celebration when many Canadians exchange gifts and enjoy festive meals.

DEC 26

SATURDAY

DEC 31

THURSDAY

Boxing Day Boxing Day is a holiday for many Canadians on December 26. It gives people the chance to take part in the post-Christmas sales or watch ice hockey games. Boxing Day is a public holiday in 4 provinces and 3 territories. It is a day off for the general population, and schools and most businesses are closed.

New Year's Eve New Year's Eve is a day of reflection of the past year's events and a time to prepare for the New Year. It is also the last day of the Canadian tax year. Many people attend special parties or other events to mark the end of one year and the start of the next one.

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CROSSWORD PUZZLE SOLUTION

MONTH NOVEMBER

M I C K E Y

M A N H O L E

E D G E S I N

N E R F

F I M E I N B E A N A N N S

D I A S D O N H O

C M A F I O E N T E N A D D R E

W W W. M B E F O RYOU. C O M

E R I K

D A N N I O N I N A G R A G A E R R A T O N E A N N S I T E S S

F L A V O R E R

R I C E S

O D E E S D I N B O L O E N

E S C V E O E R B S B O A R T D U C E N P O C T H E G J A L O T O S E B E R

A S N E I C W L O O K S H E R R I N G

MBE BUSINESS MAGAZINE DECEMBER 2020

S E N S E S

21

CANADA IS HAPPY AT BIDEN’S WIN AS PRESIDENT ELECT OF USA DMM DEPARTMENT MB Enterprises

Prime Minister Justin Trudeau is

of United States after the tenure of

Biden is elected as the 46th

happy over the Win of Biden as

Donald Trump that ends on 20th

President of United States of

President elect & being the President

January 2021 next year. Joseph

America, a country that is still a super power & holds the biggest border with neighbors Canada. There are immense challenges & opportunities that the Govt. of Biden has to fight since his start as President of USA in 2021.

Along with COVID-19 being one of the biggest challenges attached to the new Govt. Biden will have to work mutually with his Canadian counterpart Prime Minister Justin Trudeau while fighting for Climate Change in Canada & USA. Climate change is an

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MBE BUSINESS MAGAZINE DECEMBER 2020

W W W. M B E F O RYOU. C O M

ongoing issue which both govern-

his shoulders regards to the current

demonstrated mutual relationships in

ments have fought in the past with

situation in the USA regards to the

terms of bilateral trade & foreign

mutual alliance. Hence, they hold

Pandemic COVID-19. A virus that

affairs.

similar sentiments with the current

originated from China’s Hubei

President elect. Joseph Biden, along

province & started showing its

Canadians need to shift their mind

with Vice-President elect Kamala

impacts in USA since Feb 2020,

set & be more flexible as According

Harris both have shown warm ties

ending up in lockdowns since March

to a Political science Professor from

with the Canadian Govt. & its

2020.

Carleton University in Ottawa. Miss

respectable leaders. Biden in his

MacDonald emphasized that we can’t always rely on the USA for bilateral

friendship between Canada & United

TALKS ON OPENING THE CANADA-US BORDER:

States is vitally important for USA.

As there has been several proceed-

our markets. However, in the recent

The country has suffered the biggest

ings that have already started since

past before the pandemic the reliance

number of cases & deaths due to the

the leaders of the two nations have

has been on a higher side as the two

current pandemic COVID-19 & its

met. There are definite plans to

countries have always enjoyed their

devastations in United States of

open-up the Canada-US Border that

bilateral terms with each other. This

America. Joseph Biden, is a member

has been closed since March 2020

also relates to travel & tourism along

of the Democratic Party and served

due to the rising effects of COVID-19

with bilateral trade.

as the 47th Vice President of United

& its precautionary measures. The

States from 2009 to 2017. A leader

two countries have utilized the border

who has immense responsibility on

with good affects in the past and have

statement clearly stated that the

W W W. M B E F O RYOU. C O M

trade & relations, we need to diversify

MBE BUSINESS MAGAZINE DECEMBER 2020

23

MBE

inc.

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Economic Inequality Revealed Through Quotes and Numbers

SEPARATION OF CHURCH, STATE AND BUSINESS – Continued

DAVID RALPH MACKERETH dmackereth@canimac.com

“The pandemic [Covid-19] is very quickly teaching us what’s

(just like spiritual folks), and of course operating within the

important: love, food, a safe and comfortable home, creativity

laws of the state. Robert B. Reich, in ‘Saving Capitalism’

and learning, connectedness, and being able to get out into

(2015), keeps us focused: “There can be no ‘free market’

nature. Shouldn’t those things be the pillars around which our

without government.” And from A. C. Grayling we are

societies are organized?” resilience.org

advised: “[…] the biggest single flaw in recent economic orthodoxy is the mantric belief that regulation interferes with

At Wikipedia.org we find, “The separation of church and state

the supposed innate self-adjusting wisdom of markets.” (1)

is a philosophic and jurisprudential concept for defining

There will need to be serious thought from the ‘People – The

political distance in the relationship between religious

99%’ on how to keep companies, and very wealthy people,

organizations and the nation state.” (Separation of Church

from having more than a One Person / One Vote effect on

and State) Since business has become the dominant force

state laws (currently an intolerable situation in many

supporting and influencing most, if not all, governments,

countries).

possibly it is time to move to the next step – separation of church, state and business. The Church can provide an

Clearly depicted by David M. Walker as comptroller general of

outlet for spiritual needs, the State can provide for welfare

the United States in 2007; “There’s something civil servants

needs and set laws, and Business can provide for physical

have that the private sector doesn’t. And that is the duty of

and recreational needs. The separation of church and state

loyalty to the greater good – the duty of loyalty to the collec-

works on the premise the state sets the laws on how a

tive best interest of all rather than the interest of a few.

society will operate, leaving the people to believe in whatever

Companies have duties of loyalty to their shareholders, not to

suits their fancy spiritually – of course, while still respecting

the country.” Furthermore, if we leave the control of our

state laws. Now, just adjusting the needle one more notch,

countries to the business folks, who may not address Climate

we can allow the business community to operate as they wish

Change from a humanity perspective: we could find the entire

26

MBE BUSINESS MAGAZINE DECEMBER 2020

W W W. M B E F O RYOU. C O M

Planet fiscally bankrupt, as David Wallace-Wells adroitly

President Barack Obama (2019)

comments; “3.7 degrees of warming would produce $551 trillion in damages, research suggests; total worldwide wealth

“Act only according to that maxim by which you can at the

is today $280 trillion.” (5) Naomi Klein, in her ‘On Fire: The

same time will that it should become a universal law.” Imma-

Burning Case for a Green New Deal’ (2019), encourages us

nuel Kant (1724 – 1804)

to start to consider new ways forward with, “The climate crisis was hatched at a moment in history when political and social

“Einstein would never have invented general relativity had he

conditions were uniquely hostile to a problem of this nature

restricted himself to reasoning within the language of

and magnitude.” Possibly the Earth’s Climate Problem will act

Newtonian physics.” Lee Smolin, Einstein’s Unfinished

as the necessary catalyst to get humanity equitably organ-

Revolution (2019)

ized!

“Homo sapiens, the truly free species, is about to decommis“When you compare the economic policies of Shiite Iran,

sion natural selection, the force that made us […] soon we

Sunni Arabia, Jewish Israel, Hindu India, and Christian

must look deep within ourselves and decide what we wish to

America, you just don’t see that much of a difference. …

become.” E. O. Wilson, Consilience: The Unity of Knowledge

There is just no such thing as ‘Christian economics,’ Muslim

(1998)

economics,’ or ‘Hindu economics.’” Yuval Noah Harari, 21

(1) The Challenge of Things: Thinking Through Trouble Times,

Lessons for the 21 st Century (2018)

by A. C. Grayling (2015) (5) The Uninhabitable Earth – Life After Warming, by David

ADDITIONAL THOUGHTS

Wallace-Wells (2019)

In the 2014 ‘Human Universe’, Brian Cox advocates for change as he points out, “It seems to me; however, that a small planet such as Earth cannot continue to support an expanding and flourishing civilization without a major change in the way we view ourselves. […] Our civilization is complex, our global political system is inadequate, our internal differences of opinion are deep-seated.” We need people who are gifted, educated, trained and have a proclivity for managing our governmental bodies, in charge. Leaving great flexibility for those who are gifted in business to excel and generate as much legal profit as is possible, while providing the necessary employment opportunities and the all-important tax base from employee governmental deductions.

Business profits should not be taxed directly – the tax contribution, the Government needs from business, to administer its jurisdiction, should be a factor of top-line revenue. Thereby, all businesses would be treated equally, with the best of breed keeping more of the benefits of their success (True Capitalism).

“The future is already here – it’s just not very evenly distributed”, judiciously stated by the father of ‘cyberspace’ William Gibson, in 1993.

“The whole problem with the world is that fools and fanatics are always so certain of themselves, and wiser people so full of doubts.” Bertrand Russell (1872 – 1970) “I’m absolutely confident that for two years if every nation on earth was run by women, you would see a significant improvement across the board on just about everything.”

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE DECEMBER 2020

27

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Pricing your service based business BUSINESSIDEAINSIGHT.COM Mike Nesselbeck Pricing the services is very important

first step because we need to under-

and going above and beyond what

as you want to make sure you can

stand what is the competitive

your customer’s expectations are.

cover all your expenses. You also want

landscape, how much are they

to make sure you’re not underpricing

charging, what type of value they’re

Charging lower than competitors

yourself and leaving money on the

bringing to that target market and

Similarly, you want to make sure

table. Or conversely, you’re overpricing

where they position themselves in

you’re not undercutting and underpric-

your services and scaring away the

relation to your side business. This will

ing yourself and leaving money on the

potential market and target customers

also give you a good understanding of

table. If you’re only charging 100 to

because your price is too expensive.

the general baselines of where you

200 dollars for your service, but your

It’s really important we focus and

need to price your services.

competitors are charging a thousand to two thousand dollars and only

spend some time on how to price your service, ensuring you do it correctly so

Charging higher than competitors

giving the similar level of value or less.

you don’t have to keep flip-flopping

For instance, if you notice that your

Well, you know that you’re underpric-

and changing your pricing down the

competitors are offering a lot less

ing, and that you have a lot more

road, as that will scare away your

value, personalized service, etc. than

room to increase and grow in your

long-term customers.

what you offer. Well, you can consider

pricing. And conducting the competitor

charging a higher price point than

analysis will give you a good baseline

Step 1: Competitor Analysis

your main competitors in that area

so you know where to start.

The first step for pricing the services

because you know you’re offering

for your business is to conduct a

more value, that personalized support,

competitor analysis. Now, this is the

or whatever it is that’s really helping

30

MBE BUSINESS MAGAZINE OCTOBER 2020

Step 2: Estimating the Value You Bring W W W. M B E F O RYOU. C O M

After you’ve conducted that competitor

Finalize Some Numbers: Write down

you’ll hit before you’ll need to really up

analysis, is to estimate the value you

some specific numbers that you think

that value you’re bringing or change

bring to your customer and target

you’d pay for this service in exchange

the transformations etc.

market. It’s really important you price

for the value that you’d get.

your services off the value you bring and not off what it costs you to operate and run your business.

Step 4: Testing and Validating the Prices for the service

Tips on pricing your services The Benefits of Niching Down When you target very specific niche

Once you’ve nailed down those price

markets instead of, you know, the

Why this approach is important

points that you think your customer

mass audiences you’re able to charge

This is because people don’t actually

would pay for your service. It’s now

higher price points. This is because,

care how much it takes to run your

time to go and test and validate these

generally, there’ll be fewer competitors

business. They only really care how

price points in the market with our

in that area and there’ll be fewer

much value they’re going to be getting

target market.

options for those customers in order

out of the service they’re buying into.

to buy from. You’ll also be able to offer

Getting Potential Customer Feedback

a service that solves a very specific

hundred-thousand-dollar marketing budget, what they care about is the

What we’ll have to do is round up

transforms people’s lives, in a way

results you’re getting them.

three to 10 of our target customers

that they couldn’t get from a general

and see what their willingness to pay

competitor. As those solutions are

Step 3: Defining Some Price Levels

is for these services and for the

usually too general or too broad in

In step one, we were able to get a

outcome and value they’d be getting.

order to fit into this specific scenario

good benchmark of where we can

This usually takes the longest

and niche that you’re in.

price our services based on what our

because getting in contact with these

If you nail down that niche and

competitors are doing. This gave us a

people, setting up a time to get on the

position yourself in that niche for that

sort of a range and a place to start in

phone or go for a coffee chat can be

specific area, you’re generally able to

knowing where to charge.

time-consuming, but it’s really worth

charge higher prices than you would if

In step two, we were able to sort down

your while.

you’re just a general average specific

the value we bring and how we’re

The last thing you want to do is launch

business.

helping our customer and ultimately

your service with a price point that’s

how that is going to turn into a price.

too high or too low and you’ll be either

Why Profit Margins Are Important

They don’t really care if you have one

problem and adds a lot of value and

leaving money on the table or

This is really important as you build

Higher Price Points: If we’re giving a

customers won’t be working with you

and look to scale your service based

lot more value than our competitors

due to your price.

business as if you want to hire

are giving, we can really go above and

someone to come in and perform

beyond the benchmark and charge a

This Helps In the Long-Run

those services so you can expand

justifiable higher price.

Talking to your target market and

towards more clients or work on other

understanding know how much they’re

pieces of your business, well making

Lower Price Points: Similarly, if

willing to pay and what they’re not

sure you’ve accounted for the hourly

you’re offering less value, you’ll need

willing to pay for will really help in the

wage will allow you to have that profit

to understand you’ll have to charge a

long run as you run your business. If

margin at the end. So you’re not going

lower price than what your competi-

you go to increase your prices down

to go broke running your side

tors are offering.

the road, you’ll know sort of the ceiling

business if you need to hire someone.

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE DECEMBER 2020

31

Youth, Gender,

The Environment And The Separation Of State, Religion And Business DAVID RALPH MACKERETH dmackereth@canimac.com

Democracy provides all eligible voters with equal influence in

“Believe that many precepts are better than much wealth; for

elections, as the esteemed Rousseau outlines in his 1762

wealth quickly fails us, but precepts abide though all time; for

‘The Social Contract’, “Each of us places in common his

wisdom alone of all possessions is imperishable.” Isocrates

person and all his power under the supreme direction of the

(436 – 338 BCE)

general will, and as one body we all receive each member as an individual part of the whole. […] In a State of truly free, the

“Everything is known, not according to itself, but according to

citizens do all with their own arms and nothing with their

the capacity of the knower.” Boethius, The Consolation of

money.”

Philosophy (c.524 AD).

For this process to be its most effective, democratic decisions

“There is a world of creatures […] in the smallest part of

require accurate information that is increasingly becoming

matter. Every portion of matter can be thought of as a garden

diluted by the sheer volume of data available in real time to

full of plants […] But every branch of the plant, every part of

anyone with an appropriate device. Angst is felt in what to

the animal, every drop of its fluids, is another such garden

read, study or how to be entertained. Rousseau astutely

[…]” Gottfried Wilhelm Leibniz, Monadology (1714).

assists, “Speaking generally Emile will have more taste for the books of the ancients than for our own, just because they

“The artist is always engaged in writing a detailed history of

were the first, and therefore the ancients are nearer to nature

the future because he is the only person aware of the nature

and their genius more distinct.” Emile, or On Education (1762)

of the present.” Wyndham Lewis (1882 – 1957).

“As the writer Toni Cade Bambara put it, the role of the artist

“About the gods I have no means of knowing either that they

is to “make revolution irresistible.”” Mary Annaise Heglar,

exist or that they do not exist or what they are to look at.

Here’s Where You Come In, Wired (April 2020).

Many things prevent my knowing. Among others, the fact that

“Industry without art is brutality.” John Ruskin (1819 – 1900),

they are never seen.” Protagoras (481 – 411 BCE) essay, On

a leading Victorian era art critic.

the Gods “Our present economic, social and international arrange“Nothing exists except atoms and empty space, everything

ments are based, in large measure upon organized loveless-

else is opinion.” Democritus (c. 460 – c.370 BCE)

ness.” Aldous Huxley, The Perennial Philosophy (1945).

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MBE BUSINESS MAGAZINE DECEMBER 2020

W W W. M B E F O RYOU. C O M

“I derived all my knowledge of media from people like

how modern-day quantum physicists look back at Lord

Flaubert and Rimbaud and Baudelaire.” Marshall McLuhan,

Kelvin’s comments.

The Medium is the Message (1964).

“There is nothing either good or bad, but thinking makes it so.”

YOUTH

William Shakespeare, Hamlet (1600).

We find at www.unesco.org, “At the beginning of 2012, the

As was done already in the past, information on the ‘Present’

world population surpassed 7 billion with people under the

and predictions for the ‘Future’ may best be presented by the

age of 30 accounting for more than half this number (50.5%).

more creative and imaginative among us, who dedicate time

[…] 89.7 % of people under 30 lived in emerging and

and effort observing aspects of humanity that could influence

developing economies, particularly in the Middle East and

the democratic process. Utilizing the thoughts of previous

Africa.” “One extreme speaks of an “information explosion” as

profound thinkers I will address the links with youth educa-

a feature of our time, without apparently noticing how much of

tion, gender inequality, and humanity’s impact on the environ-

this information comes in pre-packaged ideological contain-

ment. We will also explore how voting could be affected by a

ers. […] ideologies grow in proportion to man’s realization that

further separation of Church and State: making Business a

he is the dominant animal in nature.” as stated in Northrop

separate faction.

Frye’s, Words with Power (1990). Our governing systems

“True and false are attributes of speech, not things. And

carry tremendous responsibility for educating and preparing

where speech is not, there is no truth nor falsehood.” Thomas

these 50.5 percent for the increasingly unmanageable world

Hobbes, Leviathan (1651).

they are inheriting.

“Doubt is not a pleasant condition, but certainty is absurd.”

“I was struck by the large number of falsehoods I has

Voltaire (1694 – 1778).

accepted as true in my childhood.” Rene Descartes, Medita-

“Scepticism is the first step towards truth. […] What has never

tions on First Philosophy (1641).

been questioned, has never been proven.” Denis Diderot

“Men may be taught fables, children require the naked truth.”

(1713 – 1784).

Jean-Jacques Rousseau, Emile (1762).

“Facts do not cease to exist because they are ignored.”

“All our knowledge is but the knowledge of school-children.

Aldous Huxley, Proper Studies (1927).

Possibly we shall know a little more than we do now. But the

“Life can only be understood backwards, but must be lived

real nature of things, that we shall never know.” Albert

forwards.” Soren Kierkegaard (1844).

Einstein (1879 – 1955).

“History repeats itself – first as tragedy the second time as

“The first forty years of life give us the text; the next thirty

farce.” Karl Marx (1852).

supply the commentary on it.” Arthur Schopenhauer (1788 –

“Insanity in individuals is something rare – but in groups,

1860).

parties, nations and epochs, it is the rule.” Friedrich

“The power of a fresh mind taking a fresh look at a problem is

Nietzsche, Beyond Good and Evil (1886)

one of the wonders of the world.” Lee Smolin, Einstein’s

“Just as we regulate emissions in order to control air

Unfinished Revolution (2019).

pollution, should we regulate voting in order to control voting pollution?” Jason Brennan, Against Democracy (2016) “Unthinking respect for authority is the greatest enemy of truth.” Albert Einstein (1901).

“As soon as we abandon our own reason, and are content to rely upon authority, there is no end to our troubles.” Bertrand Russell, An Outline of Intellectual Rubbish (1943).

“I see genes and ideas as homologous; mutations appear in both, some useful and some harmful.” Jonas Salk (polio vaccine), An Evolutionary Philosophy For Our Time (1990).

The following 1900 statement by Lord Kelvin may apply to those who believe that the current forms of Democracy and Capitalism provide for the ‘Best of All Possible Worlds’: “There is nothing new to be discovered in physics now. All that remains is more and more precise measurement.” – Speech to the British Association for the Advancement of Science.

More than likely, humans in 2100 will evaluate our recent Government and Business Leaders in a manner similar to

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE DECEMBER 2020

33

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Sagittarius November 23 DECEMBER 21

cool down the other and enjoy blissful

Students who wish to go abroad may

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ship. When it comes to relationships

On the health front, things may not

On the business front, entrepreneurs

in general, you may be in a comforta-

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may face challenges and might do

ble position. Planetary movements

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able to focus well enough for long

romantic relationship. A loved one

one of them may be clever enough to

hours, to learn things satisfactorily.

may be clever enough to sense

MBE BUSINESS MAGAZINE DECEMBER 2020

W W W. M B E F O RYOU. C O M

hidden anger and may be able to cool

other. They may be distracted and

things down. Consequently, you and

may not be able to spend time with

your partner may enjoy blissful

their studies. This might prevent them

moments. Unmarried people may be

from learning things properly, thus

under pressure from their partners.

slowing their academic progress.

Busy with work, they might not be

Students pursuing post-graduation

able to spend time with each other.

might get lured by distraction, and

Married people may be at unease due

maybe inattentive when it comes to

to some misunderstanding of petty

their studies. Students who wish to go

issues with their life partner. There are

abroad may need to put more effort to

chances you may have a cordial and

get there.Top of Form

closely-interactive relationship with your colleagues for your good.

Students pursuing graduation might be agitated, for some reason or the

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE DECEMBER 2020

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CROSSWORD PUZZLE

GIVE ME A BREAK ACROSS 1 Cozy inn, briefly (3 wds.)

6 Mystic 11 Supply with weapons 14 Now, in Nogales 15 Bicycle pusher 16 Tell a whopper 17 Philadelphia tourist attraction, with “the” (2 wds.)

19 Picnic crasher 20 Like this clue and answer 21 “All That Jazz” director Bob 23 Scorn 26 Actress Sarah Jessica 27 Kuwaiti leaders: Var. 28 Ray of “Good Fellas” 30 Opening run 31 Chateau Thierry’s river 32 Not, for a Scot 35 Play with robots 36 Ajar...or a feature of each of the 4 long answers in this puzzle 38 Pennies: Abbr.

39 “____-haw!” (rodeo cry of delight) 40 West Wing workers 41 “I smell ______” (2 wds.)

42 Like some darkened windows 44 Computer anti virus target 46 Video gamers’ Valhalla 48 Comped thing 49 Bonkers 50 The “B” in LBJ 52 Flower starter 53 Humor staple based on ditzy stereotypes (2 wds.)

58 Sorbonne 59 Let up 60 Prayer enders 61 Some Caltech grads, for short 62 Common Valentines Day delivery 63 Item used by bakers and brewers Down 1 The Orioles, on scoreboards 2 Yellowfin tuna 3 San Francisco’s _____ Hill 4 Like deeds that are not looked forward to 5 Tavern on a train (2 wds.)

1

2

3

4

5

5

14

9

10

10

21

25

30 34

39

34

29 32

36

38

37 39

40 42

33

22

31

43

13

26 28

35

12

16

20 24

11

19

27

45

43

47

44

41 45

48 50

49 52

8

18

18

46

7

15

17

23

6

57

53

51

54

55

58

59

60

61

62

63

7 Arachnoid architecture 8 Fruity coolers 9 Bad start?

10 Like that Titanic or the Hinden burg (2 wds.)

11 King of the Kodiak Archipelago (2 wds.)

12 Washing machine cycle 13 Word before “Reader” or “Maid” 18 Cooperstown speaker 22 Food scrap 23 “Sweetie pie” 24 Permeate 25 Cryptography concerns (2 wds.)

26 Corn _______ 28 Spiked 29 Exasperates

31 Like some beds 33 Asteroids and Battlezone maker 34 First name in cosmetics 36 Baby Ruth or Butterfinger (2 wds.)

37 Baptism or Bar mitzvah, e.g.

41 It’s totally cool nowadays 43 Actor Holm 44 Duncan serving as Obama’s Secretary of Education 45 Party spinner 46 “Tiny Alice” playwright 47 Google Maps offering 48 Bona ________ (good faith) 50 Drag queen’s collection 51 Pot builder 54 Certain corp. takeover: Abbr.

55 Mauna ______ (Hawaiian

56

57

volcano) 56 Lt.’s inferior, in the Navy 57 Bygone travel alternative, briefly

See previous issue answers on page # 21

38

MBE BUSINESS MAGAZINE DECEMBER 2020

W W W. M B E F O RYOU. C O M

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CHANGES IN TRAVEL RESTRICTIONS IN CANADA

FOR MORE FAMILY REUNIFICATION DMM DEPARTMENT MB Enterprises

The radical changes in Canada’s latest travel restrictions has

monitoring of who should be allowed to travel & meet with

allowed more families to Re-unite & it is a positive step

their loved ones. This has been a huge step from the Canadi-

towards the Re-unification process. Changes in cross-border

an Govt. on compassionate grounds to allow the loved ones

travel policies became important & later on mandatory as

and closed ones to meet each other. A step that involves

family reunification became an emotional necessity. It has

health consideration as well as emotional aspects for families

been long since the travel restrictions were imposed & family

undergoing the situations during the current pandemic.

resistance came as a hindrance in distant family meetings.

The policies made by the Federal Govt. also enforced strict

40

MBE BUSINESS MAGAZINE DECEMBER 2020

According to the Immigration minister Marco Mendicino,

W W W. M B E F O RYOU. C O M

Public Safety Minister Bill Blair and Health Minister Patty Hajdu as reps from Canadian Govt. All three of them were of

SAFETY PRIORITIES FROM THE PM JUSTIN TRUDEAU: The priority of Prime Minister Justin Trudeau in line with the

the opinion that it is necessary for the Govt. to allow compas-

current policy developments is to make things safer for

sionate travel and remove restrictions in light of ongoing

Canadians. According to the PM, citizens of Canada have

conditions in Canada. These conditions can vary but for the

already suffered and they need immediate relaxations in

time being it’s necessary in some parts of Canada to relax

travelling. The Prime Minister wants to make sure that

travel restrictions.

Canadians are protected from COVID-19 & it means taking

MOST RECENT MONITORING MEASURES IN CANADA:

strong actions at the borders. Justin Trudeau further said that while keeping Canadian safety in check it is the Govt. of

As the Govt. is allowing more people into Canada on grounds

Canada’s responsibility to keep improving these measures

of compassionate & family travel. The Govt. of Canada is

and make sure Canada stays safe. Compassionate cases are

strictly monitoring and placing more strict monitoring

not rare in Canada especially because of the time frame due

measures into the current monitoring system in place. This is

to the lockdown. The Govt. wants to make sure that people

for people to strictly follow the mandatory quarantine orders

stay away from mental health issues because of simply

placed by Canadian Govt. the deployment of approximately

missing their families for long periods. Hence, Trudeau claims

190 Public Health Officials. This deployment apart from PHA

that allowing compassionate travel is the right step at the right

of Canada will be adding the staff members to call the

time.

travelers who are in the practice of quarantine to have strict checks on them. Govt. of Canada is taking the quarantine measures very seriously as Canada is entering phase 2 i.e.

COVID-19 second wave. It is expected that without measures things can get out of hand of Public Health Agency & their past and ongoing efforts. Failure in compliance to the quarantine measures will definitely result in people ending up in Jail or being imposed with some heavy fines.

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE DECEMBER 2020

41

Employee Engagement

& Keeping Employees Motivated During Covid-19 Pandemic DMM DEPARTMENT MB Enterprises

Employee engagement is one of the necessities of a corpo-

can never be denied for prospective goals. Therefore, it is the

rate environment and holds vital importance in terms of

role of the HR and higher management to keep engaging and

growth, prosperity and discipline. The key is being busy for

motivating employees for their positive attitudes. Working from

positive results, success orientation & achieving goals with a

home can lead to many factors that includes boredom,

positive attitude. Engaging employees is not only a challenge

lacking attitude, corporate environment & corporate profes-

during the pandemic because of work from home and

sionalism. The necessity of working in a corporate environ-

managing work with discipline, but it’s also necessity to

ment holds key priorities for a professional behavior and

achieve the future targets.

discipline while achieving the targets.

Why communication is so important while working from home

DEALING WITH EMPLOYEE ENGAGEMENT ISSUES:

and keeping employees motivated? The answer is simple,

Corporate issues concerning employee engagement is a very

communication gaps can create issues especially while

common thing while working remotely. However, with the

working remotely that can be a bit difficult to resolve. This is

effective use of information technology and digital media this

also because of flexible working hours and changing employ-

has been minimized to a certain extent. Employee engage-

ee attitudes and behaviors. Employee behaviors can change

ment means keeping employee busy for their goals and

because of working in a relaxed environment and unable to

finding a professional strategy to interact. It is however

cope up with the challenges like in normal circumstances.

necessary to know the levels of interactions and the time

WHY MOTIVATION IS SO IMPORTANT? The huge importance of motivation while working remotely

42

MBE BUSINESS MAGAZINE DECEMBER 2020

frame needed for positive interactions. Employee interactions and engagements should be a priority as well as highly effective in terms of results.

W W W. M B E F O RYOU. C O M

Employee engagement also helps employees to stay connect-

elements are achieved can be possible with the help of an

ed. Team work, team development and positive interactions

effective digital environment. An effective digital environment

are all the key measures achieved during employee engage-

means, working remotely with no human interactions.

ment. A team holds the power of connectivity and team unity

Furthermore, making sure if there is human interaction there

that is necessary in achieving the desired objectives. On the

must be social distancing that is a necessity, and finally a

other hand being transparent in dealing with issues and

highly strong internet connection for success with an effective

communicating on all grounds is a must. Transparency is

digital platform.

more important while working remotely, than it is in a real corporate culture. Being transparent and achieving targets

ADDRESSING MENTAL WELLNESS ISSUES:

with a focused approach makes things easy going for future

Addressing mental wellness is something that can be

development programs.

achieved while working remotely. Employee engagement and

HOW TO BE PROACTIVE TO ACHIEVE FUTURE TARGETS?

motivation helps in maintaining mental wellness that can arise while working from home. It’s the utmost responsibility of management to make sure that mental illness stays away

Being proactive to achieve future targets is the attitude of the

from employees while they are busy and they lack a proper

most professionals. It means you are ready in advance to

work culture. Designing set of activities and tasks and regular

take the challenges and you know well how to tackle them

gossiping online, helps a lot in achieving breakthroughs in

proactively. A proactive behavior means a lot for the attitude

mental wellness. ‘All work & no play makes jack a dull boy’, a

of employees as they know well how to get to their targets

saying that easily highlights why it is important for people to

while they are away from office and working remotely. The

engage with each other apart from their daily targets.

proactive elements make them realize the importance of managing tasks and dealing with issues remotely with the help of technology.

EMPLOYEE SAFETY IS A PRIORITY: Working in a remote environment is mainly due to the employee safety measures that is a priority. COVID-19 has been a cause of many deaths and the issues are still ongoing. Employee’s motivation while making sure safety

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE DECEMBER 2020

43

ENTERING THE YEAR 2021 WITH NEW SUCCESS AGENDAS DMM DEPARTMENT MB Enterprises

The upcoming year, i.e. 2021 will be a

challenge in history in the year 2020

system imposed in Canada and holds

year full of new challenges and vital

that started taking its peak in early

huge values especially for the travel

happenings with highly defined

March. The month started with

& tourism sector. A sector that has

success agendas. This is also due to

lockdowns in many countries and

been affected especially while

the amount of challenging situations

most people worked from home i.e.

encountering the hazards associated

encountered in 2020, due to the

remotely while realizing the power of

with the pandemic. Its COVID

pandemic COVID-19 reaching its

digital media. Digital Media is a

pressure in 2021 that needs to be

peak especially in United States,

weapon that holds huge tech

handled smartly and effectively with a

India and Brazil. ‘2020’ has been a

significance while most countries

new vision. A new & revised vision is

year of huge financial losses & has

invested heavily to encounter and get

indeed the need of the hour as taking

incredibly redefined history in terms

out of the effects of COVID-19.

precautions is much better than being

of the number of deaths, and loss to

However, it is indeed a lesson to

a victim of COVID-19.

travel & tourism sector. However, in

encounter and stay safe regards to

Canada it is regarded as the year that

the future pandemics & their devastat-

changed many things, and was the

ing effects.

‘MILESTONES FOR THE UPCOMING YEAR’: Making practical resolutions and

cause of a huge financial recession

‘PRECAUTIONARY MEASURES IN 2021’:

milestones for the upcoming year is a

What’s more concerning for the people of Canada is the time frame

While entering 2021 with new

annually i.e. every year. However, this

that can be taken to recover from the

success agendas it is necessary that

year can be a bit different for many

losses of pandemic COVID-19.

precautionary measures are

organizations as it has been a

practiced regularly. These measures

challenging year mainly because of

are always a vital part of the current

the Pandemic COVID-19 situation. A

after the recession of 2008-09.

It shall be known as the biggest

44

MBE BUSINESS MAGAZINE DECEMBER 2020

normal procedure that happens

W W W. M B E F O RYOU. C O M

pandemic that has caused heavy job losses all over the world, and is still causing distress for people who have been affected badly. Under these harsh circumstances what’s more important is to adapt safety precautions while practicing the pandemic especially in public places.

What is more concerning for people is the time frame that is needed to get out of this situation towards a higher & much normalized life.

The New Year resolution is a defined set of tasks, activities and agendas that needs to be attained properly to achieve future targets.

For a personal development program it is an attitude that can be highly influencing in terms of the motivational aspects. A New Year resolution is a valuable set of activities for people who are highly focused in terms of their career prospects, academic achievements and setting targets for their future goals. For many people the future holds vital importance in terms of their attitude towards their profession or their business activities.

Taking care of the future pandemics is a huge part of the milestones for the New Year. A vital part of the New Year agenda are Health & Safety measures and following strict guidelines for encountering similar pandemics like COVID-19.

‘BUSINESS CHALLENGES OF 2021’: The business challenges of 2021 are huge, especially after the impacts of COVID-19 that has been a devastation for the economy.

These challenges includes bringing future stability, financial sustainability, and making a rapid recovery process. Business process re-engineering or BPR, is what most organizations are undergoing as part of the management & business strategy regards to change management. The challenges are mostly linked up with bringing businesses back to normal running pace and reaping the benefits of it as normal.

‘MBE IN 2021’: MBE is entering the year 2021 with a new vision for their employees and for the organization itself. The goals of MBE are highly aligned with the Canadian legislation and the current situation regards to the pandemic COVID-19. The company has strictly followed the precautionary measures and has actively contributed to the cause of a fight against the pandemic. It’s indeed the vision of Syed Mansoor Naqvi, CEO & President of MBE Group, that speaks volumes for itself.

‘DEFINING NEW SUCCESS AGENDAS’: The defining of new success agendas means setting up goals of motivation and target orientation for yourself. These includes health & fitness goals, financial & monetary goals, career goals, & family goals being some of the most critical ones. Health agendas in 2021 holds most importance for people who have a higher level awareness of pandemics and especially COVID-19.

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE DECEMBER 2020

45

TOPBENEFITS

RMA/MBBP CANADA WWW.RMACANADA.COM

Payment Processing Services Credit & Debit Cards

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Pay stubs, cheques and office supplies.

50% discount on first purchase

46

Deluxe Nebs

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Drug Plan

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Home, Auto, Health, Dental and Life Insurance

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e-Shipper

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Cineplex Discount

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Northern Financial Group

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MBE Business Magazine

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Real Estate

15.

MBE BUSINESS MAGAZINE DECEMBER 2020

W W W. M B E F O RYOU. C O M

Choice Hotels

16.

Avis Preferred Services

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Travel & Tours

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Budget

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Immigration Services

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MBE Technologies

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Mortgage /Business Loans

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MBE Construction

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Credit Counseling

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RMA and MBBP Revenue Sharing

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MBE Software Solution

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Weston Bakeries

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South Cove Foods LP.

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Canadian Corporate Legal Services

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Legal Services

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W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE DECEMBER 2020

47

8 Tips to Attract Last-Minute Holiday Shoppers 2020 Holiday Season IMTIAZ KERMALI www.eshipper.com

Helping you prepare for the chaos of holiday shopping this

capability for endless growth, and that’s exciting. Yet, this also

year.

requires your business to be able to handle shipping of

Studies show that 70% of holiday shoppers still do not have

last-minute shoppers especially if they reside internationally.

their holiday shopping complete a week before Christmas,

The shipping costs can quickly become very expensive and

which means your business needs to have a solid strategy in

convoluted. To avoid these costs, it’s important to have

place in ensuring these last-minute shoppers are happy and

partnered with a shipping company that can support all your

satisfied.

international shipping needs including procuring products or

With shopping habbits changing due to loss of income and

raw materials from your suppliers. Heard of eShipper?

stores having tp transition to an online experience, this year,

And if you deal with shipments regularly going to the US from

more than ever, the uncertainity of what to come for the

Canada, there is a solution called PBX that will help save

holiday shopping consumer and retailers remains up in the

your business money on shipping rates, ensure on-time

air.

delivery and provide door-to-door tracking on all your

Concerns over the pandemic are going to play a major role in

packages from Canada to the US.

consumer shopping patterns, and with that, we can expect

It’s done by having a team pick up your already labelled

the number of online store purchases to outweigh in-store

products from you, deliver it to one of our warehouse in the

purchases, and with the younger generation of buyers looking

US, and then hand it off to USPS for the last-mile delivery

to spend more than their older generation counterparts, the

straight to your customer’s door.

strategies for retailers will have to adapt with it.

This guarantees your business delivery coverage to 100% US

But how can online retailers begin to pivot, here are a few

zip codes and cuts the costs of cross-border shipping rates

ideas to get things started:

while being hassle-free and easy.

INVEST IN DIGITAL MARKETING 60% of online holiday shoppers are willing to buy from new

OPTIMIZE YOUR BUSINESS WEBSITE

retailers during the Holiday Season. This means it is critical

Your business website is the virtual doors to your store, it’s

for your business to stand out among your competitors for the

equal to having a sign outside your retail location reading,

attention of these customers.

“come on in, we’re open”, and you want that sign to be as

The best way to start is by diving deep into your ideal

pretty and efficient as it can to attract the most customers.

customer and finding the right audience for your business. By

Especially with last-minute shoppers, you do not want them to

taking the time to research and understand your target

be waiting for your website to load or worse crash.

market, you will be able to deliver exceptional, and well-re-

If your site is slow, 2-3 seconds of loading time slow, expect

ceived advertisements that will give you the best ROI, and

to see a bounce rate of 13-22% because people do not have

promote serious business growth.

that sort of patience in 2020.

Invest in creating and curating interesting, unique and

Here are some other ways to improve your site:

thought-provoking creatives for your digital marketing game

1. Compress all your images and make sure you are not

that will elevate your brand in delivering something unique

using any large resources.

that no other brand can.

2. Provide a smooth scrolling experience, do not try gimmicky methods that lock a user in scrolling on one element(s) of the

PREPARE TO TARGET THE GLOBAL SHOPPER

page.

Your business is now online, this means that you have the

3. Think about the user’s journey across your site, are your

48

MBE BUSINESS MAGAZINE DECEMBER 2020

W W W. M B E F O RYOU. C O M

most important pages accessible?

This is a powerful way to connect with your audience, while

4. Make sure to inject appropriate SEO keywords, meta

also showing love and appreciation for a good cause; it's a

description tags and alt description where applicable to

win-win.

increases your site's searchability on Google.

List your products for free on Google Shopping Tying together with all the above points, and the most

RECONSIDER YOUR SHIPPING STRATEGY

important element for your online retail business is having it

Provide an incentive to buy more!

accessible and searchable online. We are in the midst of an

A “free shipping” option or a “20% off orders above $X” are all

eCommerce boom, and with the amount of online shopping

great ways to get people to upsell and with the ability to make

predicted to increase by 61% this year, make Google your

sure your orders get delivered to your customer’s doors at a

best friend.

fraction of the cost. To top this, it is a great way to ensure your customers are 100% satisfied with their delivery experience

Heard about Free Product Listings by Google?

via the best shipping services in the market.

Partnering with a shipping company like eShipper can give

Start by making sure your products are listed on Google

you that boost to choose from many carriers to make your

Shopping for free to tap into a massive customer base

orders reach on time irrespective of where they are located.

searching for products to buy, and optimize for consumer behavior by keeping your inventory information up to date:

CREATE A GIFT GUIDE

including quantity, return shipping labels, route planning, and

Gift guides are a great way to provide a snapshot of your

courier information.

product offerings to a potential customer. It eliminates the need for them to go through your site, and look for the

Don’t be afraid to add great creatives to your product listings,

information themselves. Especially handy for last-minute

as another major benefit of Google Shopping is its ability to

shoppers who can decide on what to gift whom without

showcase your products in a text-heavy search environment.

having to go through your whole website.

Pair that with an increase of 30% conversion over regular text- based ads, multiple SERP placements and a dedicated

By making their lives easier, you are providing that extra little

shopping tab, this where your business needs to be.

bit of effort that will go a long way in ensuring customer

For thesereasons, eShipper is proudly associated with

satisfaction and a better customer experience.

Google Shoppingto support Canadian businesses to list their products on Google to increase visibility and sell more. Reach

PREPARE SOCIAL MEDIA CONTESTS & GIVEAWAYS

out to us today to see we can help you get started to list on

This is a great way to engage with your customer base in a

Google.

fun and interactive way while building urgency to buy, brand awareness and showing off your brand's personality online!

TO SUM IT UP With the online retail space becoming more digitized and

This ties in well with the first point on digital marketing, as you

transforming almost into a virtual mall of sort shoppers are

should be focused on developing a holistic approach to how

expected to increase the amount of time they spend search-

you want to showcase your brand online, and typing in

ing, browsing and buying online for this coming holiday

contests and giveaways will only benefit your overall social

season.

media game and increase brand loyalty.

Having your business setup in this space will allow you to tap

SUPPORT A CAUSE YOU CARE ABOUT

into this newfound market of last-minute shoppers, and

Providing support to an organization that you care about is a

increase the chances of your brand being on a global scale

great way to tap into the hearts of your customers and align

while boosting your profit margins.

their feelings with your brands.

And by adapting your business today with the buying habits of Especially with the efforts of all the present-day front-line

the new generation of consumers, you are future-proofing

workers, a lot of people can get behind a brand that is willing

your success in delivering exceptional customer experience

to cut into their profits to give back to the people that matter.

for generations to come.

For those holiday shoppers who want to give back and contribute along with purchasing gifts for their loved ones or themselves.

W W W. M B E F O RYOU. C O M

Carole Boniuk - eShipper Business Development Executive M: 416 806-7053 E: logisticsxpert@gmail.com MBE BUSINESS MAGAZINE DECEMBER 2020

49

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Handling Your Mental Health During The Second Wave Of Covid-19

DMM DEPARTMENT MB Enterprises

The second wave of COVID-19, according to some experts

home, there has been some mental health issues that are

from WHO can turn out to be much more dangerous than the

surrounded by people due to COVID-19.

first wave. Although people are well aware of the hazards

These are some of the tips that will definitely help in encoun-

associated with COVID-19, there is plenty that still needs to

tering the second wave of COVID-19;

be done to encounter the associated ill effects. COVID-19, also known as Coronavirus, originated from China, and later

LEARNING FROM THE FIRST WAVE:

spread in almost the rest of the world with huge impacts in

‘Why is it necessary to learn from the First Wave?’ a question

United States, United Kingdom, and Italy and later in India

that is asked by many individuals who are still fighting mental

and Brazil. These countries tops the list of nations in terms of

health issues due to COVID-19. ‘As they say, first impression

registered cases and casualties that resulted from the

is the last impression’, similarly the second wave shall be a

pandemic, i.e. a unique one in history of pandemics.

complete shadow of the first one is not exactly true. However, the second wave will have most effects associated with the

In many countries, where people are working remotely from

52

MBE BUSINESS MAGAZINE DECEMBER 2020

first wave that has been a complete disaster in terms of

W W W. M B E F O RYOU. C O M

financial as well as human losses. Taking some fruitful

watching T.V. and using the internet more frequently during

lessons from the first wave shall definitely help taking

the first wave. This is something that is not indeed good for

precautions that are necessary in future.

the associated mental health problems, while there is always a lack of balance found in the effective use of the technology.

As most people are now well aware of the impacts of COVID-19 and how to encounter these impacts, this is true

PRACTISING SELF-CARE:

that the forecasted magnitude of losses will be lesser than

‘Self-Care’ is not only a precautionary attitude, it’s a social

what they were in the first wave.

responsibility that individuals must always adapt while

MONITORING YOUR TECH DIET:

handling a pandemic situation. If people will make it their second nature to follow precautionary measures they will

Strictly monitoring your tech diet and how much digital media

never have to worry for the second wave consequences. It’s a

you need to use should be strictly monitored. As due to many

wave that is expected to be more dangerous in some geo

people working from home, the use of technology has

locations due to the higher intensity of cold weather. Taking

automatically increased as people are working more remotely.

care of your own mind and body, through regular sleeps,

The need of the hour is to have a check on how much you

meditation exercises, walking and regular fitness regimes will

need to work online, while working remotely. This is in order

surely help individuals fight the pandemic in second wave of

to balance and minimize the mental health problems that

COVID-19 as well.

people have been encountering since the first wave of the

‘There is no health without mental health’ and it’s necessary

lockdown happened. Balancing your tech diet in normal

to fight everything through the immense powers of a fully

circumstances is also highly critical. Therefore, in times of a

developed human mind. Whatever a human mind can

complete lockdown it is important that maintenance should be

perceive, it can achieve as well provided some mental and

there.

physical efforts are combined together to achieve the desired results. Naturally, self-care is one of the best ways to fight the

A study of July 2020’ from statistics Canada shows that more

dangerous pandemic in the second-wave as well.

than 60% of Canadians aged 20 and older have been

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MBE BUSINESS MAGAZINE DECEMBER 2020

53

HR PROFESSIONALS BIGGEST CHALLENGES IN COVID-19 PANDEMIC DIGITAL MEDIA MARKETING MB Enterprises

Human resource management, also

communication issues while they work

sionals. Employee engagement

known as HR as short form has been

remotely is one of the biggest

aspects for internal communication

facing many different challenges since

challenges that employees face during

and vital client communication can be

the start of COVID-19 pandemic.

the remote working regulations being

problematic if HR is not involved while

These challenges are related more or

followed.

working from home.

less to health and well-being of staff

How working from home is so different

members, their attitudes towards

from working from office in the

managing tasks and managing work

modern days? This is entirely depend-

1. ORGANIZATIONAL CULTURE:

remotely. It’s the sole responsibility of

ent on the work culture of an organiza-

The role of organizational culture in a

HR Professionals to address issues

tion that holds priorities for HR

company is vital for the company’s

and concerns related to employees in

Professionals. Organizational behavior

growth, its long term image and how

terms of their working patterns. Also

is a key HR concern while addressing

to move forward respectively. HR plays

addressing lack of agility means HR is

pandemic issues in COVID-19.

a key part in the maintenance of

responsible for fast work and quick

Uncertainty and employee engage-

organizational culture and how to

decision making in times that are

ment is yet another key issue that

make improvements where there is

critical in terms of health & safety

needs to be addressed during the

room for improvement. HR Profession-

issues. Dealing with employee

pandemic COVID-19 by HR Profes-

al’s true performance is determined

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MBE BUSINESS MAGAZINE DECEMBER 2020

W W W. M B E F O RYOU. C O M

when they are able to maintain the

working environment is created

organizational culture that can be a

digitally and that environment is

challenge while working remotely. It

maintained unless remote working

6. EMPLOYEE ENGAGEMENT:

might not be the biggest challenge

continues. However, before COVID-19

Employee engagement is not only a

due to the reputation of the company

as well, remote working has been a

necessity but it is also a part of the

and their working environment, but it

regular norm that many companies

modern organizational culture. Why it

can be very important to be encoun-

have already adopted and are

holds value? Significantly for minimiz-

tered with time. WHY time plays a

maintaining with success. That’s a key

ing the communication gaps and

significant role? A question asked by

reason why HR’s biggest challenges is

effective team management. Employ-

many HR Professionals. The simple

not maintaining remote working

ee engagement is also part of the HR

answer is time is always the difference

environment. Success is the key, and

Challenges as employees must

as an organizational culture is

that will come from employee produc-

always align their thinking with a

developed on the core bricks of

tivity and effective use of remote

positive mindset. HRD must make

discipline, and integrity.

working tools. However, part and

sure positivity stays on-board more

parcel of HR Challenges can be

effectively than employee productivity.

2. MENTAL HEALTH & WELL-BEING:

monitoring the employee productivity

Positive thinking and goals manage-

Apart from the organizational culture,

i.e. online performance evaluations

ment is indeed a key part of the

the biggest challenges for HR

and strict monitoring of the working

modern work environment especially

Professionals is addressing issues of

hours.

important during COVID-19.

breakthrough for many people.

Mental Health & Well-Being. How these issues can arise in employees

4. LACKING AGILITY:

while they are working from home

Lacking agility is the issue that can

also depends on nature and mental

arise in employees while they are

attitudes of the employees. Not every

working remotely. This purely means

employee can work alone from home,

that they have the ability to adjust but

as this can be the key attribute of

different working patterns and working

those who are introverts. However, HR

with ease can make adjustment a

can play a very important role in

difficult thing to achieve. That’s why

balancing the attitudes of introvert’s vs

HR professionals need to maintain

extroverts so that they don’t have

strict monitoring while remote working

mental health and well-being issues.

is taking place to make sure that

Being humans, it’s the right of every

employees don’t get bored and lose

employee to feel good from the mind

interest in managing their tasks.

and to have a good balance in their sudden shift in the work culture that

5. EFFECTIVE EMPLOYEE COMMUNICATION:

can lead to well-being, Stress, anxiety

An effective employee communication

and other mental health issues. While

should be the priority of the HRD i.e.

employees are working together in an

HR Department. They must know how

office environment as a team, they

to be proactive in achieving the

know well how to address their

communication milestones that are a

challenges. It’s mainly related to the

necessity to be achieved while

pulse of the employees that can

working remotely. The effective use of

understand each other issues

digital media tools that includes

technically and strategically.

skype, Zoom and WhatsApp for

well-being. It’s purely related to the

effective communication and achiev-

3. HOW TO MANAGE REMOTE WORKINGS EFFECTIVELY?

ing the minimum time frame

Managing remote working in an

tional norms working remotely can be

environment of change is the key

very effective under strict monitoring

challenge of HR Professionals. They

and good use of digital tools. It’s the

have to make sure that a remote

digital environment that is indeed a

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standards. According to the interna-

MBE BUSINESS MAGAZINE DECEMBER 2020

55

IMPORTANCE & HISTORY OF THE BOXING DAY-26th DECEMBER 2020 DMM DEPARTMENT MB Enterprises

The happiness to enjoy some

Christmas. They also used to give

England in 1871. Since 1871, 26th

overwhelming shopping discounts on

some sort of gifts and presents to

December is celebrated in form of an

the Boxing Day, i.e. the next day of

their servants, known as the ‘Christ-

official holiday, if it’s falling on a

Christmas is always overwhelming for

mas Box.’ It is also known as the feast

Saturday or Sunday, the next working

those who live in UK, Australia,

of St. Stephen, who was the first

day is a bank holiday.

Canada, New Zealand and South

Christian martyr and an important

Africa. These are the countries that

figure known for acts of charity. The

celebrate Boxing Day on the 26th of

celebrations of the day takes place

COMMERCIAL IMPORTANCE OF BOXING DAY

December that originated from United

on the same date i.e. 26th December

The Boxing Day in the West holds

Kingdom, and later spread in the

2020. Stephens day, Celebrated and

huge commercial value and impor-

Common Wealth countries, i.e.

known as St. Stephen's day in

tance associated to the retail sector.

Australia, New Zealand, Canada and

Ireland, as it is the feast day of the

In England, the place where it

South Africa.

honorable Saint.

originated from, Boxing Day, i.e. 26th

The most commonly accepted

Another key concept behind Boxing

December is celebrated in form of an

explanation for the Boxing Day

Day, i.e. next day to Christmas, was

official Bank holiday. However, for the

meaning relates to the phrase

giving charities and provisions to the

shoppers, it is a huge day, as the

‘Christmas Box’. This notion dates

needy. Regardless of the many

Boxing Day sales starts early

back to ancient times of the British

stories that are associated with the

morning for people who buy their

aristocracy, as they were said to give

Boxing Day, the meaning seems built

favorite products with huge discounts

their servants and employees an off

on gift giving and charity when it was

that can rise up to 80% of the original

day on 26th Dec, the next day after

first recognized as a bank holiday in

product price. For many countries it is

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MBE BUSINESS MAGAZINE DECEMBER 2020

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just a day after Christmas with heavy sales, however, in England and Australia the day is celebrated by playing their most favorite sports as part of the celebrations. For example on the Boxing Day 2018, there were Premier league football games played including Liverpool Vs Newcastle and Tottenham Vs Bornemouth. Whereas, in Australia, the day is celebrated usually with the start of the Boxing Day Test match that starts on 26th Dec and ends on 30th Dec, in Melbourne, Australia, i.e. just before the start of the Next Year.

Heavy significance is taken by the retail sector in form of promotions, heavy advertising of products on discounts, substantial rise in the sales volume, and high amount of media coverage. The day is celebrated as a huge symbol of joy in form of gifts and thanks to the Almighty for showering

BOXING DAY SALE

the blessings on the special day.

Another country in the Australian continent that celebrates the Boxing Day is New Zealand. Apart from the shopping discounts and offers it’s a day that is celebrated with something in common to the U.K. is horse racing, such as Auckland racing club. The three categories in which the celebrations of the Boxing Day falls is sports, shopping & family.

HOLIDAYS & FAMILY TIME: Family get-to-gathers take place in form of parties, dining out with the family, prayers & sermons, giving charities to the needy, celebrating elegant food and having some great family time on the occasion of Boxing Day holiday. In some countries, celebrations can extend further to the start of the New Year as many people take their annual leave and go for holidays to their favorite holiday destinations.

26th December is a huge carnival for those who love sports, shopping & like spending some peace moments with their love ones.

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MBE BUSINESS MAGAZINE DECEMBER 2020

57

Ontario Tourism Needs Support For Survival

Against Covid-19

DMM DEPARTMENT MB Enterprises

The Ontario Tourism industry has been on a high receiving

The hospitality industry in the Province has also witnessed

end due to the pandemic COVID-19 as compared to the

the drastic and extreme effects of Pandemic COVID-19. As

Tourism industry in rest of the Canadian provinces. The

the situation gets dire, it’s the responsibility of the Canadian

industry challenges in Ontario are on a high side as the main

Govt. to take some drastic measures while improving things

city and tourism spot of Ontario is Toronto. The largest city of

for the sake of the Ontario Govt. According to a useful survey

Canada and also the biggest financial hub has suffered

from TIAO, i.e. Tourism Industry Association of Ontario, the

heavily due to the pandemic COVID-19 and its drastic

situation is getting worse for businesses that have reliance on

financial impacts. Apart from Toronto, the other city that has

the restricted activities, i.e. travel, large gatherings and indoor

suffered heavily is the Capital of Canada, i.e. Ottawa. The

dining.

federal and state capital has seen many lows due to ban on international travel and strict measurements on nation-wide

According to a survey from business owners in Ontario, a

travelling.

huge two-third of the business owners told the organization Reps from TIAO, that Wage Subsidy and Rent Relief program have helped them in form of Govt. support. They emphasized

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MBE BUSINESS MAGAZINE DECEMBER 2020

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that more businesses could have ended up on a closing note

organization is also a voice as well as a watch dog for the

or bankruptcy if Govt. programs i.e. Wage Subsidy Program

importance of Tourism as an economic driver in creating jobs.

and Rent Relief Program had not been active.

Diversified and distinguished jobs in the Tourism sector in Ontario will help in bringing stability and also bringing the

REVENUE GENERATION & JOBS IN THE SECTOR:

economy of Ontario like it was earlier, i.e. Pre-COVID-19.

According to TIAO, the Ontario Tourism and Hospitality sector is a huge advantage and a big boost for The Canadian

The organization has 200,000 businesses and 400,000

economy. It not only acts as a catalyst in the economic

employees that are working collectively to take on pressing

support of the Ontario province, but the worth is also huge.

policy issues that affect the Ontario Tourism Industry. They

The estimated worth of Ontario Tourism and Hospitality

have been actively sharing and passing the concerns of

industry is $36 billion, i.e. huge in terms of revenue genera-

businesses regards to the issues in Tourism Ontario. The

tion for the specific sector. Furthermore, TIAO also claimed

body has also been actively participating in combating

that it is the largest employer of youth in the province. A huge

regional issues and concerns that have risen due to the

workforce, i.e. 23% is aged between the ages of 15 to 24.

pandemic COVID-19.

Hence, the ‘age-range’ determines the huge interest of the Canadian youth in making career in the Tourism & Hospitality sector.

TOURISM INDUSTRY ASSOCIATION OF ONTARIO-‘TIAO’: TIAO or Tourism Industry Association of Ontario is an organization that is the monitoring body and Voice of Tourism for Province Ontario. It is a body that realizes the key importance of why tourism should take place smoothly in Ontario. It is also an association that realizes the importance of Toronto and Ottawa as being the two main cities of Canada in terms of hospitality industry as well as the Tourism sector. The

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE DECEMBER 2020

59

PEOPLE ARE BEING WARNED THAT FACE MASK SHOULDN’T BE MICROWAVED DMM DEPARTMENT MB Enterprises

As part of the health & Safety

masks, hand gloves and other

management, the microwaves are

measures or HSE regards to PPE’s

protective wear necessary for

designed to heat cloth materials that

that microwaving of the face mask

prevention from the dangerous

could result in overheating and

has been marked as a potential

pandemic COVID-19, and other

catching fire. The main reason that is

hazard. PPE’s are Personal Protec-

pandemics of similar nature. This is

being noted primarily is that the

tive equipment and includes face

According to the Ontario’s Fire

disposable masks are equipped with

Marshal Jon Pegg that heating a face

a metal nose wire or staples that can

mask for the sake of decontaminating

be a cause of fire if it’s heated in a

it is regarded as a potential risk that

microwave. The most recent stats

can turn into an accident. However,

also claim with readings between Jan

there can be alternative ways that are

1 & May 4 that there have been fire

risk-free for people to avoid a fire.

fatalities in Ontario. These represents a huge 65% increase over the same

Further according to the Office of the

time last year.

Fire Marshal and Emergency

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‘THE IMPORTANCE OF ‘HSE’ GUIDELINES’FOR PEOPLE: Nobody can deny the importance levels attached to HSE guidelines i.e. Health & Safety guidelines in place. Also, there are concerns with the risk levels for people, attached as potential risks are something that needs to be minimized. The risk-free ways of decontamination of face masks also includes through application of a disinfectant or antiseptic for e.g. Dettol.

The other most used and prominent ways are recycling or using disposable masks as the use of the masks has been made more common than was before. Health & Safety measures are an important treatment in the health & Safety industry and are given in writing or in form of a report by any company. Guidelines for people are a set of procedures that needs to be taken care of while facing the potential risks & hazards.

According to the fire marshal Ontario, it’s a reminder that fire safety is especially important and holds key values in place. This is particularly important during the pandemic COVID-19, as people are staying home and cooking as well. Further claims from the Office includes that people are currently unaware of any incidents of the residents moving masks in Ontario. However, they have significantly heard of claims and recommendations that masks can be sterilized in different ways. A life hazard should be the priority that needs to be avoided as According to Ontario’s Chief Medical Officer of Health, thorough cleaning should perform the trick for the benefit of the people. It’s not only awareness of Health & Safety that is provided to the people.

Hence, it is also some intelligence quotient that is good for self-awareness. Self-awareness also includes being mentally sound of how to avoid potential hazards that can lead to death penalty or injuries.

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE DECEMBER 2020

61

CHRISTMAS DAY- SIGNIFICANCE TO THE CHRISTIAN WORLD & CANADA DMM DEPARTMENT MB Enterprises

THE IMPORTANCE TO CHRISTIANITY & THE CHRISTIAN WORLD:

and is the Bishop of Rome who

Christian world on the 25th of December and marks the birth of

The significance of Christianity to the

Vatican City is the Holy city, i.e. an

Jesus Christ also known as Messiah.

whole Christian world cannot be

independent city state an enclave

Earlier in ancient times the religion’s

ignored in any possible way. The

within Rome, Italy. It became

most significant holidays were

followers of Christianity are 31.1 % of

independent from Italy due to the

Epiphany on January 6th. However,

the world population, i.e. the highest

treaty signed in 1929, also known as

the first official mention of December

in terms of percentage followed by

the Lateran treaty.

25th as a holiday honoring Jesus

Islam 24.1% and Hinduism 15.6%.

Christ’s birthday appears in an early

Most countries of Europe are

Christianity is celebrated in the whole

Roman calendar from 336 A.D. In

followers of Christianity, followed by

of Europe with huge intensity,

Canada as well Christmas is celebrat-

some parts of Asia, North America,

passion and love for Jesus Christ. It

ed on 25th December with huge

South America and some parts of

is highly celebrated especially in

passion, compassion and respect for

Africa. The power and symbolism of

countries like England, Italy, France,

Jesus Christ and his teachings.

Christianity is highly evident in

Canada, United States, Spain, Brazil,

People all over the world pay rich

Europe as Vatican City is a sacred

& Argentina, apart from many other

tribute to his sacrifices for Christianity

place for the Christians of the whole

countries from Europe and The

and remember Jesus Christ in form

world. It is also the resident city to

Americas. Christmas is celebrated in

of prayers and reciting the verses

The Pope. The current Pope of the

form of sermons and prayers for

from the Holy Bible.

Christian world is Pope Francis, who

Jesus Christ, and is a holiday

was born in Buenon Aires, Argentina

especially in those countries that are

Christmas is celebrated all over the

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MBE BUSINESS MAGAZINE DECEMBER 2020

resides in the Vatican City. The

W W W. M B E F O RYOU. C O M

strict followers of Christianity. Mostly celebrated with the compassion for Christians all over the world, especially feeding the needy in form of charities. Gifts are shared on the special occasion of Christmas as well as Christmas dinner is a huge tradition that marks the importance of Christmas. Decorating the Christmas tree and making it a symbol of love and affection is yet another norm that takes place annually all over the globe.

THE IMPORTANCE ASSOCIATED WITH CHRISTMAS DINNER: There is a huge amount of significance associated with Christmas Dinner which differs in the whole Christian world.

However, the differences might be slight, but the one dish is common in the Christmas Dinner menu is Turkey. In English speaking Canada the menu associated with Christmas Dinner is the same as in Britain. However, it can vary provincially as some parts of Canada is French-speaking for example Quebec. The traditional Christmas dinner menu includes Turkey with stuffing, mashed potatoes, gravy, cranberry sauce and vegetables such as carrots, turnip, parsnips etc. Other types of poultry, roast beef or ham are also used.

CHRISTMAS HOLIDAYS & THE NEW YEAR: The Christmas holidays starts in most countries from Christmas Eve, i.e. 24th December, and is also an official holiday on 26th December, i.e. Boxing Day, the next day of Christmas. It is a significant part of winter as most regions of Christmas celebrating countries are intensely cold apart from Australia and New Zealand where it is summer in December. Most people enjoy their holidays and resume after the start of the New Year, while they spend their holidays with their loved ones. Thus, it is indeed a period of celebrations and unity, and holds huge financial rewards for the Tourism Industry.

While promoting the hotel and Tourism sector all over the world, Christmas is a huge celebration for people to enjoy together and relax with their loved ones. For the retail and shopping industry in Canada, U.K, United States, Australia and many other countries, it is an occasion of having rich shopping discounts and holds immense commercial values.

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MBE BUSINESS MAGAZINE DECEMBER 2020

63

THE CHALLENGES & OPPORTUNITIES OF VIRTUAL MEETINGS DIGITAL MEDIA MARKETING MB Enterprises

Virtual meetings is a very common

meetings are considered as a good

time management aspects while

trend in the dynamic business &

option for interactions & virtual group

delivering results in the digital world.

corporate world in the global arena. It

discussions. Why the communication

Virtual meetings hold ingredients of

has many challenges attached to it in

gap matters to most people in the

success for the company if the due

the form of having communication

corporate environment is evident due

importance is given at the right time.

gaps while working usually in a 9-5

to the changing business trends. It’s

environment is different. COVID-19 is

more or less linked with higher

HANDLING COMMUNICATION GAPS:

a huge example as many people have

professional levels and creating good

How can we proactively handle

been working from remote environ-

alliances in the corporate sector.

communication gaps in a virtual

ment mainly from home. Therefore,

Maintaining a professional attitude

meeting environment? A very easy

the biggest challenge is the environ-

during virtual meetings environment is

approach is synchronization of time

ment that lacks professionalism in

a huge challenge. It not only demands

and agendas that can reduce unwant-

terms of many aspects, and one of the

immense contributions from the

ed communication gaps in a virtual

vital ones being timeliness and being

leadership but can also be taken as a

meeting. The limitations attached to

effectively efficient.

demanding leadership challenge. The

virtual meetings are mainly with audio

However, at the same time virtual

other key factor is the maintenance of

and visual cues. However, in person

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MBE BUSINESS MAGAZINE DECEMBER 2020

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meetings involve body language, tone

of the meetings as vital recordings as

Project manager & Coordinator you

of voice, pacing & gestures that add

future references. It’s also important

must also consider the Time zone &

immensely to the speaker’s words.

so that the participants don’t deviate

how easy & difficult it can be for your

Some key points that can help the

from the agendas in any possible way.

client to give his/her full participation

communication gaps involved in virtual meetings are as follows;

in the meeting. Especially if it’s a 5. Do make a positive end to the

recurring meeting, you have to make

meeting. Sometimes in the virtual

sure that the time frame for the

1. It’s important to ask everyone to

meetings environment, the end

meeting is selected somewhere in the

mute their microphones when they are

matters most than the start of the

middle of the two time zones &

not talking. It’s important to sit in quiet

meeting. Try to end the meetings with

according to the convenience of both

areas during the call.

exact action items for every attendee.

parties involved. The meeting takes

Ask or remind each member for their

place for 1-1.5 hours as dedicating

2. Discuss and distribute a clear and

next steps and make sure that

more time to the meeting can result in

concise meeting agenda to all the

everyone is highly aware of their

lack of interest & increasing communi-

participants involved in the meeting.

responsibilities.

cation gaps.

ENCOUNTERING DISTANT TIME ZONE CHALLENGES:

Showing value to your clients or other

In a virtual meeting environment the

consideration will always create

3. Effective and efficient use of

elements linked up with variable time

positive vibes in the meeting & future

technology is highly important as it

zones is yet another challenge. For

meetings. Ironically, creating an

engages the participants of the

example you are having a meeting

atmosphere for better virtual meetings

meetings in multiple ways. These tools

with your client based in United States

and increasing the chances of future

includes screen sharing tools for

& your Time zone is Middle East,

success.

bringing clarity in discussions and

naturally you will have to take care of

minimizing communication levels.

many variables that are applicable.

4. Make sure that you stick to meeting

As a project manager and coordinator

plans to avoid communication gaps.

of the Virtual meeting you may fall into

This is important so that somebody

making & prioritizing yours and your

from the participants makes minutes

team’s schedules. However, as a

This is important as it signifies to all participants what they might expect in the meeting.

W W W. M B E F O RYOU. C O M

stakeholders & giving them the due

MBE BUSINESS MAGAZINE DECEMBER 2020

65

WE ARE HIRING!

HEAD CHEF

THE SENATOR HOTEL

&CONFERENCE CENTRE

JOB REQUIREMENTS LANGUAGE: ENGLISH EXPERIENCE: FRESH ABILITY TO SUPERVISE: 5 TO 10 PEOPLE

SKILLS: Maintain Records of Food Cost; Consumption; Sales & Inventor y ; Prepare & Cook Food on Regular basis or for Special guest and Events; Meals and Speciality Foods; Train Staff in Preparation; Cooking & Handling of Foods; South Indian; International; Super vise Cook & other Kitchen Staff.

WORK INFO: Room & Board Provided

HOW TO APPLY Email: gm@senatorhoteltimmins.ca Phone: (416)-918-1356 (12:00 PM to 05:00 PM) Mail: 14 Mountjoy Street, South Timmins, ON P4N 1S4 Note: Anyone who can legally work in Canada can APPLY for this job, If you are not currently authorized to work in Canada, The Employer will not consider your job application

Career Overview As a resort manager, your job will include managing all aspects of a resort, including lodging, food and beverage management, human resources, housekeeping, attractions, and guest services. You'll be in charge of employees, ďŹ nances, customer service, promotions, and quality control. Resort managers often have to work nights and weekends, putting in long hours to ensure the success of their establishment.

Job Description Includes duties in three major areas: Daily Operations, Finances, and Marketing Resources

|

Customer Service

|

Human

Daily Operations, Financial, and Marketing Duties Resort managers oversee product stocking, accounting, and marketing efforts at the resort. As a resort manager, you'll hire contractors to perform services, such as painting or plumbing.

You'll ensure that all supplies, from housekeeping materials to furniture, are in good condition and in stock. You'll monitor payroll, customer billing, and expense accounts.

Customer Service Resort managers ensure positive customer experiences by maintaining high-quality facilities and remedying problems. At the resort, you'll conduct room, kitchen, and grounds inspections to make sure that they are all up to code. You'll greet guests at arrival, create standards surveys, and ďŹ nd acceptable solutions to problems that may arise.

Human Resources Responsibilities As a resort manager, you'll be in charge of hiring, training, and scheduling new staff members.

You'll set goals for employees and help your staff achieve these goals. You might also have assistant managers who you'll work with to manage departments, such as housekeeping, dining, security, and desk personnel.

Contact: 4382 HWY # 60, RR#1 DWIGHT, ONTARIO P0A 1H0 CANADA 1-800-387-2244 stay@algonquininn.com

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MBE BUSINESS MAGAZINE DECEMBER 2020

WE ARE HIRING!

RESORT MANAGER

W W W. M B E F O RYOU. C O M

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MBE BUSINESS MAGAZINE DECEMBER 2020

67

The Second Wave Of Covid-19 Can Be More

Dangerous Than It Looks

DMM DEPARTMENT MB Enterprises

The second wave of COVID-19 is on the way after the first

However, for many the second wave of COVID-19 is looking a

spell which was a test for the whole Canadian nation. It’s not

lot different than the first wave. Alarmingly, the testing

only Canada, its North America, the continent that has

capacity has improved drastically and the barriers to get

suffered immensely in terms of the deaths and financial crisis

tested are far lower. Stock in hand for PPEs i.e. Personal

in the vast continent. Although most people are well aware of

Protective equipment have grown and the knowledge to fight

the COVID-19 scenario and what are the safety precautions

the pandemic is much more than before. Most people don’t

that needs to be taken in the first place. Still there are some

want to take unwanted risks regards to the changing behav-

predictions regards to COVID-19 that can be more dangerous

iors of COVID-19.

in its second phase. Why it is considered a larger threat than

LESSONS TAKEN FROM THE 1st WAVE:

the first wave is mainly due to its unpredictable nature and

There are huge lessons taken from the 1st wave that can be

the circumstances it created during the first wave.

really helpful in the second wave. Apart from the precaution-

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MBE BUSINESS MAGAZINE DECEMBER 2020

W W W. M B E F O RYOU. C O M

ary measures taken in the first wave, what’s necessary is to

ment measures and the precautionary measures as well.

take good care of the distancing laws in place since the first

What can be big time concerning is that people won’t be

wave of COVID-19. In the first wave, older citizens i.e. over 70

willing to follow the Public Health directives, and their

years of age were included in those that accounted for 90%

ignorance should be controlled for encountering future

of deaths in Canada due to COVID-19. The Govt. needs to

concerns. The Govt. here should play their role and urge

introduce special measures for older citizens, not only part of

people to follow the precautionary measures especially in

their rights, but also for others. The other lesson that people

sensitive public areas & key zones. Public places like parks

learnt is that poorest and most diverse areas of major cities

and Cinemas are places to have fun and energize. Hence, it

were the worst hit. The Govt. should highlight and mark those

is more likely that people act smartly to fight against the

areas & make improvements regards to taking strict

second wave of COVID-19.

measures in the second wave. What’s noted more profoundly is that Black Canadians were most likely than others to be

On a more personal basis it’s important for people to keep

infected or hospitalized by the disease?

re-examining and realizing the role of COVID-19 super

MEASURES TAKEN TO SLOW THE 2nd WAVE:

spreaders.

According to Mr. Steven Hoffman from York University in Toronto, what’s important is to remember that the second wave of COVID-19 is a threat not lesser than the first one. He believes that this remembrance will act as a psychological shield to fight against the pandemic in the second wave as well. The thresholds for the re-entering process in the lock down in second wave needs to be more data driven. Therefore, with the help of statistics involved it will make things easier for Govt. to take precautionary steps in future. According to a Govt. official people are exhausted from the contain-

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE DECEMBER 2020

69

(HONS), B.L, LL.M, OLUBUNMI LL.B BARRISTER, SOLICTOR & NOTARY NPUBLIC OGUNNIYI

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MBE BUSINESS MAGAZINE DECEMBER 2020

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MBE BUSINESS MAGAZINE DECEMBER 2020

71

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MBE BUSINESS MAGAZINE DECEMBER 2020

Tel: 1-866-677-1377 | Fax: 1-866-204-6888 E-mail: info@mbeforyou.com

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MBE BUSINESS MAGAZINE DECEMBER 2020

W W W. M B E F O RYOU. C O M

EXCEPTIONAL REAL ESTATE SERVICES

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MAHMOOD NAQVI BROKER

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SALEEM AKTHAR

SALES REPRESENTATIVE

GULZAR KHAN

SALES REPRESENTATIVE

104-100 Dynamic Drive, Toronto, ON M1V 5C4 200 Consumers Road, Suite 100, Toronto, ON M2J 4R4 (416) 939-9378 (416) 497-5949 www.mansoornaqviteam.com

SYED BAQAR KAZEMI

SALES REPRESENTATIVE