CHALLENGES IN THE RETAIL INDUSTRY & WAYS TO OVERCOME THEM DIGITAL MEDIA MARKETING MB Enterprises
& finding out ways to overcome these
MAINTAINING QUALITY ASSURANCE PROCEDURES:
KEEPING UP WITH CUSTOMER EXPECTATIONS:
challenges. As the Retail industry is
The maintenance of a QA environ-
Customer expectations in the retail
constantly changing it is getting more
ment strict management of QA
industry are changing everyday &
challenging due to the rising consum-
procedures can be a challenge in the
keeping up with the expectations
er expectations. It’s getting hard to
Retail Industry. It’s not only the floors
requires a standardized & systematic
maintain customer loyalty aspects as
where quality assurance needs to be
approach. An example is that if a
well as managing internal communica-
met, however, it’s behind the curtains
customer is looking for a return
tions more effectively. Also one of the
as well where the real retail manage-
immediately, he should be given the
major challenges that holds vital
ment takes place. QA or Quality
return or exchange of product. This is
elements are related to employee
Assurance is part of every industry,
according to the 21 days peace of
retention & employee engagement. In
however, in the retail sector it’s a huge
mind policy in the retail sector that
the retail environment challenges rise
priority due to many variables. For e.g.
ensures customer satisfaction values
& gets sorted everyday including
in Walmart, quality assurance is
& customer’s peace of mind according-
Supply chain issues & quality manage-
everything, as it is required as part of
ly.
ment concerns. The retail sector is all
the standards maintenance & delivera-
about delivering quality everyday &
ble of the best services. When you are
MAINTAINING CUSTOMER LOYALTY:
maintenance of QA procedures in the
carrying a huge name with you, it
Customer loyalty is part of the brand
real retail environment.
can’t be afforded to justify any future
loyalty measurements while consider-
losses.
ing that a retail store or supermarket
Retail industry is all about challenges
22
MBE BUSINESS MAGAZINE JANUARY 2021
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