8 Tips to Attract Last-Minute Holiday Shoppers 2020 Holiday Season IMTIAZ KERMALI www.eshipper.com
Helping you prepare for the chaos of holiday shopping this
capability for endless growth, and that’s exciting. Yet, this also
year.
requires your business to be able to handle shipping of
Studies show that 70% of holiday shoppers still do not have
last-minute shoppers especially if they reside internationally.
their holiday shopping complete a week before Christmas,
The shipping costs can quickly become very expensive and
which means your business needs to have a solid strategy in
convoluted. To avoid these costs, it’s important to have
place in ensuring these last-minute shoppers are happy and
partnered with a shipping company that can support all your
satisfied.
international shipping needs including procuring products or
With shopping habbits changing due to loss of income and
raw materials from your suppliers. Heard of eShipper?
stores having tp transition to an online experience, this year,
And if you deal with shipments regularly going to the US from
more than ever, the uncertainity of what to come for the
Canada, there is a solution called PBX that will help save
holiday shopping consumer and retailers remains up in the
your business money on shipping rates, ensure on-time
air.
delivery and provide door-to-door tracking on all your
Concerns over the pandemic are going to play a major role in
packages from Canada to the US.
consumer shopping patterns, and with that, we can expect
It’s done by having a team pick up your already labelled
the number of online store purchases to outweigh in-store
products from you, deliver it to one of our warehouse in the
purchases, and with the younger generation of buyers looking
US, and then hand it off to USPS for the last-mile delivery
to spend more than their older generation counterparts, the
straight to your customer’s door.
strategies for retailers will have to adapt with it.
This guarantees your business delivery coverage to 100% US
But how can online retailers begin to pivot, here are a few
zip codes and cuts the costs of cross-border shipping rates
ideas to get things started:
while being hassle-free and easy.
INVEST IN DIGITAL MARKETING 60% of online holiday shoppers are willing to buy from new
OPTIMIZE YOUR BUSINESS WEBSITE
retailers during the Holiday Season. This means it is critical
Your business website is the virtual doors to your store, it’s
for your business to stand out among your competitors for the
equal to having a sign outside your retail location reading,
attention of these customers.
“come on in, we’re open”, and you want that sign to be as
The best way to start is by diving deep into your ideal
pretty and efficient as it can to attract the most customers.
customer and finding the right audience for your business. By
Especially with last-minute shoppers, you do not want them to
taking the time to research and understand your target
be waiting for your website to load or worse crash.
market, you will be able to deliver exceptional, and well-re-
If your site is slow, 2-3 seconds of loading time slow, expect
ceived advertisements that will give you the best ROI, and
to see a bounce rate of 13-22% because people do not have
promote serious business growth.
that sort of patience in 2020.
Invest in creating and curating interesting, unique and
Here are some other ways to improve your site:
thought-provoking creatives for your digital marketing game
1. Compress all your images and make sure you are not
that will elevate your brand in delivering something unique
using any large resources.
that no other brand can.
2. Provide a smooth scrolling experience, do not try gimmicky methods that lock a user in scrolling on one element(s) of the
PREPARE TO TARGET THE GLOBAL SHOPPER
page.
Your business is now online, this means that you have the
3. Think about the user’s journey across your site, are your
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MBE BUSINESS MAGAZINE DECEMBER 2020
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